Daljeet major project

8/7/2019 Daljeet major project

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A

Synopsis

On

A STUDY ON PREFERENCE OF PEOPLE REGARDING SHOPPING

MALLS CULTURE IN LUDHIANA

In partial fulfillment of the requirement for the Award of degree of

Master of Business Administration (MBA)

Submitted To: Submitted By:

O P Sahni Daljeet Singh

(Faculty, PCTE) Roll No 94972238156

PUNJAB COLLEGE OF TECHNICAL EDUCATION (BADDOWAL)

LUDHIANA


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INTRODUCTION

Indias Retail culture is at same point Americas was in 1970s.Big bazaars was established in

America 2000. It was larger than life .there sandwiches larger than retail and so, were there ice-

creams. There society is built on their consumptions, while India was still socialist. The older

generations till has the guilty of consumptions and unlike the youth of today. For the youth malls

are what temple youth to be forest. They are new public places where people congregate meet an

eat. Shopping is a family activity unlike in USA where it has a task to be completed before the

day end thats a thing about Indians they look foreign emotional quotient everywhere.

Mall culture has to be taken into account reasonable or community buying pattern. American

behaviors as an American where ever he goes but Bengali will have different spending habits

outside his reason.

The peg food items will also be on the basis of community preferences. Although size out of ten

big bazaars are in mall. Its buying rate and standards is going high network doesnt have these

malls. shopping mall is one or more building complex of shops ,representing merchandise with

enter connecting walk ways enabling visitors to walk easily from unity to unit along with parking

area . Modern cars friendly stir malls develop from 1920.

The shopping malls correspond with the rise of sub-urban living in many parts of western world,

especially US after world war two

Mall following the areas of how customers could best be entertain in a control environment

individual stores or small scale change stores ,intend to benefit from shopper, attracted by big

stores.


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TITLE

A STUDY ON PREFERENCE OF PEOPLE REGARDING

SHOPPING MALLS CULTURE IN LUDHIANA

OBJECTIVES

TO STUDY WHICH SEGMENTS OF PEOPLE MOSTLY VISITSHOPPING MALLS

TO STUDY THE FACTORS THAT INFLUENCE PEOPLE TOVISIT SHOPPING MALLS

TO FIND OUT REASONS FOR CHANGE IN CONSUMERPURCHASING BEHAVIOUR SHIFTING FROM KARAYANA

STORES TO ORGANISE RETAIL TO MALL


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RESEARCH METHODOLGY

NEED OF THE STUDY

Research gap had identified from review of literature. The need of the study was to fillthe gap between what has already been researched by the previous works and what the

objectives of this study is TO STUDY WHICH SEGMENTS OF PEOPLE MOSTLY

VISIT SHOPPING MALLS.

METHEDOLOGY

Research is a procedure of logical and systematic application of the fundamentals ofscience to the general and overall questions of a study and scientific technique, which

provide precise tools, specific procedures, and technical rather philosophical means for

getting and ordering the data prior to their logical analysis and manipulation different

type of research designs will available depending upon the nature of research project,

availability of manpower and circumstances.

RESEARCH DESIGN

Research Design is an arrangement of conditions for collection and analysis of data in amanner that aims to combine relevance to the research purpose with economy on

procedure. The research problem having been formulated in clear-cut term helps the


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researcher to prepare a research design. The preparation of such a design facilitates in

conducting it in an efficient manner as possible. It is a blue print for the fulfillment of

objectives and answering questions. This research is Descriptive in nature.Descriptive

research includes surveys, facts, finding and inquiries of different kinds. The major

purpose of descriptive research will description of the state of affairs, as it exists at

present. Descriptive research is that kind of research where the researcher has no control

over the variables.

UNIVERSE

Entire population of Ludhiana.

POPULATION

All the people visiting the malls of Ludhiana City.

SAMPLE UNIT

Any individual person.

SAMPLE SIZE

The survey will be carried out on 200 respondents.

SAMPLING TECHNIQUES

For the purpose of research convenience technique. On the basis of convenience, theeligible respondents will from the different areas of Punjab state.


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Data collection

Primary Data:

Primary data will be collect a fresh and for the first time and thus happen to be original in

character. It will be the backbone of any study. Primary data will be collected by conducting

surveys through questionnaire. Survey questionnaire will be self-administered and will be

distributed personally.

Secondary Data:

Secondary data are those which had already been collected by someone else and which had

already been passed through the statistical process. In this case one will not confronted with the

problems that are usually associated with the collection of original data. Secondary data either

will be published data or unpublished data.


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THANKS

Documents

Daljeet major project