Date:May 11, 2006

Location:Intercontinental Toronto Centre

225 Front Street West

Toronto, Ontario, Canada M5V 2X3

Tel: 416-597-1400

2:00-2:30 REGISTRATION AND COFFEE

2:30 CHAIRMAN’S INTRODUCTIONDouglas J.Wood, Reed Smith LLP (USA)

Chairman, Global Advertising Lawyers Alliance

2:35 FOOD ADVERTISING TO CHILDREN HEATS UP – A GLOBAL PERSPECTIVE ON ITS REGULATION AND SELF-REGULATIONHow the Obesity Epidemic is Casting the Spotlight on Kids’ Ads

• What rules apply in Canada and elsewhere and how

are they changing?

• Marketer initiatives, including:

– Curtailing advertising to kids

– Internal definitions of healthy v. less healthy food

– Management and employee incentives to develop

more healthful foods for kids

– Minding the focus of contests and other promotions

– Changing packaging and portions

Moderator: Wendy Reed, Heenan Blaikie (Canada)

Panelists: Erich Bachmann, Hesketh Henry (New Zealand)

Brinsley Dresden, Lewis Silkin Solicitors (UK)

Douglas J.Wood, Reed Smith LLP (USA)

3:35 AMBUSH MARKETING• What are the legal parameters and key cases?

• Testing the limits – what’s going on anyway?

Moderator: Geneviève Marcotte, Heenan Blaikie (Canada)

Panelists: Avv. Felix Hofer, Hofer Losch Torricelli (Italy)

Dr. Søren Pietzcker, Heuking Kühn Lüer Wojtek (Germany)

Richard Wageman, Lehman, Lee & Xu (China)

4:35 “DECENCY” IN ADVERTISING – A GLOBAL PERSPECTIVE• Think you’ve got it too tough/too easy in Canada?

• What advertisers need to deal with in Canada and other regions

• Sex, Violence, Morals and community standards

Moderator: Wendy Reed, Heenan Blaikie (Canada)

Panelists: Linda Nagel, Advertising Standards Canada

Valdir Rocha, Veirano Advogados (Brazil)

Peter Hofer, Frick Hofer Hunziker (Switzerland)

Peter LeGuay, Cowley Hearne (Australia)

5:45 QUESTIONS AND CLOSE

6:00 COCKTAILS

Wendy Reed is apartner of HeenanBlaikie in the Torontooffice and chairs thefirm’s Marketing &Advert is ing LawPractice. Ms. Reedhas practiced exclu-sively in marketingand advertising lawfor over 19 years

and is listed as one of the Leading 500Lawyers in Canada, in the annual Guidepublished by Lexpert/ American LawyerMedia. She is also acknowledged by theLexpert Legal Directory to be consistentlyrecommended in the marketing andadvertising law area.

Geneviève Marcotteis a partner withHeenan Blaikie inthe Montreal office.Her practise isfocused on civiland commerciallitigation as wellas marketing andadvert is ing law.Ms Marcotte reviews

advertising and promotional materials,advises on regulatory issues andassists client with intellectual propertyas well as advertising and marketing-related litigation. A prolific authora n d s o u g h t - a f t e r s p e a k e r, M sMarcotte regularly takes part inmajor symposia.

Erich Bachmann is the Managing Partner atHesketh Henry in Auckland and Head of thefirm’s Business and Tax Division which includesthe Advertising and Competition Practice Groupcomprising lawyers with specific expertise inadvertising and marketing compliance, sales pro-motions and competitions, financial product

offerings, competition law, e-commerce, & intellectual property. ThePractice Group members also include litigation lawyers who handleall aspects of competition law and intellectual property disputes. Thefirm has advised a variety of local and international corporations in rela-tion to advertising compliance issues, including legal representationbefore regulatory authorities and the courts in New Zealand.

Brinsley Dresden is Head of Advertising Lawand Head of Lewis Silkin’s Media, Brands andTechnology department, specialising in non-contentious intellectual property law. He advisesa wide range of advertising agencies and advertisersas well as clients seeking other intellectualproperty advice on a diverse range of matters. He

has been acknowledged as one of only two lawyers to be includedin the list of the 500 most influential figures in the UK advertisingindustry by the Campaign A-list, published by the UK advertisingindustry’s leading trade magazine. Brinsley is the member for theUK and the Regional President for the Europe Middle East & Africabranch of GALA.

Felix Hofer is a founding partner of the Florencelaw firm Hofer Lösch Torricelli and head of thefirm’s Marketing Department. His practiceconcentrates on counseling and litigation inadvertising, marketing and sales promotion law,trademarks, civil and administrative law, dataprotection and privacy issues, e-commerce and IP

rights. He has authored and co-authored numerous books and arti-cles on these subjects and is a frequent speaker at conferences andseminars. Having acted for almost 20 years – and still acting – asgeneral counsel for a number of local municipalities, Felix has alsoachieved significant experience in the area of regulated businessesfrom both sides.

Peter Hofer is partner in the Zurich law firmFrick Hofer Hunziker. He has over 20 years ofexperience in advertising, marketing, and unfaircompetition law as well as other areas of intellectualproperty law and internet law, counseling bothadvertisers and agencies. Additionally, Peter is alector at the Swiss Education Center for

Advertising, Marketing and Communications and Zurich Universityof Applied Sciences. He has published a number of articles in mar-keting and advertising publications and is a co-author of the book“Advertising in Europe and North-America”. Peter earned his lawdegree from University of Zurich in 1984 and has an LLM in inter-national business law from the same university since 1998.

Peter LeGuay is a principal in the Sydney-basedfirm Cowley Hearne and currently heads itsIntellectual Property and Information TechnologyPractice Group. He has over 15 years extensiveexperience in Advertising, Marketing andConsumer Protection Law as well as IntellectualProperty Law. Peter is the immediate past region-

al president of GALA's Asia Pacific region and is regularly invited topresent seminars on all aspects of Intellectual Property Law andAdvertising legal issues. Prior to joining Cowley Hearne, Peter wasa sole practioner advising the entertainment industry and alsoworked as a legal officer at the Australian Copyright Council, anational body providing legal advice on copyright and related areas.

Linda Nagel joined Advertising StandardsCanada, Canada’s national advertising industryself-regulatory body, as President and ChiefExecutive Officer in 1994. Nagel, who holds aBachelor of Science Degree from BostonUniversity, and a Master of Science inAdministration from Case Western Reserve

University, has extensive organization management, governmentrelations, marketing, and public and regulatory affairs experience inboth the United States and Canada. Prior to coming to Canada,Nagel spent ten years in senior roles in US national voluntary medicaland health organizations.

Søren Pietzcker has been a partner with HeukingKühn Lüer Wojtek since 2001 specializing incompetition law, trademark law and anti trustlaw. Soren was admitted as an attorney at Law inHamburg (1st instance and Court of Appeal),Germany; authorized to represent at all DistrictCourts of Appeal in Germany as well as the

Federal Patent Court.

Valdir Rocha is an Intellectual Property andAdvertising Law Partner at Veirano Advogados,based in Rio de Janeiro. He has 26 years of expe-rience in counseling multinational corporationsin his areas of expertise and is also involved withlitigation in several States of Brazil. He is a graduateof Rio de Janeiro's Federal University Law School,

and has attended several post-graduate courses and seminars inBrazil. In addition, he is a frequent speaker at industry events in theUnited States, Europe, Africa and Latin America. He is the RegionalPresident for the Americas and member for Brazil of the GlobalAdvertising Lawyers Alliance (GALA) and holds various other lead-ership positions in IP related organizations.

Richard Wageman is a partner at Lehman, Lee &Xu and has been their Senior Foreign Attorneyand Administrative Supervisor since 2001. Hehas extensive experience in corporate reorganiza-tions, foreign direct investment and commercialtransactions in North America and in China. Heholds a Bachelor of Arts and a Bachelor of Law

degree from University of British Colombia and is a member of theBritish Colombia Law Society and Canada Bar Association. He is afrequent speaker at industry events on topics related to advertisinglaw, franchising law and intellectual property in China.

Douglas J. Wood is Co-Chair of the Advertising,Technology & Media Group of Reed Smith LLP inNew York. He has more than 27 years experiencerepresenting national and multinational compa-nies in advertising, marketing, promotions, unfaircompetition, intellectual property, and e-commercematters. Doug serves as legal adviser to several

worldwide advertising industry trade organizations and is GeneralCounsel to both the Association of National Advertisers and theAdvertising Research Foundation. He is also the chief negotiator forthe industry in relations and collective bargaining with the ScreenActor's Guild, the American Federation of Television and RadioArtists, and the American Federation of Musicians. In addition,Doug is the founder, Chairman and US member of the GlobalAdvertising Lawyers Alliance (GALA).

The Global Advertising Lawyers Alliance is the only network of lawyers from around the world with expertise and experience in advertising,

marketing and promotion law.GALA provides the premier worldwide resource to advertisers and agencies seeking the answers to ques-

tions and solutions to problems involving the complex legal and regulatory issues affecting today’s marketplace. For more information

about GALA and its members, visit www.gala-marketlaw.com.

Heenan Blaikie is one of Canada’s largest full-service law firms, with over 400 lawyers in nine cities. Their marketing and advertising law

group provides highly focused expertise in a national practice, based primarily in Ontario and Quebec. With strong practices in intellectual

property, privacy, broadcasting, entertainment and sports law and litigation, they offer a comprehensive range of experience. Heenan

Blaikie's attorneys regularly assist major marketers and agencies with the full range of contests and other promotional programs, the review

of advertising in all media, packaging and labelling, regulatory work, marketing and advertising-related agreements and competitive and

regulatory disputes.

Founded in 1914, the ACA is a national, not-for-profit association whose primary goal is helping members maximize the return on

their marketing communications investments. The ACA represents over 200 companies and divisions, which collectively account for

estimated sales of $350 billion annually.

Registration FormKEY ADVERTISING LAW ISSUES

May11, 2006 – Toronto

$200.00 + GST and PST ($30.00)

(includes conference sessions, coffee breaks, cocktail reception and documentation)

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Global Advertising Lawyers Alliance, 599 Lexington Avenue, 28th Floor, New York, NY 10022, USA,

Tel: 212-549-0343, Fax: 212-521-5450, Email: registration@gala-marketlaw.com, Website: www.gala-marketlaw.com

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