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Data Base and Mobile Business
Jason C.H. Chen, Ph.D.Professor of MIS
School of Business AdministrationGonzaga UniversitySpokane, WA [email protected]
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From Napoleon Bonaparte to Peter Drucker
i Napoleon Bonaparte once said: v “War is ninety percent information.”
i In the late 1980s, Peter Drucker predicted thatv “the factory of tomorrow will be organization
around information rather than automation.”
Today, his insight is becoming a reality.
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information information technology
people
to serve each customer
Businesses must effectively use 3 key resources
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From Data to Knowledge:How Can Organization Gain Competitive Advantage?
(Survive and Prosper in the Digital Economy)
Data process InformationQuality
Information
Accessible
Organizational Knowledge
SharableCollaborative
-As a productNOT byproduct
-As core intellectual capitalNOT merely a few smart employers
DecisionMakingAvailable
Reusable
CRMAccountingFinanceOperationsManufacturing
Externalcustomers
D. B.
D.B.:Structured: R-DBMSUnstructured: Document Mgt. Systems
context,experience
automate informate innovateN
Useable
K.BD.W
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From Data to Knowledge:How Can Organization Gain Competitive Advantage?
(Survive and Prosper in the Digital Economy)
Data process InformationQuality
Information
Accessible
Organizational Knowledge
SharableCollaborative
-As a productNOT byproduct
-As core intellectual capitalNOT merely a few smart employers
DecisionMakingAvailable
Reusable
CRMAccountingFinanceOperationsManufacturing
Externalcustomers
D. B.K. BD. W
D.B.:Structured: R-DBMSUnstructured: Document Mgt. Systems
context,experience
automate informate innovateN
Useable
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eBusiness Key Concepts
i eBusinessv The overall strategy of how to automate old business
models with the aid of technology to maximize customer value and profits.
i eCommercev The process of buying and selling products and services
over digital media
i eCRM (eCustomer Relationship Management)v The process of building, sustaining, and improving
eBusiness relationships with existing and potential customers through digital media
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From e-Business to m-Businessi e-Commerce and e-business applications envisioned and
developed assume fixed or stationary users with wired infrastructure.
i m-Commerce v refers to business (buying and selling) transactions conducted
over a wireless device such as a cell phone or PDA.
i m-Business v is the application infrastructure required to maintain business
relationships and sell information, services, and commodities by means of the mobile devices.
v a logical extension of e-business to address new customer channels and integration challenges.
N
E-ChannelManagement
ProcurementNetwork
TradingNetwork
E-Customer Relationship
E-Commerce
E-Portal ManagementE-Services
SCM/ERP/Legacy Appls
Bu
sinesses
Bu
sinesses &
C
onsu
mers
1:NM:1 M:N
Knowledge Management/Business Intelligence
Focus on e-Business Applications
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Trading Networks - Secured Hosted Infrastructure
ShippingXML
PervasiveDevices
XML
InternetXML
ExtranetHTTP/XML
WebCluster
IntranetXML
CommandCenter
DynamicTask
Management
Databases
Universal Server Farm
Middleware
Hosted Business Applications
PortalsKiosks
SupplierManagedCatalogs
AggregatedCatalogs
Firewall Security
USA Europe ASIA
Global Server Farms
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Mobile e-CommerceMobile e-Commerce can be defined as a value added service that enables end-users to conduct reliable, secure financial transactions that involve trade or payment. Mobile e-commerce services can be classified into categories such as banking, trading, reservations and ticketing, shopping, and games and gambling.
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Database and its Implications
i MIS is integral to success of the business because it integrates the data and processes that constitute the essence of the business.
i The database is the core component to improve and/or enhance the MIS and business operations.
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The Twenty-first Century will ...
i The twenty-first century will witness only two kinds of companies:v those that exploit Information Technology (IT)v those that are out of business
Source: Quality Information and Knowledge, Huang et. al., Prentice Hall
