direct marketing◌ Definition of direct marketing◌ Is there a place for direct mail in a world of changing

communication?◌ Fundamentals◌ Tools available to you◌ How can we help?◌ A dealers perspective◌ Summary

direct marketing◌ Any promotional activity where a company communicates directly with a contact

in order to prompt an action

Direct mailTelesalesFieldsalesEmailMobile marketingDirect response advertising

◌ Social Media◌ Content Marketing

direct marketing◌ A typical B2B marketing budget

Advertising and direct marketing

Digital marketing ie banner, SEO

Events

Other ie marketing intel-ligence, sales support

◌ Is there a place for direct mail in a world of changing communication?

◌ Proven track record, 91% of dm opened in 2011 with 5% resulting in action

◌ Marketers continue to use as cheaper, more targetted along with email

◌ Customers still prefer printed brochures to find the right products before going online to order

◌ Longer time to digest and flick through◌ No time constraints as with email◌ Keep your name visible on your customers/prospects desks

when others have cut their marketing budgets◌ Reaching the right person most cost effectively and gaining

measurable results!

◌ Fundamentals◌ Planning – objectives (smart)◌ Data◌ Targeting◌ The method of delivery ◌ The Sales Letter◌ Follow up◌ Measurement

summary◌ Balance approach to promoting products and services and incentivising

a purchase◌ With adding value through sharing interesting, informative content ie

newsletters, blogs etc◌ Plan your activity – take time out to sharpen your tools◌ Include others in the planning to get their input and enthusiasm!◌ Adapt what you are doing◌ Invest time in your data – if your message doesn’t get to the right

person there is no point sending it!

direct marketing available to you◌ Catalogues◌ Product Mailers◌ Press Releases◌ Social media◌ Email Marketing

Examples of email marketing campaigns

sharpen your tools!

additional marketing support◌ Managed Services & Support◌ Planning sheets◌ Email Support◌ Press releases◌ Integra Website◌ Telephone Support

marketing: a dealers perspective◌ Marketing Plan (the numbers)

◌ Mailer & Telemarketing◌ Database Control◌ The time factor◌ Business Promotion◌ Direct business results

marketing: a dealers perspective◌ Case study◌ Inprint Analysis Feature◌ Bespoke◌ Company Information/News◌ Mailer-Email link

Thank you