EVALUATION QUESTION EVALUATION QUESTION 2 DAN BELLERS2 DAN BELLERS

Our unique selling point for our film is that the dilemma in the film being the abolition of money, is that it could actually happen in real life . For example the economy in some countries is really awful at the moment. Also similar or close to situations to the narrative have happened like financial and economic crisis's like the 1929 wall street crash or the Great depression in 1930 making it relatable to our target audience as it is realistic. This will make the film appeal strongly to our target audience, making our film more successful. This makes it relatable and interesting as it raises and questions about todays modern society and politics and government, thus making it very controversial.

The increasing slide to destruction and chaos in our trailer will appeal to dystopian fans as it is a very dystopic trait as it shows the world going corrupt and ruined.

TARGET AUDIENCETARGET AUDIENCE• Like I said in my audience research, our target audience is anyone Like I said in my audience research, our target audience is anyone

who is interested in conspiracy theories and the concept of money who is interested in conspiracy theories and the concept of money and the economy and the gender it is aimed at is both as it hasn't and the economy and the gender it is aimed at is both as it hasn't got extremely feminine traits or conventions or mostly masculine got extremely feminine traits or conventions or mostly masculine conventions. It is just about the idea of money becoming worthless, conventions. It is just about the idea of money becoming worthless, thus applying to the whole world and audience due to the relativity. thus applying to the whole world and audience due to the relativity. It is aimed at people 15+ due to the complexity and It is age rated It is aimed at people 15+ due to the complexity and It is age rated a 15 due to the violent content and the Explicit language shown. a 15 due to the violent content and the Explicit language shown.

• Our focussed target audience will be mainly young adults ranging Our focussed target audience will be mainly young adults ranging from the ages of 15-25. The focused target audience isn’t gender from the ages of 15-25. The focused target audience isn’t gender specific as the films themes relate and apply to both genders.They specific as the films themes relate and apply to both genders.They will be middle class/upper class and they will like to spend money will be middle class/upper class and they will like to spend money and to consume and purchase clothes and accessories like watches and to consume and purchase clothes and accessories like watches and expensive gadgets like I phones and I pads. This is because and expensive gadgets like I phones and I pads. This is because this age band is the generation of commercialism and social media this age band is the generation of commercialism and social media so they are easy to promote to via this form of communication as it so they are easy to promote to via this form of communication as it is fast and cheap. This is the focussed target market as the film is is fast and cheap. This is the focussed target market as the film is based on money and corruption which can teach kids the true based on money and corruption which can teach kids the true concept of money.concept of money.

MARKETINGMARKETINGWe will reach the widest target audience by using all the types of promotion for most of the We will reach the widest target audience by using all the types of promotion for most of the

target groups, for example for the younger generation we will use social media to promote to target groups, for example for the younger generation we will use social media to promote to

them as a recent study by the internet advertising Bureau UK found that nearly 80% of them as a recent study by the internet advertising Bureau UK found that nearly 80% of

consumers would be more inclined to buy more often in the future because of a brands presence consumers would be more inclined to buy more often in the future because of a brands presence

in social media. Information source -. To target certain groups the film will be promoted on twitter in social media. Information source -. To target certain groups the film will be promoted on twitter

and face book. and face book.

Face book research has shown that the number of active Facebook accounts are sitting just Face book research has shown that the number of active Facebook accounts are sitting just

under 33 million for the UK.  The age groups found using face book from research shown being under 33 million for the UK.  The age groups found using face book from research shown being

25-34 year olds (26%), 18-24 year olds (23%) and 35-44 year olds (18%). The male / female split 25-34 year olds (26%), 18-24 year olds (23%) and 35-44 year olds (18%). The male / female split

is 50%. I will use Face Book to promote to parents because of the older percent of people using it.is 50%. I will use Face Book to promote to parents because of the older percent of people using it.

Source - Source - http://www.theguardian.com/small-business-network/2013/aug/29/social-media-boost-business-tips

I will also use TV and radio to promote to middle aged people as well as the older generation I will also use TV and radio to promote to middle aged people as well as the older generation

don’t use social media as much as the younger one so TV and radio will be a good way to reach don’t use social media as much as the younger one so TV and radio will be a good way to reach

the whole audience.the whole audience.

FILM RELEASE AND PROMOTIONFILM RELEASE AND PROMOTION• I would release my film in and year and a half, this is because I would need to I would release my film in and year and a half, this is because I would need to

create the hype and fully assemble the marking/promotional campaign to create the hype and fully assemble the marking/promotional campaign to make sure I have spread the word and knowledge of existence of my film.make sure I have spread the word and knowledge of existence of my film.

• Firstly we will have the distributors develop the release strategy, before they Firstly we will have the distributors develop the release strategy, before they exhibit our movie to the public. Also we will will trademark the rights to our exhibit our movie to the public. Also we will will trademark the rights to our script/finished film.script/finished film.

• We will have interviews with the main actors in the film and events themed on We will have interviews with the main actors in the film and events themed on the film like premier party's to create hype about the film.the film like premier party's to create hype about the film.

• We will create and set up a publicity stunt to create hype about the film. It will We will create and set up a publicity stunt to create hype about the film. It will include burning a massive pile of fake notes in of London, directly out side include burning a massive pile of fake notes in of London, directly out side Buckingham palace for maximum attention and coverage. It will be filmed at it Buckingham palace for maximum attention and coverage. It will be filmed at it will add on to our viral marketing campaign. will add on to our viral marketing campaign.

• The example below is a clip from batman The Dark Knight, where the joker The example below is a clip from batman The Dark Knight, where the joker steals and burns millions of dollars to send a message to America and that’s steals and burns millions of dollars to send a message to America and that’s what were doing with fake notes to send a message of our film to the world.what were doing with fake notes to send a message of our film to the world.

FILM POSTER FILM POSTER • The main image being the main character and the The main image being the main character and the

images of buildings appeal to my audience as they images of buildings appeal to my audience as they

are very dystopian as they are negetave and the are very dystopian as they are negetave and the

buildings and scenery are grey and dark. They is a buildings and scenery are grey and dark. They is a

contrast between the normal, positive image of contrast between the normal, positive image of

London and the run down destroyed image of London and the run down destroyed image of

London. This establishes the genre as the contrast of London. This establishes the genre as the contrast of

the two images represents the narrative of a perfect the two images represents the narrative of a perfect

world turning into a world of chaos and imperfection, world turning into a world of chaos and imperfection,

which is the standard convention of all dystopia films, which is the standard convention of all dystopia films,

being the main narrative of all dystopian films. being the main narrative of all dystopian films.

• The posters tagline sells our USP of relating to real The posters tagline sells our USP of relating to real

life as it is talking to the audience and relating to life as it is talking to the audience and relating to

them as it is saying that humans are the cause of them as it is saying that humans are the cause of

their demise. Which is a widely spoken about theory, their demise. Which is a widely spoken about theory,

that is discussed world wide. For example there is a that is discussed world wide. For example there is a

theory that humans will create technology so theory that humans will create technology so

advanced that it will take over/destroy mankind.advanced that it will take over/destroy mankind.

• The design of the poster attracts the audience as the The design of the poster attracts the audience as the

colours are very dark and the images are of real colours are very dark and the images are of real

locations and people making it more relatable. It is in locations and people making it more relatable. It is in

a easy to read simple format to appeal to all a easy to read simple format to appeal to all

audiences.audiences.

FILM MAGAZINEFILM MAGAZINEThe purpose of the film magazine in our promotion, The purpose of the film magazine in our promotion, is to promote to other audiences that may be is to promote to other audiences that may be interested in film magazines and reading rather than interested in film magazines and reading rather than watching trailers on the internet to find films they watching trailers on the internet to find films they want to watch. The film magazine cover image want to watch. The film magazine cover image promotes our film as it contains a large torso shot of promotes our film as it contains a large torso shot of the main character with weary eyes in front of a worn the main character with weary eyes in front of a worn down set of building which is vey dystopic, further down set of building which is vey dystopic, further illustrating the narrative of our film. It also sells our illustrating the narrative of our film. It also sells our USP as it is showing a normal everyday location and USP as it is showing a normal everyday location and person turn to darkness. person turn to darkness.

The front cover is designed to attract the readers The front cover is designed to attract the readers attention via the large and very bold Red font that is attention via the large and very bold Red font that is the “EMPIRE” title, which is also used to establish a the “EMPIRE” title, which is also used to establish a brand/cpmpany name. Also the “Conspiracy” title is brand/cpmpany name. Also the “Conspiracy” title is larger than all the text except the magazine title to larger than all the text except the magazine title to show importance and to attract attention. The main show importance and to attract attention. The main character is shown and presented as a large image in character is shown and presented as a large image in the centre of the cover to show that he is of the centre of the cover to show that he is of significance and he is making eye contact with the significance and he is making eye contact with the viewer to attract more attention.viewer to attract more attention.

I will reach a wider target audience via online I will reach a wider target audience via online magazine formats, pdfs, JPEG images and I will make magazine formats, pdfs, JPEG images and I will make it available to Tablets and mobile devices.it available to Tablets and mobile devices.