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Thinking“INSIDE THE BOX”
TODAY’S GOALS
The Systematic Inventive Thinking (SIT) – A Proven Method to Innovate Anything
The Systematic Inventive Thinking (SIT) – A Proven Method to Innovate Anything
BRAINSTORMING ???
“Fifty years of research shows brainstorming does not simply kill ideas, but
disproportionately eliminates better ideas and the very best ideas.”
The Systematic Inventive Thinking (SIT) – A Proven Method to Innovate Anything
THINK OUTSIDE THE BOX ???
The Systematic Inventive Thinking (SIT) – A Proven Method to Innovate Anything
Cognitive Fixedness
So, What to do now ??
How Does it work ??
The Systematic Inventive Thinking (SIT) – A Proven Method to Innovate Anything
SIT - THE METHOD
The Systematic Inventive Thinking (SIT) – A Proven Method to Innovate Anything
SURPRISINGLY, MOST INNOVATIVE PRODUCTS FOLLOW ONE OF ONLY FIVE PATTERNS……..
The Systematic Inventive Thinking (SIT) – A Proven Method to Innovate Anything
PROBLEM - - SOLUTION
1st SIT Method “SUBTRACTION”
“The elimination of core components rather than an addition of new
systems and functions”
The Systematic Inventive Thinking (SIT) – A Proven Method to Innovate Anything
SUBTRACTION
1. List internal components.2. Remove one essential component.3. Visualize the resulting virtual product.4. Identify potential user needs.5. If necessary, replace function with something from Closed World.6. Modify new product to improve it.
2nd SIT Method “TASK UNIFICATION”
“The assignment of new tasks to an existing resource (i.e. any element of the product or its vicinity within the
manufacturer’s control).”
The Systematic Inventive Thinking (SIT) – A Proven Method to Innovate Anything
TASK UNIFICATION
1. List internal/external components.2. Assign an additional task to one component.3. Visualize the resulting virtual product.4. Identify potential user needs.5. Identify potential challenges.6. Modify product to improve it.
3rd SIT Method “DIVISION”
“Dividing a product and/or its components functionally or physically
and then rearranging them.”
The Systematic Inventive Thinking (SIT) – A Proven Method to Innovate Anything
DIVISION
1. List product’s internal components.2. Divide the product and/or one or more components:
1. Functional (divide along functional role)2. Physical (cut along my physical line)3. Preserving (each part preserves the characteristics of the whole)
3. Visualize the resulting virtual product.4. Identify potential user needs.5. Modify product to improve it.
4th SIT Method “MULTIPLICATION”
“A multiplication of elements already existing in the product along with a required adjustment – Qualitative Change.”
The Systematic Inventive Thinking (SIT) – A Proven Method to Innovate Anything
MULTIPLICATION
1. List components.2. Multiply a component.3. Change the multiplied component.4. Visualize the resulting virtual product.5. Identify potential user needs.6. Modify the product to improve it.
DOUBLE-SIDED TAPE THREE-WAY LIGHT BULBS
5th SIT Method “ATTRIBUTE DEPENDENCY”“The creation/removal of symmetries or dependencies between existing product
properties”
The Systematic Inventive Thinking (SIT) – A Proven Method to Innovate Anything
ATTRIBUTE DEPENDENCY
1. List internal/external variables.2. Pair variables (using a 2 * 2 matrix) – Internal / External.3. Create (or break) a dependency between the variables.4. Visualize the resulting virtual product.5. Identify potential user needs.6. Modify the product to improve it.
Implications for “LEADERS”
3. Find your fixedness
1. Adopt the Function Follows Form mindset
2. Foster constraints
The Systematic Inventive Thinking (SIT) – A Proven Method to Innovate Anything
6. Link innovation to strategy
4. Innovate from your core
5. Innovate across business units
The Systematic Inventive Thinking (SIT) – A Proven Method to Innovate Anything
7. Force non-obvious connections
SOME MORE“POWERFUL EXAMPLES”
The Systematic Inventive Thinking (SIT) – A Proven Method to Innovate Anything
The Systematic Inventive Thinking (SIT) – A Proven Method to Innovate Anything
Functional Fixedness
The Systematic Inventive Thinking (SIT) – A Proven Method to Innovate Anything
“Summary”
The Systematic Inventive Thinking (SIT) – A Proven Method to Innovate Anything
The Systematic Inventive Thinking (SIT) – A Proven Method to Innovate Anything
The Systematic Inventive Thinking (SIT) – A Proven Method to Innovate Anything
The Systematic Inventive Thinking (SIT) – A Proven Method to Innovate Anything