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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

Promoting regions as tourism destinations

A chance to organize, rebrand and successfully promote, rural

tourism through ICT applications

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

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GNTO

Prefectures(Tourism committees)

Municipalities

Regional Administration

Local Tourism Organizations

Marketing and promotion of tourism destinations in Greece-Structure of the public sector before the implementation of the

“Kallikratis” Plan (Law 3852/2010)

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

• To Build programs for the tourism planning, development and promotion of the region, in cooperation with GNTO and the municipalities of the region.

• To provide advice, according to the Law 2545/1997, for characterization and demarcation of “Integrated Tourism Development” areas.

• To form plans, in the context of the development programs, for infrastructure development in order to overcome the consequences of climate change on tourism.

Regional Government-Main responsibilities (Tourism development and promotion)

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

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PROMOTION ORGANISATIONS

MUNICIPALITIES

GNTO

REGIONS

STRUCTURE AFTER THE IMPLEMENTATION OF THE

“KALLIKRATIS” PLAN

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

DESTINATION DEVELOPMENT

MANAGEMENT-PROMOTION

REGIONAL PLANNING

I.C.T.

TOURISM DESTINATION DEVELOPMENT, MANAGEMENT AND PROMOTION PROCEDURE

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

Sun, sea, beach, culture (Antiquities)

Need to enrich the image of Greece (alternative forms of tourism)

The Image of Greece

as a tourism destination

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

• Rich landscape (mountains, rivers, islands, forests, wildlife, etc. ).

• Greece has not been explored and exploited as much as other Mediterranean regions.

• The countryside retains its traditional, authentic character and a Mediterranean way of life.

• Rich cultural heritage in rural areas (historical sites, archaeological sites, etc).

• Rich religious (orthodox) heritage.

• Good local gastronomy.

• Good weather

• Greek hospitality

Rural Tourism in GreeceStrengths/Weaknesses

(Tourism Marketing Plan for Greece 2007-2012)

• Greece does not have a reputation as a rural tourism destination.

• No organization and promotion of the offer of rural destinations (internet sites etc.)

• Insufficient offer of activities and experiences relevant to the tradition, culture and rural way of life.

• Incomplete and inadequate accessibility infrastructure and support.

•Lack of information provision and commercial contacts in key markets.

•Lack of know-how and training for the tourism operators

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

Therefore, we have to: •Build brand (s) for the mountain (rural) tourism destinations •Form and implement a marketing strategy•Utilize all available ICT applications

Problem # 1: Greece does not have a reputation as a rural tourism destination.

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

A good example: The site of South Tyrol (http://www.suedtirol.info/en/)

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

A good example: The site of South Tyrol

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

Tour Operators

Social media

Transportation companies

Local tourism operators

Foreign tourism sites

Proposition:

A regional tourism portal

New destinations promotion-image management (rural areas)

New content production

Data extraction for managementE-services (online

booking, ticketing, maps, navigation)

CRM (newsletter, complaints,etc.)

Personalized services (travel planning, activities-experiences planning)

Tourism Promotion of the region (SubBrand)

Mobile Apps

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

Region A

Region B Region C Region D

Region E

The Visit Greece portal

and regional tourism portals

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

•Content enrichment

•Visibility increase

•Image enrichment

•Marketing strategy coordination

•Image coordination

•Research data exchange

•Know-how exchange

The Visit Greece portal and regional tourism portals A complementary relationship

Region A

(SubBrand)

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

• Because tourism in (mountain) rural areas is an alternative to the sea-sun model.

• Because rural (mountain) areas would be visible to a bigger audience.

• Because rural areas have to attract tourists from other areas in order to gradually gain reputation and create loyal customers.

• Because the local tourism operators and service providers in rural areas will gain valuable experiences in order to improve their services and their offer.

Why promote tourism in (mountain) rural areas

through a regional tourism portal

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

Thank you !