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<Insert Picture Here>
WCM 11g Overview
Denis AbrantesProduct Management, Oracle Enterprise 2.0
<Insert Picture Here>
Agenda
• Oracle WCM 11g• Overview
• Benefits
• Feature Enhancements
• Architecture
• Digital Asset Management and Conversion
• Demo
• Roadmap
2
Oracle Content Management
Site Studio 11g Overview
33
Oracle ECM Strategy
4
Oracle UCM
Site Studio 11g
• Enterprise Readiness
• Pervasive Content Management
5
Oracle Target Markets for WCM
• Mid-size to enterprise-level (Global 2000) organizations needing:• Open WCM platform to build content rich Web applications
• WCM consolidation for multiple Web sites and Web applications
• Multi-channel delivery with personalized communication and enhanced user experiences
• Multi-site management: topic-specific micro-sites, localized Web sites, blogs, wikis, intranet views
• Oracle install base• Oracle portal solution customers – WebLogic Portal, WebCenter
Interaction (formerly AquaLogic UI), Oracle Portal, WebCenter
• Oracle application server customers – iAS, WebLogic Server
• Siebel customers
6Oracle Confidential
Web Content Management 11g
For UCM Customers
• Build Sites Without IDOC• JSP tags for all WCM
functions
• JSP tags to access any UCM Service
• Full support for navigation, contribution, and editing
• New Deployment Options• More consumption Server
flexibility
• Built-in Caching supports global, distributed web presence
• Can eliminate run-time UCM dependency if desired
• Important WCM Features• Design Mode
• DAM Integration
• Publishing Enhancements
7
Web Content Management 11g
For Oracle Customers
• Build Web Sites on Oracle Stack• Use standard technologies to build web sites
• Leverage WebLogic Server to deploy and serve sites
• Incrementally add WCM to an existing web app
• Use WCM in conjunction with other Oracle products• Web Content Management for Portals
• JSP tags designed to combine with other Oracle Technologies
• Services for accessing common WCM functions
• Provide Market-leading WCM capabilities• Rated in the top tier by Gartner
• Marquis public-facing customers in most sectors and regions
• Majority of UCM customers leverage WCM
8
Web Content Management 11g
For Competitive Situations
• Best-of-breed WCM within Oracle UCM
• Open
• Full range of deployment options
• Focused on getting IT out of the site-building business 10gR4 Site Studio rated a
leader by Gartner (2009)
9
Gartner2010 WCM MQ
10
WCM MarketWhat’s been going on since we released 10gR3?
In the Market
• All major WCM vendors (but one) have been acquired
• The distinction between Web Apps and Web Sites has evaporated
• Business Users continue to demand more control over web sites
• Enterprises seldom use one product for all web presentation
With Oracle ECM
• Oracle offers the best synergies with WCM – Application Server, Process Management, Development Framework, etc.
• WCM tags can be added to web applications, and vice versa
• 11g brings more functionality to end users
• All WCM assets can be accessed by other applications
11 11
Oracle Content Management
About the Site Studio 11g Release
12 12
Oracle WCM Strategy
“Open”
• Use any technology• Use any language for coding• Use any technology to deliver the site• Use any IDE to edit site templates and parts
• Provide WCM to Web apps & portals• Incrementally uptake WCM features into
web applications• Deliver site in decoupled mode
Oracle Confidential 13
Oracle UCM
Open WCM ReleasesReleased This release Future
Site Studio 10gR4
• Tag-based architecture
• Services to embed editable content regions
• Separation of templates from other site artifacts
Site Studio 11g
• Tags for Java web sites and web applications
• IDE support for JDeveloper
• Deploy and deliver sites from Web Logic Server
Roadmap
• ADF Components to add WCM to portals
• Web-editable components
• UI Improvements
• Tags for more technologies
14
Site Studio 11g
Most Deployment Options
• Traditional Site Studio Sites• Advantages include:• Lightweight - Only need UCM
• Oracle Fusion Middleware Sites• Advantages include• Standard Technologies
Site Studio Sites “External” Site Studio Sites
Site Studio Publisherfor performance and compliance
Site Studio
Centralized Management for:
• Dynamic• All site artifacts are managed
• Mix Web Sites and Web Apps• Deployment Options
15
1. Web Content 2. Native Content 3. Content Types
4. Site Management 5. Security and Configuration 6. Editing
Oracle Content Management
Site Studio 11g “External” Architecture
1616
Site
Stu
dio
Universal Content Management
Current (10gR3) WCM Architecture
Site Studio Designer (IDE)
UCM
(FS or RDBMS) (RDBMS)
Search Index
(RDBMS,
VDK, SES, etc.)
File Store Metadata
Content | DocumentsStructure | Forms | Templates
Services | CodeTags | URL Mapping
UCM(Standalone Java App running in JVM)
17
Oracle Universal Content Management
Site Studio 11g Architecture
Oracle JDeveloper (IDE)
Web Logic Server
Web Logic Server
Web Logic Server
UCM
WCM Tags
Content(File System)
WCM Tags
Content(File
System)
WCM Tags
Content(File
System)
WCM CacheWCM CacheWCM Cache
18
Site Studio 11g Architecture
Architecture with Deployment Server
Web Logic Server
Web Logic Server
Web Logic Server
UCM
WCM Tags
Content(File System)
WCM Tags
Content(File
System)
WCM Tags
Content(File
System)
Deployment Server
cs/groups/documents…
WCM CacheWCM CacheWCM Cache
19
Site Studio 11gWhat’s In Site Studio for External Applications
• In UCM• [Site Studio Component]
• Site Studio External Applications Component
• Caching control
• In JDeveloper• JDeveloper Extension
• In Deployed Application• JSP Tags and Servlet
• RIDC
• Proxy
• Cache
20
Site Studio 11g
JDeveloper Extension
21
Universal Content Management 11g
Deployment Server
Delivery Features• Atomic
• Synchronized
• Incremental
• Rollback
Adaptors
ContentApp Server
UCM
Deployment
Adaptor
• Content Server
• Site Studio
• File System
Built on FMW• ADF Interface
• WLS and EM
ContentFile System
ContentFile System
Web Site
Server
Deployment Server(WLS application)
Adaptor
22
Oracle Universal Content Management 11g
WCM Feature Enhancements
23 23
Universal Content Management 11g
Web Content Management
• DAM for Web Content Management• Make any rendition available as persistent URL• Select any rendition from the WCM editor• WCM Components for Flash Cover Flows, etc.
• Editor• “Delayed Element Loading” for performance and usability• Performance enhancements (especially on IE)
• Improved handling of Style Sheets
• Static Site Publishing• New architecture for site rendering and file deployment• “Publish now” feature• New job definition and scheduling
24
Site Studio11g
WCM Enhancements• Ready for Publishing Option
• Provide contributors control over when project file changes (new sections, new content, etc.) get replicated to production
• Web Components (Bundling)• Bundles can be created containing region definitions
and all dependencies• Bundles can now be created containing placeholders
and all dependencies.
• Design Mode• New Role brings additional functionality to selected
contributors based on role• Set Replaceable Region• Control all placeholders and override settings
25
Site Studio11g
WCM Enhancements
• CSS Handling• Control CSS styles exposed to contributors at the style sheet level• Class-by-class control is also still available, or can be combined• Enables designers to author one or more style sheets for end users
• Approve All on a Page• Approve all items in workflow on a page
26
Site Studio 11g
Site Studio Publishing Utility
• Site Studio adaptor will publish files to the file system• Deployment Server will move these files to the web servers in a
synchronized, atomic fashion• A "Publish Now" feature will enable on-demand publishing.• A new "partial crawl" feature will be more efficient and simpler
than the current dual-offer techniques• Other performance enhancements
SSPSite Studio Publishing Utility (SSPU)
= + Deployment Server
10gR3 Open WCM
27
Oracle Content Management
Site Studio 11g Benefits
28 28
UCM 11g Benefits
Use Standard Technologies
Problem: Proprietary site creation and editing tools limit developer base, customer adoption, and integration opportunities
UCM 11gSolution:
29
Use standard Oracle and Java technologies while preserving all Site Studio features
UCM 11g Benefits
Use Standard Technologies
30
In 11g, “Open WCM” means Site Studio sites delivered on the Standards-based Oracle Fusion Middleware Tech Stack
Site Studio Site Studio for External Apps
Code and Templates IDOC JSP
Design Site Studio Designer JDeveloper
Delivery UCM WebLogic Server
Site Studio 11g
What’s In “Open” Site Studio
Application Structure
Application Structure
Open WCM Tags
Open WCM Tags
Connection to UCM
Connection to UCM
Site Assets
Site Assets
PropertiesProperties
31
UCM 11g Benefits
Incrementally add WCM to Web Apps
Problem: Existing WCM solutions force customers to choose between Web App and WCM style development
UCM 11gSolution:
32
Oracle WCM tags can be added incrementally to existing web application where WCM-style content and templating is required.
Implement the Right Amount of WCMWCM in Portals and Web Applications
WC
M F
ootp
rint
Functionality
33
1. Editing and Display 2. Embedded Region 3. Fully Managed Site
• Content Editing• Content Templates
• Content Editing• Content Templates• Create / Reuse Content
• Content Editing• Content Templates• Create / Reuse Content• Create new pages• Navigation and link Mgmt.
UCM 11g Benefits
Incrementally Add WCM to Web Apps
• Site Studio 11g functionality can be added incrementally
• Tags work with JSP, JSF, and ADF applications
• Tags can be added to JSP or JSF portlets
• Services can be used to add WCM content to non-java apps
34
UCM 11g Benefits
Deployment
Problem: Enterprise customers need to manage globally distributed sites
UCM 11g
Deploy sites to wherever they areSolution:
35
needed; automatically maintain local cache of all WCM artifacts
UCM 11g WCM Benefits
Deployment
• Each deployed site is a consumption server
• Sites maintain their own cache
• Can (optionally) allow distributed contribution
Web Logic Server
Web Logic Server
Web Logic Server
WCM TagsWCM TagsWCM Tags
36
Content(File
System)
Content(File
System)
Content(File
System)
WCM CacheWCM CacheWCM Cache
UCM 11g WCM Benefits
Deployment – Caching
• WCM 11g includes centralized cache management
• Content and WCM artifacts are cached
• Distributed caches “subscribe” to centralized management
• Proactive caching optionally allows distributed servers to run in disconnected mode Content
(File System)Content
(File System)
Content(File
System)
WCM CacheWCM CacheWCM Cache
37
UCM 11g WCM Benefits
Deployment – Deployment Server
• Use in two places• Move statically published files to
where they are delivered
• Update deployed JSP web sites with updated content
• Transactional
• Choose between protocols
• Centrally manages all content updates
38
UCM 11g Benefits
WCM in Portals
Problem: A good solution for dynamic, in-line content is essential for making portals successful
UCM 11gSolution:
39
UCM 11g tags can be added to JSP or JSF portlets. Any portal context can be used for content assignments
UCM 11g Benefits
Dynamic Sites that Perform
Problem: For externally facing enterprise websites, performance is critical
UCM 11g
Preliminary Open WCM performanceSolution:
40
is more than 2x compared to ECM- delivered sites, and there are more optimization opportunities
Faster Web Content Management
• Up to 124 pages/sec on a single node• OpenWCM
• Improved scalability on delivery with OpenWCM
41
Performance Improvements
UCM 11g
Conversion
42 42
Universal Content Management 11g
Digital Asset Management
• Image Conversion• Out of the box conversions
• Support multiple conversion engines, including ImageMagick and PhotoShop
• Apply watermarks, color profiles, text overlays, etc.
• On-demand sizing and cropping
• Searching and Metadata• Extract XMP and EXIF image metadata
• Search on image metadata
43
Universal Content Management 11g
Digital Asset Management
• DAM for Web Content Management• Make any rendition available as persistent
URL
• Select any rendition from the WCM editor
• WCM Components for Flash Cover Flows, etc.
• Video and Audio• Full support for flash as input and output
format
• Flash storyboard and player in UCM
• Full support for audio files
44
Universal Content Management 11g
Refinery and Document Conversion
• Document Conversion• Java-based HTML conversion
template creation and editing• Use native MS Office HTML
generation• Improved performance
• Refinery• All Metadata available to
renditions• Multi-threaded• Handles multi-part output• Built on Oracle Middleware
tech stack
45
Site Studio 11g
Demonstration
46 46
Site Studio 11g
Roadmap
47 47
Oracle WCM 11gNear-term Roadmap
• Deployment Server Release
• Certify other Application Servers• WebSphere, Jboss
• Managed JSP/JSPX templates
• Support CK Editor
• Samples• Site with reusable components• Form building, Analytics Integrations
48
Priorities for ECM
Content Infrastructure• Embeddable content repository• Massive scalability – 100m documents/day• CMIS Support
Rich User Experience• New ADF-based UI for admins and business users• New Web Content Management user experience• Next Generation Desktop Integrations
Content Applications• Productized AP Imaging Solution for EBS and PeopleSoft• Case Management• Knowledge Management
Web Channel• Open WCM and WebCenter integration• Campaigns, targeted content and RTD integration• Business user features and usability improvements
4949
Enhanced WCM User ExperienceUI Goals
• Less effort to do common tasks
• More functionality available from website
• More contextual
• Line up with users “mental maps”
50
Rich User ExperienceAdding Content
• Ribbon for common tasks
• No blank pages or regions
• Multiple ways to reuse content
51
Rich User ExperienceAdding Content
52
Rich User ExperienceAdding Content
53
Rich User ExperienceAdding Content
54
Rich User ExperienceAdding Content
55
Rich User ExperienceEditing Content
• Ribbon for common tasks
• In-line Editing
• Popup Form as an Option
56
Rich User ExperienceEditing Content
57
Rich User Experience
More Functionality Available from Website
• Region (“component”) creation
• Lightweight template editing
• Page / template configuration
58
Rich User ExperienceMore Contextual
• Site manager
• Publishing Control
• Page creation
59
Web Channel
Content Targeting
• Integration with RTD
• A/B testing, banners, offers
• Click-through optimization
Campaign Management
• Integration with CRM
60 60
Web Channel
Multi-language and translation support
• Web site cloning and translation
• Adaptors for translation vendors
• UCM support for multi-language content
• Group sections for approval, staging, and replication
Open WCM
• WebCenter Integration
• Extend to other technologies (PHP, .Net)
61 61
Enterprise RolloutsWCM Staging and Targeting
• Group sections for approval, staging, and replication
• Improved RTD integration and campaign management
• Integrating with Analytic vendors
62
UCM Post 11gR1
Conversion
• Images• Lightweight DRM• XMP Write Back
• Open Source Video Conversion
• Speech to text integration
• Folios• Contact Sheet
63
UCM Post 11gR1
Other Enhancements
• SharePoint• UCM-backed Document Library• Libraries exposed across systems – UCM,
WC, SP, WebSphere
• Electronic Signatures• Electronic Signatures targeted at CFR 21
part 11
64
Content Server Roadmap
Metadata Enhancements
• Tagging• Community metadata (ratings, tagging)
• A “Tag” field type with type-ahead and display options
• Delegated metadata administration• End-user editable lists
• Role for creating and managing fields
• Metadata Library• Library of pre-configured groups and
fields
• Features• Repeating field groups
• Taxonomy features
65
Q&A
O R A C L E
66