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Short training about outside of the box thinking and creativity
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T H I N K I N G O U T S I D E T H E B O X
Wake up your brain!
W W W . R A B E N - G R O U P. C O M
T H I N K I N G O U T S I D E T H E B O X
(also called "thinking out of the box" or "thinking outside the square")
is to think differently,
unconventionally,
or from a new perspective.
This phrase often refers creative
thinking also in business.
W W W . R A B E N - G R O U P. C O M
„Television won’t be able to hold onto any market it captures after the first six months. People will soon get tired of staring into a box every night.”
Darryl F. Zanuck,
Head of 20th Century Fox, 1946
W W W . R A B E N - G R O U P. C O M
„That’s an amazing invention, but who would ever want to use one of them?”
R.B.Hayes, US Prasident, after participating in a trial phone conversation between Washington and Philadelphia in
1876
W W W . R A B E N - G R O U P. C O M
„I think there is a world market for about five computers”
Thomas J. Watson Sr., Chairman of IBM, 1943
W W W . R A B E N - G R O U P. C O M
T H E N I N E D O T P R O B L E M
To solve…
1. Below are nine dots arranged in a set of three rows. Your challenge is to draw four straight lines which go through the middle of all of the dots without taking the pencil off the paper.
2. Start from any position
3. Each line must start where the last line finished.
W W W . R A B E N - G R O U P. C O M
T H E N I N E D O T P R O B L E M
To solve…
1. Below are nine dots arranged in a set of three rows. Your challenge is to draw four straight lines which go through the middle of all of the dots without taking the pencil off the paper.
2. Start from any position
3. Each line must start where the last line finished.
W W W . R A B E N - G R O U P. C O M
L O O K B E Y O N D …
…the current definition of the problem
Analyse the definition
Are there any rules?
Look for other definitions
Do not accept other
people's definitions. They
may be wrong.
W W W . R A B E N - G R O U P. C O M
I N V E S T I G AT E …
…the boundaries
What are the boundaries which the solution must fit into?
Are the boundaries your own perceptions or reality?
What are the possibilities if you push the boundaries?
What are the benefits of small boundary changes?
W W W . R A B E N - G R O U P. C O M
H A R D W O R K …
…not always is the solution
Repeating the same
wrong process does not
work.
You can be very close to a
solution while not getting
any closer to it.
W W W . R A B E N - G R O U P. C O M
puzzle
Have a look at the picture.
It shows someone holding
a block of wood.
What will happen to the
wood when the person
lets go of it?
„ D R O P T H E B L O C K ”
W W W . R A B E N - G R O U P. C O M
puzzle
Have a look at the picture.
It shows someone holding
a block of wood.
What will happen to the
wood when the person
lets go of it?
„ D R O P T H E B L O C K ”
How about other perspective? Did you checked assumptions?
W W W . R A B E N - G R O U P. C O M
We do not see the world as it is,
we see it as we are!
W W W . R A B E N - G R O U P. C O M
T H I N K A B O U T T H E S I T U AT I O N . . .
… before act…
What assumptions have you made?
What rules have you assumed?
How do you see the world and how
is your view different to that of other
people?
What advantages and
disadvantages are there of each
way of thinking?
If you see the world from only one angle you will struggle to change it.
W W W . R A B E N - G R O U P. C O M
H O W C A N Y O U T H I N K D I F F E R E N T LY ?
Imagine the problem from someone else's angle
What happens in other countries /
cultures / companies?
How can you change the situation to
make a solution work?
Visit or read about other people's
lives and try to understand why they
think in the way they do.
C R E AT I V I T Y
„Creativity is one of the last remaining legal ways of gaining an unfair advantage over the competition.”
Ed McCabe
W W W . R A B E N - G R O U P. C O M
W H O H A S T I M E F O R C R E AT I V I T Y A N Y WAY ?
Did you ever use such excuses?
• I have no time for that
• I’m busier than I have ever been
• I have too many projects for that and there are
deadlines I have to meet
W W W . R A B E N - G R O U P. C O M
W H O H A S T I M E F O R C R E AT I V I T Y A N Y WAY ?
Keeping up with the competition
This can be overwhelming for many professionals because many of the
„standards” we put in place actually limit creative ability and competiveness
Be innovative
Produce new ideas
Perform regular tasks
W W W . R A B E N - G R O U P. C O M
WA K E - U P L AT E N D C H I L D H O O D A B I L I T I E S
As children our world is dominated by stories, pictures and imagination
As adults we are dominated by rules, standards and boundiaries
W W W . R A B E N - G R O U P. C O M 20
3 0 C I R C L E S …
Exercise…
W W W . R A B E N - G R O U P. C O M 21
3 0 C I R C L E S …
Exercise…
H O W C A N W E T R A I N O U R C R E AT I V I T Y ?
W W W . R A B E N - G R O U P. C O M
BE CURIOUS!
Play – have fun!
Suspend judgment
Ask a lot of questions
„Curiosity is one of the permanent and certain characteristics of a vigorous intellect.”
Samuel Johnson
W W W . R A B E N - G R O U P. C O M
MAKE CONNECTIONS
Talk to people in different
fields
Step sideways & see
another angle
Try something new
„Creativity is the power to connect the seemingly unconnected.” William Plomer
W W W . R A B E N - G R O U P. C O M
CHALLENGE YOURSELF
Take risks
Accept failures
Question assumptions
„A person who never made a mistake never tried anything new.” Albert Einstein
W W W . R A B E N - G R O U P. C O M
CULTIVATE YOUR IDEAS
Daydream
Give ideas time to grow
Consider all the
possibilities
Courage doesn’t always roar. Sometimes, it’s the quiet voice at the end of the day saying, I will try again tomorrow.” Unknown
W W W . R A B E N - G R O U P. C O M
Let’s all try to be more creative,
ouside-the-box thinkers ;)
B E C R E AT I V E
T H A N K Y O U F O R Y O U R AT T E N T I O N
Kasia Ostojska
Raben Management Services
Research and Market Analysis Manager
