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Increasing Marketing ROI Through Data Enhancement & CRM Integration
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2. Agenda
Contact Us: +44 (0) 207 382 8800[email_address] 3. Instantly Become a Genius! BEFORE AFTER 4. Instantly Become a Database Marketing Genius! BEFORE AFTER 5. Poor Data Quality Directly Affects Bottom-Line Performance HINDERING NEW BUSINESS GENERATION According to QAS (an Experian company): - 75% of companies admit that potential revenue is lost through missed opportunities from not profiling customer and prospect databases as well as they could due to data quality issues According to Sirius Decisions: -Organisations with an early-phase data strategy can expect a ~25% lift in conversion rates (inquiry to marketing qualified lead)Research Shows Significant, MeasurableImpactsIn Both Direct and OpportunityCosts Associated with Failure to ActivelyManage Data QualityIMPACTING CUSTOMER RETENTION & BRAND REPUTATION poor-quality customer data leads to significant costs such as higher customer turnover, excessive expenses from customer contact processes like mail-outs, and missed sales opportunities.Gartner Research Contact Us: +44 (0) 207 382 8800[email_address] 6. Where Does the Data Go Bad? At What Points in the Lifecycle Does Data Go Bad?How Can You Improve ROI by Addressing These Problems? Contact Us: +44 (0) 207 382 8800[email_address] 7. Strategies for Addressing Data Quality at Each Stage
Contact Us: +44 (0) 207 382 8800[email_address] 8. Strategies for Addressing Data Quality at Each Stage
Contact Us: +44 (0) 207 382 8800[email_address] 9. Strategies for Addressing Data Quality at Each Stage
Contact Us: +44 (0) 207 382 8800[email_address] 10. Enhancing Your CRM Data To Drive Sales And Marketing Performance
Contact Us: +44 (0) 207 382 8800[email_address] 11. Critical Questions to Consider to Improve ROI on Your Sales/Marketing Databases
Contact Us: +44 (0) 207 382 8800[email_address] 12. Strategies for Increasing Sales and Marketing ROI
Contact Us: +44 (0) 207 382 8800[email_address] 13. Strategies for Increasing Sales and Marketing ROI
Contact Us: +44 (0) 207 382 8800[email_address] 14. Success Story
Contact Us: +44 (0) 207 382 8800[email_address] 15. Compiled Data Data assembled from directories and proprietary databases including Infogroups best-in-class databases and data licensed from third-party content providers.Editorial Content Content developed by editors tapping into news feeds and research reports to review and enrich information.Web Mining Information automatically mined from corporate websites, blogs and other publicly accessible sources of Internet content.Social Media Content contributed by users through social networking sites, user contributed data exchanges and self-publication. LiveContent fuses data from multiple sources, removes duplicates, and synthesizes the information down to the data-element level. For example, it can pull a bio from one data source, a job title from another, and an email address from a third source, combining these into one consolidated contact.OneSources Approach to Ensuring Data Quality: The LiveContent Platform.The LiveContent Platform blends together the best content from more than 50 data suppliers and thousands of information sources across the full spectrum of business information: compiled data, editorial content, information mined from web sites and social and new media data. Contact Us: +44 (0) 207 382 [email protected] 16. Just for Attendees Contact Us: +44 (0) 207 382 8800[email_address]