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If you print your magazine you need DawgEar! A mobile platform to bridge the changing landscape of the print/digital debate. For magazine partners
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Magazine Name: Page Number:
YOUR AD HERE!
Your uploaded Article or Advertisement will be above. It will be
controlled and tracked by Dawgearit.com to address any copyright
concerns. See our copyright policy. All information will be reported to
the strategic partner. Signup now and we can customize the service. We
also pay for content based on the agreement. See additional
information on next pages.
WE
CUSTOMIZE
DESIGN & PAY
FOR CONTENT
More info click next
1
2
3
Increase
Your Ad
Revenue
Increase Value
to Users
Track
Member’s
preferences
What is DawgEarIt?
What is the value to the magazine?
What is the value to the user?
4 Increase
traffic to on-
line presence
DawgEarallows readers to text message a request for any page in
your magazine. The system gives features , similar to other
popular on-line services (ie. Digg.com): store, share, discuss, buy,
to off-line readers to increase reader interaction with your
brand.
•Increased User Analytics ---� Increased Sales
•New subscription sales from Impulse readers.
•Increased web traffic to existing site
•Revenue Sharing Agreement with Advertisers •(negotiate a cost per each lead sent to advertisers site)
•Additional Mobile Advertising opportunities
•Instant access to social networking.
Connect Magazine Pages to
Information with your Cell Phone.
Then don’t waste the
opportunity to capture
your customers!
Sign up for Ink2net
Magazine Program
What is the process?
5 Create
Community –
instant
MySpace
interaction
with brand.
www.dawgearit.com
Contact: Desi Bellamy 401-369-0981 or [email protected]
Text message
“i2n hope today May 79” to
10990
* 79 represents page #
Pickup Your Magazine@
Your favorite Retail
location or subscription.
Find a page you want
more information on.
Receive email reminder
or Logon to
www.dawgearit.com
•View Article / Buy Product
•Store in Library
•Share with Friends
•Instant access to social networking.
•Additional information on articles and products
•Jump Start your Internet Search
•Product Discounts and Promotions
Unlocked
Value!
For EVERY Page
DawgEarIt becomes the conduit you've been looking
for by connecting subscribers and magazines readers
worldwide to "off-line" printed media and "on-line"
electronic media. Not only enabling subscribers
access to "subscribed", on-line content authorized by
you, the publisher, but enabling advertisers
additional "connection" streams which were never
transparent before. Introducing access to products,
seen in the actual advertisement in that magazine,
that can be purchased directly from the eCommerce
portal of your choice, the product manufacturer
directly, or even from our online store.directly, or even from our online store.
WITH COVERAGE OF OVER 100 MAGAZINES
40% ENTERTAINMENT & MEDIA
20% BUSINESS
30% FASHION
10% HOME & HOBBBIES
MAGAZINES INDUSTRY – Power of Print
1. The Magazine giants have joined together to show the Power of Print
in a national campaign.
2. Magazine readership has risen 4.3% over the past five years (Source:
MRI Fall 2009, Fall 2005 data)
3. Average paid subscriptions reached nearly 300 million in 2009
(Source: MPA estimates based on ABC first half 2009 and second half
2009 data)
Adults 18-34 are avid magazine readers. They read more issues and
spend more time per issue than their over-34 counterparts (Source:
MRI Fall 2009 data)
4. During the 12-year life of Google, magazine readership increased 11% 4. During the 12-year life of Google, magazine readership increased 11%
(Source: MRI Fall 2009 data)
5. Magazine effectiveness is growing. Ad recall has increased 13% over
the past five years. Action-taking—based on readers recalling specific
ads—increased by (Source: Affinity’s VISTA Print Effectiveness Rating
Service, 2005-2009)
6. Magazines outperform other media in driving positive shifts in
purchase consideration/intent. (Source: Dynamic Logic)
DIGIT@L R@TE C@RD
RUN OF THE SITE (ROS)
Impressions Cost Range CPM
200K $14K 200 -499K $70
500K $34K 500 – 799K $68
800K $51K 800 – 999K $64
1000K $62K 1000K+ $60
Effective May 1, 2010
CORE PAGE LOCATIONS
PAGE HEADER SIDE Both CPM
Community $50 $30 $40
Details $50 $30 $40
EMAILS / TEXT MSG
NEWSLETTERS
Location Cost CPM
Txt Confirm $70
Rcv’d TXT $68
Share w/
Friend
$64
Mag Request $60
Location Cost CPM
General $70
Category $68
DIGIT@L R@TE C@RD
Details $50 $30 $40
Personal $50 $30 $40
Email $50 $30 $40
Mag Rack $50 $30 $40
Login $50 $30 $40
Vision Wall $70 NA $70
Personal /VW $64
Blast $60
MAGAZINE SETUPCATEGORY Cost Pages CPM
Bronze 1K Featured Art $70
Silver 2K Bronze + Key
Advertisers
$68
Gold 3K Silver + Key Sections $64
Platinum 5K Complete Magazine $60
Per Request $2
* Request Pricing Sheet
for Magazine Setup
SPONSORSHIPS
Location Cost CPM
Business $70
Fashion $68
Women’s $64
Men’s $60
Home
Meida/Hobby
Sp_]ifi][tions
Advertiser must provide the following:
•2 banner ads 728x90, 160x300
FILE SIZES/TYPES/ DIMENSIONS
MATERIALS SUBMISSIONS
All creative must be received 5 days prior to start of schedule.
Please send materials to [email protected]
728x90 GIF, JPG, Flash 30K
160x300 GIF, JPG, Flash 30K
Sp_]ifi][tions
738x90
160x300
738x90
Email Banner
Core Page
Banner
DawgEarIt Magazine Setup Pricing Worksheet Magazine Name
BRONZE SPECIAL FREE PILOTOne-Time Setup
Service Fee
GOLD SPECIAL - You save est. $4,200 $ 5,500
PLATINUM - Annual Savings $12K 7,500$
100 $ 350.00
*6 month pilot program per Magazine
Articles BRONZE GOLD PLATINUM
1 Featured Articles -- including cover FREE X X X X
2 Monthly Core Sections X X X
3 Complete Table of Contents X X
4 All Articles (up to 60) X
5 Store Text Content on Site NA
Advertisements
6 ONLY Featured Advertisers in Magazine X X X
7 All Magazine Ads - (up to 50) X
8 Advanced Features:
9 Scanned in Advertisement
10 Same Surrounding Magazine Ads in magazine around articles on the web PREMIMUM
11 Special: No additional ads from other product companies on pages PREMIMUM
12 Special: Click-Thru to Advertisers site X X
13 Special: Click-Thru to Advertisers e-commerce engine (special setup) PREMIMUM
INTRODUCTORY PILOT--PACKAGE SPECIALS
# of Pages Total
“Would you Double Your Revenue for the Cost of One Ad in your Own
M[g[zin_ S_tup
13 Special: Click-Thru to Advertisers e-commerce engine (special setup) PREMIMUM
14 Special: Ink2net E-Fulfillment Option N/A
15 Special: Joint advertisement program .. "One Ad all Magazine special" PREMIMUM
Links - Associated Content
16 Database Tag Associated Content X X X X
17 Hot Monthly Internet Links Associated to Pages based on Tags (digg, Google etc.) X X X
18 Manual Link Associated Content PREMIMUM X
19 Ink2net Staff X X
20 Magazine Supplied (service fee) X
Advanced Services
21 Personal directory (magazine_name.ink2net.com re-direct) NA PILOT ONLY PILOT ONLY X
22 Publisher Automatic Upload Utiltiy - 2 times per Month) N/A
23 Click-Thru to your site (if applicable) X PILOT ONLY PILOT ONLY X
24 Analytics
25 Log-in Access and Download X
26 Monthly Report X
27 Ink2net "What's Hot Now" to all subscribers / users of ink2net See Sample X PILOT ONLY X
28 E-commerce Coupon Codes for Advertised Products N/A
29 Self Configured Ads around Pages to Fit Magazine interest N/A
30 SMS Features up to 1% of subscriber base FREE X X X X
31 International Services
32 Europe Release Pending
33 China Release Pending
34 India Release Pending
Total
Monthly Impressions Pending
CPM- Pass Thru Cost Pending
“Would you Double Your Revenue for the Cost of One Ad in your Own
magazine!”
M[g[zin_ S_tup
CONT@CT US
Advertising & Sales [email protected]
Support [email protected]
Membership [email protected]
Investors [email protected]
Website www.dawgearit.com and
CONT@CT US
Website www.dawgearit.com and
prior partner www.ink2net.com
