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Cartazine

T H E A R T O F C A R D S

The power of on-pack promotions…

is obvious from the fact that someone hasbeaten you to it because the cards havegone! Send an e-mail to

[email protected] we will resend the high-tech glitter

cards. (For the brand new printingtechniques: see page 10).

S p e c i

a li s s u e :

O N - P A C

K P R E M

I U M S

2N U M B E R

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Introduction to text message linguistics:

3lets, abbr., etc.

What is ‘gal’? The abbreviation of ‘Get A Life’.

What is ‘gbh’? Not the abbreviation of Grievous

Bodily Harm but 'Great Big Hug' in SMS slang.

Confusing? Not to youngsters it isn't. Welcome to

their new language: SMS slang

The man in the street is starting to panic. Should

we fear corruption of the language? In the UK, extragrammar lessons are being taught to counterbalance

‘SMS slang’. It hasn't stopped youngsters texting

away though... worldwide 750 million text messages

are sent every day. And on that tiny little screen,

creativity and brevity are all important.

Hence all the abbreviations such as gal, gbh, cu

(see you), aka (also known as) and atb (all the best).

and 'numeric' words such as w8 (wait), cul8R (see

you later) u2 (you too), and bhl8 (I’ll be home late).

Little figures or punctuation marks such as a wink

;-) or shorties (short words) are also very popular.

shrt wrds cn b cmpsd b lvng th vwls t (short words

can be composed by leaving the vowels out).

Triplets, of course written as ‘3lets’, are also a

popular linguistic SMS variation: you only write the

first three letters of every word. For instance the

question “Wil u come to my par?” is perfectly

understandable to texters writing in ‘3lets’ (Will you

come to my party?).

If you want to create on-pack cards in SMS slang,

we're the people to ‘communicate’ with. Moreover,this new trend once again proves...

how boundless your creativity

can be…

…when it comes to creating new

cards. By way of example we

thought up this game with textmessage cards. The topical subjects

you can use for new cards are

endless. The sky’s the limit.

In spite of the fact that cards date

back to the time of the pharaohs,

new ones can always be thought

up. And these up-to-date cards are

able to benefit from a centuries-

old advantage in that they're collected and swapped

making them ‘the talk of the town’. Or rather ‘the

talk of the peer group’, which in itself is already a

strong motivation to join in.

Give us an idea of your product, your market, your

target group, your image… and we'll help you think

of something.

Mail now to [email protected] for

an introductory f2f (face to face)?

D C A R D

Cards with the latest

youth lingo: SMS slang.

Interested in this

on-pack idea?

Cards in SMS slang,...

how much more

up-to-date can you get?

You can always think of something new to do

with cards. By way of illustration we created:

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“Lave ton Eau © ”: an educational game

about environmental awareness in Paris

From A to Z: Cost control

Based on the clients letter and design, and in

co-operation with a producer of party games,

Carta Mundi devised a game from A to Z, which

allowed us to control the costs of production down

to the last penny. Cost determining elements, such

as the choice of the components of the game, and the

design of the packaging, were kept under control from

the very start.

Carta Mundi helps clients from the very start of

the process in the design phase.

An Original Way to Evoke Environmental

Awareness

SIAAP, Syndicat Interdépartemental pour

l’Assainissement de l’Agglomération Parisienne –

a Carta Mundi client - wanted to introduce its water

purification activities in an educational game for 6

to 12 year olds in order to inform their market area

about their company and raise environmental aware-

ness. In order to do this, we produced a game with

theme cards, a board contained in a box and created

a game with a competitive element, but also full of

interesting facts and sound advice that SIAAP wished

to put across.

Carta Mundi… the Art of Cards and Promotional

Games.

Can

water be

purified?

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L A C A R T E A

“Lave ton Eau © ” is edited by SIAAP

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Carta Mundi: A Global Player

Carta Mundi is one of the world leaders of playing

cards for casinos. We operate three of the world's

state-of-the-art playing card factories. This high-tech

level of production is much appreciated by casinos,

which is fully integrated, allowing us to guarantee

the highest level of security. Carta Mundi can

also customise the playing cards for a casino,

thus making an important contribution

to the professional nature of the

gaming tables, and to the security

in the casinos.

Casinos: A Brief History

Casino in Italian means ‘little house’

(diminutive of ‘casa’). Originally, it was a

house near a theatre where people went

to have fun and played games of chance.

The first casino in the world was in

Belgium's fashionable health resort Spa, ‘Le Café de

l’Europe’ where nobility and other high members of

society came to relax. In 1762, the Prince Bishop of

Liège gave a gambling monopoly to the magistrate of Spa

thus assuring himself of 30% of the income. In 1858,

the Belgian state even decided to give the city of Spa

250,000 Belgian franks a year (a fortune in those days!)

to ‘embellish the city’.

Since those days, casinos have become immensely

popular all over the world and the extra income is a very welcome form of ‘voluntary taxation’ for the

government, and hence the community.

Casino King

Casino cards: ‘mollycoddled’ like money.

Imperfect or ‘marked’ casino cards can cost casinos a

great deal of money. It’s no wonder that casino cards are

treated (almost) like money or gold bars in Fort Knox!

Casinos are extremely demanding with regard to

playing cards. For instance, the backs of the

cards have been designed especially to combat

fraud by using the very latest technology:

not only to produce perfect packs of cards

but also to allow simple and quick

casino inspections.

Carta Mundi’s Innovative Strength

Carta Mundi are the first playing card

producer to introduce ‘computer to

plate-technology’. Efficiency & quality

now go hand in hand. In addition, there’s

the all-round security and manual and

automated inspections throughout the entire production

process by especially trained ‘quality inspectors’.

For the rest, Carta Mundi use the strongest boxes

available, security tapes, and only work with

drivers we know and who have been screened.

In short, Carta Mundi leave nothing to chance.

We'll leave that to the casino players.

Carta Mundi playing cards:

Casinos the world over don't gamble when

it comes down to Quality and Security.

Our gratitude goes out to the Casino Kursaal Ostend

and the Casino of Spa.

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Every little girl is a princess,

Disney believes, and all

little girls are entitled to

their own little princesses.

This was Disney's thinking

behind its enchanting

Princess collection. Carta Mundi is proud to be

working with Disney on these high-quality and

magical sets of cards.

Take the Disney Princesses Memo Game with a

pack of heart-shaped cards that are kept in a stylish

metal box which is also heart-shaped. This Memo

C O R P O R A T E N E W S

Punctual delivery times

Punctual delivery times: more than 90% in

November 2002.

Carta Mundi's attention for individual customers is

obvious from our doggedness to meet our delivery

deadlines (with quality and cost control). To do so,

we evaluate our ‘delivery reliability’ every week, i.e.

the percentage of orders delivered on time that week.

These are the orders that were delivered on the date

we agreed with the customer.

The enclosed chart shows how we managed to do

this in a very short space of time. At the end of

October 2000, we hit 80% already and at the end

of November 2000, we broke the 90% mark. Sincethat time we have met practically 90% of all delivery

dates, and since mid March 2002 we have even had

peaks of 97 to 99%.

Carta Mundi makes royal packs

of cards for two of the most demanding customers in the world:

Disney and your little girl.

F U T U R E C A R D S

65 years after Snow White:

the Disney Princesses

Tuckbox

Happy

Families

Game allows little princesses to

dream with their eyes open and

test their memories at the same time!

The tuckbox with happy families cards is also a

very 'charming' collection in the Disney Princesses

range. Your smallest princesses will love it…

Tinbox

heart shaped

Memo game

%

100

90

80

70

60

50

40

30

2010

2000 2001

ORDERS ON TIME

2002

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Cards for kids in packets of crisps,

great idea of Chio © / Pom-Bär.

8

G E R M A N Y Lego ® / Jack Stone cards

Boundless

collecting fun

To illustrate the power of ON-pack promotions,

allow us to show you some IN-pack promotions.

The packets of crisps contain fun collectible cards.

The front sides of the bags of chips have a noticeable

band of flexible plastic with exciting promotional

information. This band is only attached to the top

and bottom of the packet. The whole front remains

visible.

250% increase in turnover

The Chio© Chips promotion in Hungary was

extremely successful. The Master Crok cards increased

the turnover with a factor 2.5. In all, Carta Mundi

had more than 80 different Master Crok characters

developed, each with their specific traits. It's also a

well thought out game that encourages kids to swap

and collect cards.

Target group: 9 to 13 year olds, but 7 year olds

were also enthusiastic about the game. Main adverti-

sing media: TV-commercials during cartoons (very

creative commercials in which the drawings of thecards come to life), Junior Magazine, P.O.S. posters

and of course the on-pack promo bands.

Another successful Chio© Chips promotion is

running in Poland: in-pack cards with the world

renowned characters of the Dragon Ball Z series.

The most valuable characters were given a lively

glistening effect using the holographic foil (see page

10). Children are able to download the rules of an

exciting card game with the Dragon Ball Z cards from

the Chio© website.

The Pom-Bär Chips promotion, with in-pack

happy family cards of Jack Stone, a clever, strong,

active, helpful, Lego® problem solver, ran in

Germany . The same promotion was about to start

in the UK too around about the same time.

Pom-Bär Chips in Hungary jumped on the

magical hype bandwagon and designed a whole

series of magical tricks on in-pack cards. The target

group were children from 4 to 10 and the promotion

resulted in a 30% increase in turnover.

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P O L A N D

HUNGARY Master Crok & Pom-Bär

cards

Dragon Ball cards

L A C A R T E A

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Holograms

for glitter and glamour.

Hot stamps:

‘gold or silver relief print’.

UV spot varnish,

sparkling like a diamond.

Holographic foil

A side of the card is covered with a PET layer with

the holographic design we call ‘large broken crystals’.

Moving the card produces a lively glistening effect

because you can see the hologram ‘jump’ over the

whole surface of the card. A great effect that not only

results in glitter and glamour but also produces a lively

dynamic effect. Like on the Chio© Chips cards in

Poland: the holographic foil makes the well-known

Dragon Ball Z characters look even more alive (see pages

8 & 9). This technique was used on the backs of Astro-

logy Cards (see top left hand corner). The nocturnal

glistening produced by the holographic foil has been

written in the stars…

UV spot varnish

This technique was used for the cards of Antwerp,

City of Diamond (see above) but now certain ‘spots’

(i.e. patches) have been covered, more specifically the

diamonds. They are covered with a layer of high gloss

varnish. Slightly moving the card produces a great

sparkling effect thanks to the alternating incidence of

light. When printing, this layer of varnish is dried by

ultraviolet light, hence the name UV spot varnish.

More importantly, high gloss varnish is used... an oppor-

tunity to truly sparkle.

Hot stamp

This technique is, in a word, ‘brilliant’: clear, sparkling,

reflective. It also produces a wonderful illusion of relief

printing, even though an ordinary wafer-thin layer of

metal foil is used on the card. This layer is pressed on

the card by heating with the required pressure. Whetheryou choose a gold or silver ‘metal look’, the result is a

silent testimony to refined class. The best way to transfer

your logo into a delightful eye-catcher.

W I N N I N G C A R D S

Brand new high-tech printing techniquesHolographic ‘glitter foil’, ultraviolet ‘spot’ varnish and ‘gold or silver relief print’

Y o u ' l l f

i n da l l

t h r e e

o nt h e

c o v e r.

I f n o t,

m a i l u s

a n dw e ' l l

s e n d t h e m

t oy o u

.

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ALTENBURG

CARTA MUNDI

SPAIN

CARTA MUNDI

ASIA PACIFIC

C O R P O R A T E N E W S

Take-over of German Altenburger Spielkartenfabrik

A new take-over in Germany allows us to produce more

than 200 million packs of cards a year.

In March 2002, the business press announced

Carta Mundi’s take-over of the German company,

Spielkartenfabrik Altenburg. Once again, the take-over

of the German ASS in 2000 has reinforced our Europeanposition. The Altenburger and Berliner Spielkarten

brands have been added to our range. “This take-over

shows that Carta Mundi is an international niche player

with a considerable growth potential” according to

Chris Van Doorslaer, CEO of the Carta Mundi Group.

In Altenburg (Thüringen), playing cards have been

produced since 1509, confirming its centuries-old tradi-

tion of craftsmanship. The Altenburger Spielkartenfabrik's

annual turnover currently amounts to EUR 15.8 million

with a production of 29 million packs of cards a year.

This is all thanks to the hard work and talent of the 121

employees who are warmly embraced in the worldwide

Carta Mundi family.

Altenburger has belonged to the Ravensburger group

since 1996, which converted the company into an effi-

cient factory with a modern printer and high-tech

production. They chiefly produce playing cards for the

huge German market: Skat, Rommé, Doppelkopf,

Schafkopf Tarock and Gaigel as well as printing cards

for various well-known producers of games. Altenburger'ssuccessful range also includes happy families cards and

children's cards.

On a more historic note, in June 1945, the city of

Altenburg found itself in the soviet zone and the playing

card factory was subsequently dismantled in 1946.

The company continued its activities under the name

of ASS in West Germany near Stuttgart. However, emplo-

yees were not sitting idle in the East German Altenburg.

Their efforts resulted in the establishment of the

‘Altenburger Spielkartenfabrik’, which was nationalised

in 1957 by the East Germans. Carta Mundi's take-over

means ASS and ‘Spielkartenfabrik Altenburg’ have been

reunited once again.

New Carta Mundi offices in Singapore and Spain Whereas our new office in Barcelona chiefly targets the

Iberian market, the office in Singapore wants to cover

the entire ‘Pacific Rim’ (hence the name Carta Mundi

Asia Pacific). These two new branches reinforce our

worldwide network that already has offices (with pro-

duction) in Belgium, the USA, and Germany as well as

sales offices in the Netherlands, France, Switzerland, the

UK, Hungary and Sweden, plus local agents in various

other countries.

Carta Mundi needs this network because 97% of itsproduction is exported to more than 50 countries; a figure

that will probably increase in the future. In doing so,

Carta Mundi wants to realise its mission more than ever,

therefore we want to reinforce Carta Mundi’s position

as a global player in the niche market of playing cards –

including cards for advertising, casinos and games. After

all, Carta Mundi means ‘cards for the world’ in Latin.

Our customers have the lead in this global mission.

We keep in close touch with the various markets in that

all trend shifts are incorporated by our R&D, sales and

marketing people. This is apparent from our recent

innovative products such as Promo Games® and our

James Bond & Harry Potter licences.

This entire process is supported by a state-of-the-artproduction system with special attention for quality, cost

and delivery. This translates into special attention for

every individual client – no matter how global we may be.

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Misplaced the first issue of Cartazine?

Ask us and we will send you the full collection!

Send a message to [email protected]

Mail us for your free collection box

and ask for your free Cartazine collection box.

A collection that will 'gradually' become a ‘creative

sparkplug’ for all your promotions.

Regularly, you'll receive a new Cartazine. This is number

two. If you lost issue one, let us know. We'll send it to

you together with the collection box. Free of charge of

course.

And had the three sparkling high-tech cards been taken

from the cover when you received this Cartazine?

We'll send these too if you send us a mail. If you save

our e-mail address – [email protected] –

in your address book, you'll never (phew...) have

to type it again. You'll also have it close at hand to

mail us any ideas for your products or your company.

No strings attached.

We'll contact you and see what the options are. Because

when it comes to devising promotions, we are the ideal

partner.

T H E A R T O F C A R D S

Documents

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