Img upset

NEWSOOH

CINEMATV

MAGS

DESKT

OP

RADIO

MOBILE

Ivan Mazzoleni – Advertiser Sales Manager

Microsoft Advertising

@ivanmazzoleni

Why so important?

+150 times

per day!

Kleiner Perkins Carlfield Byer’s research from Joseph McCormack – Brief.

Intentionto buy+57%

Brand Activity+103%

Microsoft Multiscreen Strategy for Samsung

ATIV Book 9Lite

Fluid & Immersive

Mobile Ad in App

iOS

Cross screen + cross platform with mobile

Windows Phone 8 Android

Bing apps Multiscreen Campaign: Porsche Macan

Adv Recognition+4 pti%Adv Awareness+5 pti%Intention to buy+ 12 pti%

Adv Recognition+8 pti%Adv Awareness+4 pti%Intention to buy+ 5 pti%

Nissan Qashqai

27 26 83 49

84

5

Advrecognition

Adv awaaided

Brand awaaided

ITB Top 2

33 31 82 43

45

12

Advrecognition

Adv awaaided

Brand awaaided

ITB Top 2

Gamification Project: Milka

Gamification Project: Taft

Gamification Project: Nutella