Date: From: Justin Letheby Re: Your guide to selling your home · The Professor's Hassle Free Listing Program! Insert photo of team, property or community. a guide ... Arrange for

Date: January 03, 2007

To: Perspective SellerFrom: Justin LethebyRe: Your guide to selling your home

Dear Perspective Seller,

I am different from most real estate professionals. I have built my business on results, and am confident I candeliver for you.

If the time is approaching for you to retain a real estate professional to help you sell your home, I ask you toseriously consider hiring me for the job.

I have the experience and know-how to put a sold sign on your property.

From pinpointing the optimal asking price and strategically marketing your property, to negotiatingyour terms of sale and managing the paperwork, I will handle every last detail for you.

Selling your home alone can cause a lot of pressure and stress. If you choose to work with me,you will have more time and energy to enjoy your life. I will work hard to:

• Net you the most amount of money• In the shortest period of time• With the least amount of stress

This package contains helpful information for home owners, including an overview of the homeselling process, answers to frequently asked questions, my 14-step marketing plan and return on investmentstatistics for home remodeling projects.

After you've had the chance to review this information, please contact me. I'd like to prepare an in-depthanalysis of your unique property, compare it to other listings in the market, and recommend a personalizedmarketing program and pricing strategy for you.

I appreciate the opportunity to earn your business.

Best wishes,

Justin Letheby KELLER WILLIAMS Fox Valley Realty

1450 West Main St. #Suite G St. Charles IL 60174

M 815-501-4416 F 630-377-8080 W http://www.homesaleeducator.com E [email protected]

http://www.homesaleeducator.com

a guideto selling your home

Justin Letheby [email protected]


prepared for:

compliments of:

Justin LethebyKELLER WILLIAMS Fox Valley Realty1450 West Main St. #Suite GSt. Charles IL 60174

Perspective Seller

The Professor's Hassle Free Listing Program!

Insert photo of team, property orcommunity



Justin Letheby 815 -501 [email protected] • http://www.homesaleeducator.com

Perspective Seller

It's all about you

The home selling process

Frequently asked questions

What I do for you

My 14-point marketing plan

Maximizing your home's value

Why Keller Williams Realty

About me

What my clients say

selling your home




Perspective Seller

it's all about you

My real estate business has been built around one guiding principle: It's all about you.

Your needs

Your dreams

Your concerns

Your questions

Your finances

Your time

Your life

My entire focus is on your complete satisfaction. In fact, I work to get the job done so well, youwill want to tell your friends and associates about it. Maybe that's why over 50% of my businesscomes from repeat customers and referrals.

Good service speaks for itself.

I look forward to the opportunity to earn your business too.




Perspective Seller

the home selling process

There are a lot of details to be handled when selling a home. It is my job to streamline the homesale process for you, ensuring everything is completed as quickly and efficiently as possible.

This overview was designed to help you understand the various steps along the way.

Preparing for SaleConduct comparative market analysis to establish a fair market value of your homePrepare and complete the listing agreementRecommend improvements to maximize your home's valuePlace a lock box on your property, if needed

Marketing your HomeEnter listing information into the MLSPlace a For Sale sign on your propertyNotify top local agents of this new listingSchedule your home for office tourSchedule your home for MLS tourDistribute Just Listed flyers to your neighborhoodPost your home information on the InternetSchedule and hold open housesNotify all potential buyers with details of listingArrange showings for other agents

Communicating with YouContact you regularly with feedbackPrepare and deliver regular progress reports to youDiscuss all marketing activities with you

Coordinating the SalePre-qualify potential buyersPresent and discuss all offers with youNegotiate your transaction with the other agentPrepare and finalize the closing




Perspective Seller

the home selling processcontinued

Other Ways I Can HelpArrange for an agent to assist you in your relocationRecommend a moving companyProvide you with a helpful moving checklistRecommend preferred companies for related servicesFree Moving Truck for my clients

I will work hard to make the sale of your home as smooth and stress -free as possible!




Perspective Seller

frequently asked questions

I don't want to pay an agents commission. Won't I net more money if I sell my home alone?It would appear that way. But according to statistics, the median selling price of a home sold byowner was 15.4% less than agent-assisted transactions*. That means in most cases, agents paytheir own commissions, and sellers still receive more money than if they had done all the workthemselves. So typically with an agent, you net more money and free yourself from all the paper,details and legalities involved throughout the process.

Are there things we should do to our home to help ensure the maximum price?Yes. There is a benefit to making sure your home looks its best prior to offering it for sale. There arealso small remodeling jobs that will pay off at resale. Even if you choose to sell your home withoutassistance, I would still be happy to advise you about specific improvements that will increase yourhome's marketability and value.

If I listed with you, how would you advertise my property?I don't just list homes; I market them. I will make sure your home is marketed to potential buyersaround the clock, 24 hours a day, 7 days a week. As part of my 14-step marketing plan, I willcustomize a marketing plan to reach buyers most likely to purchase your home. I know how tomaximize the power of the Internet for my clients, while also using traditional methods includingnewspaper ads, brochures, yard signs and direct mail.

Will you be present at all showings?At open houses I, or a member of my team, will be there. For showings, potential buyers willbring their own agents to see your home. Most buyers prefer only their own agents be present whenevaluating a prospective new home.

What if another agent tells us they can get us more for the house?Some agents will quote a higher listing price just to get your business, but an overpriced house will notsell. If you choose to work with me, I will conduct a comparative market analysis prior torecommending an asking price for your home. I will explain how I arrived at the price, but ultimately thedecision is up to you. I will offer my professional opinion on how the market will value your home.

*Source: The 2004 National Association of REALTORS® Profile of Home Buyers and Sellers




Perspective Seller

frequently asked questionscontinued

If I worked with you, would I have any responsibilities during the marketing of my home?Your primary job during the sale of your home will be to keep it neat and clean for showings andopen houses. A large part of a homes appeal involves staging, which is everything from furnitureplacement to home fragrance. I will advise you on how to stage your home well, giving you easy tipsand quick fixes to maximize your homes appeal. Other than that, I will handle all of the advertisingand marketing, screening of prospective buyers, offer evaluations, negotiation of terms of sale andmanagement of your closing.

If I worked with you, would I have any responsibilities during the marketing of my home?Your primary job during the sale of your home will be to keep it neat and clean for showings andopen houses. A large part of a home's appeal involves staging, which is everything from furnitureplacement to home fragrance. I will advise you on how to stage your home well, giving you easy tipsand quick fixes to maximize your home's appeal. Other than that, I will handle all of the advertisingand marketing, screening of prospective buyers, offer evaluations, negotiation of terms of sale andmanagement of your closing.

What happens once we get an offer?I will help you consider each offer and negotiate the best deal for you. Once you'veaccepted an offer, I will guide you through the entire closing process and ensure everythingproceeds smoothly.




Perspective Seller

what I do for you

All real estate agents will claim they can sell your house...I promise to sell your house at the maximum price, with minimum hassle.

ExperienceFrom pinpointing an optimal asking price to writing a purchase agreement and negotiating terms of sale, realestate transactions are a science.

TimeSelling a home involves hours of open houses, phone calls and paperwork that you shouldn't have to worryabout. I will take care of it all for you.

ResourcesYard signs, brochures, ads, direct mail and Internet technology. Keeping your home in front of potentialbuyers requires marketing 24 hours a day, 7 days a week.

Selling your own home can be a daunting task. If you have questions along the way, I'd be happy to help you.

Of course, I'd also love to manage the whole process for you so you can get away from the mountains ofpaperwork, and get back to your life.

82% of home sales are the result of agent connectionsSource: National Association of REALTORS®




Perspective Seller

my 14-step marketing plan

My 14-step marketing plan is designed to get your home the maximum amount of exposure in the shortestperiod of time. Each step involves proven techniques that leverage the opportunities to showcase your hometo key people that can either buy your home or help us find the right buyer: Prospective homebuyers, localreal estate agents and investors.

I will:

1. Price your home strategically to be competitive with the current market and current price trends.

2. Stage your home to showcase features that buyers are most interested in: uncluttered rooms andclosets, fresh paint and pleasing drive-up appeal.

3. Place For Sale signage, complete with property flyers that are accessible to drive-by prospects.

4. Use an Interactive Voice Response system to provide free recorded information about your home24 hours a day, 7 days a week. Each inquiry will be followed-up with a personal phone call.

5. Distribute Just Listed marketing to neighbors, encouraging them to tell their family and friends about yourhome.

6. Optimize your home's Internet presence by posting it on local and global MLS systems and addingmultiple photographs and creative descriptions.

7. Create a virtual tour of your home and place it on multiple websites to attract local and out-of-townbuyers.

8. Create a home book, comment cards and flyers for your property. Showcasing additional information andphotos of your home and neighborhood will attract extra attention.

9. Target my marketing to active real estate agents that specialize in selling homes in your neighborhood.

10. Include your home in our company/MLS tour to allow other agents to see your home first hand.

11. Advertise your home in my newsletter and direct mail campaigns.

12. Create an Open House schedule to promote your home to prospective buyers.

13. Target my marketing to active buyers and investors in my database that are looking for homes in yourprice range and area.

14. Provide you with weekly updates detailing my marketing efforts, including comments fromprospective buyers and agents that have visited your home.




Perspective Seller

Most Brokerages give you only one choice no matter who or how your place was sold, WithThe Professor's Hassle Free Program your are getting flexibility!

If the owner chooses to use The Professors Hassle Free Program that includes a variablecommision structure;

• 3.5% Listing Agent procures the buyer and writes the contract. There is no otheragent involved. Total commision to be 3.5%

.• 1% Owner Procures the Buyer and there is not other agent involved. Listing agent will

wirte the contract , and process it through escrow for Owner. Total Commission to be1%.

• 5% Owners property sells through a Buyer procured through the MLS. AnotherAgent represents the Buyer, Listing Agent Commission to be 2.5% and SellingAGent to be 2.5%. Total Commission to be 5%

• 0% You find the buyer and there is no other agent involved. You dont want ourassistance. YOU PAY NOTHING!

Professor's Flexible Commission Plan




Perspective Seller

maximizing your home's value

One of the benefits I offer my clients is advice on which remodeling projects bring the greatestadded value at resale. While my years of experience have taught me which improvements arevalued most in this local area, I weigh that against regional and national averages to draw themost accurate, statistically -sound recommendations.

For our region, here's the average return on investment for some common projects:

Bathroom remodelMidwest 78.3%

Deck additionMidwest 89.7%

Window replacementMidwest 82.4%

Attic bedroomMidwest 79.2%

Family room additionMidwest 77.3%

Roofing replacementMidwest 81.8%

Master suite additionMidwest 72.2%

Major kitchen remodelMidwest 72.6%

Basement remodelMidwest 68.9%

Sunroom additionMidwest 67.0%

Source: REALTOR magazine, December 2004

Your specific return on investment will depend on the value of your home, value of similarhomes in your neighborhood, the availability and pricing of new homes, and the rate at whichproperty values are changing in surrounding neighborhoods.

Ultimately, a remodel can increase your equity when you sell.

My goal is to net you the most money possible.

I will help you decide which specific projects will maximize your home's sale price.




Perspective Seller

why Keller Williams Realty

There is a reason more and more agents are making the change to Keller Williams Realty.Here's why it matters to you:

KnowledgePowerful curriculum through Keller Williams University keeps us ahead of trends, toolsand advancements in the real estate industry.

SpeedLeading-edge technology solutions accelerate our efficiency and productivity.

TeamworkContrary to other real estate companies, Keller Williams Realty was designed to rewardagents for working together - to serve clients better.

ReliabilityKeller Williams Realty was founded on the principles of trust and honesty, emphasizingthe importance of having the integrity to do the right thing and always putting our clients' needs first.

SuccessKeller Williams Realty is the fastest growing real estate company in North America.

When you offer a superior level of service, the word spreads fast.

As part of the Keller Williams Realty team, I look forward to providing you with a phenomenalreal estate experience!

Keller Williams Fox Valley Realty increased its production by 24% from 2005 to 2006, no otherSt. Charles company can even come close to saying that!




Perspective Seller

How am I different from other real estate agents?My goal is to educate you to make your best financial decision

TechnologyI am Eagentc certified which Means that i have a strong knowledge of all tools to get the best job done foryou.

ExpertiseKnowledgeable in Dekalb county and the Fox Valley area as well as areas like Plainfield, oswego, sugargrove and Montegomery!

I also have knowledge in investing in real estate

CommunicationPlease feel free to call me with any questions, i can be reached at anytime. if you leave a message ipromise to call you within 12 hours.

Awards/RecognitionKeller Williams - Fox Valley Realty is the fast growing in the Fox valley area.

PersonalLove playing Basketball, Golf, and playing cards! and love to read.

My Commitment to YouI commit to working hard to earn your business and respect!

Statistics to Know48% of Keller Williams listings are under contract!98% Percantage of actualy sale per Listed price

about me


Documents

Date: From: Justin Letheby Re: Your guide to selling your home · The Professor's Hassle Free Listing Program! Insert photo of team, property or community. a guide ... Arrange for