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Get your guide to ADC’s MSO Market Solutions or speak with one of our representatives by contacting us today.
ADC offers an extensive portfolio of productsand services for cable operators, including:
• RF signal management with exclusive “make before break” pad technology
• FTTX solutions• Digital audio and digital video patching• DC power solutions• Professional services for cable network planning,
deployment and maintenance
Call 1.800.366.3891 or visit ww.adc.com
MSO SOLUTIONS
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Whether it’s advanced compression,on-demand or interactive television,we deliver the technology and expertise that’s moving digital media forward.
www.tandbergtv.com
NNooww SSmmaallll MMaarrkkeettss CCaann OOffffeerr BBiigg VVOODD..
CALL 1.866.275.4487 or visit www.comcastmediacenter.com
VVOODD IInn aa BBooxxThis pre-integrated solution combines C-COR’s On Demand server and software management platform withCMC’s ability to aggregate, manage and distribute popular VOD content. Together, we reduce the complexity,cost and time required to successfully deploy and run VOD services in smaller markets. Cable operators can nowoffer more than1200 hours of on demand content from programming networks, movies on demand, free andsubscription services with speed, efficiency and confidence.
VOD In a Box – demand it.c-cor.com
VVOODD IInn aa BBooxx ffrroomm CCoommccaasstt MMeeddiiaa CCeenntteerr aanndd CC--CCOORR..VOD In a Box is the first platform to provide a turn-key, cost-effectivesolution for small market cable systems to deploy Video On Demand.
CED®
6041 South Syracuse Way, Suite 310, Greenwood Village, CO 80111©CED Magazine. December 2007.www.cedmagazine.com • 973-920-7000 • Fax 303-770-1458CED® is a registered trademark of Advantage Business Media.CED® is not responsible for any errors or omissions in this chart.All rights reserved. Reproduction without written permission isprohibited.
ERM
CIS
DVS629P4
DVS629P3
SCTE-35
DVS629P5
DVS629P6
Multicast and
unicast content
Interactive ad feedback
Admanagement
service
Edgeresourcemanager
Contentinformation
service
CM
Campaignmanager
ADM
VOD
Live TVcontent feed
Time-shiftedcontent
VODsessionrequest
Channel change
UEQ
UniversaledgeQAM
AA
Adagencies
POIS SIS VODSMADS
VODsessionmanager
Subscriberinformation
service
Placementopportunityinformation
service
Addecisionservice
SDVSM
Switched digital video
sessionmanager
Ads
Control interface
Video transport interface
Deliver and manage:• On demand advertising• Linear DPI insertion, addressable and telescoping advertising• VOD• Switched digital video• nDVR
Advertising manager (SkyVision)
PCIP STB
M-CMTS
Splicer
Set-top box
edgeQAM
C-COR n5/n5Cvideo serverVOD
AdVOD
DPI
VOD
SDV
On demand advertising manager
Switched digital manager (SDM)
On demand (GSRM)
IBM server(s)
+++
C-COR nABLE
Headend
Data center
Hub Home
Targeted ad
On demandvideo
Ad ingest
Ad ingest
Broadbandvideo
DVS
62
9
Session control
Sessioncontrol
CDS InternetStreamer
CDS TVStreamer
Ad ManagementService(ADM)
Universal Session andResource Manager (USRM)
edgeQAM Set-top
PC/mobiledevice
DCM - Splicer
Linear & SDVvideo
(SCTE-35)
uBR CMTS
Ad DecisionService (ADS)
ContentInformation
Service (CIS)
SubscriberInformation
Service (SIS)
Placement OpportunityInformation
Service (POIS)Campaignmanager
CDSContentAcquirer
Digital ContentManager (DCM) - Groomer
Content Delivery System(CDS) vault
TVTVSCTE-30
ADM
DVS 629
DVS 629
DVS 629
■
■
■
■
Cross-platform advanced advertising solution unifies campaigns and ad decisions across TV, Internet and mobile domains using the new SCTE DVS 629 standard
Supports deployment of new ad unit types via dynamic targeted ad decisions and placement, enabling incremental and more efficient ad inventory
Delivers addressable advertising for both linear and non-linear services, including switched digital video (SDV), video-on-demand (VOD) and broadband streaming
Enables campaigns based on configurable targeting parameters, such as program title, genre, rating, time of day, ad zone and subscriber demographics
Control plane Data (video) path
Groomer(cue tones &
splicing)
QAM
Campaigndecision
engine(CDE/ADS)
Interactivedata
gateway (IDG)
Interactivedata
warehouse (IDW)Campaign
director
Mediameasurement
exchange (MME) Everstream
Concurrent
Adresourcemanager
Ad insertionengine
Set-top
Content& Ad
MHBOSSMediaHawkBack Office
Software Suite
Subs
Contentand admetadata
Billing
Interactivead
services
VODtelescopes Ads
Broadcastsignal withSCTE-35
Dynamic ad decisionsAd decisions made onVOD session startups
Pre-combinePlaces ads into
content at centrallocation orheadends
AdPointServices Manager
Create and managerules for ads,programmingcontent, andtargeting
Post-productionplatform for ads andad-supported content
AdPoint
Campaign Manager
Xport Producer withAdPoint module
AdPointMedia Manager
Offline contentcreation
Universal transcoding
CLEARcut
Carbon Coder farm
Ad server &VOD server
StreamLiner
Ad splicer
ProStream 2000
Universal edgeQAM
NSG 9000
Tapes &DVDs
Ads &movies
Home
Digitalbroadcast& SDV ads
Traffic &billing
Ad network Control network Video network
Digitalheadend
VOD & targeted ads
VOD/broadcast/
SDV
Internet
MediaPrism
Full Switched Unicast – server – TV on demand
Sources
Full Switched Unicast Architecture
Ad decisionservice
VOD + adcontent mgt.
Inputstream
processing
Unicast streammanagement
Channel changer,
20,000 streams20,000 channels
Satellite
Internet
Local
QAM
QAM
QAMQAM
QAM
QAM
QAM
QAM
STB STBSTB STB
STB STBSTB STB
Play control
VOD server
VOD content
Adcontent
nPVRbuffer
Ad decision serverDVS/629 ADS
DVS/629 - XMLmessages
FTP pull
Text
Graphic
Sam’s GMSunnyvale
Ad zone 1Operator inserted ad
Broadcast Network Processor
DVS/629Ad management service
Ad completion data service
Local ad video production enhanced by advanced advertising
Nationally broadcast ad
SCTE-35cue message
Digital overlay library server
SCTE-30 orother controlmessage
DPI/adservers
Ad zone 2
Dave’s GMSan Jose
SCTE-35
Graphicor video
Content ContentLocal ad
Text
Ad zone 3
1 day left!
Bob’s GMSan Mateo
Wegenerreceiver
GPItone
master
Master videolibrary
Digitalad
inserter
AdSplicer
Database
Toneinjectingsplicer
Receiver
Digital networkfeed dish
Tone receivingdish
Redundanttone receiving
dish
Tape
Archive
Inputworkstation
Scheduler
Digital network feed
Digital network feed withSCTE-35 splicemessageIP tone
message
RedundantIP tone message
Spot
Digital network feed with ad
SCTE-35 splice message
Toneinjector
Toneinjector
Wegenerreceiver
GPItone
master
Ads inserted before and after asset at run-time
Viewer AShow “A”
Show “A”Show “A”
Show “A”
Ad 3
Ad 3
Ad 3 Ad 1
Ad 1
Ad 1
Ad 1
Ad 4
Ad 4
Ad 4
Ad 2
Ad 2
Ad 2
Viewer B
Viewer C
Ad source
Ad source
Ad source
Ad source
Program source
BigBand Networks’ Advanced Advertising Delivery Architecture
BigBand Networks is an established leader in television advertising delivery, and has provided advertisingsolutions to some of the largest television service providers in the U.S. The diagram above illustrates a networkarchitecture for the delivery of advanced broadcast, multicast and unicast advertising, designed to enable a unifiedadvertising architecture for linear and on demand television services. BigBand’s advertising solution architecture isdesigned to enable addressable, interactive and measurable television advertising to improve subscriber responseand increase advertising revenues generated by service providers.
Concurrent’s Advanced Advertising SolutionConcurrent’s Advanced Advertising Solution leverages the existing capabilities of the Concurrent product line as well
as existing investments in an operator’s digital video processing system to provide the architecture necessary for third-party digital ad insertion. The groomer system interacts with Everstream’s ad management software and Concurrent’s adresource manager to handle the embedded cue tones and perform the digital program insertion. Enhancements toConcurrent’s content management software control advertising assets; MHBOSS (MediaHawk Back Office SoftwareSuite) manages subscriber, billing and content and ad metadata. A suite of Concurrent’s advertising-capable userinterfaces allows access to and control of the interactive components. Advanced Advertising features included in aphased roll-out are: basic telescoping to VOD ads for both local and network/broadcaster campaigns; network voting andpolling campaigns; and delivery of linear ads with target RFI overlays.
SeaChange’s Spot & AdPulse On Demand Ad SystemsThe SeaChange Spot System, with the Tone+ cue tone management feature, is an automated
solution for reliable advertising insertion at the lowest operational expense and highest quality. Usingspots loaded through an encoding station and schedules provided from an ad traffic and billingsystem, the Spot System completes every task necessary for fulfillment without operator intervention.SeaChange’s ad insertion solutions support nearly five million ad insertions each day by cableoperators worldwide.
The SeaChange AdPulse On Demand Advertising System provides the extensions to core VODtechnology and the ad management back office functions to automate the real-time dynamicinsertion of advertisements into on demand video streams. AdPulse is the first ever commerciallydeployed dynamic solution that is generating new advertising revenue for cable.
Motorola’s Advertising 2.0Motorola’s advanced advertising solutions provide complete standards-based solutions for a full spectrum of next-
generation advertising methods. From graphic overlays, to VOD ad insertion, to individualized unicast switching,Motorola can provide the complete architecture to deploy these new ideas, and seamlessly integrates them with otheropen standard components. Leveraging the company’s open Switched Digital Solution, Unicast provides the utmost intargeting - providing the user with an individually controllable stream. With this architecture, advertising can bespecifically tailored for the user.
RGB Networks’ Broadcast Network ProcessorRGB’s Broadcast Network Processor (BNP) is an industry-leading network video processor platform
that can concurrently groom and perform seamless splicing of SD and HD program streams. Thiscapability eliminates the need to dedicate multiple devices, each intended for a different function;and simplifies installation, wiring and configuration, reducing system deployment time. The BNP isfully compliant with SCTE-30 and SCTE-35 standards and is interoperable with the leading digitalprogram insertion (DPI) ad servers. The BNP can also perform SCTE-30 to SCTE-35 conversion tosupport digital ad insertion at the regional hub. Ideally suited for a variety of applications, the BNPis a solution for centrally located DPI systems at the headend facility, as well as support for thosesystems migrating to distributed DPI systems and zoned and targeted ad insertion.
In addition to spot ad splicing, operators can use digital overlays to insert local advertisingpromotions within national broadcast programs and commercials. National advertisers and cableoperators can take advantage of graphic, text and even video (picture-in-picture) overlays to promotedifferent products in different cities, neighborhoods, or defined ad zones. They can also be used toprompt viewers of linear, broadcast programming to initiate on demand interactive sessions forspecific product information. With the support of SCTE’s new DVS 629 standard, BNP can directlyenable a mixture of real-time ad management services, such as those required for ad splicing anddigital overlay insertion. DVS 629 has been designed from the start to support the potential to unifycontent scheduling and management across linear, on demand, and interactive sessions. Digitaloverlays offer much promise to operators as they seek to serve their subscribers better, generate moreadvertising and marketing revenue, and step beyond the traditional 30-second spot ad commercial.
Harmonic’s AdInsertion Solutions
Harmonic offers a simple, efficient and powerful solution fordigital ad insertion in broadcast and on demand networks.Largely software-based, it gives operators great flexibility incustomizing the solution to their specific needs and is a morecost-effective ad insertion platform from both a CAPEX andOPEX perspective.
Harmonic’s MediaPrism suite of content preparation tools,including the CLEARcut offline content preparation solution andRhozet Carbon Coder transcoding software, is used to prepareads in the right format and bit-rate, while also providingsuperior video quality. For broadcast streams, the ProStream2000 splicer provides cable operators with a dense solution forseamlessly splicing dozens of SD and HD channels. The highperformance StreamLiner ad server offers unmatched storagecapacity and flexibility. For on demand programs, ad insertioncan be simplified by using the StreamLiner server as acombination ad and VOD server. Ads are inserted into the VODstream using playlists at the server level instead of splicing,further increasing efficiency and lowering costs for the operator.Ads can also be targeted to the user through personalizedplaylists in the unicast stream. The ad insertion platform ismanaged as part of the overall video infrastructure usingHarmonic’s NMX Digital Service Manager.
TANDBERG Television’s AdPoint SolutionThe AdPoint Advanced Advertising Platform
is a unified management and performancesystem for next-generation video advertising,including VOD ad placements, long-form VODads, interactive and telescoping ads, andhighly targeted ad systems. The platformaddresses the diverse needs of serviceproviders, advertisers, and programmers forcontrol and management of advertising acrossvideo delivery systems.
Comprised of the AdPoint CampaignManager, AdPoint Services Manager, andAdPoint Media Manager, along with XportProducer, TANDBERG Television’s AdPointSolution provides key functions to manageand maximize on-demand advertisingopportunities – today and into the future.
C-COR’s Unified Video Delivery and Management Platform
Cisco’s Advanced Advertising Architecture
C-COR helps MSOs maximize their on demand and advertising infrastructure with its Unified Video Deliveryand Management platform, an integrated and interoperable hardware and software platform that supports linearand advanced advertising, on demand, switched digital video, IPTV and time-shifted TV. C-COR workscollaboratively with cable operators around the world to take advantage of next-generation advertisingopportunities drawing on its experience from the first addressable advertising trial, the first major U.S. markettrial of dynamic on demand advertising and the first European deployment of digital program insertion. C-COR’sunified platform enables operators to launch next-generation advertising offerings such as addressability,interactivity, telescoping and ad supported time-shifted television leveraging a singular platform.
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