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www.symform.com The Revolutionary Cloud Storage Network
The Revolutionary Cloud Storage Network
Primary Market Research Sponsored by: Symform & StorageCraft March 2012
A Survey of Data Growth & Protection Trends
www.symform.com The Revolutionary Cloud Storage Network
www.symform.com
About the Survey
www.symform.com The Revolutionary Cloud Storage Network
➡Nearly 600 valid survey responses covering Small, Medium and Enterprise segments:
• 485 SMB’s – nearly 85% of respondents
Nearly 200 IT Service Providers
Over 250 End-user companies
• Remaining were companies over 1,000 employees
➡ Industries strongly represented include: IT Service/Solution Providers, Advertising, Business Consulting, Financial Services, Healthcare, and IT Hardware & Software Manufacturers.
➡Designed to uncover current data protection and backup practices, including costs, growth trends, perceived problems and opinions.
➡ Beyond overall results, survey supports meaningful conclusions and significant differences across industries, company size, data volumes and predicted growth rates.
➡ Sponsored by Symform and StorageCraft.
Overview
3
www.symform.com The Revolutionary Cloud Storage Network
➡Cloud Utilization Up: Nearly 40% are using the cloud as either primary or secondary backup.
➡Cost and Restore Greatest Pain: Cost, resources and data restore failures are greatest challenges around data backup for everyone.
➡High Percentage Unsatisfied: Satisfaction with current backup solution varies by industry and company size with IT Service/Solution Providers most satisfied and Healthcare most unsatisfied.
➡Data Backup Critical Process but Mostly Primary Only: Most are backing up all of their data at least once a week. Nearly 20% still have no secondary back up.
➡Big Data Growth Expected: Most companies are predicting data growth of 10 to 40% in the next year, with some forecasting growth of more than 100% year-over-year.
Topline Findings
4
www.symform.com The Revolutionary Cloud Storage Network
➡20% of IT service providers don’t engage in secondary backup
➡Only 2% of companies say they don’t do any backup at all
➡Nearly 40% of respondents say they are using the cloud for either
primary or secondary (offsite) backup.
➡Mid-sized companies are in the greatest pain due to budget
constraints and larger data volumes
• Mid-sized employers (25 to 1,000 employees)
• Mid-range Data Volume (20TB to 100TB)
➡ IT Service/Solution Providers have the highest satisfaction level with
their back up solution.
• Assuming this is because they “invest” in vendor relationship and often
augment solutions with own services and broader solutions
Our Biggest Surprises
5
www.symform.com The Revolutionary Cloud Storage Network
www.symform.com
About the Participants
www.symform.com The Revolutionary Cloud Storage Network
48%
9%
10%
11%
5%
7%
4%
6%
Under 25
26 to 50
51 to 100
101 to 500
501 to 999
1,000 to 5,000
5,001 to 10,000
Over 10,000
Largest percentage (nearly 50%) of respondents were companies
with fewer than 25 employees
How many employees are in your company?
11% Enterprise
Large Enterprise
SOHO to
Small Biz
35% Small to Medium-sized Business (SMB)
7
www.symform.com The Revolutionary Cloud Storage Network
29%
8%
8% 7%
6%
6%
5%
4%
3%
3%
3% 2%
2%
IT Service/Solution Provider
Business Services / Consulting
Computer or other IT Hardware Manuf
IT Software
Financial Services
Advertising/Marketing, Photography, Graphic Design
Healthcare
Non-Profit / Education
Non-IT Manufacturing
Retail
Telecommunications
Government
Transporation & logistics
Largest industries represented:
What Industry are you in?
8
www.symform.com The Revolutionary Cloud Storage Network
www.symform.com
Overall Results
www.symform.com The Revolutionary Cloud Storage Network
Respondents rated these challenges as a “problem” to a “huge
problem”. Cost and Data Restore are greatest problems.
What are your greatest data protection challenges? (rank all items from 1 to 5, with 5 being huge problem)
29%
26%
31%
25%
24%
31%
26%
25%
26%
22%
19%
17%
20%
19%
18%
14%
14%
17%
9%
14%
12%
6%
11%
14%
Cost of Backup Systems and Procedures
Cost of Cloud Storage or Backup
Reducing Restore Times
Backup Failures
Backing up End-user Systems (laptops,PCs, etc.)
Providing Granular Restore Points
Completing Backups within AllottedWindow
Restore Failures
Somewhat of aProblem
Problem
Huge Problem
53%
55%
56%
56%
56%
59%
65%
69%
10
% with Problem
Source: Symform and
StorageCraft Data Growth
& Protection Research
March 2012
www.symform.com The Revolutionary Cloud Storage Network
Industry Backup Pain
% Indicating
Huge Problem
Business Consulting Restore Failures 55%
Software Finding resources to
backup
50%
Hardware Restore Failures 49%
Healthcare Cost of Cloud Backup 48%
Restore failures rank highest for Business Consulting and IT
Hardware Manufacturers, with cost and resources topping the list
for Healthcare and Software Manufacturers.
Greatest pain does vary slightly by industry, company size and budget
11
Source: Symform and
StorageCraft Data Growth
& Protection Research
March 2012
www.symform.com The Revolutionary Cloud Storage Network
47%
42%
35%
28%
26%
26%
24%
23%
5%
2%
Network Attach Storage (NAS)
External Hard Drives
Cloud Backup Solution
Data Replication to Physical Hardware
Image-based Backup Software
Storage Area Network (SAN)
Backup Appliance
Windows or Mac OS-based Backup
Other
None at this time
NAS devices rank highest by far, followed by external hard drives
and cloud backup.
How do you currently handle primary backup? (Check all that apply)
Two results that indicate this
group of respondents is
ahead of market on average:
• Only 2% reported doing
nothing for primary. Recent
IDC study found 15%.
• 35% use cloud for primary.
This tends to run around
10% in other surveys.
Source: Symform and StorageCraft Data Growth & Protection Research
March 2012
12
www.symform.com The Revolutionary Cloud Storage Network
42%
39%
28%
18%
12%
3%
Physical Hardware Rotation (tape, USB, DVDs,etc.)
Cloud (online) Backup Service
Replication to Secondary Location over CompanyNetwork
None (local or primary backup only)
Leverage Managed Service Provider
Other
18% of respondents do nothing for secondary backup, and those
that do prefer physical hardware rotation and cloud
What is your current secondary or offsite backup or backup disaster recovery solution (Check all that apply)
Source: Symform and StorageCraft
Data Growth & Protection Research
March 2012
13
www.symform.com The Revolutionary Cloud Storage Network
61% 20%
7%
12%
Less than $1k
$1k to $5k
$5k to $10k
More than $10k
Due to high number of SMBs responding, cost of offsite or cloud
backup is quite low, but not surprisingly, as data grows so do the
costs
How much are you paying currently for your offsite backup?
Looking inside the pie:
45% of those with more
than 100TB of data are
spending more than $10k
on backup each year.
Only 14% of those with
20TB to 100TB are
spending more that $10k
per year on backup. 42%
are spending between $5k
and $10k per year
14
Source: Symform and StorageCraft
Data Growth & Protection Research
March 2012
www.symform.com The Revolutionary Cloud Storage Network
Half of respondents are somewhat satisfied currently but more than
30% have room for improvement
How satisfied are you with your current backup system and procedures?
15
3%
10%
22%
50%
15%
Not sure
Unsatisfied
Somewhat Unsatisfied
Somewhat Satisfied
Very Satisfied
Source: Symform and
StorageCraft Data Growth
& Protection Research
March 2012
www.symform.com The Revolutionary Cloud Storage Network
15%
5%
8%
10%
7%
8%
31%
35%
29%
25%
30%
21%
19%
42%
30%
42%
45%
50%
52%
56%
12%
30%
21%
20%
20%
19%
17%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Healthcare
Advertising/Marketing
Computer Software
Computer Hardware
Financial Services
BusinessServices/Consulting
IT Services
Unsatisfied
SomewhatUnsatisfied
SomewhatSatisfied
Very Satisfied
IT Services (typically partners with vendors or designing their own)
have highest satisfaction while Healthcare has the lowest satisfaction
Satisfaction with Backup Solution Varies by Industry
16
Source: Symform and StorageCraft Data Growth & Protection Research
March 2012
www.symform.com The Revolutionary Cloud Storage Network
Mid-range Data Volume has the Lowest Satisfaction
11%
10%
2%
21%
23%
25%
49%
54%
58%
19%
13%
15%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Less than 20 TB
20TB to 100 TB
More than 100 TB
Unsatisfied Somewhat Unsatisfied Somewhat Satisfied Very Satisfied
17
Source: Symform and StorageCraft Data Growth &
Protection Research
March 2012
www.symform.com The Revolutionary Cloud Storage Network
Most companies reported data volumes of 20TB or less,
but 15% were in the Big Data realm of 100 TB or more.
How Much Data Does Your Company Have?
44%
24%
10%
7%
5%
1%
9%
Less Than 5 Terabytes
5 - 20 Terabytes
20 - 50 Terabytes
50 - 100 Terabytes
100 - 300 Terabytes
300 - 500 Terabytes
Over 500 Terabytes
Source: Symform and StorageCraft
Data Growth & Protection Research
March 2012
18
www.symform.com The Revolutionary Cloud Storage Network
70%
65%
65%
57%
56%
48%
27%
24%
24%
17%
10%
5%
Financial Data
Customer Records
Email, IM & other Communication
Productivity Files: Excel, PPT, Word, etc
Anything in our Database
Employee Personnel Information
Product Code or Other IP
Anything on Employee Laptops
CAD/CAM Designs or other Schematics
Patient Data or Medical Records
Photos, Images Video or Graphics
Other
Not surprisingly, financial data comes in first, but nearly all data
used by businesses is deemed critical
What Data is Deemed Mission or Business Critical? (Check all that apply)
19
Source: Symform and StorageCraft
Data Growth & Protection Research
March 2012
www.symform.com The Revolutionary Cloud Storage Network
18%
31%
24%
12%
4% 4% 7%
0%
5%
10%
15%
20%
25%
30%
35%
Less than10%
10 - 20% 20 - 40% 40 - 60% 60 - 80% 80 - 100% Over 100%
Most companies are expecting 10 to 40% data growth in the next
year, but 7% expect growth of over 100% year-over-year. The
more data they have, the greater growth they expect.
How Much Do You Expect Your Data to Grow in the Coming 12 Months?
Source: Symform and StorageCraft
Data Growth & Protection Research
March 2012
20
Expected % Data Growth
www.symform.com The Revolutionary Cloud Storage Network
Most companies reported 10 or fewer servers, but 11% have more
than 100 servers across physical and virtual.
How many servers in your infrastructure need protecting / backing up?
7%
41%
17%
12%
8%
4%
11%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
None 1 to 5 6 to 10 11 to 25 26 to 50 51 to 100 Over 100
Source: Symform and StorageCraft
Data Growth & Protection Research
March 2012
21
# of Servers
www.symform.com The Revolutionary Cloud Storage Network
54%
11%
12%
13%
10%
0% 10% 20% 30% 40% 50% 60%
All of them
About 75%
About 50%
About 25%
None of them
Most companies are backing up all servers at least weekly, but 10%
are not. Time & resource constraints are the main reasons.
What percentage of your servers do you backup at least weekly?
Of those servers not backed up at least
once a week, the reasons are:
29%
26% 18%
10%
12%
7% Don't contain mission/business critical data
Not enough time or resources
They are used for backup
No backup solution for these servers
Don't know
Other
Source: Symform and
StorageCraft Data Growth &
Protection Research
March 2012
22
www.symform.com The Revolutionary Cloud Storage Network
www.symform.com
Thank You