CURRICULUM VITAE Name 91261530 / leesihorng86@gmail.com www.vimeo.com/leesihorng Date of Birth: 8 November 1986 Gender: Male Ethnicity: Chinese Marital Status: Single Citizenship: Singaporean Education Oct, Current BFA in Art, Design and Media (Hons) Nanyang Technological University Apr, 2006 Diploma with Merit in Digital Media Design Nanyang Polytechnic Nov, 2002 Cambridge GCE “O” Levels Mayflower Secondary School Professional Practice Jun, 2010 Noise Singapore (Film) Co-Director, Motion Graphics and compositing MTV for Zahidah’s “Make-up Song” May, 2010 Vasantham Central, MediaCorp (Film) Motion Graphics and Compositing Title sequence for “After Midnight” TV Series Jun, 2007 RSAF (Advertising)

Designed logos and posters for the RSAF Branding for the new Air Defence Wing

Competitions, Awards & Experiences May, 2010 AVIMA, Asia-Pacific Voice Independent Music Awards / Silver Apr, 2010 New Musical Express, Annual Music Awards, UK / Nominee July, 2008 Oxford Film Festival / Nominee June, 2006 Crowbar Awards / Finalist in Animated Films Category Software Skills Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Aftereffects, Autodesk Maya, Maxon Cinema 4D, The Foundry Nuke, Microsoft Office Other Relevant Skills Photography, Illustration, Bilingual (English & Mandarin) Interests Basketball, Tennis, Singing, Sketching, Community Service

Daniel Lee Si Horng - Artist Statement

I'm never without a sketchbook so I am constantly drawing. Sometimes, the drawings are left in the sketchbook but others go on to be developed into story ideas.

I didn't set out to be a graphic designer or to do motion graphics that could be used in music videos and commercials but as my portfolio developed and people started to notice my work, it has left me with the utmost confidence and passion to pursue what I am really pleased with.

I tend to focus on street culture and the surreal, much of which stems from dreams and the urban city I live in. People say my work is disturbing and tends to provoke. At school, I was interested in science and literature but art topped it all. I merely used the first two subjects as potential instruments for my creations.

Some of my subject matter revolves around the habits of people and the different dreams that they pursue and talk about. There is never one fixed direction, now that’s the exciting part because every dream brings me to a whole new perspective, stimulating more and more ideas.

To me, aesthetics in art is important. It’s true that all artists want to convey a message through the things we do. Skills and techniques can be trained over time but ideas are gold and they evolve. I never like to explain my works because I believe that if you make a graphic or video the way you want it to be, hopefully, it speaks for itself. It’s best that the viewer experiences the takeaway feeling you envisioned while creating this piece of work. There’s no right or wrong, only what is and what isn’t. And that’s why I am happy to do what I do.

Influences My influences count from anything from the people around me to the materials I read. Family and friends continually provide me with the opportunities for random topics and idea generations. Banksy and Carlos Huante are some of my all time favorite artists while magazines like IDN and PLAY are other great sources of inspiration. Awesome motion designers like Daniel Yount and Nick Campbell serve as great examples to follow.

Infinite Frameworks SWOT Analysis

Strengths Weaknesses Infinite Frameworks is one of the

largest award winning facilities in South East Asia with a strong regional branding.

The organization creates a large

scope of work ranging from TV commercials to full scale CG animation.

It engages in both local and

international productions.

The organization works closely with the Economic Development Board (EDB) and Media Development Authority (MDA), ensuing strong government support.

Infinite Frameworks has a strong

presence in South East Asia but it is often argued that they should look into portfolios in other countries to spread business risk.

It has an inability to promote the

profession, resulting in lack of professional identification.

The market is price sensitive, most

works are outsourced to them. Most of its income depends on rolling projects.

Opportunities Threats Advanced technologies are

available to foster more effective production pipelines.

The creative industry is building up

in Singapore, increasing awareness and attracting more potential clients.

Animation and post production is

growing rapidly and specializing in those would secure more projects.

Increase in talent pool globally,

allowing room for higher quality productions.

Close working relationship with the

government ensures a higher chance of securing government funded projects.

Their scope of work and crew

remain vulnerable due to other emerging visual effects company.

No one knows if visual effects will

stay in favor with the audience, or whether other forms of CG will replace visual effects in future.

Due to increasing awareness, the

market for CG has become more price competitive, clients might just go for a better deal.

CRITICA SWOT Analysis

Strengths Weaknesses CRITICA is a 5 year old multi-

award winning creative studio. It specializes in post production and

effects, setting them apart from most studios which does everything but specializes in none.

Works of CRITICA has reached the

global scale in terms of clients and airtime.

Consists of a very motivated team

that strives to push the creative boundaries for their clients and every project they work for.

Being an independent creative

studio, it lacks government funding, reducing its resources.

CRITICA has a relatively small

team which results in more extensive work rate given the number of projects they are involved in.

The organization also has to

perform leverage on its quotes as the market is price sensitive.

It’s reputation is not strong enough

because it is relatively young.

Opportunities Threats Advanced technologies are

available to foster more effective production pipelines.

The creative industry is building up

in Singapore, increasing awareness and attracting more potential clients.

Collaborations with other huge

companies to raise their profile.

Increase in talent pool globally, allowing room for higher quality productions.

Its potential is not realized fully yet

and it’s a bright start for this budding organization.

Their scope of work and crew

remain vulnerable due to other emerging visual effects company.

No one knows if visual effects will

stay in favor with the audience, or whether other forms of CG will replace visual effects in future.

Due to increasing awareness, the

market for CG has become more price competitive, clients might just go for a better deal.

The lack of government support

might cause problems in terms of funding and potential loss of jobs to other studios.

Summary for Choice of companies and SWOT analysis The 2 companies I have chosen are relatively similar to one another. They are involved heavily in post production which includes visual effects and motion graphics, something that I want to venture into. Therefore, the opportunities and threats they face in the creative industry in Singapore is almost equal being that motion graphics is still relatively new to the creative industry in Singapore and development might take a while. The rapid growth ensues a larger talent pool and also a greater opportunity to boost each company profile in the industry. However, Infinite Frameworks has an upper hand for now having established a working relationship with the government authorities, something relatively important not only in Singapore but in many countries as well. They are also 7 years older than CRITICA. This is not to say that CRITICA is not building a name for themselves because despite it being a young company, it has already garnered several awards whilst producing works that are featured in both local and international channels.

Infinite Frameworks, Company Profiling Infinite Frameworks (IFW) is a media and entertainment company based in both Singapore and Indonesia (Batam). The organization was established in 1997 as a post-production facility and has since evolved and grown to take up other core roles like CG animation to content distribution rights management. It now boasts 150 staff engaging in both local and international productions. Close working relations with the Economic Development Board (EDB) and Media Development Authority (MDA) puts them in one of the leading roles as Asia’s media player in providing cutting edge productions to the global media industry.

CRITICA, Company Profiling Founded in 2005 by Xavier Oon, CRITICA is an award-winning design and animation studio, specializing in seamlessly blending motion graphics, typography and 3D with live-action. They provide creative solutions to leading brands, television networks and advertising agencies. On top of that, they design, direct and produce on-air promotions, show packaging, channel branding, sales presentations, music videos and commercials. CRITICA’s work has been featured on various television networks across Netherlands, London, Australia and Asia, and in commercials, dance clubs, experimental film festivals, magazines, galleries and events.