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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

Hersonissos - Recreating our tourism identity

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Minas E. Liapakis - Mayor's Advisor

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

Agenda

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• Municipality of Hersonissos(Gouves, Episkopi, Malia)• Facts & Figures – Hersonissos Tourism• Our Vision for Sustainable Tourism

Development• Snaps of Projects on Progress

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

About Hersonissos MNC• Located in the Northeast part of Heraklion Prefecture just 23 klm from Heraklion Airport

• After Kalikratis Plan Hersonissos Municipality merge the Municipalities of Gouves, Episkopi &

Malia

• It covers a total area of 271.580 square klms

• Coastline of over 38 klms

• Winter Period Permanent Population: 27,080

• Permanent Population summer: 52,337

• 22 Municipal / Local Communities & 52 villages

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

Tourism in Hersonissos

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• It started to develop tourism in the early 70's

• 1973 the first hotel was build

• Increased the flow of tourists in the late 70's to early 80's

• Tourism development has been the main pole of the area by facilitating the transition from agricultural production and economy in service delivery

• The distance from Heraklion Airport was one of the main reasons

• Beautiful beaches

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

1967 – 2012 Stalida Village

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

General Statistics

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Source: Bank of Greece

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

Hotels/Rooms/Beds - Crete & Hersonissos

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

Arrivals - Hersonissos 2008-2009

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

Room Nights - Hersonissos 2008-2009

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

Interesting Facts

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• Last 7 years almost 19% - 20% of the total tourists expenditures in Greece carried out in Crete

• 17% - 18% of total room nights in Greece were in Crete

• Almost 1 billion Euro were the tourists expenditures who visited Crete from July to August 2011

• The Heraklion Airport arrivals’ for July & August are more than in Athens Airport(El. Venizelos) • 25% of total number of hotels in Crete located in Municipality of Hersonissos

• 31% of total beds in Crete located in Municipality of Hersonissos

• 34% of total room nights in Crete (2009) were carried out in Municipality of Hersonissos

• 36% of total arrivals in Crete in (2009) visited Municipality of Hersonissos

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

Strengths & Weaknesses – Tourism Hersonissos

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• Climate• Geographical location• Rich Resources Countryside• Rich in cultural resources• High reputation• High number of repeated visitors• High tourist accommodation & recreation

facilities• Popular tourist destination• Charter flights during summer season

Advantages• Low quality public infrastructure and services• Seasonality• Low Quality of staff training• Lack of Destination Marketing• Competitiveness against other tourist

destinations• Dependence on tour operators• Huge number of tourist infrastructure in the

coastal zone in contrary to the inland• Institutional framework governing land use• Lack of activities• Lack of specific tourist packages

Disadvantages

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

Opportunities & Threats – Tourism Hersonissos

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• High potential to develop thematic tourism• Promoting nutrition & gastronomy• High potential to use & develop new

technologies in tourism• Completion of basic technical infrastructure

works• Trends in growth of domestic tourism• Exploiting emerging markets• Positive image of the Cretan tourism product• High potential to build our own tourist packages

Opportunities• Strong competition at international level• Hysteresis in Marketing level• Reduced tourist consciousness• Dependence on the future of aviation• Deterioration of residential identity• Degradation of natural environment• Low level of cooperation opublic and private

sectors• International crisis / national socio-economic

situation• Unable to control the level of services

Treats

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

Vision for Sustainable Tourism Development

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The development vision of the municipality focuses on renegotiate the tourism identity of the municipality, in

order to become a dynamic pole of sustainable development while

protecting the rich natural and Ecocultural environment

The vision of the Municipality of Hersonissos on Sustainable Tourism Development

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

Strategic Targets for Sustainable Tourism

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Target 1 Upgrade the tourism background by improving basic public infrastructure

Target 2Diversification of the local production system with emphasis on upgrading the tourism product. Empowerment of the local businesses

Target 3Policy on environmental protection of natural and human environment

Target 4 Connecting the primary and the tertiary sector & linking the coastal area to the inland

Target 5Develop & Run the DMO

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

Snaps of Projects on Progress

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Research : “Assessment of tourism’s role in the production structure and economy of Hersonissos Municipality based on the Regional Tourism Satellite Accounts approach”The recording of expenditure of tourists that choose Hersonissos Municipality as their destination is set in the core of this research, in order to analyze the role of tourism in the entire economic and production fasma of the municipality in reference.Main goal: collect statistical data of various nature, that will allow the creation of a comprehensive data base for the constitution of a Tourism Observatory at a local level.

Promotions: “Discover the Unknown Hersonissos through the eyes of our guests”Run competitions at big tourism portals like Zoover, Trivago focusing in specific Markets. Why should we pick you to become a travel reporter to show us the unknown Hersonissos? During their stay, the winners have to place different posts, tweets, photos and videos on the web and write a travelogue about the unknown Hersonissos

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This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

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Thank you for your attention & we would love to see soon again in Hersonissos

Crete