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© AIRBUS all rights reserved. Confidential and proprietary document. A380 Fall in love with flying again Frank Vermeire Head of A380 Marketing

Fall in love with flying again - airbus.com · A380 Network . Expanding A380 network-110 routesMoscow. 54 d estinations . Doha . A380 hubs . Current A380 routes . Future A380 routes

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Page 1: Fall in love with flying again - airbus.com · A380 Network . Expanding A380 network-110 routesMoscow. 54 d estinations . Doha . A380 hubs . Current A380 routes . Future A380 routes

© AIRBUS all rights reserved. Confidential and proprietary document.

A380 Fall in love with flying again

Frank Vermeire Head of A380 Marketing

Page 2: Fall in love with flying again - airbus.com · A380 Network . Expanding A380 network-110 routesMoscow. 54 d estinations . Doha . A380 hubs . Current A380 routes . Future A380 routes

© AIRBUS all rights reserved. Confidential and proprietary document.

319 Orders

194 Deliveries Backlog

125 A380: The best aircraft to capture growing traffic

End August 2016

Page 3: Fall in love with flying again - airbus.com · A380 Network . Expanding A380 network-110 routesMoscow. 54 d estinations . Doha . A380 hubs . Current A380 routes . Future A380 routes

© AIRBUS all rights reserved. Confidential and proprietary document.

Order for 3 A380s

Agreement for 12 A380s

A380 2016 commitments ----------------------------------------- ---------- ---------- ---------- 2 new customers

17 Total commitments

End August 2016

Customers announced in 2016

Order for 2 A380s

Page 4: Fall in love with flying again - airbus.com · A380 Network . Expanding A380 network-110 routesMoscow. 54 d estinations . Doha . A380 hubs . Current A380 routes . Future A380 routes

A380 Network

Expanding A380 network - 110 routes 54 destinations

Doha

A380 hubs

Current A380 routes Future A380 routes

OAG data at September 2016

Doha

London Paris

Frankfurt

Dubai

Melbourne

Sydney

Bangkok

Singapore Kuala Lumpur

Seoul

Guangzhou Miami Houston

Washington New York

Toronto

Manchester

Zurich

Abidjan

Barcelona

Mauritius

Johannesburg

Roma

Munich

Amsterdam

Auckland

Brisbane

Los Angeles San Francisco

Tokyo Osaka

Beijing

Shanghai New Delhi

Mumbai

Dallas

Hong Kong

Kuwait

Jeddah

Atlanta

Abu Dhabi

Milan

Perth

Madrid

Dusseldorf

Chengdu

Copenhagen

Vancouver

Mexico

Moscow Birmingham

Prague

Taipei

3 Alliances represented

Doha

Vienna Boston

Christchurch

Page 5: Fall in love with flying again - airbus.com · A380 Network . Expanding A380 network-110 routesMoscow. 54 d estinations . Doha . A380 hubs . Current A380 routes . Future A380 routes

A380 additional routes since January 2016 ----------------------------------------- ---------- ---------- ---------- 15 new routes

8 new destinations

3 one-off

Longest direct flight

Mexico

Rio de Janeiro

Chicago

Vancouver

Birmingham

new destinations one-off Longest route ever new routes

Vienna

Prague

Dubai

Auckland

Taipei New York

London

Paris

Abu Dhabi Mumbai Guangzhou

Amman

Johannesburg

Taipei

Christchurch

Boston

Washington

Melbourne

Doha

Seoul

A380 still turning heads

Page 6: Fall in love with flying again - airbus.com · A380 Network . Expanding A380 network-110 routesMoscow. 54 d estinations . Doha . A380 hubs . Current A380 routes . Future A380 routes

New airports welcoming the A380 for daily flights in 2016/2017… BIRMINGHAM (March) MEXICO (January) TAIPEI (May)

VIENNA (July) VANCOUVER (May) PRAGUE (May)

CHRISTCHURCH (October) BOSTON (Feb 2017)

Page 7: Fall in love with flying again - airbus.com · A380 Network . Expanding A380 network-110 routesMoscow. 54 d estinations . Doha . A380 hubs . Current A380 routes . Future A380 routes

Chicago airport ----------------------------------------- ---------- ---------- ---------- Welcomed the A380 First scheduled commercial flight with Emirates ‘one off’ on July 19, 2016 Officially approved by local authorities on June 13, 2016

Page 8: Fall in love with flying again - airbus.com · A380 Network . Expanding A380 network-110 routesMoscow. 54 d estinations . Doha . A380 hubs . Current A380 routes . Future A380 routes

© AIRBUS all rights reserved. Confidential and proprietary document.

2024

75 Mega-Cities

>50 000 daily long-haul passengers

>20 000 daily long-haul passengers

>10 000 daily long-haul passengers

2014 Aviation Mega-Cities 2014 ----------------------------------------- ---------- ---------- ---------- 47 Mega-Cities 36 served by A380

90%+ of long-haul

traffic

Page 9: Fall in love with flying again - airbus.com · A380 Network . Expanding A380 network-110 routesMoscow. 54 d estinations . Doha . A380 hubs . Current A380 routes . Future A380 routes

© AIRBUS all rights reserved. Confidential and proprietary document.

2024

75 Mega-Cities

>50 000 daily long-haul passengers

>20 000 daily long-haul passengers

>10 000 daily long-haul passengers

2024 Aviation Mega-Cities 2024 ----------------------------------------- ---------- ---------- ---------- 75 Mega-Cities

93%+ of long-haul

traffic

Page 10: Fall in love with flying again - airbus.com · A380 Network . Expanding A380 network-110 routesMoscow. 54 d estinations . Doha . A380 hubs . Current A380 routes . Future A380 routes

2024 Aviation Mega-Cities Capacity control are already in place Congested

mega-cities ----------------------------------------- ---------- ---------- ---------- More than

80% are already slot constrained today

IATA World Scheduling Guidelines: Level 2 & 3 at primary city airport

2016 status

IATA level 3 mandatory slot control IATA level 2 voluntary slot control

Page 11: Fall in love with flying again - airbus.com · A380 Network . Expanding A380 network-110 routesMoscow. 54 d estinations . Doha . A380 hubs . Current A380 routes . Future A380 routes

39 out of 47 mega-cities are congested

Current runway capacity

Future runway capacity

Congested mega-cities ----------------------------------------- ---------- ---------- ---------- More than

80% are already congested today

HKG - Runway capacity constraining the demand currently and in the future (even with 3rd runway)

0

20

40

60

80

100

120

140

160

180

Mov

emen

ts p

er h

our

LHR airport - Hourly aircraft movements (Source: HAL, May 2014)

Additional mvts 2034

Total 2014

LHR – London Heathrow

LHR - Currently constrained at least until 2025. Passenger growth mainly with increased aircraft size

0

20

40

60

80

100

120

140

160

180

200

Mov

emen

ts p

er h

our

HKG airport - Hourly aircraft movements (Source: OAG, February 2016)

Additional mvts 2034Additional mvts 2024Total 2016

HKG – Hong Kong

Page 12: Fall in love with flying again - airbus.com · A380 Network . Expanding A380 network-110 routesMoscow. 54 d estinations . Doha . A380 hubs . Current A380 routes . Future A380 routes

Poor On-time performance Congestion is costing money for airports and airlines

‘On-time’ is defined as departures and arrivals that

take place strictly less than 15 minutes after schedule for airports.

From OAG flightview

Tokyo Haneda 91.25%

Copenhagen 88.53%

Singapore Changi 84.75%

Atlanta 84.38%

Amsterdam 81.15%

Los Angeles 79.04%

San Francisco 78.68%

London Heathrow 74.63%

Beijing 70.35%

Istanbul 70.00%

Hong Kong 64.67%

Page 13: Fall in love with flying again - airbus.com · A380 Network . Expanding A380 network-110 routesMoscow. 54 d estinations . Doha . A380 hubs . Current A380 routes . Future A380 routes

© AIRBUS all rights reserved. Confidential and proprietary document.

OAG May 2016

Flights = take offs+ landings

*projected

Daily A380 departures at Heathrow

Dubai January 2013

Dubai

Singapore

Kuala Lumpur

Hong Kong

Los Angeles

Johannesburg

London

Washington

Doha December 2008 October 2014

February 2014

July 2012

October 2013

March 2008

September 2013

October 2014

October 2014 x1

December 2014 Abu Dhabi

San Francisco April 2015

Bangkok July 2015

Vancouver May 2016

Seoul March 2016

A380 at Heathrow ----------------------------------------- ---------- ---------- ----------

50 daily flights 8% of all passengers in 2015 flew on an A380 Rising to 10% in 2016*

Page 14: Fall in love with flying again - airbus.com · A380 Network . Expanding A380 network-110 routesMoscow. 54 d estinations . Doha . A380 hubs . Current A380 routes . Future A380 routes

A380 – Network optimiser & revenue booster

Boosts connecting

traffic

With up to 60% more seats for growth the A380:

Captures the traffic concentrated in time and at mega-cities

Increase revenue

PREMIUM Arrivals

Departures

A380 ----------------------------------------- ---------- ---------- ---------- A unique, enduring competitive advantage

Page 15: Fall in love with flying again - airbus.com · A380 Network . Expanding A380 network-110 routesMoscow. 54 d estinations . Doha . A380 hubs . Current A380 routes . Future A380 routes

Operational reliability ----------------------------------------- ---------- ---------- ---------- Etihad wins award

99.8% Highest level recorded by an airline in its first year flying an A380

Between January and December 2015

Page 16: Fall in love with flying again - airbus.com · A380 Network . Expanding A380 network-110 routesMoscow. 54 d estinations . Doha . A380 hubs . Current A380 routes . Future A380 routes

© AIRBUS all rights reserved. Confidential and proprietary document.

Today 2019

A380 development ---------------------------------------- ---------- ---------- ---------- A step change in efficiency by 2019

Current Deliveries

A380

• Increased Cabin Efficiency • Engine Improvements • Improved maintenance • Retrofitable

Efficiency

Page 17: Fall in love with flying again - airbus.com · A380 Network . Expanding A380 network-110 routesMoscow. 54 d estinations . Doha . A380 hubs . Current A380 routes . Future A380 routes

© AIRBUS all rights reserved. Confidential and proprietary document.

* Project development study

** Selected by Customers for new head of versions

A380 Developments ----------------------------------------- ---------- ---------- ----------

New rear stair* 14 seats

Premium economy class at 9 abreast

11 seats

New forward stair * ~20 seats

Combined crew rest compartment**

3 seats

Economy class at 11 abreast

23 seats

Upper deck sidewall stowage removal**

6 seats

Up to 80 additional seats vs current deliveries

+25m² more floor space

Extended maintenance intervals

Page 18: Fall in love with flying again - airbus.com · A380 Network . Expanding A380 network-110 routesMoscow. 54 d estinations . Doha . A380 hubs . Current A380 routes . Future A380 routes

© AIRBUS all rights reserved. Confidential and proprietary document.

Airbus standard economic rules,

Four-Class configurations, FJWY

4000nm route, JAR 3%, 200nm diversion, fuel price $2/USG.

A380 developments ---------------------------------------- ---------- ---------- ---------- 12% COC/seat reduction

A320 A320neo

-12%

Double digit cost per seat reduction

Current deliveries (without enablers)

A380 in 2019

More than $ 12 M additional revenues per

aircraft per year

Page 19: Fall in love with flying again - airbus.com · A380 Network . Expanding A380 network-110 routesMoscow. 54 d estinations . Doha . A380 hubs . Current A380 routes . Future A380 routes

© AIRBUS all rights reserved. Confidential and proprietary document.

New upper deck sidewall lining Creates more cabin width Allows more space for premium seats

Click for details

Page 20: Fall in love with flying again - airbus.com · A380 Network . Expanding A380 network-110 routesMoscow. 54 d estinations . Doha . A380 hubs . Current A380 routes . Future A380 routes

© AIRBUS all rights reserved. Confidential and proprietary document. September 16 Use Tab 'Insert - Header & Footer' for Presentation Title - Siglum - Reference © AIRBUS all rights reserved. Confidential and proprietary document.

Sidewall stowage removal and business seat positioning

New upper deck sidewall lining Creates more cabin width Allows more space for premium seats

New upper deck sidewall lining

+10 Business seats

Page 21: Fall in love with flying again - airbus.com · A380 Network . Expanding A380 network-110 routesMoscow. 54 d estinations . Doha . A380 hubs . Current A380 routes . Future A380 routes

© AIRBUS all rights reserved. Confidential and proprietary document.

The most visible airplane Any passenger can recognize an A380

A380

Page 22: Fall in love with flying again - airbus.com · A380 Network . Expanding A380 network-110 routesMoscow. 54 d estinations . Doha . A380 hubs . Current A380 routes . Future A380 routes

© AIRBUS all rights reserved. Confidential and proprietary document.

A brand within a brand! A380 is a product in itself with its own customer value

Page 23: Fall in love with flying again - airbus.com · A380 Network . Expanding A380 network-110 routesMoscow. 54 d estinations . Doha . A380 hubs . Current A380 routes . Future A380 routes

© AIRBUS all rights reserved. Confidential and proprietary document. September 16 Use Tab 'Insert - Header & Footer' for Presentation Title - Siglum - Reference

Page 28

Passengers will go the extra mile to fly the A380 ----------------------------------------- ---------- ---------- ---------- 60% of passengers are ready to make a special effort to fly A380

20% are willing to pay more

Independent agency surveying over 2,000 passengers arriving on A380 flights at LHR.

Page 24: Fall in love with flying again - airbus.com · A380 Network . Expanding A380 network-110 routesMoscow. 54 d estinations . Doha . A380 hubs . Current A380 routes . Future A380 routes

© AIRBUS all rights reserved. Confidential and proprietary document.

A380 product satisfaction

A380: 1st aircraft for customer satisfaction*

6.0 6.5 7.0 7.5 8.0 8.5 9.0

First class

Business class

Premium Economy

Economy class380777

Average passenger recommendation, from 1 to 10 Whatever class you choose to fly, you’ll be flying better.

Independent agency surveying over 2,000 passengers arriving on A380 flights at LHR. (*) 95% satisfaction

Page 25: Fall in love with flying again - airbus.com · A380 Network . Expanding A380 network-110 routesMoscow. 54 d estinations . Doha . A380 hubs . Current A380 routes . Future A380 routes

© AIRBUS all rights reserved. Confidential and proprietary document.

Today No product information Customer’s choice is mainly driven by price

HKG-LHR

Page 26: Fall in love with flying again - airbus.com · A380 Network . Expanding A380 network-110 routesMoscow. 54 d estinations . Doha . A380 hubs . Current A380 routes . Future A380 routes

© AIRBUS all rights reserved. Confidential and proprietary document.

iflyA380.com ----------------------------------------- ---------- ---------- ---------- An opportunity to attract more passengers

Launched at Farnborough

Already more than 120,000 unique visitors

Page 27: Fall in love with flying again - airbus.com · A380 Network . Expanding A380 network-110 routesMoscow. 54 d estinations . Doha . A380 hubs . Current A380 routes . Future A380 routes

© AIRBUS all rights reserved. Confidential and proprietary document.

In summary ----------------------------------------- ---------- ---------- ----------

The A380, the smart choice for tomorrow’s opportunities

• Congestion, and time of day preference driving demand for A380

• Product developments maintaining A380 advantage with lowest unit cost in the sky

• No other travelling experience comes close

• Leading the product awareness revolution

• Demand stimulation with