MARC TORRENT MORENO, PhD & MBA Director Big Data Center of Excellence in Barcelona 2nd November, Big Data Congress, Barcelona Socis promotors:

Buiding Data-Driven Organizations (DDOs)

William Edwards Deming 1900 – 1993

“Without data, you’re just another

person with an opinion”.

Sherlock Holmes A Study in Scarlett

(Arthur Conan Doyle)

“It is a capital mistake to theorize before one

has data”.

v

The value of data 2

v

Surveys and forecasts

Accenture “Big Success with Big Data Survey”: “89% of business leaders believe big data will revolutionize business operations in the same way the Internet did”

Abril’14

3

Internal and external SKILLS

Determine the specific VALUE for the organization

Data Sets ACCESS & QUALITY

v

Main challenges 4

1

2

3

Partners

› Breake entry barriers › Prototype innovative solutions › Train supply and demand within

the new data culture › Create a reference ecosystem

v

The Big Data Center of Excellence Barcelona 5

Goals

Collaborating Entities

v

Big Data Working Group 6

Nacho Alamillo General Manager Astrea La Infopista Jurídica SL

Josep Mª Argimón Director AQuAS

Josep Lluís Cano Senior Lecturer Dprt. of Operations, Innovation & Data Sciences ESADE

María Casado Director Bioethics and Law Observatory (OBD)

Pau Contreras CDO, Head of Data Science and Digital Analytics at Unidad Editorial

Cristina Bellido Director Data Mining at CaixaBank

Cristina Giner Data Scientist in Dprt. of Marketing Danone

Mickael Journo VicePresident Analytics at King Entertainment

Rosa Lamarca Head of Clinical Statistics at Almirall SA

David Osimo Director at Open Evidence

Oriol Pujol Tenured Associate Professor at University of Barcelona

Jordi Torres Professor at UPC Barcelona Tech Research Manager at BSC

Frederic Udina Director Statistical Institute of Catalonia (Idescat)

v

BDWG task forces 7

AT1. Technological Maturity

AT2. Data Economy

AT3. Data Privacy & Ethics

AT4. Data-driven organizations

AT5. Skills Development

AT6. Social perception

AT7. Data Society

“A Data-Driven Organization realizes the great value of processing

internal and external information and implements a data strategy

across its different departments and roles for process optimization,

enhanced decision making, and innovation.”

v

Definition and pillars of DDO

People & Organization

Data Governance & Processes

Technology

8

v 9

People & Organization

Traditional IT Teams

• Emphasis on certainty and efficiency.

• Long and sound implementation times.

Exploratory IT Teams

• Emphasis on agility and speed.

• Discovery driven and iterative.

Business User

Data Steward

Chief Data

Officer

Key

Roles

Business Data

Analyst

Data Scientist

Data Engineer

9

How internal and external data is used to generate new value?

How is data gathered, stored and protected?

v

Governance and Processes 10

Data Strategy

• Follow business goals and questions

• Written in collaboration with all business stakeholders

• Actionable

• Flexible and dynamic

• Data projects

Data Governance

• Handled according to strict standards and guidelines

• People, processes and technology involved

• Accessibility vs. Security&Privacy

Data Culture Processes

• Daily dashboard

• Metrics meetings

• Stand-up and domain-specific meetings

v

Technology 11

Data Centralization

Democratizing Data

CDO

Data Steward

Gathering internal and external

data into one central place, in

standardized formats

Managing Prioritization about

data projects and strategy

Helping people find the right data

sets and ensuring data is clean

Providing tools to facilitate its

exploitation lowering the cost of using it

(also for non technical people)

v

The Path towards a DDO

‘With Big Data … start small and grow BIG’

12

1.- Identify high-value opportunities

2.- Prove value to Business Leaders

through pilot programs

3.- Hire and empower people capable to

build/manage a “data science” team

4.- Scale by expanding to additional use

cases

5.- Strategy, Governance Model

and Processes

6.- Democratize the Data

v

Takeaways and final reflection

13

Big Data is a

Huge

opportunity Data is a critical

asset, define a

flexible strategy

Empower

(and hire) the

right people

‘Start ASAP, today it’s a competitive advantage …if not soon will be a competitive disadvantage’

Thanks! Dr. Marc Torrent mtorrent@bigdatabcn.com @MTrrnt