Jennifer StanczukMarketing ManagerAccuData Integrated Marketing

DATA-DRIVENMARKETING FOR RESTAURANTSDATA-DRIVENMARKETING FOR RESTAURANTS

Table of ContentsIntroduction ........................................................................................................................................... 3

Five Solutions to get the Most Out of Your Database .......................................................... 4

Understanding Millennials, Their Dining Habits and Ideas for Marketing to Them ...16

6 Ways to Get the Best Results Through Email Marketing .............................................. 20

Build Brand Awareness with Loyalty Marketing: a Case Study.......................................24

About AccuData Integrated Marketing.....................................................................................28

Data-Driven Marketing for Restaurants 3

IntroductionWhen AccuData Integrated Marketing first began providing data-driven solutions to our restaurant clients, we noticed that many of them shared a common string of obstacles in terms of marketing, growth and revenue goals. We’ve compiled some of their hurdles and combined them with our solutions in an effort to share ideas that will help you make the best decisions for better campaign results!

We know that our savvy restaurant marketers continue to embrace the need for data analytics, adopt digital intelligence and integrate omni-channel campaigns. These days, it’s imperative to incorporate predictive analytics, database management and social media components into your marketing efforts simply to remain competitive.

This e-book is designed to share marketing insights and provide you with an overview of some of the top strategies and initial steps to help you create data-driven targeting methods, craft relevant messaging that resonates with your audience and combine information to give you stronger customer intelligence than you’ve ever had before.

Five Solutions to Get the Most Out of Your Database

1. Database Marketing

Database marketing is a complex discipline that can yield a tremendous return on investment when applied properly. The objective with database marketing is to build lasting relationships with customers that will promote loyalty, retention, referrals and increased sales.

What’s different about AccuData‘s database management system? We provide the infrastructure to house, organize, and analyze your data. Our database technology, also known as AccuBase, gives you a unified view of your customers by collecting data, then giving you the ability to use that data to run reports on your customers’ behaviors. The business intelligence obtained through these reports helps better direct your marketing campaigns.

Database technology empowers you to develop, execute, and track multi-channel campaigns on demand. Managing multiple marketing campaigns can be a tricky situation. Compound doing so with multiple users and you’ve got yourself quite the conundrum. With AccuBase, your database is customized to fit your most basic to most intricate marketing needs and is scalable to grow with you.

6 Benefits ofDatabase Technology:

1. Link information fromdisparate sources or capturepoints

2. Provide complete access todata for analysis andresearch

3. Improve overall data qualitywith scheduled updates

4. Deploy effective, targetedcampaigns

5. Track results with detailed,customized reporting

6. Enable multi-channelmarketing initiatives

Data-Driven Marketing for Restaurants 5

Whether you are a small business seeking to send customer emails quickly and easily, or a large powerhouse wishing you had a unified view of all campaigns across all brands, we have the solution for you.

By understanding your customers’ needs and spending habits, AccuData can help you identify your ideal customer and find more customers that fit that profile. One of our cutting-edge technology solutions is called AccuBase. AccuBase is a fully customized, scalable database solution that provides you with a unified view of your customers and prospects. AccuBase enables you to:

• Funnel your marketing efforts into one database that captures and collects your customers’ information. Compile lead information and purchasing history, while cleansing the data and adding key consumer attributes to those records.

• Use the information stored in your database to create profiles of your customers to better segment which advertising message should go to which recipient.

• Obtain an on-demand, unified view of all marketing campaigns and customer records that allow you to create reports on the fly for better campaign insights.

• Optimize future campaigns using the information obtained from those reports to better direct your direct mail, email, mobile and telephone marketing efforts.

AccuBase allows you to pull together multiple data sources across various platforms to give you a richer view of customer behavior. We are able to funnel demographics and firmagraphics, then combine that information with our analytical expertise and hygiene services to help you manage multi-channel campaigns on demand. A better understanding of your customers enables you to deliver the right message, at the right time, using the right vehicle.

1

Data-Driven Marketing for Restaurants 7

2. Third Party Data

Third-party data is an additional data source that you can apply to your own proprietary database. The value of third party data is in the ability to combine it with your existing data, what you already know about your customers and then be able to gain a deeper, more accurate picture of your customers. It can help you narrow down your targeting, improve campaign performance or create specialized promotions that are more relevant to the recipient.

While third-party data has the potential to give your campaign results significant lift or help your message reach the right audience, you need to fully vet your data partner. Before deciding on a third-party data provider, here are four questions you should know the answers to.

Where does the data come from?Ensure your vendor of choice has multiple data sources for you to choose from. AccuData provides access to hundreds of direct marketing sources including in-house access to more than a dozen of the nation’s leading compiled Resident/Occupant, Consumer and Business databases. AccuData is well positioned to provide independent and objective data recommendations to optimize campaigns across multiple channels.

Third-Party Data Defined

Third-party data, as the name implies, is data that a marketer acquires from a multitude of outside sources. Normally used to help create consumer segments for targeting ads and marketing messages, third-party data often refers to information gathered from online interactions/transactions.

Data management firms aggregate information from sites across the web that show interests in particular topics based on behavior and that third-party data is used to categorize people into groups such as travelers or sports enthusiasts. But third-party data isn't just digital. It can represent real-world interactions such as purchase transactions or mobile phone locations.

34

2How recent is the data?Data that isn’t refreshed regularly will end up costing you in the end. Consumer files need to be updated every 30 to 60 days since addresses, phone numbers, email addresses and other data elements can change frequently. If you are mailing a Resident Occupant list, you’ll want information that’s been updated monthly and sourced directly from the U.S. Postal Service. If you are looking for more targeted consumers at their home address, specialty lists can provide you with specific consumer segments. AccuData has several lists, including New Movers, that are updated weekly.

Is the data verified?Make sure the data you are purchasing from a third-party vendor comes from a variety of reliable sources such as real property data, public records, transactional data, consumer response surveys and other recognized sources. A reputable provider will provide you with an overview of their compilation methodologies and sources. How is the data delivered and what format is used?Most data providers offer a wide range of delivery formats so that you can dictate how your file is formatted (for example, CSV with header row, comma delimited text file or tab delimited text file) and received. You should also be able to specify if the data will be proper case or upper case.

Data-Driven Marketing for Restaurants 9

3. Modeling and Analytics

Your customers are your most important asset. They’re vital to the growth of your business. When was the last time you went to a new restaurant and raved about it to your friends…and they tried the restaurant and told some friends, and so on and so on? Imagine a rave review going viral! That’s a high level view of one of the ways we analyze a database. We want to help you understand what your best customers look like, their demographics, behavior and spending habits and THEN find more of them.

Gain a deeper understanding of your most valuable customer. Develop a clearer picture of those who are most likely to purchase your product or service again and again. AccuData has four unique modeling and marketing analytics solutions ranging from basic profiling to highly advanced customized data modeling. We’ll help you understand how the results will increase the effectiveness of your marketing campaigns with higher response rates, more customer engagement and increased ROI.

4. Understanding Descriptive Analytics

Descriptive analytics refers to a basic profile (or snapshot) of your current customers. This type of profile typically finds and describes the common attributes of your customers, whether consumers or businesses. It helps you better target your audience, as well as prospective customers, based on demographic look-a-likes.

SnapShot, another one of AccuData’s profiling technologies, allows you to match customer records to a predefined set of demographics and develop a view of who your customer is through a concise, automated report. Snapshot’s quick and easy-to-understand report scores prospect records and increases marketing ROI by providing you with a detailed demographic view of your customers. Armed with this information, you can make better target marketing decisions for your campaigns.

Snapshot statistically profiles your best customers against compiled data sets and creates a profile report detailing what makes them different from everyone else in your target market. Within minutes, this automated service matches your house file against our comprehensive database to create a customized market penetration analysis. The strength of SnapShot lies in its ability to provide up to 28 consumer and 16 business demographic overlays, revealing more detailed information about your customers, so that you can market more effectively.

5. Data Hygiene

Every month, 2% of customer file data becomes obsolete due to reasons such as death, bankruptcy and moving. That means data deteriorates at an average rate of 25% per year. Our latest infographic shows that poor data can cost businesses 20 - 35% of their operating revenue annually!

Let’s say you’re preparing a direct mail campaign and your data needs to perform at the highest level possible so that your message is delivered. Maintaining the quality of your marketing data yields more effective marketing campaigns and increased ROI.

AccuData believes that address quality is a basic requirement for both the effective management of customer or prospect databases and the effective execution of marketing campaigns. For us, the address quality process has two primary goals:

• Establishing that mailing addresses are accurate formaximum deliverability per USPS standards, resulting inhigher campaign efficiency and optimized dollar spend

• Verifying that the physical address is consistent with theperson targeted by your marketing campaigns

Data-Driven Marketing for Restaurants 11

“Dirty data is the silent killer of marketing campaigns. It makes

you look bad, depresses the impact of great content and

offers, and can put your brand, reputation, and domain at risk.”

Matt Heinz,Heinz Marketing

Simply running your files through NCOA (National Change of Address) processing is a start, but it isn’t enough. The addresses you work with should first be standardized to obtain the highest possible match rate. Additionally, a variety of supplementary services can help you get your messages to the right people, at the right place.

Make sure you utilize AccuData’s full suite of data hygiene and suppression services to ensure that the addresses on your customer file are accurate and meet current postal guidelines. In turn, you’ll see a reduction in waste, while benefiting from maximized postal discounts, higher deliverability rates and increased responses.

CASSTM

Standardize addresses in order to meet USPS® requirements, while benefiting from the correction of Zip Codes and the addition of key address elements.

DSF2

Improve the deliverability of your mailings by validating individual delivery points, identifying business from residential addresses and more.

LACSLink®

Pinpoint addresses that have been converted by local authorities as well as those that have been renamed or renumbered.

NCOALink®

Ensure Move Update compliance when you receive new addresses for individuals, families and businesses that have moved in the last 48 months.

Do Not Mail SuppressionIdentify the names and addresses of consumers who have registered with the Direct Marketing Association to eliminate direct mail solicitations.

Do Not Call SuppressionIdentify the telephone numbers of consumers who have registered with the National Do Not Call list to prevent telephone-based solicitations.

Bankruptcy SuppressionEliminate the names and addresses of consumers where a bankruptcy, judgment or tax lien is present in the household.

Deceased SuppressionRemove the names of deceased individuals from your mailing prior to a promotion to prevent unwanted mail from being delivered to the decedent’s family.

Prison SuppressionRemove addresses that are associated with Federal Prisons, State Prisons, County Correctional Facilities and city jails throughout the United States.

5. Segmentation and Targeting

When we discussed Database Solutions, we briefly touched on the importance of segmenting. Segmenting will help you better understand your customers and then appropriately target them by delivering the right message, at the right time, via the right vehicle. Let’s say we were interested in segmenting the data based on age. Think of it as a bird’s eye view of the different generations.

Here’s a breakdown to help you understand the age groups and a few suggestions to take into consideration when you market to them. Keep in mind, age is just ONE of the factors that affect your targeted audience’s response. To be most effective, you’ll want to segment on more than just their age.

The Silent Generation (1927 – 1944)This group grew up in the Great Depression and lived through four major wars. Although they are increasingly becoming more tech savvy, they may be less responsive to digital and mobile marketing, trusting traditional forms of marketing most. Give them a call or mail them a letter.

Data-Driven Marketing for Restaurants 13

Baby Boomers (1945 – 1964)This group grew up in economic prosperity and lived through the social revolution. They enjoy individualization and truly feel young at heart. Since this is the only generation to fully embrace both print and digital media, a multi-channel marketing approach should work well.

Generation X (1965 to 1981)They may not have experienced the economic safety net like the Boomers, but they are concerned about earning a living and work/life balance. This generation is quite tech savvy, which means digital marketing is mandatory. Support your digital efforts with direct mail and break through the clutter!

Generation Y/Millennials (1975 -1995)This group experienced a whirlwind economic roller coaster and technology boom. They are incredibly tech savvy, self-aware and will block unwanted information. Digital marketing, including social are essential channels, but consider adding direct mail if it is creative and can stand out in the mailbox.

Generation Z/Official name TBD (1995 – 2015)To put it in perspective, the oldest among this group is barely out of high school. They are destined to be the dominant youth influencers of tomorrow. Gen Z has developed relationships with social media beyond Facebook, and readily share information.

Data-Driven Marketing for Restaurants 15

Age is just one of many ways you can leverage data-driven intelligence when segmenting. Segmentation helps to build relationships with customers by leading to increased engagement with your content and messaging. Marketers have traditionally relied mainly on demographics for effective segmentation, including:

• Age or Date of Birth• Gender• Ethnicity• Income, Net Worth, or Income Producing Assets• Education or Occupation

The digital world has become even more complex and demographics alone may not be enough.

There are other ways to identify patterns in your target audience, which may include psychographics, or personas. Consider additional ways to categorize your target market such as values, attitudes, interests, lifestyle attributes and other psychological commonalities. AccuData’s team of experts can help determine the variables that are important to individualized campaigns, and segment the data for optimized ROI.

A national casual dining brand wanted to engage its guests through surveys. AccuData helped create a highly targeted list of the chain’s most valuable diners, then turned those survey recipients into engaged customers. Learn more!

Understanding Millennials,Their Dining Habits andIdeas for Marketing to ThemLet’s dive a little deeper into the Millennial generation and their dining habits. Millennials account for nearly 80 million people in the U.S. (representing 21% of total consumers) with an estimated $600 billion in purchasing power — $2.45 trillion world-wide.

In order to capture their attention and have them truly engage with your brand, you must connect with them quickly, personally, and most of all, digitally. Millennials are a niche market that probably won’t respond well to a blanket “one size fits all” message.

An infographic from Restaurant Marketing Labs shows that on average, Millennials spend more on dining out each month than non-Millennials — $174 compared to $153. In fact, 87% of Millennials surveyed said they would splurge on a nice meal, even if money was tight.

2

1

Data-Driven Marketing for Restaurants 17

Try these digital channels to grab (and keep!) Millennials focused on your restaurant.

EmailMillennials are best targeted with personalized, experiential messaging. They want you to get to know them, then show how your business best serves them. You can target Millennials most effectively with engagement emails. The offers must encourage them to take an action, bring about a need and/or desire within them and capture attention through imagery. Don’t forget to make it mobile-optimized! Nothing loses attention more quickly than email that does not display or function correctly on the recipient’s device.

Social MediaFacebook, Instagram, and Snapchat are the most popular networks with Millennials, with Facebook weighing in at a whopping 75.6% penetration on the demographic’s mobile phones. A huge majority of Millennials (88%!) report getting their news from Facebook.

So why not hit them where they spend most of their time? Whether with friends at the bar, dinner with the family, or even while watching reality TV at night, Millennials are bound to have phone in hand. Capture their attention with targeted social advertising (like the ads you see in your Facebook feed) — the right message with the right image can generate immediate interest and inspire a click.

of Millennials follow brands(including restaurant chains) they like

on social media to hear about new deals or coupons

60%

represents the number of Millennials in the United States that would share their location (on an app) to receive a deal at

a restaurant

59%

of Millennials ask friends for a recommendation before selecting

a restaurant

60%

Social media marketing demonstrates a huge potential to gain brand recognition, increase sales and cultivate loyalty. According to a recent Restaurant Social Media Index report, these are the top 25 brands that are rocking their overall social and digital performance. The ranking is based on three primary areas: influence, sentiment and engagement.

0 100 200 300 400 500

Habit Burger GrillPinkberry

Peet's Coffee & TeaVeggie Grill

Pizza HutJason's DeliModmarket

Rubio's Fresh Mexican GrillNoodles & Company

Dunkin' DonutsMcAlister's Deli

Five Guys Burgers and FriesRaising Cane'sTender Greens

StarbucksIn-N-Out Burger

Shake ShackFirehouse Sub

Buffalo Wild WingsTaco BellWendy's

Panera BreadChipotle

Sonic Drive-InChick-fil-A

Restaurant Social Media Index, Q2 2015

3

Data-Driven Marketing for Restaurants 19

Display AdsRemember that shower curtain you lusted after upon seeingit on sale at whatever-retailer-you-like.com? Then, remember how you saw it again, and again, and again whenever you revisited the site? Or even on other websites or several days after placing it in your shopping cart but not purchasing it? That’s called “retargeting” — and it’s one of the best ways to capture a Millennial’s attention. Simply put, you’re using their online behavior to display personalized offers to a specific audience that not only grabs their attention, but could eventually convert to a sale.

Display ads can be mobile, too, so you’re able to reach Millennials anytime, anywhere through their smartphones. Whether it’s by channel choice, dynamic messaging, or relevant offers, the bottom line is you must know your Millennial customers in order to capture their attention. Knowing them is half the battle! Finding them is the next step. AccuData not only helps you decipher what your best customer looks like, but also uses that information to help you find them, then grab (and keep!) their attention through digital campaigns.

2

1Six Ways to Get the Best Resultsfrom Your Email Campaign

Utilize Responsive DesignMore than half of all email messages are opened on a mobile device, which means your email creative is being viewed at roughly half the size it was probably designed for. Coding emails to respond to the viewing device is the premise of responsive design. It’s a little tricky because you have to think through the different viewing scenarios, and then compile the CSS styling for each. But doing this ensures your message will look its best whenever and wherever the recipient reads your email message.

Establish Relevant TrackingSends. Opens. Clicks. What do they really mean? Although they can provide meaningful statistics for deliverability and engagement, they don’t necessarily measure success. Measuring success lies within an understanding of your call to action (CTA). Call to actions such as “Call now” or “Stop in today” direct recipients to respond offline. When this is the case, there’s no reason for the recipient to click on your email, so click-through rates (CTR) look abysmal. If you’re looking to measure success online, be sure your CTA directs a click; otherwise, be sure to have an offline tracking method, such as promo code specifically tied to the email campaign.

Why Email Marketing?

Email marketing, when done right, is an effective tool for restaurants looking to attract, retain and grow loyal customer bases. The popularity of email marketing can help restaurants boost sales, strengthen relationships, increase traffic and build brand loyalty. Are you doing everything you can to make sure your emails are opened, read and responded to? We’ve compiled six tips to help you maximize your email marketing initiatives for optimum results.

3

4

Data-Driven Marketing for Restaurants 21

Create a Landing PageAs we discussed above, it’s quite possible your call to action is intended to drive an offline response. When this is the case, it’s hard to quantitatively measure engagement or know whether your offer was of any interest. Creating a landing page tied to your email campaign, gives you a trackable way to determine interest.

Use the landing page to host important redemption information, like the actual promo code. A click to this page will help gauge offer interest. Use this as a comparison measurement to the actual (offline) redemption. (P.S. Don’t forget to optimize your landing page for mobile viewing.)

Test Your OptionsNot sure about a subject line? Wondering whether to go with red versus green? When you’re not exactly sure, test. Email is an easy channel to leverage when testing all sorts of things such as subject lines, offer types or times of day.

A very helpful feature of AccuData’s AimConnect email platform is A/B split testing. You can create multiple versions of your email and deploy it to a single list. The system randomly deploys each version to an equal sampling of recipients. After a scheduled period of time, the version with the best response “wins,” and the remaining emails are deployed using that version.

5 6

Add Brand-Building ValueHow are you using email? To discount your product? Or to add value and build your brand? If every email you send is a promotional discount, you could be cannibalizing the value of your product; or worse, conditioning your recipients to ignore your emails when they’re not in “purchase mode.” Strike a balance with your content that keeps your recipients interested and engaged.

PersonalizationIn this ever changing digital world, it can be even more difficult to get your customer’s attention, let alone keep them interested. From emails and social media to banner ads and everything web-related in between, it is more important than ever to provide relevant content and make meaningful connections with your audience.

Gone are the days when personalized content was just about incorporating a first and last name into a campaign. Emails that begin with “Dear Bob” no longer have the same attention grabbing impact as they once did.

Don’t get me wrong, personalized content isn’t dead, it just may not be good enough for today’s savvy consumer. Using rudimentary tools for targeting broad marketing segments is no longer enough to keep your customers happy and well engaged.

5 Key Millennial Mindsets Marketers Need to Know

Learn more about how you can build revenue and brand loyalty by tapping into the $600 billion spending power of Millennials from our free webinar, 5 Key Millennial Mindsets Marketers Need to Know.

Data-Driven Marketing for Restaurants 23

Consumers increasingly expect an individualized experience at every digital touch point: email, mobile and web. The consumer experience needs to go beyond just being personalized, but rather individualized and tailored to delivering the right message, at the right time and by the preferred delivery method.

Approximately 67% of all email gets opened first on a mobile device. You literally have a small window of opportunity to make sure you’ve captured the attention of your recipient. Lucky for marketers, today’s consumers share information about themselves (think social media — Facebook likes and shares and Instagram food pics) and they expect brands to provide individualized offers. Again, this is where the importance of knowing your customers so that you can provide relevant content comes into play and where data-driven marketing makes a world of difference.

Build Brand Awareness with Loyalty Marketing: a Case Study

The ObjectiveWhen a national restaurant brand with multiple chain concepts sought to increase its customer engagement through a new loyalty program, AccuData Integrated Marketing developed a content management and email delivery infrastructure to support the program’s multiple customer touch points.

The Solution: Increase Registration Conversions and Create Cross-Brand AwarenessIn order to increase customer retention and build loyalty, AccuData developed a system to capture new program registrations via a landing page, funnel customer information into a convenient database, and deploy welcome emails to new member registrants. Registrations are captured in real-time, contact information is collected, and then a welcome email is sent to each registrant.

In addition to refining the registration process, AccuData’s Creative Team also provided design recommendations for the landing page and emails that would drive conversions. These recommendations included logo placement, brand messaging, subject lines, and matching the email creative design to the landing page design. This ensured the continuity of the creative design and brand message to achieve a better conversion rate.

The brand sought to use the loyalty program to increase customer awareness of its other restaurant chains. When registering for the loyalty program under one chain, customers may also register for communications from the brand’s other restaurants. This gives the restaurants the ability to market to potential new guests through email campaigns. To accommodate this process, AccuData set up a seamless communication flow between its email deployment platform and the brand’s loyalty program vendor. This allows AccuData to receive daily feeds of registrants opting-in to additional chain communications, triggering a welcome email from the restaurant.

The Outcome: Increased ConversionsAccuData’s creative optimization recommendations resulted in a significant improvement, generating double (sometimes triple!) the click and email open rates, including an open rate as high as 62%, an average click rate of 32%, and a 20% conversion rate.

AccuData’s creative optimization process discovered that customers were initially being redirected from the registration email to a landing page that looked like a third-party site more than the organic loyalty program site. (Google Analytics showed that customers were abandoning this page.) AccuData’s specialists suggested that the landing page be changed to the loyalty program home page to keep the branding continuity. This change led to a significant increase in conversions.

Data-Driven Marketing for Restaurants 25

Conversions Before

Conversions After

Chain 1

Chain 2

Chain 3

Chain 4

Chain 5

20%

9%8%

0

5

10

15

20

25

30

10%

3%

Providing the restaurant chain with actionable metrics was another result of this program. AccuData developed a process that delivers these results to the brand on a weekly basis through a series of reports. AccuData was able to deliver a comprehensive analysis of the loyalty program relating to email delivery time, messaging, and creative that set the stage for future strategic visions.

Clearly outlining the goals in advance, AccuData and the restaurant brand partnered together to achieve actionable results. AccuData integrated its email delivery and database technology with the restaurant brand’s program registration vendors to support growth initiatives. This integration also cut down on additional steps during the online enrollment process, thus streamlining the process from a customer’s point of view.

This nationally-recognized brand of restaurant chains continues to use this rewards program because it experienced a significant increase in engagement that has resulted in overall customer satisfaction, building customer retention and loyalty.

On the following page, you will find before and after metrics for both opens and clicks.

Data-Driven Marketing for Restaurants 27

0 10 20 30 40 50 60 70 80

Chain Five

Chain Four

Chain Three

Chain Two

Chain One Opens Before

Opens After

Email Open Rates: Before and After Creative Optimization

0 5 10 15 20 25 30 35

Chain Five

Chain Four

Chain Three

Chain Two

Chain One Clicks Before

Clicks After

Email Click-Through Rates: Before and After Creative Optimization

We hope we’ve whet your appetite for learning more about data-driven marketing and discovering ways to reach, engage and entice your guests. Data-driven marketing decisions need not be made in the dark. Used effectively, data can enhance your marketing initiatives by helping you achieve better results through building brand loyalty and gaining new customers. Let the AccuData team of experts help apply our database technology solutions to maximize your marketing effectiveness.

About AccuData Integrated MarketingFor nearly 25 years, AccuData has remained dedicated to addressing our partners’ challenges through innovation and service. We are leading data solutions provider helping our clients succeed with marketing solutions including data sourcing, modeling analytics, database marketing and digital solutions. We drive marketing success for thousands of businesses through our strategic data partnerships, powerful technologies, and by offering scalable data solutions to meet the needs of both small to mid-size business and large national brands.

For more information, call us at 800-732-3440.

AccuData Integrated Marketing5220 Summerlin Commons Blvd.Suite 200Fort Myers, Florida 33907800-732-3440 | accudata.com

Accenture, “Who are the Millennial shoppers?”, 2014

American Press Institute, “How Millennials Get News”, 2015

Ascend2, “Data -Driven Marketing Trends: Survey Summary Report”, 2015

Martin-Wilbourn Partners, “Snapchat is now the 3rd most popular social network among Millennials”, 2015

US Consumer Device Preference Report, Q1 2015