Daily Perk—vol 1 2011

Daily Perk | Spring/Summer 2010 | Page 1

2011, Vol. 12011, Vol. 1 STANDARD COFFEE SERVICE COMPANY

What Your Coffee Says about Your Business

The Cup Runneth Over for Tea Industry

Brewing Beauty: Infusing Coffee in Beauty Products

Page 2 | www.DailyPerk.com

CLIENT/JOB: SBX-7218 | DATE: 10/04/10 | PRO: Vistar 2.5 oz ad | SPECS: 8.5 x 11AE: JB | AAE: TG | WRITER: JE | AD: MR | DESIGNER: MR SBX-7218

2.5 ounces that prove it’s the little thingsthat make the biggest difference.

Nothing says premium like Starbucks coffee in an office. It’s the gourmet greeting that welcomes all with open arms. Our 2.5 oz package is easy to use, surprisingly affordable and offers the distinctive flavor that only Starbucks can deliver. So help your office coffee make a statement and be a daily reminder to your staff andvisitors that they deserve the very best.

Starbucks works to provide coffee of the highest quality, purchased with respect for farmers.To find out more about how we’re helping to improve the lives of farmers and their communitiesvisit www.starbucks.com/responsibility

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Daily Perk 2011 | Vol. 1 Page 3

Daily Perk goes onlineDuring the past few years I’ve used this space to share exciting

news about Standard Coff ee with our customers and prospects. Th e Daily Perk is a useful publication for our employees, too, as it gives team members a chance to communicate the breadth of Standard’s service capabilities.

However, in today’s digital age, just about anything in printed form will be limited with its reach to intended readers. So a natural next step for this publication is to launch its online companion—DailyPerk.com.

As with any new website, our goal with DailyPerk.com is to increase our online presence. Just as importantly, though, we want to use the site to build an online

community, a place where you can keep pace with the latest coff ee news, fi nd useful information about industry trends and some of the popular products Standard delivers, and provide us with your feedback.

Th e announcement of this exciting new web presence for our company is in line with an overall strategy to enhance our online capabilities to build relationships with customers and prospects via the internet. During the last year, we’ve launched Offi ceWater.com for our proprietary drinking water coolers, and just prior to that, BrewerService.com was released to create awareness for

our very own Relyant Coff ee Equipment Services. Th ese websites are intended to support and create larger communities for our main company site, Coff eeService.com.

I am personally excited about the new opportunities Standard has in store relative to our abilities to reach you in this fast-paced world. Please visit us online to learn more about our company, or to reach us to with any requests or questions. And, as always, thank you for your continued support and business.

ANTHONY GREGORIO President & CEOThe Standard Companies, Inc.

…we want to use the site to build an online community, a place where you can keep pace with the latest coff ee news, fi nd useful information about industry trends …

Our CompanyPublished by:The Standard Companies, Inc.640 Magazine StreetNew Orleans, LA 70130

Customer Service 800.962.7006

Marketing 504.524.6132

National Sales 800.878.8384

Purchasing 504.524.6132

Operations 504.524.6132

Please send questions or comments to: [email protected]

For more information, call 800.962.7006 or visit us online at: www.DailyPerk.com.


Service is Our StandardQuality and Service Since 1919

When William B. Reily founded Standard Coffee Service Company in 1919, the decision to include the word “service” in the name was a deliberate one. At that time, service referred to the commitment of the company to provide excellent customer service. Nearly a century later, Standard Coffee is still producing top-notch customer service…and then some.

The company has evolved into a one-stop shop for customers of brewed beverages, providing total brewed beverage solutions for offices, restaurants and foodservice organizations throughout the country.

Today, customers are provided with quality, sought-after coffee and tea brands, along with Standguard™, a state-of-the-art water filtration system delivering premium drinking water that easily integrates into brewing systems. Our nationwide delivery system and streamlined ordering processes ensure that your supplies remain well-stocked.

Additionally, Relyant Coffee Equipment Services—a division of the Standard Companies, Inc.—provides technicians who are experts with the installation and repair of commercial coffee

machines, tea brewers and water filters. Through a centrally dispatched work order system, mechanical problems can be addressed in real time for quick resolution.

Whether you're a small business, large corporation, restaurant or foodservice group, our friendly, knowledgeable staff works in partnership with you to accommodate your brewed beverage needs.

As Standard Coffee nears its century mark, we have found that the more things change, the more they stay the same. “Service” is still an integral part of our company, and our name.

Refreshing, Delicious and Satisfyingly Sweet!It’s the season for fresh-brewed iced tea. And when they reach for a sweetener, they’ll reach for Equal®. Millions of consumers make Equal their branded zero calorie sweetener choice. It makes sense to have Equal ready.

For a FREE sample, visit www.coff eeservice.com/equal or call Standard Coff ee directly at (800) 962-7006.

© 2011 Merisant Company. Equal is a registered trademark of Merisant Company. Pure Via is a trademark of Whole Earth Sweetener Company, LLC.


body on the inside, they reduce free radical damage when

applied on the skin’s surface, as well.Within the past fi ve

years, companies like Barista Bath and Body, Sweet

Beauty, and Bare Escentuals have realized the benefi ts of coff ee for the

skin and have incorporated it into their product lines. In fact, coff ee is the core ingredient in every product

at Barista Bath and Body. Products like “Perk It Up” shampoo, “Make Mine Black” moisturizing coff ee soap and “One Lump or Two” coff ee and sea salt body scrub have clever names, but also boast the natural, gentle advantages of coff ee. “Coff ee has so many benefi ts to the skin,” says their president, Nancy L. Scuderi. “For skin, the pH is really critical. Instead of fi ghting your body’s natural ability to heal itself, coff ee has a pH very close to the skin’s natural acid mantle of 4.5-5, and so it works with your skin.”

According to Nancy, natural ingredients like coff ee will walk hand in hand with beauty for many years to come. “Th e future of coff ee and caff eine in bath and beauty products is a viable trend based on the scientifi c data currently available and the new studies being formulated on a monthly and yearly basis. From this research on coff ee and caff eine will evolve new personal care products to support natural, healthy living.”

Coff ee Beans and Beauty Routines

Trends

Coff ee and tea will always be a part of our culture and social life, but when did they become part of our skin care regimen? For years, we have seen the cosmetics industry tout the benefi ts of beauty products with the “antioxidant power of green tea extract.” Now, researchers and scientists are fi nding that the topical benefi ts of our beloved coff ee bean are worth a second look too.

Th e health benefi ts of green and white tea consumption have been well documented. Both contain antioxidant packed polyphenols which neutralize free radicals in the body. White tea has components that make it a natural antibacterial. When it comes to coff ee, its chemical properties speak for themselves. Coff ee is loaded with trigonelline, caff eic acid and chlorogenic acid which all thwart the growth of bacteria, and with antioxidants that neutralize free radicals. Add to that the fact that coff ee and caff eine are both vasodilators, which cause the surface of the skin to constrict and give it a smooth appearance. How does this translate into your beauty routine?

Companies like Origins, Garnier and One Hundred Percent Pure feature beauty products infused with green and white tea ingredients. Th e entire line of Origins Cosmetics’ “A Perfect World” collection features white tea products, from facial moisturizers to creamy body cleanser. When applied topically, the caff eine and tannins in the tea are said to reduce puffi ness in the eye area and give skin a fi rmer appearance. Just as the antioxidants protect your



ALL COFFEE. NO CRUMBS.®

DONUT HOUSE® COFFEE

CHOCOLATE GLAZED DONUT™

CINNAMON ROLL™

DONUT HOUSE® DECAF

Created for the untapped segment of coffee drinkers looking for a good, straightforward cup of joe.

Four varieties of K-Cup® portion packs with bold, dependable richness and fl avor.

Baked up by Green Mountain Coffee®, the leader in single-cup brewing.

Introducing

Espresso Expressions11

12

2

13

5

15

10

98

7

4

3

6

16

11

14

Across:2 Espresso, steamed milk and milk froth on top (two words)

5 Shot of espresso with steamed milk added (two words)

10 An endearing name for a regular old cup of coffee

12 Traditionally made from instant coffee, this drink is served cold with

milk and/or sugar to your liking

13 Served in a small glass, this drink is condensed milk slowly poured

over espresso. Means "candy coffee" in french (two words)

14 One espresso shot added to a regular cup of coffee (two words)

15 Shot of espresso diluted with several ounces of hot water

16 Two across but add chocolate syrup (two words)

Down:1 Dessert made with frozen espresso chopped up and served with

whipped cream topping (two words)

3 Espresso topped with a dollop of whipped cream (three words)

4 A regular cup of coffee but add two shots of espresso (two words)

6 A scoop of vanilla gelato with a shot of espresso poured over it (eat

it quickly)

7 Coffee, ice and condensed milk

8 Two parts steamed milk, one part espresso (two words)

9 Less water is used to make this strong version of espresso, so the

cup only holds about half as much

11 Cappuccino made with half and half in lieu of milk (two words)

Answers at DailyPerk.com


Customer Serv ice

Contact your Standard Coffee sales representative to order today. Call 800-962-7006 or visit www.coffeeservice.com

Chances are your office is no different. Offering NESTLÉ® Hot Cocoa Mix will satisfy everyone.

New Premium Package

New tear-off opening feature with gravity feed dispenser

Improved merchandising

Smaller footprint

Same Great Product

Preferred over other major brands in a blind taste test2

35% less sugar than other major brands3

Natural antioxidants and 0 grams trans fats

1 Harris Research2 Consumer Preference Test, Tragon Corp., 9/30/083 Nestlé Rich Chocolate Flavor 60/40+ Nutrition Assessment 9/30/08 NESTLÉ® is a registered trademark of Société des Produits Nestlé S.A., Vevey, Switzerland. FS-6469

36% of people in the officedo not drink coffee1.

Product varieties include:

• Rich Chocolate 50 ct

• Rich Chocolate with Mini Marshmallows 50 ct

• No Sugar Added with Calcium 30 ct

Introduced in 1998, Keurig, Incorporated is a world-wide industry leader in coff ee brewing

technology. In fact, Keurig can be described as a technology company

operating within the coff ee industry. Keurig’s patented and innovative

single cup brewing system lets people brew an individual cup of gourmet coff ee in less than a minute without the hassle of grinding beans, measuring coff ee, handling fi lters or

cleaning up. Keurig eliminates all the guesswork from brewing a consistently

great cup of coff ee. Th e Keurig system is comprised of three unique

elements that set it apart from other coff ee

makers—proprietary brewing technology, patented K-Cup® Portion Packs and an unrivaled selection of gourmet coff ee, tea, hot cocoa and specialty beverages. Th ese three elements combine to consistently deliver an outstanding cup of coff ee.

Over eight million K-Cup® Portion Packs are enjoyed in offi ces and homes in North America every day—and over six billion K-Cups have been served since 1998. Keurig brewers can be found in more than 250,000 offi ces in North America and provide the following benefi ts:

• No one has to make a pot of coff ee

• Everyone can have their own favorite variety

• Th ere is no mess, clean-up or stale, wasted coff ee

• Every cup is brewed fresh in under a minute

High Tech, High Flavor: Keurig Off ers Both in a Single Cup


“To be or not to be?” For those responsible for ordering drinking water at the offi ce, that is NOT the question. Rather, it is “To go bottled or to go fi ltered?” Offi ceWater.com is designed to help people get the answers they need to solve this dilemma.

“Th ere is as much misinformation out there about bottled and fi ltered water as there are misperceptions,” said Standard Company’s President and Chief Executive Offi cer, Tony Gregorio. “We wanted to create a fact-based website to dispel myths and clarify any confusion people have about health and environmental impacts of bottled and fi ltered water.”

While most Americans believe that bottled water is healthier than tap water, more often than not, this is not the case—especially when fi ltered water enters the equation.

Offi ceWater.com helps buyers understand the benefi ts of water fi ltration units such as Standguard. In addition to providing water quality, these systems have less impact on the environment than bottled water.

Th rough state-of-the-art water fi lters, Standguard effi ciently

delivers premium quality drinking water that easily integrates into any offi ce’s beverage program. It reduces chloramines, chlorine and lead while also eliminating objectionable tastes and odors.

For those with an eye on the bottom line, there is a savings calculator on the site that estimates the annual savings a company will achieve by switching from bottled water to a fi ltration system.

“Standguard is well positioned as an economically effi cient and ecologically friendly solution for drinking water. Th is website is intended to help our customers understand that there are smart alternatives to bottled water,” said Gregorio.

And because Standguard is a division of Standard Coff ee Service Company, there is the assurance that its customers will receive exceptional service and no additional charges for maintenance and fi lter changes.

Log on to Offi ceWater.com to discover a pure and simple way to deliver premium drinking water to your employees and clients. Th e answer is only a click away.

New Website Provides Clear Answers to Drinking Water Options

Onl ine


Bigelow Tea: Providing Quality & Value for Over 60 Years

Spot l ight

Th e specialty tea category has evolved a great deal in the past 10 years and has never had a better selection of products. Th ere are literally thousands of off erings made by hundreds of manufacturers. Furthermore, when you break down the specialty tea category by type— herbal, fl avored and green—the choices can quickly become overwhelming.

Many consumers new to the tea category migrate to the packaging and fl avor descriptions they fi nd most attractive. From there, they begin to develop personal preferences. As the preferences by tea type narrow, the tea consumer looks beyond fl ashy marketing campaigns and packaging and focuses in on quality. And when that happens, the journey (most likely) takes them to the Bigelow brand. Its quality, more than anything else, is what has made Bigelow Tea the #1 specialty tea brand in America with four out the fi ve top selling specialty teas.

Bigelow Tea is a family owned company that has been focused

on quality and value for more than 60 years. Along the way, there have been many chances to improve the bottom line by cutting back quality, but that simply fl ies in the face of what has made the brand America’s favorite.

When you off er your employees Bigelow, you can be assured you are off ering them the best… isn’t that what they deserve?


L i festy le

How Beverages Can Impact Your Company’s Success

Seven little words can make all the difference when it comes to telling visitors about your company: Can I get you something to drink?

By offering a beverage, you are not only exemplifying hospitality, you are providing insight into the philosophy

of your company. While most businesses realize that their reception area is a reflection of

themselves—investing in comfortable chairs and providing reading materials—cursory thought is given to the refreshments that are offered and the presentation of them.

In addition to the office setting itself, beverages provide an opportunity to make a positive first impression on your visitors. Tips to improve the guest experience include offering and delivering beverages, regardless of whether your guest will be waiting in the reception area or going straight to a conference

room; providing quality water and premium coffee and teas; and presenting them in clean, well conditioned containers.

Coffee cups, sleeves, lids and stirrers bring the coffee shop experience into the office environment. It is important to have these available to guests so you do not have to use employees’ personal mugs. You certainly don’t want to have to revert to a coffee cup someone picked up on their last trip to Dollywood!

So you have the right glasses and cups...what about what you are putting in them? Quality coffees and teas are an excellent way to show that you go the extra mile in providing a pleasurable guest experience. There are a variety of gourmet coffees and teas on the market that can be brewed in single serve sizes or in the more traditional office coffee machines.

Standard Coffee Service Coffee offers world-class house coffee blends in addition to gourmet, flavored and coffee house brand coffees. Herbal, specialty and flavored teas are also available. These

high-quality products result in a delicious tasting cup of coffee or tea time and time again. And, because Standard also provides beverage condiments ranging from liquid and powdered creamers in a variety of flavors to sugar and sugar substitutes, you can be sure to customize each cup to meet your guests’ preferences.

Caffeinated drinks can provide more than a warm welcome in the office environment. According to a study by University of Queensland researcher Pearl Martin, they can actually increase the likelihood of your ideas being accepted in a meeting or brainstorming session. In comparing direct and indirect attitude changes on subjects who drank orange juice mixed with caffeine versus those who drank orange juice alone, Martin found that caffeine can be a powerful persuasive tool. Not only can caffeine increase awareness and focus, it can also help people become more open minded to new ideas and proposals.

You don’t need to read tea leaves to know the impact that beverages can have on your company’s success. From the reception area to the boardroom, coffee and tea can be an effective business tool.

Make Your Break Room an Extension of Your Hospitality

While it is obvious that offering beverages to your guests is a sign of courtesy, it is just as important to extend that same courtesy to your co-workers in the break room. At one point in time, we’ve all seen an unhappy note posted in the break room from someone who has cleaned another person’s mess. By following (and posting) these simple rules of coffee etiquette, you can help improve employee morale and productivity.

An employee break room is for employees. That means 1. it is up to every staff member to help keep it clean and in order.

If you spill, wipe it up. This goes for liquid as well as 2. coffee grinds.

Pitch in to keep sugar and sweeteners stocked in 3. canisters and replace paper towels whenever necessary.

If you are taking the last cup of coffee and it is before 4. 10:00 a.m., brew another pot. This ensures that everyone gets their morning jolt without having to wait.

Do not mix caffeinated coffee with decaf. If orange- and 5. green-handled pots are not the international symbols for decaffeinated, they should be.

Coffee left over in the pot or spilled on the burner will 6. burn. Don’t forget to wipe the burner and rinse the pot each evening.

Honor break room cleaning schedules. If you are 7. assigned a task, do it to the best of your ability—just as you would any other work-related assignment.

While you are enjoying your break, others are still 8. working. Be mindful of your volume level.



Exciting new brands for the workplace.MARS DRINKS is proud to announce the arrival of our exciting new brands – ALTERRA COFFEE ROASTERSTM/MC and THE BRIGHT TEA CO.TM/MC – all delivered to you through your new or existing FLAVIA® FRESH RELEASETM/MaC System.

We have conducted extensive research with our workplace consumers and combined this with our coffee expertise to understand exactly what coffees they prefer to drink*.

Our carefully selected new brands will replace your current coffees and teas, and offer exceptional quality for your employees and visitors.

ALTERRA: established in 1993, finding this genuinely enthusiastic brand, ended our search for a great cup of speciality coffee.

THE BRIGHT TEA CO: our new tea brand offering hand selected, perfectly balanced teas from around the world. And because we have collaborated with world renowned teologists – you can be sure of a blended, crafted full-flavored cup of tea every time. *450 US consumers tested a range of coffees across New Jersey, Chicago and

Los Angeles in December 2009. Research conducted by Sensory Spectrum.

Every cup delivers silky smooth, delicious chocolate indulgence.

Good quality, hardworking coffee that you feel good about drinking.

Perfectly balanced, full-flavored teas that allow you to PAUSE & RESET without slowing down.

hot chocolate

® FLAVIA, FLAVIA THINK FRESH!, FRESH RELEASE, SOURCE. SEAL. SERVE., ALTERRA, HARDWORKING COFFEE, THE BRIGHT TEA CO., LOVE THE LEAF, DOVE ®/MD/TM/MC Trademarks/Marques de commerce © Mars 2010

Call for FREE Trial 1-800-962-7006

or visit www.coffeeservice.com/myflavia


® FLAVIA, FLAVIA THINK FRESH!, FRESH RELEASE, SOURCE. SEAL. SERVE., ALTERRA, HARDWORKING COFFEE, THE BRIGHT TEA CO., LOVE THE LEAF, DOVE ®/MD/TM/MC Trademarks/Marques de commerce © Mars 2010

Unleash Your Inner BaristaWith over 50 drink combinations we meet everyone’s needs any time of the day.

Call today for your FREE in-office Demonstration 1-800-962-7006or visit www.coffeeservice.com/myflavia

Chai Tea Latte

+

Dove Chocolate Mochachino

French Vanilla Cappuccino

+

+

hot chocolate

Chai Tea Latte

+

Dove Chocolate Mochachino

0 $20 $40 $60 $80 $100 $120 FLAVIA® C400 Average of competition

FLAVIA®C400

The FLAVIA® C400 usesalmost 60% less energy than

the average of the single-servecompetition

Aver

age

annu

al e

nerg

y co

st $

KeurigB3000

Starbucksi-Cup

Wolfgang PuckCafeXpress

29.4watt/hrs*

82.8watt/hrs*

*Average energy used per cup served based on 200 cups/week throughput.

Minimize waste: Maximize taste In independent energy consumption tests, the FLAVIA® Creation 400 is one of the most efficient on the market when tested against leading market competitors.

Th is barbecue rub has become a classic and for good reason. It’s quick and easy to make, and goes really well with pork, chicken, and beef.Combine all ingredients as listed. Rub on your favorite

meat and let stand for an hour for maximum fl avor.From www.BBQPitBoys.com

6 tbsp. ground coffee2 tbsp. coarse salt2 tbsp. paprika2 tbsp. brown sugar

2 tbsp. coarse pepper2 tsp. onion powder2 tsp. garlic powder1 tsp. coriander

Java Dry Rub

Brew, Bake and Barbecue

Recipes

Th e fl avor and aroma of coff ee are sensations for the palate every time we drink a cup. But the fl avor and aroma of coff ee can also enhance the meals we prepare and eat every day in our kitchens. Try these simple recipes for a diff erent twist on your next family meal or backyard barbecue.

Th is recipe is very easy to prepare. First you will need to

score the roast in several places approximately 1⁄2 inch deep.

Next insert the slivers of garlic into the 1⁄2 inch slits you have

made in the beef and soak overnight in the cup of vinegar.

In the morning pour off the vinegar and brown the beef in

a large skillet over medium heat. Next mix the coff ee and

beef broth together and pour over the roast. Simmer on the

stove for 3 to 4 hours, adding salt and pepper before serving.

Serves 4 to 6.

From www.gourmetcoff eeshop.net

1 beef roast, about 2 1/2 - 3

pounds

2 cloves of garlic (cut into

thin slices)

1 cup of vinegar

1/2 cup of black coffee

1/2 cup of beef broth

Salt and pepper to taste

Simple Coffee Pot Roast



Specially Blended for Sweet Profits.

Luzianne Tea is specially blended for iced tea for a smooth, refreshing flavor and clarity no other can match. Compared to soft drinks, you can double your profits and connect with the brand that stands for Authentic Southern Refreshment. Luzianne Coffee is slow-roasted for a bold, smooth New Orleans taste. When you choose Luzianne, your equipment needs are also met through our quality equipment loan and service program.

Call 1-800-962-7006 or visit www.coffeeservice.com and discover how Luzianne can boost your profits, or tell your distributor you want to make the switch to Luzianne.

Luzianne Iced Tea & Coffee. The South’s Best Beverage Solution.© 2011 Luzianne®

Authentic Southern Refreshment From One of The South’s Best-Loved Brands.

Means More Profit

®

Specially Blended for Sweet Profits.

Authentic Southern Refreshment From One of The South’s Best-Loved Brands.

Have a favorite coffee recipe? Share it and a photo with us at DailyPerk.com for your chance to win a gift basket from Standard Coffee. Winning recipes will also be featured in our next issue of Daily Perk.

Enter and win!



For the past three years, industry watchers have been predicting the rise of the specialty tea market. And while the growth has not been as signifi cant as originally hoped, it has remained steady. Recent developments are pointing to further increases over the coming months.

In a 2009 article by Brian X. Chen in Wired.com., tea was described as the “drink of choice for web 2.0 zillionaires.” Internet whiz and Digg founder Kevin Rose is not only an avid specialty tea drinker, he has become an unoffi cial spokesperson for the ancient beverage. In addition to blogging and tweeting about his tea preferences to almost half a million followers, he has also created twitter and facebook accounts devoted entirely to tea.

Rose is part of the Millenial Generation, one of two segments of the population that are quickly becoming tea enthusiasts. For this group, the appeal of tea is not only in its health benefi ts, but also in its

Trends

More Americans

Joining the Tea Party

Specialty Teas Rising in Popularity

Instead, Baby Boomers are looking for an experience—whether it be to relax and unwind or to simply enjoy sharing time with friends.

continued on page 18

connection to the earth as a natural product (organic teas in particular) and the global environment (through internet ordering and worldwide shipping). Rose, for example, replaced soda with tea over 10 years ago as part of a New Year’s resolution to become healthier.

Th e second segment with the highest potential for growth is the Baby Boom Generation. Th is group is not looking for a quick pick- me-up so is uninterested in highly caff einated energy drinks. Instead, Baby Boomers are looking for an experience—whether it be to relax and unwind or to simply enjoy sharing time with friends.


With Crystal Light On The Go

drink mix, you can offer an entire

selection of refreshing fl avors

that transform ordinary water

from the cooler into a spectacular

WATER OUT LOUD experience.

It’s no wonder people who enjoy

Crystal Light drink 20% more water.1

¹TNS Worldpanel Beverage Panel Q3 ’08 © 2010 Kraft Foods

Thirsty people in your offi ce

aren’t just looking for water.

aren’t just looking for water.

They want

WATER OUT LOUDWATER OUT LOUD.

Contact your Standard Coffee Service

Representative today to place your order!

800-962-7006

Ready to drink iced teas in a variety of fl avors are being off ered as alternatives to sodas in grocery stores as well as restaurants.

Regardless of the market segmentation, tea in general is becoming more mainstream. People of every age, in every walk of life, are being exposed to tea in ways they haven’t had before. Ready to drink iced teas in a variety of fl avors are being off ered as alternatives to sodas in grocery stores as well as restaurants. Even Dunkin Donuts and McDonald’s have joined the tea bandwagon, marketing both their sweet and non-sweet tea products through the mass media.

In the hot tea arena, coff ee giant Starbucks has increased its promotion of hot chai, green tea and oolong tea as options for its customers. Th ere is also easier access to a variety of tea fl avors and herbal blends in pre-packed tea bags, further legitimizing the product. Currently, most people enjoy hot tea from tea bags—not just because of its availability but also its ease of use—but insiders expect more and more people to begin brewing loose teas as familiarity with the product increases.

With tea varieties from brands including Luizanne, Arizona, Bigelow, Celestial and Tazo, Standard Coff ee Service Company can help your business off er some of the hottest products in the market today.

continued from page 17


Beloved Employee Retires After 20+ YearsGail Gracia to Spend More Time with Family

Employee Highl ight

LEFT: Gail Gracia and her husband, Hector. TOP: Gail and Stan Eilers BOTTOM: Jeannine Campeaux, Phillip Bosch, Gail Gracia, Stan Eilers, Kelly Rasmus, David Verret.

Will Rogers once said, “Half our life is spent trying to find something to do with the time we have rushed through life trying to save.”

Gail Gracia has decided to retire and cash in on that time with her family. It’s that time in her life when the week will have seven Saturdays, not one.

Gail joined The Standard Companies, Inc. in 1990, providing administrative support to the executive staff of the company for the first two years of her tenure. She then moved to the finance and accounting area, reporting to Tony Gregorio. Since 1992, Gail has faithfully and diligently served as the personal assistant to the VP Finance, Chief Financial Officer of the Company.

On February 4th, 2011, Gail and her husband Hector were honored at a retirement celebration at the Standard Coffee headquarters in New Orleans. Fellow employees used the special

occasion as an opportunity to share memories and wish Gail a wonderful retirement.

“Her friendly and supportive way of working with people has made a huge contribution to me personally, as well as to

each of you, and she has made our time at Standard a wonderful time,” said Stan Eilers, Standard's VP Finance since 2007. “When it comes to a job, no matter what that might be, Gail was willing and able to get it done. We will all truly miss her smile and willingness to step in and assist anyone in need. I ask each of you to wish her the best on a well-earned retirement.”

We will all truly miss her smile and willingness to step in and assist anyone in need

Documents

Daily Perk—vol 1 2011