Daniel Crocker, Jack Taylor, Katie Cohen, Livy Debes

Overview● Magazine Ad● Additional Media● Strategy - Why?● Questions and Answers

Magazine Ad● Placed in PC Gamer, IGN,

and GameSpot● Target audience is 21-24

year old gamers, looking for a way to enhance their gaming experience

Commercial

Commercial Details● YouTube, Twitch, Mixer● ESPN● Making comparison that

Gatorade has with sports like football and basketball

● “Gamers prep for game day, too”

Strategy - Why?● Make association that Gatorade has with

football● “Get Your GameFuel On” ~ “Get Your

Game Face On”● Generating hype around the growing

eSports community● GameFuel is a part of a gamer’s routine

Questions?

Works Citedhttps://variety.com/2018/gaming/news/mtn-dew-amp-gaming-fuel-1203080770/

https://www.youtube.com/watch?v=1kDV3Kqg3wE

https://www.mountaindew.com/mtn-dew-amp-game-fuel/

https://spp.com.au/esports-arena/

https://adage.com/article/digital/texas-city-bets-esports-stadium/314788

https://blog.feedspot.com/gaming_magazines/