Dallas ASTD Sponsorship and Advertising Program · • Experiential Solutions • NexLearn • TrainingPros • American Management Association • FranklinCovey • PDI Ninth House

Dallas ASTD

Sponsorship and Advertising

Program

Program Details • Demographics

– Membership Profile

– Sponsor/Exhibitor/Advertiser Profile

– Quick Facts

• Sponsor/Exhibitor Tiers

– Chapter

• Monthly Meeting

• Special Events

• Special Interest Groups

• CPLP

– Southwest Learning Summit

• Platinum Sponsor

• Gold Sponsor

• Silver Sponsor

• Bronze Sponsor

• Premium Exhibitor

• Standard Exhibitor

• Floor Plan

• Advertising

– Website

– E-Blasts

– Printed Program

• Sign Up and More Information

– At a glance comparison

– How to Register SWLS Sponsorship and Exhibitor Form

– Contact VP Sponsorship

http://www.dallasastd.org/resources/Documents/DallasASTDSWLSTracyOostermansponsorship.pdf

http://www.dallasastd.org/events?eventId=663894&EventViewMode=2&CalendarViewType=0&SelectedDate=4/10/2013

Dallas ASTD Membership Profile

Independents 22%

50 or less 9%

51-1000 18%

1001-5000 23%

5001-10000 8%

10001+ 20%

ORGANIZATION SIZE

Independents

50 or less

51-1000

1001-5000

5001-10000

10001+

Executive 2%

Directors & Managers

41%

Practitioners & Contributors

35%

Consultants 21%

Student 1%

LEVEL IN THE ORGANIZATION

Executive

Directors &Managers

Practitioners &Contributors

Consultants

Student

Construction 1%

Consulting 24%

Education 10%

Financial Services 16% Government 1%

Health Care 10%

Hospitality 2%

Information Technology 5%

Insurance 3%

Manufacturing 5%

Not-for-Profit 3% Petroleum 1%

Retail 3%

Sales (Non-Retail) 1%

Services 6% Telecommunications 5%

Transportation 1% Utilities 3% INDUSTRY

ConstructionConsulting (General)EducationFinancial ServicesGovernmentHealth CareHospitalityInformation TechnologyInsuranceManufacturingNot-for-ProfitPetroleumRetailSales (Non-Retail)ServicesTelecommunicationsTransportationUtilities

Large Corporations Represented Include:

• 7-Eleven, Inc. • Dr Pepper Snapple Group • Omni Hotels & Resorts

• AccentCare • FedEx Office • PepsiCo - Frito Lay

• ADP • Freeman • Pier 1 Imports

• ADT Security Services • Fujitsu • Pizza Hut

• Allstate Insurance • G6 (formerly Accor North America) • ProBuild

• Atos • Genpact Mortgage Services • Rent A Center

• Avis Budget Group • Golden Living • Safran USA

• Bell Helicopter • Goldman Sachs • Samsung

• BLUE CROSS BLUE SHIELD • HP • St. Jude Medical

• BNY MELLON • Jones Lang LaSalle • Steelcase

• Carlson Restaurants • JP Morgan Chase • Texas Health Resources

• CENTURY 21 • KPMG, LLP • T-Mobile

• Citi • Marriott International • TXU Energy

• Compu Com Systems • MICHAELS STORES, INC. • United Supermarkets LLC

• CVS|Caremark • NEC Corporation of America • Wells Fargo Bank, NA

• Dell, Inc. • Neiman Marcus • Xerox

Sponsor/Exhibitor/Advertiser Profile

Past sponsors, exhibitors, and advertisers include:

• ABCO Inc. • Carrot Culture • JohnsonPrinting Services • SDI Clarity Consulting

• Acclivus Corporation • Clarity Consulting • Leaders without Borders • Shawnee Oklahoma

• ACD Learning Solutions • CPP, Inc. • Linkages, Inc. • Skillsoft Corporation

• Acuity Systems, Inc. • Ellegro Learning Solutions

• MicroAssist • Supermedia

• Allen Interactions • Enspire Learning • MLink Technologies, Inc. • TATA Interactive

• American Airlines Training & Conference Center

• Experiential Solutions • NexLearn • TrainingPros

• American Management Association

• FranklinCovey • PDI Ninth House • TrainUp

• Articulate • GDX • Peck Training Group • Translation Source

• Ashford University • Infinitude Creative Group

• Prichett LP • Ulimate PowerSpeak

• Bellevue University • Inmarkets • Resource Technologies • Univeristy of Phoenix

• Bulletproof Talent • Insala • Root Learning • University of Dallas Center for Professional Development

• Career Systems International

• Insights • Schoolhouse Audio-Visual • Wilson Learning

Quick Facts

• Who attends? Members with a variety of backgrounds, levels, and companies.

• Calendar of Events – Chapter Monthly Meeting – Workshops – Annual conference - August – Webinars – “Lunch and Learn” – Special interest groups

• Fundamentals • Technology in Learning & Development • Entering the profession - Students

– CPLP Study Groups – Best Place to Learn Awards – December

http://www.dallasastd.org/Default.aspx?pageId=990541

http://www.dallasastd.org/events?eventId=663894&EventViewMode=2&CalendarViewType=0&SelectedDate=4/9/2013

Sponsor/Exhibitor Tiers

Southwest Learning Summit

Premium Chapter Targeted Targeted

Monthly Meetings

Special Interest Groups

CPLP Special Events

Chapter Event Sponsors

SWLS Platinum

SWLS Gold

SWLS Silver

SWLS Bronze

Exhibitor Packages also available: Premium and Standard

Exclusive Annual Sponsor Monthly Meetings - $4500

Meeting Impact Benefits • 5 Transferable Corporate Memberships • Up to 5 attendee registrations per meeting • Table in reception area • Recognition at the meeting – Option for 2 min in opening remarks • Logo in welcome screen (.ppt announcements) • Includes all monthly meetings in the year

Website Visibility • 1 year logo rotation on chapter home page • 1 year Banner/Ad on Events Calendar page • Logo on Event Registration page

Advertising Impact • 1 year logo/ad in e-Blasts to over 4000 members and friends of the

chapter. (3-5 eBlasts per month)

Total Sponsorship Value: Over $7000 Note: for 2013 only - semi-annual package available for July-Dec.

Premium

Chapter Event Sponsor Tiers

Special Event Co-Sponsor - $1000 Examples of special events include workshops, happy hours, and other one-off events attractive to all chapter and prospective members.

Meeting Impact Benefits • 1 Individual Chapter Membership • 1 registration • Table in reception area if appropriate • Recognition at the event

Website Visibility • Up to 3 months – Logo/Ad on Event Registration page

Advertising Impact • Logo/ad in e-Blasts to over 4000 members and friends of the

chapter each time event is promoted (1-3 times per month)

Total Sponsorship Value: Over $1300

Chapter


Targeted

Annual Sponsor of a Special Interest Group - $1200 Examples of special interest groups include • Fundamentals for those new to L&D • Technology in Learning and Development • Entering the L&D profession – students Groups meet monthly.

Meeting Impact Benefits • 2 Individual Chapter Memberships • There is no charge for a meeting for members • Table in reception area if appropriate • Recognition at the event

Website Visibility • 1 year ad on SIG information webpage, and on event

registration page • Logo/Ad on Event Registration page

Advertising Impact • Logo in e-Blasts to over 4000 members and friends of the


Total Sponsorship Value: Over $1700 for annual sponsor Note: Pro-rated semi annual sponsorship package available for July-December 2013


CPLP Study Group Sponsor - $1200 per series A study group series includes 11 weekly meetings

Meeting Impact Benefits • 2 Individual Chapter Memberships • 1 registration for the series • Table in reception area if appropriate • Recognition at the event

Website Visibility • 6 months ad on SIG information webpage • Logo/Ad on Event Registration page

Advertising Impact • logo in e-Blasts to over 4000 members and friends of the



Targeted


EXCLUSIVE PLATINUM Level Sponsor - $5000 Booth • 20’x10’ booth (double) • Premium location • 4 booth staff – includes, meals, and all session Meeting Impact Benefits • 5 Transferable Corporate Memberships • Up to 5 guests at the conference • Recognition at the meeting – Option for 2 min in opening remarks • Logo in welcome screen • Option to distribute promotional material (1) to attendees

Website Visibility • Logo rotation on chapter home page (to end of 2013) • Banner/Ad on SWLS page (to end of 2013) • Logo on Event Registration page

Advertising Impact • logo/ad in all e-Blasts to over 4000 members and friends of the

chapter. (3-5 eBlasts per month – to end of 2013) • Event e-Blast – logo and recognition • ½ Page Advertisement in printed program


SWLS Platinum

Southwest Learning Summit Sponsor Tiers

SWLS Gold

GOLD Level Sponsor - $2500 Booth • 10’x10’ booth • Corner location • 2 booth staff – includes, meals, and all sessions Meeting Impact Benefits • 2 Individual Memberships • Up to 2 guests at the conference • Recognition at the meeting • Logo in welcome screen • Option to distribute promotional material (1) to attendees Website Visibility • Up to 3 months Ad on SWLS main page and Sponsors page • Logo on Event Registration page • Inclusion on sponsor page Advertising Impact • Up to 3 months logo/ad in e-Blasts to over 4000 members and

friends of the chapter. (3-5 eBlasts per month to end of Sept.) • Event e-Blast – logo and recognition • ¼ Page Advertisement in printed program • Inclusion in listing of all sponsors and exhibitors



SWLS Silver

SILVER Level Sponsor - $1500

Booth • 10’x10’ booth • Inline location – priority of selection • 2 booth staff – includes, meals, and all sessions Meeting Impact Benefits • 2 Individual Memberships • Recognition at the meeting • Logo in welcome screen • Option to distribute promotional material (1) to attendees Website Visibility • Up to 3 months Ad on SWLS Sponsors page • Logo on Event Registration page • Inclusion on Sponsor page Advertising Impact • SWLS Event e-Blast promotions – logo and recognition in

e-Blasts to over 4000 members and friends of the chapter. (3-5 eBlasts per month)

• 1/8 Page Advertisement in printed program • Inclusion in listing of Sponsors and Exhibitors




SWLS Bronze

BRONZE Level Sponsor Donations of products/services such as printing, totebags, water bottles, Dallas ASTD branded giveaways, and major door prizes are appreciated. To recognize companies who are so generous, a sponsorship package of booth and advertising is available.

To Qualify – Approved IN KIND DONATION in excess of $1000 value Booth • 10’x10’ booth • Inline location • 2 booth staff – includes, meals, and all sessions Meeting Impact Benefits • Recognition at the meeting • Logo in welcome screen • Option to distribute promotional material (1) to attendees

Website Visibility • Logo on Event Registration page • Inclusion on sponsor page

Advertising Impact • SWLS Event e-Blast – logo and recognition • 1/8 Page Advertisement in printed program • Inclusion in listing of all sponsors and exhibitors


Southwest Learning Summit Exhibitor Tiers

SWLS Premium Exhibitor

Premium Exhibitor - $800 All the benefits of the Standard exhibitor package with additional web and eBlast advertising for greater brand visibility.

Booth • 10’x10’ booth includes carpet and electricity • Inline location – priority selection after sponsors • 2 booth staff included • Meals • Complimentary admission for exhibitor staff to all sessions

Website Visibility • Advertisement on website • Exhibitor logo on exhibitors page

Advertising Impact • SWLS Event e-Blast – logo and recognition in e-Blasts to

over 4000 members and friends of the chapter. (3-5 eBlasts per month)

• Advertisement on eBlast announcing exhibitors • 1/8 Page Advertisement in printed program • Inclusion in listing of all sponsors and exhibitors

Dallas ASTD member benefit • Membership renewal discount for exhibitor staff

SWLS Standard Exhibitor

Standard Exhibitor - $500 Booth • 10’x10’ booth includes carpet and electricity • Inline location • 2 booth staff included • Meals • Complimentary admission for exhibitor staff to all

sessions

Website Visibility • Exhibitor logo on exhibitors page

Advertising Impact

• SWLS Event e-Blast – logo and recognition • Inclusion in listing of all sponsors and exhibitors

Dallas ASTD member benefit • Membership renewal discount for exhibitor staff

Southwest Learning Summit Exhibitor Tiers

Southwest Learning Summit Floor Plan

Exhibitor booths will form a U around the perimeter of Collinwood I where the General Sessions and Lunch will also be held.

Entry for attendees will be from the Main Hallway

Advertising – A La Carte

Website Website advertising is available for various high traffic or targeted pages. Ad sizes:

Banner 488x60 pixels

Rectangle 234x60 pixels

Square 125x125

Location Type 6 months 12 months

Home page Reserved for Major Sponsors

2nd Level Page (High traffic)

Banner $1000 $1500

Ad – Rectangle $600 $900

Ad - Square $400 $600

3rd Level Page (Targeted)

Banner $600 $900

Ad – Rectangle $400 $600

Ad - Square $300 $450


E-Blasts e-Blasts are distributed to over 4000 members and friends of the chapter 3-5 times a month. They include upcoming events and other information.

Ads are placed in the left side column.

Size 1 month 6 months (price of 4)

12 months (price of 6)

Ad – Rectangle ( 160x300 pixels)

$250 (approx. $62 each)



Ad – Square ( 125x125 pixels)





Southwest Learning Summit Printed Program

½ Page

¼ Page

1/8 Page

Ad Size Price

½ Page $400

¼ Page $200

1/8 Page $100

Coming Soon

Vendor MarketPlace

- Low cost option for vendors and members to promote their business

Consultant Directory

- Current free listing of member consultants will include opportunity to purchase a premium listing

Sign Up and More Information

At A Glance Comparison

• Chapter Event sponsorship options

• Southwest Learning Summit sponsorship options

Link to SWLS Sponsorship and Exhibitor Form

Contact VP Sponsorship at

• [email protected]

• or call Tracy at 404 803 0020

http://dallasastd.org/resources/Documents/Chapter Events Sponsors Tier Summary.pdf

http://dallasastd.org/resources/Documents/Chapter Events Sponsors Tier Summary.pdf

http://www.dallasastd.org/resources/Documents/DallasASTDSWLSTracyOostermansponsorship.pdf

http://www.dallasastd.org/events?eventId=663894&EventViewMode=EventRegistration

mailto:[email protected]