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DESTINATIONS PROGRAM
An Overview
Seleni MatusDirector of Tourism
Belize Tourism BoardJune 2011
What is a a local tourism destination?
• A local tourism destination is a physical space in which a
tourist spends at least one overnight.
• It includes tourism products such as support services and
attractions and tourist resources within one day’s return travel
time.
• It has physical and administrative boundaries defining its
management, and images and perceptions defining its market
competitiveness.
• Local destinations incorporate various stakeholders often
including a host community, and can nest and network to form
larger destinations.
Source: WTO Think –Tank 2-4 December 2002 Madrid
What is destination management?
Source: SNV and M. Fabricus, 2008
How can the GSTC help
Destinations to become more sustainable?
A little bit of theorySource: Butler, 1993
GSTC: Helping destinations to avoid decline: environmental, social and cultural, economic
Destinations WG Goals
The goals for June 2011 – May 2012:
Goal 1: Criteria for sustainable tourism in destinations are developed
Goal 2: Criteria tested in 10 pilot locations
Goal 3: Criteria disseminated
Goal 4: Development of guidance on the roles and responsibilities of stakeholders in tourism destinations
Goal 5: Dissemination of guidance on roles and responsibilities to the 10 pilot locations.
Destinations: Potted history
November, 2009: Idea for the group was born out of a destination think tank organized by Royal Caribbean
December, 2009: Secretariat presented conclusions of the think tank meeting and decided it should operate as an independent working group; became and interim advisory committee within the GSTC
February, 2010: Creation of the Steering Committee; developed objectives, roles and activities of the Destinations WG
April, 2010: First meeting of the Steering Committee; discussed the need for a consultant to develop standards for Destinations
May, 2010: Secretariat presented a proposal submitted by STI to develop criteria for destinations; proposal was accepted but it was established that the GSTC did not have the financial resources to implement it and needed financial support
March, 2011: GSTC Destination working group convened
June, 2011: STI commissioned to develop destination criteria
Destinations WG members
Anna Spenceley (Chair) Individual Africa
Francois Bedard (VC) NGO Global - Americas
Jamie Sweeting Private sector (cruise) Americas
Jiwei Xu Private sector China
Jonathan Tourtellot Individual Americas
Luigi Cabrini UN Agency Global – Europe
Sarah Dayboll Private sector (hotel) Americas
Seleni Matus DMO Americas (Carib.)
Thomas Enderlin NGO Americas
• Currently looking for 2 new members • New candidates needed from Europe, Africa, Asia. • 20 GSTC members interested in Destinations
Process for destination criteria development
• Compilation of comprehensive sources of criteria and indicators for destinations, including sustainable tourism certification standards• SWOT analysis & matrix for evaluation of the criteria• Draft key minimum baseline criteria & indicators for destinations• Stakeholder review• Revision• Pilot launch in 10 destinations• Final report
Linkage with the Standards Setting WG
Destination Program Outcomes
Outcome: Sustainable tourism in destinations
Outputs:
A set of generic criteria for sustainable tourism in destinations
Guidance available for destinations on roles and responsibilities of stakeholders
Technical tools and resources available through GSTC members to support destinations
Availability through GSTC members of technical advice for destinations
Questions?
Thank You!