DARLING HARBOUR AND THE ROCKS COMMERCIAL SIGNAGE … Signage... · may be eligible for discounted banner pole hire excluding any costs associated with design, manufacture, installation

DARLING HARBOUR AND THE ROCKSCOMMERCIAL SIGNAGE HIRE OPPORTUNITIES 2018-19

1. INTRODUCTION � 1. Introduction 2

1.1 Property NSW 1.2 Commercial signage hire 1.3 How to book

� 2. Hire Opportunities 2.1 Pole Banners 3 2.2 Pylon Banners 7

� 3. Expression of interest 11

� 4. Terms and conditions 10

1 COMMERCIAL SIGNAGE HIRE OPPORTUNITIES

1. INTRODUCTION

1.1 Property NSW (PNSW)Property NSW is a NSW Government agency that owns and manages Sydney’s most important heritage, cultural and tourist precincts at The Rocks and Darling Harbour.

With over $1 billion of assets, Property NSW manages significant commercial and retail leases, providing facility management services and care for the public domain and more than 100 heritage buildings and other assets. It also undertakes tourism services, marketing and events that attract an average 40 million visitors per year.

At Darling Harbour, Property NSW manages 97 tenancies comprising waterfront cafes, restaurants and bars, contemporary shopping, vessel berths and many of Sydney’s top attractions. An average of 26 million people visit Darling Harbour each year.

In The Rocks, Property NSW owns and maintains 85 heritage buildings and manages 291 retail and commercial tenants, The Rocks Markets and 26 residential tenants. The Rocks is a retail precinct containing numerous shops, restaurants, pubs, museums and hotels. On average, more than 14 million people visit The Rocks annually with visitors enjoying shopping, dining, events and attractions in Sydney’s heritage quarter.

1.2. Commercial Signage HireThere are over 250 assets in Darling Harbour and The Rocks, including 253 pole banners and 3 pylon banners to help you capture this lucrative audience. This document outlines the overall terms and conditions of hire associated with the use of commercial signage. It also provides valuable information to guide you with the manufacture and design of your banners, including hire rates, banner specification, design style guidelines and site maps.

Acceptance of the terms and conditions of hire must be indicated on the Expression of Interest form to confirm that you understand and accept the information contained within this document.

1.3. How to bookIf you are interested in booking commercial signage to promote your event, please complete the attached Expression of Interest and forward to:

Property NSW Level 4, 66 Harrington StreetThe Rocks, NSW, 2000 Phone: (02) 9240 8500 Email: [email protected]


2. HIRE OPPORTUNITIES: POLE BANNERS

2.1 Pole banners; introduction and hire rates There are 212 banner poles in Darling Harbour and 41 in The Rocks and Circular Quay available for hire. Banner poles are available for hire for a minimum of one day (hire rates will be charged per week) and maximum of four weeks.

Pole banner advertising: � Provides a professional, uniform and attractive outdoor

advertising medium.

� Promotes and highlights commercial events and activities within the precincts.

� Provides the opportunity to increase visitation to events in both precincts.

� Creates a sense of arrival and place for event participants.

Requests for supportCharities or not-for-profit cultural and community service organisations may be eligible for discounted banner pole hire excluding any costs associated with design, manufacture, installation and the removal of banners. Where discounted banner pole hire is approved, the hirer must include the NSW Government logo within the banner design to acknowledge such support. To apply for support for banner pole hire, the hirer must submit a letter outlining the details of the support requested. Requests for support are subject to approval.

RatesDESCRIPTION RATE (GST exclusive)

$115 per pole per week Pole Hire Commercial Rate A(DH2, DH17, DH12,CQ1, CQ 2, CQ3)

$105 per pole per week Pole Hire Commercial Rate B (DH1, DH3, DH8, DH9, DH18, DH19, DH20)

Installation $1,300 for up to 35 poles$35 per additional pole

Removal $1,300 for up to 35 poles$35 per additional pole

$4 (each) Banner disposal

$10 (each) Banner washing and packing

$120 (per campaign) Delivery Fee(Sydney Metropolitan area)

Full fees will be payable in the event that:

� Banners are delivered late.

� Banners do not comply with the specifications and cannot be installed.

Rates are correct at time of publication. Please contact us to obtain the latest pricing prior to making a booking.


$15 (per campaign) Complex sequence loading (3-6 designs)

Banner specifications and design style guide Size

� 4500mm (high) x 1500mm (wide)

Manufacture � Double-stitched hems on all sides.

� Minimum five rows of stitching to secure clips.

� 12mm flag cord sewn into hoist and terminated with a sister clip at each end.

� Three snap clips must be spaced equally along the hoist.

Substrate � Durable polyester or canvas.

Packaging for delivery � Banners must be individually bagged and labelled.

Instructions for complex sequencing installations must be included.

� Delivery must be made three working days prior to installation.

� At time of booking the hirer should confirm if pole banners are to be returned or disposal for recycling once dismantled and will be charged a respective fee (refer to hire rates).

Design example for The Rocks

Design example for Darling Harbour

High degree of contrast

between type and

background.

Image and type

complement each other

and do not fight for the

viewer’s attention.

Simple image



Event details highlighted

(including name,

date and location)

CQ2

CQ1CQ3

Code Pole location Number of poles

CQ1 Circular Quay east 16

CQ 2 Circular Quay south 12

CQ3 Circular Quay west 13

41

Pole Banner Site Plan; The Rocks Map of banner pole locations



Code Pole location Number of poles

DH1 Market Street footbridge 5

DH2 Pyrmont Bridge 100

DH3 Guardian Square 7

DH8 Liverpool Street footbridge 16

DH9 Bathurst Street 7

DH12 Cockle Bay 36

DH17 Iron Wharf Place 18

DH18 Tumbalong Stage 10

DH19 Moriarty Walk 7

DH20 Darling Drive / Pier Street 6

Pole Banner Site Plan; Darling Harbour Map of banner pole locations



212

DH2

DH1

DH8

DH3

DH19DH17

DH12

DH9

DH20

DH18

2.2 Pylon banners; introduction and hire rates There are 3 pylon banners available for commercial hire in Darling Harbour. Pylon banners are four-sided light boxes, attached to the expressway pylons at the southern end of Cockle Bay. Pylon banners can be hired for a minimum of one week and maximum of 12 unless otherwise agreed.

Pylon banner advertising: � Provides a professional, uniform and attractive outdoor

advertising medium.

� Increases the profile of individual businesses and brands within the Darling Harbour precinct.

� Attracts and promotes commercial events and activities within the precinct.

� Provides commercial event organisers with the opportunity to increase visitation to their events.

RatesDescription Rate (gst exclusive)

Hire $400 per banner face per week

Installation $1,100 for up to three banners $300 per additional banner

Removal $1,100 for up to three banners $300 per additional banner

Full fees will be payable in the event that:

� Banners are delivered late.

� Banners do not comply with the specifications and cannot be installed.

Rates are correct at time of publication. Please contact us to obtain the latest pricing prior to making a booking.

Discount offers Hire Period Discount

12 week hire 10%

2. HIRE OPPORTUNITIES: PYLON BANNERS


Banner specifications and design style guide Size

� Banner size: 4590mm (high) x 1870mm (wide)

� Viewing area: 4500mm (high) x 1780mm (wide)

Manufacture � Wide format, single-sided, 4-colour digital UV PVC backlit

banner.

� Super flex illuminated digitally printed banner.

� Finish: welded 6mm kedar edges all-round.

Packaging for delivery � Banners must be individually bagged and labelled.

� Delivery must be made three working days prior to installation

Design example for Darling Harbour



Simple image

Image and type

complement each other

and do not fight for the

viewer’s attention.

High degree of contrast

between type and

background.

Event details highlighted

(including name,

date and location)

Code Pylon Number Banner Face Orientations

PB2E 2 East

* PB2N 2 North

PB2S 2 South

PB2W 2 West

PB43E 3 East

* PB3N 3 North

PB3S 3 South

PB3W 3 West

PB4E 4 East

* PB4N 4 North

PB4S 4 South

PB4W 4 West



Pylon Banner Site Plan; Darling Harbour Map of banner pole locations

* only the North facing banners are available for hireat time of publication and due to redevelopment worksin Darling Harbour precinct

2

3

4

SEE ABOVE

FOR DETAIL

Organisation Name

Contact Name

Address

Phone Mobile

Email ABN/ACN

Commercial signage hire requestCommercial signage is hired on a weekly basis and installed and removed on weekdays. A quote will be issued based on this booking form. PM NSW will endeavour to provide all hirers with their preferred banner location. However, this will be subject to availability and cannot be guaranteed. Please identify your preferred location/s and period of hire on the form below.

Booking detailsEvent / business name

Hire Period

Installation date Removal Date

Pole Banners Pylon BannersO DH1 O PB2EO DH2 O PB2NO DH3 O PB2S

O PB2WO DH8O PB3EO DH9O PB3NO DH12O PB3SO DH17O PB3WO DH18O PB4EO DH19O PB4NO DH20O PB4SO CQ1O PB4WO CQ2

O CQ3TOTAL TOTAL

3. EXPRESSION OF INTEREST

Artwork

Image/s of proposed artwork design/s for approval are attached on the form below.

Artwork will be provided at a later date for approval.

Terms and conditions of hire I accept terms and conditions of hire (as at July 2018).

Signature

Printed name Date

3. EXPRESSION OF INTEREST


1. Availability1.1. Commercial signage hire is subject to availability and approval by Place

Management NSW (PM NSW)1.2. PM NSW will assess each application on its merit and take into consideration,

among other things, the impact on the precinct, visitors and residents.1.3. PM NSW reserves the right to refuse commercial signage hire based on the

appropriateness of the banner design.1.4. PM NSW reserves the right to decline bookings from hirers that are involved

in what could be interpreted as unethical or immoral activities or business practice. Commercial signage must adhere to the Australian Association of National Advertisers Code of Ethics.

1.5. PM NSW will occupy vacant commercial signage with, but not limited to, PM NSW event or brand banners.

1.6. PM NSW will take into consideration other confirmed bookings when assessing applications and take into consideration potential conflicts of interest with other bookings, events or precinct stakeholders.

2. Artwork design and production guidelines2.1. Artwork must:

a. Complement the precincts’ visual attractiveness, decorative style, brand and visitor experience.

b. Create a sense of arrival and place and promote PM NSW’s precincts as destinations for visitation.

c. Assist in the promotion of venues and/or events by conveying information about cultural, community, sporting, recreational or tourist events, festivals or major activities.

d. Not include tactical messaging.2.2. The design and colour of banners must be approved by PM NSW prior to

production. Approval is dependent upon compliance with the standards set out in this document.

2.3. Artwork must comply with the following guidelines:a. Commercial signage is a decorative medium and not intended to be used for

advertising products or individuals. b. The size of any corporate branding graphic is unrestricted when an event or

activity name incorporates the sponsor’s brand.c. Business designs must not include the promotion of third parties (including,

but not limited to, logo placement).d. Sponsor logos must not dominate the banner. A maximum of 20 per cent of

the total viewing area may be used for sponsor or corporate logo placement. Alternatively, one in five of all artwork may be dedicated to sponsor or corporate logo placement so long as the remaining four of the five banners promote the activity only.

e. The use of the Government NSW logo is only permitted with PM NSW’s approval.

f. Obscene, offensive, obnoxious, derogatory or defamatory material is not permitted.

g. Advertising or promoting political messages is not permitted.h. Event details must be highlited, including event name, date and location.

2.4. All costs relating to commercial signage design and production are to be met by the hirer.

2.5. The hirer understands that commercial signage is subject to damage that could be caused by weather or vandalism. The Authority accepts no responsibility for any damage caused to commercial signage during the period of hire.

2.6. Commercial signage is subject to adverse environmental conditions such as rain, wind and sun, which can result in deterioration, or damage, including fraying, wearing and fading. PM NSW reserves the right to remove banners where there is a potential safety risk to the public, or the appearance has deteriorated and is no longer presentable to the satisfaction of PM NSW.

2.7. It is recommended that hirers arrange for additional pole banners to be produced (five per cent more than the total number of banners required is recommended). The timeframe in which replacement banners can be installed is dependent on access to the area and availability of the installation providers.

2.8. While pylon banners are appropriately lit at night, lighting may have to be turned off under certain circumstances.

2.9. Any costs incurred by PM NSW to replace or remove damaged commercial signage will be at the expense of the hirer.

3. Period of hire3.1. Pole Banners can be hired for a minimum of one day unless agreed otherwise

by PM NSW.3.2. Pylon Banners can be hired for a minimum of one week unless agreed

otherwise by PM NSW.3.3. Banner placement is at the discretion of PM NSW.3.2. Private events: period of hire may commence no more than seven days prior

to the event start date and removed no later than one day after the event concludes. Commercial signage can be hired for a maximum of two weeks, unless otherwise approved by PM NSW.

3.3. Public events: period of hire may commence no more than 14 days prior to the event start date and removed no later than one day after the event concludes. Commercial signage can be hired for a maximum of four weeks, unless otherwise approved by PM NSW

4. Permitted use4.1. Commercial signage can be used to promote:

a. Events (including PM NSW events; special events including Australia Day and other New South Wales Government-endorsed events and commercial or community events) and events outside the precinct which are of state or national significance as determined by PM NSW.

b. Events being staged at the ICC or other stakeholder venues.c. Stakeholder brand messaging.

5. Delivery and collection5.1. Commercial signage must be delivered to the relevant delivery address at least five working days prior to the installation date.5.2. Banners should be individually wrapped and clearly labelled by the

manufacturer. The number and design of banners must be clearly marked on each box/bag.

5.3. Banners that require clips must have them attached.5.4. Instructions for complex banner sequencing must be provided. Any costs

associated with reinstalling banners and panels as a result of incorrect or incomplete information will be charged to the hirer.

5.5. A form indicating the manufacturer’s specifications must be included with the banners and panels to certify that they have been produced in accordance to the minimum standards outlined in PM NSW specifications.

5.6. Banners and panels can be collected two working days after the specified removal date and should be collected no later than seven working days following the removal date.

5.7. PM NSW reserves the right to dispose of any banners and panels not collected within seven days from the date banners are removed. The hirer will be responsible for any costs incurred by PM NSW in disposing of the banners.

5.8. The address and times for the delivery and collection of Pole and Pylon banners are:Prime Facility & Asset ManagementUnit 8, 25 Narabang WayBelrose NSW 2085

Phone : 8401-8300 (Office)Delivery Hours : 9:30 am to 4:00 pm

4. TERMS AND CONDITIONS


6. Installation and removal6.1. Installation and removal will occur on weekdays. Additional costs may be

incurred for installation and removal of banners on weekends. Hirers will be informed of any additional fees that may apply on request and prior to installation.

6.2. Installation and removal is subject to weather and the number of banners scheduled to be installed. Hirers should allow for one day variance in the duration of their hire for the installation and removal of banners unless under extreme weather conditions.

6.3. Delivered banners that are not compliant with the specifications may require alterations at the hirer’s expense prior to installation.

6.4. Hirers will be charged for installation and removal in addition to hire.6.5 Full fees for installation will be payable in the event that:

• Banners are delivered late.• Banners do not comply with the specifications and cannot

be installed.

7. Storage of property7.1. Banners remain the property of the hirer. The hirer is responsible for storing

banners once they have been removed from the hire locations and must ensure that banners are stored in good condition if they are to be re-used.

7.2. The hirer is responsible for the cleaning of banners.

8. Terms of payment8.1. The balance must be paid in full seven days prior to the scheduled banner

installation date.8.2. Pylon and other banner hire for up to three months: full payment (including

hire, installation and removal costs) payable a minimum of seven days prior to installation.

8.3. Pylon and other banner hire for more than three months: three months hire plus installation and removal costs payable a minimum of seven days prior to installation.

8.4. Failure to pay the deposit and/or balance will cancel the booking unless otherwise approved by PNSW.

8.5. Hirers who fail to comply with the terms and conditions of payment will lose their booking.

8.6. Payment terms are subject to change.

9. Cancellation9.1. If a booking is cancelled by the hirer the following charges will apply:

a. Less than 60 days prior to the installation date: 25 per cent of the total fee quoted.

b. Less than seven days prior to the installation date: 100 per cent of the total fee quoted.

c. Cancellations that are made prior to approval and acceptance of the quote will not incur a cancellation charge.

9.2. PM NSW reserves the right to cancel bookings at any time due to unforeseen circumstances such as maintenance works. In such circumstances PM NSW will endeavour to honour the booking and work closely with the hirer to relocate banners to alternative locations.

9.3. Where payment has been received, money will be refunded at the following rates:a. Prior to installation: full refund for the hire, installation and removal for

affected banner poles.b. During the period of hire: pro rata refund for banner pole. Installation and

removal costs will still apply.

10. PM NSW Responsibilities10.1. Commercial signage will be monitored during the period of hire for damage

that may occur, either from adverse weather or vandalism, which may render a banner unsuitable or unsafe for display.

10.2. PM NSW will review banner artwork and design to check that it is consistent with PM NSW signage policies and that content is appropriate for public display. PM NSW will not be held responsible for any offensive, defamatory or insensitive advertising material or any infringement of intellectual property rights including patents and trademarks.

10.3. PM NSW will coordinate the installation and removal of banners.

11. Indemnity11.1. The hirer indemnifies PM NSW against any losses, costs, expenses, demands

or liability, whether direct or indirect, arising out of a claim for compensation by a third party against PM NSW for:a. banners containing material that is offensive, defamatory or insensitiveb. banners infringing upon intellectual property rights including patents and

trademarks.

Glossary of termsPNSW: Property NSW. PM NSW: Place Management NSWBanner: A piece of cloth bearing design location. Areas where banner poles are installed on land managed by PM NSW.Pole banner: Standard banner pole that holds a banner with dimensions up to 4500 mm x 1500 mm. Pylon banner: Four-sided, frameless light boxes attached to pylons under the expressway at the southern end of Cockle Bay.Pylon banner face: Each side of the light box is referred to as a banner face. Period of hire: Duration of time that banners are installed including dates for installation and removal.Hirer: Person or organisation who books banner poles managed by PM NSW.Hire: Use of PM NSW pole and pylon banners.Simple sequence: One design and colour for all banner and light pole locations booked during a period of hire.Complex sequence: More than two design (maximum of 6 designs) is produced to be displayed on banner locations during a period of hire.

Activities and events include: (within the precinct)• Corporate or private functions: events that are staged ‘invitation-only’ to a targeted

audience, including international organisations, and may attract registration or entry fee to patrons.

• Movable/transitory events: events such as parades, rallies, and fun-runs, marches and street theatres.

• Public events: events that are open to the public and free of any entry charge; for example, public markets, community events, festivals and performances.

• Fundraising for registered charities: events that are held for only publicly recognised and registered charities; e.g. annual Salvation Army Red Shield Appeal.

• Individual ceremonies: events held by individuals or organisations for events such as weddings, naming days, public openings.

• Launches: product, exhibition, attraction or show promotions.

4. TERMS AND CONDITIONS


Thank you for taking the time to find out more about the many exciting advertising opportunities available in The Rocks and Darling Harbour.

Enquiries

Property NSW Level 4, 66 Harrington StreetThe Rocks, NSW 2000Phone: (02) 9240 8500Email: [email protected]

Documents

DARLING HARBOUR AND THE ROCKS COMMERCIAL SIGNAGE … Signage... · may be eligible for discounted banner pole hire excluding any costs associated with design, manufacture, installation