CYRUS Institute of Knowledge Cambridge, MA, USA With MIT ... · CYRUS Institute of Knowledge Cambridge, MA, USA With MIT Sloan Global Programs And Iranian Studies Group at Massachusetts

ABSTRACTS CIK- 7th International Conference in collaboration with MIT Sloan Global Programs and ISG/MIT

April 26-28th, 2019, Cambridge, MA, USA Theme: Entrepreneurship, Innovation, Responsible Management, and Sustainable Economic Development

CYRUS Institute of Knowledge

Cambridge, MA, USA

With

MIT Sloan Global Programs

And

Iranian Studies Group at

Massachusetts Institute of Technology, USA

April 26-28th, 2019

Conference Abstracts

Co-sponsors:

Bentley University – USA

Suffolk University - USA

ESCA Ecole De Management – Casablanca – Morocco

New England College - USA

UNINOVE University (São Paulo) – Brazil



ABSTRACTS

CYRUS Institute of Knowledge

Cambridge, MA, USA

With

MIT Sloan Global Programs

And

Iranian Studies Group at

Massachusetts Institute of Technology, USA

Conference Theme:

ENTREPRENEURSHIP, INNOVATION, RESPONSIBLE MANAGEMENT, AND

SUSTAINABLE ECONOMIC DEVELOPMENT

PAPERS AND CASES SPECIALIZATIONS

1. Entrepreneurship

2. Innovation

3. Responsible Management

4. Sustainable Economic Development

5. Others



Contents ENTREPRENEURSHIP .............................................................................................................................................................. 7

1. RECIPROCITY AS a DIMENSION OF ENTREPRENEURIAL ORIENTATION AND THE PERFORMANCE

OF ORGANIZATIONS WITHOUT PROFIT ......................................................................................................... 8

2. INTRAPRENEURSHIP AND THE RELATIONSHIP WITH THE PROJECT SUCCESS: A QUANTITATIVE

STUDY ..................................................................................................................................................................... 9

3. ANTECEDENTS OF THE INDIVIDUAL INTRAPRENEURSHIP INTENTION .............................................. 10

4. ENTREPRENEURIAL BEHAVIOR IN VARIOUS PROJECT PHASES: GENDER COMPARATIVE STUDY

................................................................................................................................................................................ 11

5. BEYOND HEROIC PARADIGMS: CULTURE AND ENTREPRENEURSHIP ................................................. 12

6. MOROCCAN FEMALE ENTREPRENEURSHIP: OBSTACLES AND STRUGGLES ..................................... 13

7. UNDERSTANDING REGIONAL VARIATION IN NASCENT ENTREPRENEURIAL ACTIVITY AND

ENTREPRENEURIAL ATTITUDE IN DEVELOPING COUNTRIES ............................................................... 14

8. EDUPRENEURSHIP FOR INCLUSIVE GROWTH - A SOCIAL PERSPECTIVE ............................................ 15

9. TOWARDS REDEFINING AND MAKING RELEVANT THE CONCEPT OF ENTREPRENEURSHIP TO

SMALLHOLDER AGRICULTURE: EVIDENCE FROM KWAZULU-NATAL, SOUTH AFRICA ................ 17

INNOVATION ........................................................................................................................................................................ 18

10. SMART VENT – SMART VENTILATION FOR SMALL SIZE AVIARIES ..................................................... 19

11. ANALYSIS OF THE EFFICIENCY OF PRIVATIZED AND NON PRIVATIZED BRAZILIAN AIRPORTS

WITH PARAMETRIC AND NON-PARAMETRIC MODELS ............................................................................ 21

12. CRIMINAL INVESTIGATIONS ENHANCEMENT PROJECT: USING SYSTEMS THEORY AND

QUALITY MANAGEMENT TO REENGINEER INVESTIGATIVE PROCESS ............................................... 22

13. EXECUTION OF LESSONS, EXHIBITIONS AND SPEECHES ABOUT ARDUINO TECHNOLOGY AS A

WAY TO INCENTIVE HUMAN AND TECHNOLOGICAL DEVELOPMENT AT EDUCATIONAL

INSTITUTIONS ..................................................................................................................................................... 22

14. INTELLIGENT GARDEN IRRIGATION ............................................................................................................. 23

15. LOW COST TECHNOLOGY: BIRD CRAMPS ................................................................................................... 24

16. INITIATION COURSE AND INCENTIVE TO ROBOTIC PROJECTS NEXT TO STUDENTS OF

SECONDARY AND FUNDAMENTAL SCHOOL COURSE ............................................................................. 25

17. THE USE OF IFAGROTECH IN THE PRACTICE OF TRANSFORMATIVE LEARNING ............................. 26

18. DETERMINANTS OF INNOVATION IN THE REGION OF MENA ................................................................ 27

19. TECHNOLOGY-DRIVEN GROWTH AND INCLUSIVE GROWTH- A CASE FOR SUSTAINABLE

DEVELOPMENT IN AFRICA .............................................................................................................................. 28

20. INTERNATIONAL ACCREDITATIONS AS CATALYSTS OF HUMAN SKILLS IN HIGHER EDUCATION

................................................................................................................................................................................ 29

21. HARMONIZATION OF INDUSTRIAL REVOLUTION WITH LOCAL COMPANY CULTURE ................... 30



22. STRATEGY AND PROJECTS: A BIBLIOMETRIC STUDY ............................................................................. 31

RESPONSIBLE MANAGEMENT .............................................................................................................................................. 32

23. CASE STUDY: SUCCESS AND FAILURE OF AN INNOVATIVE AMERICAN COLLEGE CAMPUS IN

ENGLAND ............................................................................................................................................................. 33

24. LEADERSHIP ROLES & CAPABILITIES TO MEET MID-TIER HIGHER EDUCATIONAL

INSTITUTIONAL CHALLENGES IN THE 21ST CENTURY ............................................................................. 34

25. DIVERSITY AND INCLUSION DECISIONS AND THEIR IMPACT ON WORKFORCE OPERATIONAL

PERFORMANCE ................................................................................................................................................... 35

26. PUBLIC ACCOUNTING AS AN INSTRUMENT OF INTERNAL CONTROL AND ITS CONTRIBUTION IN

PUBLIC MANAGEMENT .................................................................................................................................... 36

27. ADAPTIVE PROJECT MANAGEMENT PRACTICES APPLIED TO INTER-INSTITUTIONAL BUSINESS

ADMINISTRATION DOCTORAL PROGRAMS ................................................................................................ 37

28. PHYSICAL ARRANGEMENT AND ITS APPLICATION TO THE TEACHING ENVIRONMENT ............... 38

29. PULSE SURVEYS: TAPPING INTO ENGAGEMENT ....................................................................................... 39

30. IMPLEMENTATION OF MANAGEMENT MODELS: A CASE STUDY OF THE PERFORMANCE OF THE

SOCIOENVIRONMENTAL MANAGEMENT AT A BRAZILIAN PUBLIC ENERGY COMPANY .............. 40

31. WOMEN AND SCIENCE ...................................................................................................................................... 41

32. MANAGEMENT PRACTICES TOWARD THE CIRCULAR ECONOMY ........................................................ 42

33. AWARENESS OF THE FRONT OFFICE TEAM RELATED TO THE ORGANIZATIONAL GUIDELINES

OF A SERVICE COMPANY ................................................................................................................................. 43

34. THE IMPORTANCE OF INDICATORS FOR GUIDING MULTIPLE STRATEGIES ...................................... 44

35. EXPORT PERFORMANCE: ORGANIZATIONAL LEARNING, KNOWLEDGE MANAGEMENT AND

AMBIDEXTERITY RELEVANCE FOR FIRMS IN BRAZIL ............................................................................. 45

36. EDUCATIONAL POLICIES, ACADEMIC PERFORMANCE AND INVESTMENTS IN FEDERAL

INSTITUTES OF EDUCATION IN BRAZILIAN NORTHEAST ....................................................................... 46

37. MANAGEMENT IMPLICATIONS OF THE TECHNOLOGICAL INNOVATIONS IN HOSPITAL

ENVIRONMENTS ................................................................................................................................................. 47

38. A BIBLIOMETRIC ANALYSIS OF SCIENTIFIC PRODUCTION IN BRAZIL ON CORPORATE

GOVERNANCE AND ORGANIZATIONAL PERFORMANCE ........................................................................ 48

39. WHY SO FEW? CHALLENGES FACED BY WOMEN RESEARCHERS FOR INTERNATIONALIZATION

................................................................................................................................................................................ 49

40. THE CHALLENGES OF INTERNATIONAL STUDENTS: MOTIVATORS, BARRIERS AND

FACILITATORS IN HIGHER EDUCATION....................................................................................................... 50

41. THE ALLOCATION FACTOR AS A TOOL TO SUPPORT DECISION MAKING IN THE ALLOCATION

AND LEVELING OF HUMAN RESOURCES IN PROJECTS ............................................................................ 51

42. RISK SHARING IN THE PRESENCE OF THREE AGENTS: - CASE OF TWO-TIER PARTNERSHIP

(MUDARABAH/MUSHARKAH) ......................................................................................................................... 53



SUSTAINABLE ECONOMIC DEVELOPMENT .......................................................................................................................... 54

43. MARKETING FOR SUSTAINABLE MICRO-ENTERPRISE DEVELOPMENT IN TANZANIA ................... 55

44. MEETING THE CHALLENGES OF A RAPIDLY CHANGING HIGHER EDUCATION ENVIRONMENT:

THE ROLE OF MORE ENGAGING AND MORE ENTREPRENEURIAL UNIVERSITIES ............................ 56

45. IN SEARCH OF SUSTAINABILITY: CURBING ENVY-DRIVEN CONSUMPTION ..................................... 57

46. INTERNATIONALIZATION IN HIGHER EDUCATION: DEEPENING THE INTERNATIONALIZATION

OF RESEARCHERS FROM THE PRID MODEL ................................................................................................ 58

47. COMMUNITY BASED RESOURCE MANAGEMENT AND TOURISM: AN OPPORTUNITY FOR

ENTREPRENEURSHIP IN THE MIDDLE EAST ............................................................................................... 59

48. THE INFLUENCE OF ENVIRONMENTAL SUSTAINABILITY ON GLOBAL ENTREPRENEURSHIP: THE

MODERATING ROLE OF CULTURAL DIMENSIONS AND ECONOMIC CONDITIONS ........................... 60

49. INTEGRATING FREE PARKING POLICY WITH PUBLIC TRANSPORTATION TO SUSTAIN TRAFFIC

IN BAGHDAD CITY CENTER ............................................................................................................................ 61

50. LEVERAGING INFRASTRUCTURE INVESTMENTS TO ADVANCE SUSTAINABLE DEVELOPMENT:

THE CASE OF IRAQ ............................................................................................................................................. 62

51. NO SENSE EXPERIENCES LTD.: PROPOSAL OF BUSINESS MODEL THOUGHT FOR YOUNG PEOPLE

IN CURITIBA/PARANA/BRAZIL ....................................................................................................................... 63

52. RISK MANAGEMENT APPLIED TO NATURAL DISASTERS: A CASE STUDY IN A PUBLIC

ORGANIZATION .................................................................................................................................................. 64

53. DEVELOPMENT AND APPLICATION OF A COMPLEX MANAGEMENT MODEL ................................... 65

54. FAMILY-OWNED BUSINESSES CHALLENGES FOR BECOMING MULTIGENERATIONAL .................. 66

55. HOW TO OVERCOME THE CHALLENGES IN PRE-COMPETITIVE RESEARCH COLLABORATION ... 67

56. MANAGING ALLIANCES FOR PRE-COMPETITIVE RESEARCH COLLABORATION WITH MULTIPLE

STAKEHOLDERS ................................................................................................................................................. 68

57. GOVERNANCE AND HUMAN DEVELOPMENT: AN ANALYSIS OF THE EXISTING RELATIONSHIP

BETWEEN ITS INDICATORS ............................................................................................................................. 69

58. A LONGITUDINAL STUDY OF COUNTRIES PERFORMANCE BASED ON WORLDWIDE

GOVERNANCE INDICATORS ............................................................................................................................ 70

59. IMPACT OF ORGANISATIONAL COMPETENCIES, EXPERIENCE & EXPERTISE ON THE

PERFORMANCE OF THE ORGANISATION IN THE INDIAN MANUFACTURING INDUSTRY ............... 71

60. INTERNATIONALIZATION IN HIGHER EDUCATION: PERCEPTIONS OF RESEARCHERS IN THE

LIGHT OF CONTEMPORARY CAREER THEORY .......................................................................................... 72

FINANCE ................................................................................................................................................................................ 73

61. IS DOLLAR A DOLLAR? RATIONAL CHOICE MODEL AND INCOME FUNGIBILITY ............................ 74

62. OPTIMAL ASSET ALLOCATION: THE CASE OF INTERNATIONAL INVESTING .................................... 75

63. AN EMPIRICAL TEST OF MARKET EFFICIENCY: EXAMINING THE PERFORMANCE OF

BEHAVIORAL MUTUAL FUNDS ...................................................................................................................... 78



64. CREDIT RISK MANAGEMENT AND LOAN QUALITY PORTFOLIO IN MICROFINANCE

INSTITUTIONS IN RWANDA: A CASE STUDY OF COPEDU LTD ............................................................... 79

65. ISLAMIC BANKS IN MOROCCO: ACHIEVEMENTS AND FORECASTS ..................................................... 80

66. ANALYSIS OF THE USE OF INTEREST ON CAPITAL OWNED FOR THE REDUCTION OF TAX

CONTRIBUTIONS ................................................................................................................................................ 82

67. THE INSTITUTIONAL DEVELOPMENT PLAN: A CASE STUDY OF THE PDI 2014-2018 OF FEDERAL

INSTITUTE OF EDUCATION, SCIENCE AND TECHNOLOGY OF ALAGOAS ........................................... 83

MARKETING .......................................................................................................................................................................... 84

68. SENSORY ANALYSIS: A STUDY ON THE INFLUENCE OF PERCEPTUAL CONVERGENCE ON

CONSUMER BUYING DECISION OF PERFUMES .......................................................................................... 85

69. HEDONIC AND UTILITARIAN MOTIVATIONS: A STUDY APPLIED TO WINE CONSUMPTION.......... 86

70. COFFEE: FROM PRODUCT TO CONSUMPTION - CONSUMER INTERFACES .......................................... 86



ENTREPRENEURSHIP



RECIPROCITY AS a DIMENSION OF ENTREPRENEURIAL ORIENTATION AND THE

PERFORMANCE OF ORGANIZATIONS WITHOUT PROFIT

Andréa Bozzo, Henrique Mello Rodrigues De Freitas and Cristina Dai Prá Martens

Universidade Nove de Julho

São Paulo, Brazil

ABSTRACT

In this article, the literature on the relationship of the reciprocal dimension of entrepreneurship orientation is

reviewed and the characteristics and determinants of its relation to performance in nonprofit organizations (NPOs)

are analyzed. The difficulty in assessing performance in NPOs and the need for a more focused look at the

reciprocal dimension of entrepreneurship guide the research question of this study: How can reciprocity affect the

performance of nonprofits? The factors that seem to link reciprocity in NPOs, according to information found in

the literature, show that the effect of entrepreneurial orientation on organizational performance may be stronger

when partnerships and cooperation gain prominence within organizations and especially in non-profit

organizations, importance of reciprocity. However, it is unclear whether the factors that apply to any context are

also appropriate for NPOs.

Keywords: Reciprocity; Performance; Entrepreneurial Orientation; Non-Profit Organizations



INTRAPRENEURSHIP AND THE RELATIONSHIP WITH THE PROJECT SUCCESS: A

QUANTITATIVE STUDY

Tatiana Elias and Cristina Dai Prá Martens

University São Paulo

São Paulo, Brazil

ABSTRACT

Intrapreneurship has been explored by the world's scientific literature for more than 30 years. The scientific

literature explores several characteristics of the intrapreneur individual, how he behaves and how he produces

results. On the other hand, its relationship with other concepts such as project success still remains little explored.

In addition, there is few enforcements of quantitative research to study the relationship between intrapreneurs and

the project success.

There are studies that relate some constructs such as entrepreneurship to the project success in Brazil (Martens,

Machado, Martens, Silva, & Freitas, 2018) and studies that relate the entrepreneurial tendency of the project

manager to the project success (Russo & Sbragia, 2007). There are also studies that relate intrapreneurship as a

relevant factor for business profitability and organizational competitiveness (Antoncic & Hisrich, 2003). Thus,

this study seeks to understand if intrapreneurship is related to project success, in the same way it contributes to

the organizations success.

The objective of this study is to identify the intrapreneurship relationship of project professionals with the project

success. For this, the quantitative methodology will be used, through a survey with the use of scales validated by

previous studies. The potential expected result is the confirmation of the relationship between intrapreneurship

and project success. In addition, there is also the potential result of identifying two other important variables that

moderate the relationship between these two constructs: the organizational culture and the support of top

management.

Keywords: intrapreneur; intrapreneurship; project success; project; organizational culture



ANTECEDENTS OF THE INDIVIDUAL INTRAPRENEURSHIP INTENTION

Alex de Souza Santana, Henrique Mello Rodrigues de Freitas and Cristina Dai Prá Martens

Universidade Nove de Julho

São Paulo, Brazil

ABSTRACT

Understanding the conditions that stimulate intrapreneur behavior can serve as a basis for the development of

effective managerial practices, to encourage individuals to take a more entrepreneurial stance in order to initiate

or respond to environmental changes with a direct impact on strategic decisions, not only in terms of the scope

and maintenance of competitive advantage, but also a number of other organizational benefits, such as higher

levels of innovation, increase in growth rate and performance. However, there is still no consensus on the

dimensions of intrapreneurship, especially the variants that precede intrapreneur behavior. Thus, practitioners and

scholars encourage the conduct of research with a focus on identifying the correlation of factors that may

potentially affect intrapreneur behavior. As a way of subsidizing this need, we propose a conceptual model

strongly based on the reasoned action approach (by Fishbein and Ajzen), which can be empirically used in studies

that investigate the factors that influence the intention of intrapreneur behavior, since the proposal we have

developed is essentially theoretical in nature. The proposed model considers three dimensions directly affecting

the intention of intrapreneur behavior: the attitude towards the intrapreneurial intention; subjective norms;

perceived behavioral control. Each of these three dimensions is directly affected by the individual’s respective

beliefs (behavioral, normative and control) because it is at the level of beliefs that we obtain substantive

information about the considerations that lead people to perform (or not to perform) a certain behavior. In their

respective aggregates, behavioral beliefs produce a favorable (or unfavorable) attitude toward behavior,

normative beliefs result in perceived social pressure (or a subjective norm), and control beliefs give rise to

perceived behavioral control. Finally, the reasoned action approach states that individual’s external and

background variables can directly influence their beliefs. To compose the external and background variables in

our conceptual model, we were inspired in an intrapreneurship framework (by Neessen) and we propose that the

individual’s emotions, the individual’s characteristics and the organizational factors influence their respective

beliefs.

Key-words: Intrapreneurship, Antecendents, Intention



ENTREPRENEURIAL BEHAVIOR IN VARIOUS PROJECT PHASES: GENDER

COMPARATIVE STUDY

Nadia Laaraj and Fatima-Zahra Aazi

ESCA Ecole de Management

Casablanca, Morocco

ABSTRACT

If the managerial economics has dominated the growth dynamics for several decades, the economic crisis of the

mid-1970s with the resulting restructuring, the refocusing of the large companies on their core businesses, the

relocations to new emerging countries, the rising power of the services sector and the technological developments

that marked the last quarter of the twentieth century put the importance of the entrepreneurial function at the

forefront of the global economy.

In such a situation, Morocco, as the other industrial countries, following the recommendations of the World Bank,

implements guidance to promote the entrepreneurial practice that represents a source of value creation and wealth.

Currently, the number of women entrepreneurs starting business is increasing. They manage between one-quarter

and one-third of all companies in the formal economy around the world. In Morocco, at present, we have 12,000

women's enterprise1. This is a small number given the great changes in the country.

The objective of this paper is to describe the entrepreneurial behavior of women entrepreneurs in each project

phases, particularly the pre-implementation, start-up and expansion phase. For a better interpretation of the results,

we carried out a comparative study with the male entrepreneurship in order to evaluate the impact of the gender

on the entrepreneurial behavior in the various phases of a project.

Key words: Entrepreneurship, Women Entrepreneurship, gender approach, comparative study, Morocco.

1 http://www.aujourdhui.ma/maroc-actualite/8-mars-journee-de-la-femme/laila-miyara-l-avenir-du-maroc-sera-feminin-101588.html



BEYOND HEROIC PARADIGMS: CULTURE AND ENTREPRENEURSHIP Alf H. Walle

Cyrus Institute of Knowledge

Massachusetts, USA

ABSTRACT

Many popular views of entrepreneurship reflect 19th Century English historian Thomas Carlyle’s view that an

heroic minority transforms the world. Although rebutted by social scientists, such thinking is paralleled by

Fredrick Jackson Turner’s frontier thesis and connected to business by Elbert Hubbard’s inspirational essay “A

Message to Garcia”. Bolstered in some ways by the work of David McClelland and William Whyte, popular

visions of entrepreneurship often continue to reflect this point of view. The implications of such tendencies and

alternatives to them are discussed with reference to specific and distinctive communities.

Keywords: Entrepreneurship, Joseph Schumpeter, Thomas Carlyle, David McClelland, William Whyte,

Creative Destruction



MOROCCAN FEMALE ENTREPRENEURSHIP: OBSTACLES AND STRUGGLES

Sanae Solhi, Karima Ghazouani and Jalila Ait Soudane

University Mohammed V

Rabat, Morocco

ABSTRACT

Gender’s approach is at the middle of an intellectual highly animated debate that is widely disseminated in the

various sciences, particularly in the field of entrepreneurship. There is now an awareness of the importance of

promoting women's entrepreneurship in the economy. However, there are still obstacles to women's

entrepreneurial initiative as a meaningful contribution of women's entrepreneurship to a country's economy.

The withdrawn position of women in societies can slow down this ability to undertake and develop profitable

economic activities. Public, private, national and international institutions, NGOs or associations such as AFEM

(Association of Women Entrepreneurs of Morocco), are working together to promote women's entrepreneurship

and enhance the contribution of women in business, by part of a struggle on the social, economic, cultural,

psychological and even political levels, to enable women to be considered as real and essential economic actors.

All these factors and variables interact together to support the struggle of women entrepreneurs.

How do women entrepreneurs women struggle and work themselves in the market economy? What are the new

challenges that women entrepreneurs facing, considering the resurgence of cultural and religious

fundamentalisms? What are the new challenges facing African women entrepreneurs in the new momentum of

economic and political development of African States?

The analysis of the situation of Women Entrepreneurship by the Scoring method will allow us to assess a set of

indicators, representing the framework for identifying the obstacles faced by women who create, develop

businesses, and create jobs. The evaluation of the framework conditions will ultimately determine the appropriate

orientations, measures and policies to promote the development of women's entrepreneurship.



UNDERSTANDING REGIONAL VARIATION IN NASCENT ENTREPRENEURIAL

ACTIVITY AND ENTREPRENEURIAL ATTITUDE IN DEVELOPING COUNTRIES

Dina Frutos-Bencze and Kanix Bukkavesa

Saint Anselm College

Manchester, New Hampshire, USA

ABSTRACT

Differences in entrepreneurial activity and entrepreneurial attitude are significant and persistent across nations

and regions. However, studies on entrepreneurship that focus on Africa, Latin America and the Middle East are

lacking. This study aims to explore both national and regional differences in entrepreneurial attitude and activity

for 20 African, Latin American and Middle Easter countries, based on the Global Entrepreneurship Monitor

(GEM) data. Preliminary results indicate that as expected institutional factors, economic and demographic

attributes are important, however, there are substantial regional variations between components of entrepreneurial

attitudes, such as fear of failure in starting a business, perceptions on start-up opportunities and self-assessment

of personal capabilities to start a firm.



EDUPRENEURSHIP FOR INCLUSIVE GROWTH - A SOCIAL PERSPECTIVE

Vidhu Gaur

Management Development Institute

Gurugram, India

And

Karanam Nagarajarao

Alliance University

Bangalore, India

ABSTRACT

Edupreneurs are educational entrepreneurs who operate for educational services. Edupreneurship is a new

business paradigm shift in entrepreneurship by helping people to reach their true potential.

The village is the basic unit of Indian society and constitutes the backbone of Indian economy. Agriculture

accounts for nearly 50% of the country’s workforce, 18% of the total GDP and nearly 18% of total export earning

and supplier of raw material to major industries. Affordability and accessibility of education are keys to mass

literacy and inclusive growth in rural India. Around 70% of the population lives in rural areas covering around 6,

40,000 villages and the quality, quantity, affordability and accessibility of educational inputs are still a mirage.

Government has been consistently spending around 4% of total budget outlay on education sector in the past few

years; and it is not that the government is not doing anything but the paucity of innovation and entrepreneurship

in education sector in the face of high costs of distribution that matters much for understanding the malady. Indian

government is committed to six internationally agreed education goals aim to meet the learning needs of all

children, youth and adults. But the achievement of these goals has become a mirage due to high levels of school

drop outs. More generally, reasons of school dropouts can be classified in to some broad categories like school-

centric, and parent-centric. Among others, poverty is one of the main determinants of school dropout. Family

economic circumstances are important to meet the hidden and upfront costs of schooling, failure of which leads

to many temporary as well as permanent dropouts of children. There is a need for a more complex understanding

of the relationship between poverty and school dropout (Rupon Basumatary, 2012).

The literature review by the authors revealed that more inclusive growth in education has not been happening due

to high university population ratio, low levels of innovations in educational sector and less entrepreneurism. While

we cannot discount the factors of poverty, paucity of teachers in rural areas, poor accessibility to schools etc,

there is a strong case for rural innovations and usage of technology for ushering a dynamic educational climate.

Edupreneneurship is the key for the malady.



An attempt is made in this paper to understand the existing opportunities for the rural people and suggest possible

innovations in the educational front for a meaningful inclusive growth. The paper is exploratory and the research

is aimed at finding solutions to the malady of illiteracy prevailing in rural India with specific reference to

vocational education and entrepreneurship for sustainable rural growth in Indian context. There is a tremendous

scope to develop a number of indigenous technologies and grassroots level innovations in rural India. Sincere

efforts are required to encouraging creativity, grassroots innovations, and creation of skills right from the village

stage. There is an ardent need to develop a new system of vocational and entrepreneurial education in Indian

context which is suitable to the job market and predominantly agrarian economy of this country.

Key words: Inclusive Growth, Edupreneurship, Rural Entrepreneurship, Educational Innovations, Agrarian

Economy



TOWARDS REDEFINING AND MAKING RELEVANT THE CONCEPT OF

ENTREPRENEURSHIP TO SMALLHOLDER AGRICULTURE: EVIDENCE FROM

KWAZULU-NATAL, SOUTH AFRICA

Edilegnaw Wale and Unity Chipfupa

University of KwaZulu-Natal

South Africa

ABSTRACT

The role of entrepreneurship in smallholder agriculture will remain limited if its applicability is not examined in

the context features of smallholders. To what extent is the mainstream conceptualization and definition

contextually relevant to smallholder realities in South Africa and beyond? Does it still remain relevant and

applicable when it is interrogated in the light of the essential features of smallholder farming: heterogeneity, risk

aversion, satisficing behaviour, lack of record keeping, mixing household and farm operations, the importance of

family labour and indigenous knowledge? If not, how should it be redefined and what needs to be done with

respect to policies and strategies to make the concept contextually relevant and help transform the sector? This

paper examines these questions with empirical evidence from a recent survey data from South Africa. The

evidence shows that smallholders and their context do not conform to the neoclassical principles underpinning

the mainstream concept of entrepreneurship. This, however, does not mean they are not entrepreneurial but it

highlights the need to redefine the concept to be relevant in their context. In the end, the paper proposes a new

definition for on-farm entrepreneurship using the concept of psychological capital and drawing from behavioural

economics.

Keywords: Redefining Entrepreneurship, Smallholder Agriculture, Psychological Capital, Behavioral

Economics, South Africa



INNOVATION



SMART VENT – SMART VENTILATION FOR SMALL SIZE AVIARIES

André Luiz Dengo, Augusto Pilati Stachlewski, Kellerman Poloni Godarth, Edimaldo Fialho Nunes de

Oliveira, Kellerman Augusto Lemes Godarth and Pedro Henrique Gnoatto Rosa

IFPR - Instituto Federal do Paraná

Capanema, Brazil

ABSTRACT

In the year of 2017 was accomplished a pilot Project from IFAgroTech, technology innovation event, which took

place at the Federal Institute of Paraná - Campus Capanema, which called upon several rural producers from the

south-west region of Paraná, introducing their worst technological delays.

Among the presented cases, a specific theme aroused greater interest, the chicken aviary ventilation, that for

having many manual processes, demanded permanent attendance.

In this case was proposed a challenge, “to create a new device with cheap technology, so that the aviary ventilation

would become automatic, saving the owner’s money, and decreasing the probability of death by high room

temperature“.

Still in the same year was accomplished a Theoretical research, and then was decided to use the Arduino

technology, and next sought a denouement to turn on the fans sequentially by using Arduino delayers program.

In a second moment were made small size models to test the programming and simulate process of turning the

fans on and off. It was considered the room temperature variation to turn on groups of two fans at time, until they

are all turned on if necessary. When the temperature normalizes, the fans/coolers would turn off inversely;

Obtaining relevant results in all the stages of the project.

In a research accomplished at the city of Capanema-PR, it was verified na average cost of R$18.000,00 to

automate the aviary ventilation. On the other hand, the proposed system with Arduino technology had a foreseen

cost of R$965,000, including the circuit breakers and energy conductive wires which means that the proposed

system is viable for execution. There was a relevant increase in the development possibility of this project that

uses new low price technologies.

The project was too classified in many events at 2017 and 2018, being the most significant of them: VI Se²pin –

Extension, Teaching, Research and Innovation IFPR seminary, MNR - National Robotics Exhibition, VI

FEBRAT – Brasillian Application colleges and Technical schools Exhibition, REDITEC Yearly Federal

Brasillian Technological Institutions Leaders Meeting. Also was obtained the Alireza Rastegar World Innovation

trophy at the 10ª InnovaCities, Inventions Exhibition organized by IFIA – International Federation of Inventors’

Associations.

It is evident that this project assisted the formation of capable professionals to seek new ways to solve regional

technological delays and divulgate the use of low price technology platforms. Also an Intellectual property was



requested to this project at the INPI – Intellectual Property National Institute, registered in the process number:

BR 10 2018 001575 3.

In the near future the smart ventilation system will also be implanted in a real size aviary, meaning a revolution

in the way of breeding chickens by small producers in Capanema and region.



ANALYSIS OF THE EFFICIENCY OF PRIVATIZED AND NON PRIVATIZED

BRAZILIAN AIRPORTS WITH PARAMETRIC AND NON-PARAMETRIC MODELS

Claudia Moreira and Robert Aldo Iquiapaza Coaguila

Federal University of Minas Gerais

And

Christiane de Miranda e Silva Correia

Minas Gerais State University

Belo Horizonte, Brazil

ABSTRACT

This study analyze the efficiency of Brazilian airports being newly privatized and administered by Infraero, a

company partially own by the government. By using the databases of the National Civil Aviation Agency (ANAC)

and the Brazilian Company of Airport Infrastructure (INFRAERO) for 2012 to 2018. 59 airports were submitted

to analysis. Multiple regression was used to validate the variables of the proposed model. In this model, the

measure used to represent the performance of airports was the amount of aircraft movement for the variables that

determine the performance. It took into account passengers, air cargo and mailing as outputs or products

(independent variables) and aircraft movement as input (dependent variable), using Data Envelopment Analysis

(DEA), the Stochastic Frontier Analysis (SFA), Free Disposal Hull (FDH) and clustered analysis with DEA

(Fuzzy C-Means DEA). In order to correct the efficiency figures found, taking into the inherent random error of

the data, a bootstrap approach was applied. The identification of the most efficient airports, given the inputs and

outputs considered, a comparative assessment was carried out between privatized airports and not privatized in

order to sediment the controversy between researchers that the privatization leads inexorably to efficiency. It was

concluded that the efficiencies show that there is evidence of increased efficiency. In this way, the efficiency

provided by comparison with the other parameters inserted in the analysis, it is the greater the proportion of

movements in relation to the size of the available infrastructure from the observed airport. The results also show

that the size of an airport was not decisive for attributing efficiency, although it is a relevant criterion to boost

improvements in performance. It is worth to mention that some non-privatized airports were also efficient. The

innovation brought in this research Parametric and non-parametric methods as well as Fuzzy C-Means. The results

were different for each methodology but it is possible to verify that most of them appear as efficient in a

nonparametric model. Airports were ranked according to homogeneous methods and variables were used in the

light of the heterogeneity of the airports themselves in function of size and capacity. By changing the model of

airport operation and transferring five main airports to the private initiative, it has been proved that there is no

way to prove an increase in efficiency just because of the ownership model. In fact, it was revealed that four of

the main and largest airports maintained or decreased the same operating efficiency ratios. Privatization did not

result in increased efficiency.

Keywords: Efficiency. Privatization. Data envelopment analysis. Airports. Operational efficiency. Productivity.



CRIMINAL INVESTIGATIONS ENHANCEMENT PROJECT: USING SYSTEMS THEORY

AND QUALITY MANAGEMENT TO REENGINEER INVESTIGATIVE PROCESS

Frank Colaprete

New England College

Henniker, New Hampshire, USA

ABSTRACT

Criminal Investigations Enhancement Project: Using Systems Theory and Quality Management to Reengineer

Investigative Process

Presentation reviews the research, redesign, implementation, and assessment of the criminal investigations

process completed in the Rochester Police Department, in Rochester, New York. The result of which garnered

publications and several departmental awards as well as the International Association of Chiefs of Police –

Motorola Corporation Webber Seavey Award for innovation in the criminal investigations process.

Keywords: Entrepreneurship; Innovation and Development; Business Development and Governance;

Leadership and Cultural Characteristics; Higher Education Institutions; Institution and Development;

Organization and Cultural Issues; Information and Communication Technology; Project Management;

Statistics; Strategy; and Decision Science.

EXECUTION OF LESSONS, EXHIBITIONS AND SPEECHES ABOUT ARDUINO

TECHNOLOGY AS A WAY TO INCENTIVE HUMAN AND TECHNOLOGICAL

DEVELOPMENT AT EDUCATIONAL INSTITUTIONS



André Luiz Dengo, Augusto Pilati Stachlewski, Kellerman Poloni Godarth, Edimaldo Fialho Nunes de

Oliveira, Kellerman Augusto Lemes Godarth and Pedro Henrique Gnoatto Rosa

IFPR - Instituto Federal do Paraná

Capanema, Brazil

These activities are inserted as an extension Project, developed at the IFPR – Campus Capanema, and at other

educational institutions in the region of Capanema by means of activities, which involve Lessons, Exhibitions

and speeches about Arduíno.

ABSTRACT

Though people usually are great admirers of this area of knowledge, most of them does not know its application

and benefits. So the main objective of the Project is to spread and popularize robotics at every educational

institutions interested; the aim is to incentive the technological development, and arouse the students, providing

either technological and human development, so that in the future new ideas will appear to solve technological

problems, and to keep spreading this theme, so little spoken by people, thought out all the regions of our country.

For that were made didactic materials, focusing in a book which can be used as a good base for teaching, or even

at robotics exhibitions using the Lego and Arduino difference of an open and closed platform, and high and low

price technologies.

Robotics exhibitions are also accomplished weekly at the Campus Capanema and educational institutions nearby,

as a way of engaging students so that they will be more interested in searching more about the topic. At these

activities the participant students are challenged to put in practice their creativity with use of low price

Technologies, proposing denouements to the challenges proposed by the veteran’s team and other practical tests.

INTELLIGENT GARDEN IRRIGATION

Djeisson Waldov, Murilo Henrique Hentz, Michelle Thaís Kollenberg, Edimaldo Fialho Nunes de

Oliveira and Kellerman Augusto Lemes Godarth

IFPR



Capanema, Brazil

OBJECTIVE

The objective of the project is, a system that makes the work fully automatic Irrigation in gardens of any size,

also aims at a low cost and High performance and that is very precise at the time of irrigation control so that plant

breeders Of high and low class can acquire the product, and automate their garden without the Planting due to

errors caused at the time of irrigation.

METHODOLOGY

A theoretical research was done first, and then we decided to use the Arduino platform, because it is a low-cost

and Open Source technology, which means, I do not have To declare copyright while I´m using it, in addition to

being easy to handle, and then Sought a solution to activate valves and relays by means of programming in C

language With soil moisture measurement through sensors to detect Necessary to release the water and thus save

the labor of going in the garden and watering it Manually. At the first moment a mockup was built with devices

activated According to the ambient temperature, the soil moisture and the luminosity of the garden.

EXPECTED RESULTS

A high-quality, low-cost product that people who own gardens that are independent of their size, we also want to

help workers living in rural areas and taking part creation and trade of consumable or non-consumable plants,

since they would not need to monitor and irrigate their garden at all times: they could dedicate themselves to other

areas that would yield to them, since the system is very precise at the time of control and irrigation.

CONCLUSION

Thus, this will be a product that will do the same service of another technology that already exists, but its

differential is mainly the low cost, and the fact that it being of low cost does not influence its results because it is

very functional thanks to accuracy of their sensors, thus facilitating the lives of several producers and leaving

them free to perform another activities.

Keywords: Vegetable Garden, Automation, Arduino, Economic, Innovation

LOW COST TECHNOLOGY: BIRD CRAMPS

Samuel Neitzke, Andre Luiz Dengo and Murilo Henrique Hentz

Instituto, Capanema

Brazil



ABSTRACT

An event of technological innovation, which was held in 2017, brought together rural producers from the

Southwest region of Paraná, who presented their technological problems. Among the cases presented an issue

raised a greater interest in our team, as it was a problem related to bird scares, for this scenario was proposed the

challenge of "creating a device with low cost technology, so that the ventilation of the aviary be automated,

generating savings and decreasing the possibility of bird deaths by raising the ambient temperature and loud noise.

" Initially a theoretical research was done, opting for the use of Arduino; followed by the methodologies: search

for a solution to sequentially connect the fans; test schedules with Arduino timer; make mockups to test this

schedule; perform a simulation in the aviary by manually turning the fans on and off. In a first moment the group

was able to simulate in a maquette the fan drive of sequential form using LEDs, but would require a schedule that

considered the temperature. A new programming / mockup was performed that powered from 2 fans / coolers for

a period of 5 seconds, if the temperature was still above, another 2 fans were activated until all were connected,

if necessary. When the temperature was normalized, the fans / coolers would be turned off in reverse logic. On a

visit to the aviary simulated the action of the equipment. It was informed by the owner of the aviary and verified

on the spot that with each cycle of 10 minutes, the fans would be 03 minutes off, because in the aviary the misting

system is already automated and has these characteristics. By obtaining relevant results at all stages of the project,

it was possible to calculate that the fans would be turned off 90 min / day; generating a maximum saving of 30%

in the monthly energy cost of the aviary. It is noteworthy that there are periods of high temperature where the

system works all the time without being able to reach the ideal temperature, only making it more enjoyable. In a

study carried out in the city of Capanema, it was verified the average cost of R $ 18,000.00 for automation of the

ventilation of said aviary. The owner of the aviary reported that the energy savings of 30% would represent, on

average, $ 205.00 per month. Thus, to pay for automation, it would take 87.8 months. On the other hand, the

proposed system is paid in 4.7 months; and using Arduino and considering the costs of wiring and circuit breakers,

the total estimated cost is R $ 965.00; which makes the execution of the project feasible. In this way, there was a

fundamental gain in the possibility of developing low-cost new technologies developed by middle-level students

through research and extension projects with the involvement of society. It is evident that the project assisted in

the training of professionals able to seek technical solutions of technological bottlenecks. The intelligent

ventilation system will be implemented in the aviary, representing an innovation for small producers. The problem

of bird scares is generated by their small size, and because they eat rations that stimulate growth, thus causing

them to not have a good development of the cardiovascular system.

Keywords: Aviary, technology, low cost, event and producers

INITIATION COURSE AND INCENTIVE TO ROBOTIC PROJECTS NEXT TO

STUDENTS OF SECONDARY AND FUNDAMENTAL SCHOOL COURSE

MuriloHentz, Djeisson Eliezer Waldov, Ellen Luiza Rech, Edimaldo Fialho Nunes de Oliveira, Kellerman

Augusto Lemes Godarth, and Michelle Thaís Kollenberg

IFPR, Capanema



Brazil

OBJECTIVE

Use the arduino platform as an instrument of robotic, electronic and innovation new projects creation on public

secondary and elementary public institutions.

METHODOLOGY

The that will be used to drive, instruct and guide the students will be the arduino, which is a free open-source

hardware and don’t requires any big knowledge of programming area, making the students’ understanding at the

begging of the course easier, for handling and learning. Arduino is a microcontroller device of low cost, functional

and easy to deal, being this accessible to students and lay designers. The plan is to develop and make available

courses and teaching-learning materials, online and / or in person.

Online course: There will be a list of the necessary materials to be acquired, as well as videos and text files in

PDF format clarifying and illustrating what it is, how it acts and what the usefulness of the platform and jointly

will have exercises, simple examples of short Arduino projects.

In-person course: In-person classes, exercises, examples of easy-to-understand and production projects will be

made using the necessary materials requested from the school requesting the course.

EXPECTED RESULTS

It is hoped that with the course new projects will emerge in the area of robotics, electronics and innovation, which

will help in the development of global innovation. New opportunities will be developed for elementary and high

school students to learn about electronics, electrical, robotics and programming, depending on the progress of the

projects will also work with entrepreneurship. The course aims to encourage students and teachers to work

together to solve problems in society, create products for the job market and provide new experiences in the

school environment.

CONCLUSION

In this way, the Arduino platform with students and teachers will bring positive results in the school development

of young people, improving their performance and learning, as well as new ideas that will emerge over time and

the course.

Keywords: Robotics, Innovation, Course, Opportunities, Projects

THE USE OF IFAGROTECH IN THE PRACTICE OF TRANSFORMATIVE LEARNING

Kellerman Godarth, Kellerman Godarth, Edimaldo Fialho, Cleusa Caciamani and Andre Dengo

IFPR, Capanema

Brazil

ABSTRACT



In Paraná southwest, the income is mostly related to activities connected to agribusiness, being important that an

educational institution focus its efforts in conciliate the technological innovation with the regional vocation.

Developing projects that allow the students to try solutions to problems in this area demonstrates to be relevant

as a strategy to innovation focused on the developing of agro-industrial technologies, aiming to promote the

knowledge created by the students as a way to reach educational innovation. For this purpose, an extension action

was executed so the students could known about the production obstacles that motivated innovations to their

solution, this extension action was called The IFAgroTech.

The research-action, method selected to the implementation of this study, allow us, through a sociopolitical

perspective, to put the knowledge control in the hands of the groups and collectivity as they show a collective

learning, both in their awareness as in their commitment with the group action. Concerning the teaching, research,

extension and technological innovation activities, this proposition foresee the organization of a joint activity

among students, teachers and community aiming a paradigmatic change in the way that the groups learn, with

focus on the first of the groups.

According to Sterling, to understand and perform a pedagogy that enables and provoke the students to move

through epistemological skills is, by itself, a challenge. For Jacobi, Raufflet and Arruda, the biggest challenge is

to overcome the predominating barriers in educational institutions: the lack of understanding, interest and

commitment, the limited rewards to innovation, the lack of experience and financial support. The paradigms

rupture is an act of courage. It demands a leadership – even if collective – and the will to build above the mishaps

and learn with the mistakes. Without being open to experimentation and making mistakes, there is no possibility

of innovation. The risk is part of it, and the courage is placed exactly in acting and making decisions starting from

what daily life presents to us.

The transformative learning involves a deep structural change in the basic assumptions of the thought, feeling and

action. It is about a consciousness change that dramatically and permanently change the way of being in the world.

This chance involves the understanding of the human being by the human being and his place in the world: the

relations with others human beings and with the natural world. According to Mezirow, the transformative learning

refers essentially to a qualitative change in the perception and meaning construction by the students in special

experiences of learning, such as in the formulations of their doubts and in the reconstruction of their assumptions,

habits or thoughts. According to the author, they become more critical and reflective when the beliefs become

problematic. The theory considers the relation between meaning and action as the learning conductors, which

happened and will continue to happen in the IFAgroTech project, since the students were able to attribute meaning

to the subjects, by using them to solve the problems of the rural producers and Agribusiness. This action is taking

place on the development of prototypes, using robotics and data processing.

Keywords: Innovation, IFAgroTech, Education, Technology, Robotics

DETERMINANTS OF INNOVATION IN THE REGION OF MENA

Hao Huang, Samii, Massood, and John Chambers

Southern New Hampshire University

Manchester, New Hampshire, USA



ABSTRACT

This paper investigates determinants of innovation in MENA (Middle East and North Africa) countries. Based on

existed researches, GDP per capita (PPP), higher education enrollment, corporate governance, economy openness

and unemployment rate are studied. The paper used Global Innovation Index, patent applications and high

technology exports as dependent variable in separate models. Panel regression is applied in the study. The result

indicates that in MENA region, all the above four factors except unemployment rate are determinants in regards

to innovation, and it is also shown that patent application by residents is a better proxy for innovation. This study

is a pilot research in finding innovation determinants in regions. Once the model setts up in MENA areas, then it

could be extended to other regions so as to find common and/or featured factors in regards to innovation. The

paper is organized in the following format: first part is introduction, followed by literature review for the second

part; part three is data and methodology, then part four presents results and discussion; finally, it is the conclusion

and future research.

Keywords: innovation determinants, MENA countries, panel regression, Global Innovation Index, patent

application

TECHNOLOGY-DRIVEN GROWTH AND INCLUSIVE GROWTH- A CASE FOR

SUSTAINABLE DEVELOPMENT IN AFRICA

Oluwabunmi Adejumo, Simplice Asongu, Akintoye Victor Adejumo and Temitope Aladesanmi

Obafemi Awolowo University

Ile-Ife, Nigeria



ABSTRACT

The 21st century industrial and digital age has been largely driven by technological dynamics and advancement.

The Neo-classical argued that beyond the classical notion of investments and capital accumulation, technology

growth which is driven by innovation and development is a major driver for growth and development. Africa

economies, which has been largely described as technologically-dependent, has over the years through

technological diffusion engaged modern processes in driving its economic activities which has informed

economic and even social outcomes. Therefore, using the Generalized Methods of Moments (GMM) for selected

sub-Saharan African economies, this study intends to assess the extent to which the presence of technology has

informed economic activities in Africa; as well its impact in addressing developmental issues of poverty and

unemployment. Also, given the current drive towards sustainability, this study takes the neo-classical growth

theory a step higher by examining the modulating effects of technology-driven growths (via mobile densities and

ICTs) in setting the pace for sustainable development in Africa.

Keywords: Technology, Growth, Sustainability, Inclusion, Development

INTERNATIONAL ACCREDITATIONS AS CATALYSTS OF HUMAN SKILLS IN

HIGHER EDUCATION

Marcello Romani-Dias, Jalila el Jadidi, Mariane Batista and Luiz Pinheiro Junior

Positivo University

Brazil

ABSTRACT



Artificial intelligence, the internet of things, robotics, 3-D printing, nanotechnology and new technological tools

reshape not only business models, but also the job market and what is expected of professionals in this 21st

century. These are just a few examples of innovations that are impacting the skill set required of the professionals

of the future. In this context, the World Forum (2016) highlighted that there must be effective action to develop

a workforce with future skills, otherwise we will suffer with more unemployment, inequalities and declining

global consumer base. Given this urgency, in this article we identify the main human skills required by the current

job market and relate these skills to those developed by internationally accredited higher education institutions,

with the objective of understanding if and how the accredited HEIs can develop in their students skills that are

required by the current job market. In order to achieve our purpose we carry out a study of a mixed nature,

qualitative in terms of conducting interviews with managers of business schools, and quantitative in relation to

the use of statistical techniques based on variables provided by the AACSB, such as the existence of accreditation

and salary of graduates. Based on these data, it was possible to establish a relationship between the salaries of

students who studied in business schools accredited by the AACSB and those of students graduating from non-

accredited institutions. As a main result the statistical tests showed that students graduated from accredited schools

have, on average, higher salaries than those from non-accredited schools.

Qualitatively, we triangulate the literature, interviews and the World Forum report (2016) to argue that accredited

schools develop in their students human skills that are required of the new managers of the 21st century, especially

interpersonal, conceptual and analytical skills. In our article we bring three main contributions. The first concerns

students, who will benefit from access to the skills they must develop as professionals of the future and who will

have a greater knowledge base to choose between different educational institutions, whether accredited or not.

We also contribute to educational institutions, especially by motivating them to seek international quality

accreditation and, regardless of accreditation, to develop skills and ability in their students that are actually

demanded by the job market. As a third point, we bring a contribution to the theme by stimulating a discussion

about accreditation that goes beyond mere defense or criticism, and which brings fundamental relations between

its constituent elements. Keywords: International Accreditations. Human Skills. Higher Education

HARMONIZATION OF INDUSTRIAL REVOLUTION WITH LOCAL COMPANY

CULTURE

Sudjarwadi Sudjarwadi

Universitas Gadjah Mada

Yogyakarta, Indonesia

ABSTRACT



The wave of industrial revolution brings changes. An appropriate Company Culture Development Program

(CCDP) needs to be developed for harmonization of industrial revolution with local company culture. A vision

that technology is developed and applied for the benefit and happiness of humankind shoud be adopted.

How should the adoption be, for this vision, in a company with workers exceeding 2,000?

Workers in big companies in Indonesia have very limited education and training. Too few of them catch the fast

technology development in the world. They have to be given good health, happiness and a better future. A CCDP

has to be designed for fulfilling this aim.

A mix mode process for CCDP related to the product from industrial revolution phase 1, 2, 3, 4 and the predicted

5, and also related to local culture, may be designed optimally for sustainable logical growth and profit of a

company. That mix mode process should be used as a new approach which need to be local dependence.

A practice was carried out for Sritex Company as a textile industry which has around 50,000 workers. The

practice of CCDP started in 2013 as a mix mode, between face to face learning and the use of local available

information technology. This simple principle is optimizing the harmony of five parameters, which are local

constraints, people, culture, technology and process, which has been carried out based on local art of practice.

Experience learnt gave satisfactory result related to workers health, happiness, company growth and profit.

STRATEGY AND PROJECTS: A BIBLIOMETRIC STUDY

Jose Storopoli, Heitor Santos, Isabel Cristina Scafuto, and Fernando Serra

UNINOVE

Brazil

ABSTRACT

Projects are one of the ways of implementing corporate strategy (Morris & Jamieson, 2004), but strategy must be

applied in the management of projects itself (Shenhar, Milosevic, Dvir, & Thamhain, 2007). We argue that these



two themes are very much intertwined. To implement strategy, one must often rely on projects, and project success

rely on the strategic capability of the project management team.

Our aim is to understand the evolution of the research in these fields. We accomplish it by performing a

bibliometric analysis of the research on strategy published in the two major project management peer-reviewed

journals: Project Management Journal and International Journal of Project Management. We searched using the

Web of Science database for articles and reviews containing the term ‘strateg*’, so all variants of the word strategy

would be considered. As a result, our sample is made of 319 documents pertaining both journals.

The results show PMBoK as the most cited reference (78 times), followed by Robert Yin’s book Case Study

Research (58 times) and in third Bent Flyvbjerg’s book Megaprojects and Risk: An Anatomy of Ambition (31

citations). We employed a factor analysis for the references co-citation resulting in 3 major factors that influences

our sample: (1) Portfolio Management and Strategy Implementation, (2) Theoretical Foundations and

Methodology, (3) Program Management and Theory Advancement. Last, we also employed a factor analysis of

the most coupled articles in our sample (have more common citations), displaying 6 major research themes: (1)

portfolio, (2) success, (3) stakeholders, (4) capabilities, (5) project-based firms and (6) soft-skills.

We contribute by shedding light on how the research on strategy in projects has evolved. Through the factor

analysis of the co-citations we highlight what are the influences of the field of strategic project management. We

also address the currently state of the field based on the factors extracted from the bibliographic coupling. Our

proposal is to help researchers and practitioners to identify the major references on the field of strategic project

management and find new research gaps that were not yet addressed.

Referências

Morris, P. W. G., & Jamieson, A. (2004). Translating Corporate Strategy into Project Strategy: Realizing

Corporate Strategy Through Project Management. Newtown Square: Project Management Institute, Inc.

Shenhar, A. J., Milosevic, D., Dvir, D., & Thamhain, D. (2007). Linking Project Management To Business

Strategy.

RESPONSIBLE MANAGEMENT



CASE STUDY: SUCCESS AND FAILURE OF AN INNOVATIVE AMERICAN COLLEGE

CAMPUS IN ENGLAND

Cynthia Burns Martin

New England College


ABSTRACT

This case study explores the macro-economic and political factors which transformed a small American college’s

undergraduate study-abroad immersion program into a unique, multicultural educational innovation fostering



cross-cultural tolerance and understanding. This case study also explores how changes in the competitive

environment and poor management of exchange rate risk eventually led to the college’s strategic decision to

divest the innovative program. Finally, this case study poses the timely question of whether international,

multicultural immersion programs, which pose complex financial and marketing risks, should be assessed with

only a financial bottom line, in strategic planning. How might an institution of higher education properly set a

value on an educational programming which is an effective antidote to increasing intolerance and polarization

between cultures?

In 1971, the trustees of New England College, based in Henniker, New Hampshire, impulsively purchased a

former English girls’ boarding school, in picturesque West Sussex, based on persuasion from a charismatic,

Anglophile faculty member, who championed the vision of a residential study abroad program as a competitive

advantage for the institution. The purchase stretched the institution’s financial resources without appreciable

increases in enrollment and appeared to be a poor investment until 1976, when the American College in Beirut

asked a number of American colleges to accept its students, during the civil war in Lebanon. The British Campus

of New England College had the necessary capacity and entrepreneurial culture to adapt to this new market,

creating a transformative, multicultural, living and learning community which thrived for the next fifteen years.

In the late 1980’s, the dollar began to weaken dramatically against the British pound, posing a severe challenge

to New England College’s practice of charging tuition in U.S. dollars, while expenses for the British Campus

were paid in the rising pound sterling and due to this practice, the College bore full risk of exchange rates beyond

its control. More-responsible financial management might well have lengthened the sustainability of the British

Campus of New England College. In the 1990’s, competition increased, with re-opening of the American College

in Beirut, opening of several new universities in the Middle East and new competition from British institutions

recruiting international students in response to government pressure to balance the bottom line. Based on purely

financial considerations, New England College closed the British Campus and put the property up for auction.

LEADERSHIP ROLES & CAPABILITIES TO MEET MID-TIER HIGHER EDUCATIONAL

INSTITUTIONAL CHALLENGES IN THE 21ST CENTURY

Joseph Weiss And Nader Asgary

Bentley University

Waltham, USA

ABSTRACT

http://u12.cgpublisher.com/proposals/144/#author-1



Higher educational institutions and U.S. business schools, especially mid-tier, are facing daunting challenges to

survive and thrive. Unlike first-tier, name brand institutions with high demand for their services and financial

stability, mid-tiers are facing increasing competition in their domains and primary funding sources—student

tuition. Their need for reinvention, in some cases, and to diversify academic programs in a few viable areas as

well as to increase their capacity through other strategies such as merger and acquisition is immediate. Traditional

roles of universities to serve society at large by preparing curious, well-rounded, and socially responsible

graduates who effectively serve democracy (in many societies) and safeguard values of fairness and freedom are

at stake. Survival and effectiveness requires several changing roles and competencies, as discussed here, including

visionary, risk taking, and forward looking competencies, capable of mobilizing and engaging influential

stakeholders, especially boards and faculty. In this paper we discuss these issues and present options that mid-tier

leaders and institutions may consider.

DIVERSITY AND INCLUSION DECISIONS AND THEIR IMPACT ON WORKFORCE

OPERATIONAL PERFORMANCE

Gang Li, Euthemia Stavrulaki and Nader Asgary

Bentley University

Waltham, USA

ABSTRACT

Workforce diversity and inclusion help build a healthy working environment and decrease the employee

turnover rate, therefore, ultimately benefiting the bottom line. We build an analytical tool to help conscious



business leaders make workforce decisions to improve operational performance and fulfill social responsibility

simultaneously.

PUBLIC ACCOUNTING AS AN INSTRUMENT OF INTERNAL CONTROL AND ITS

CONTRIBUTION IN PUBLIC MANAGEMENT

Suzana Sirieiro Abreu, Moura Alice Nascimento Rocha, Chaves Maurício Ferreira

Faculdade da Região dos Lagos FERLAGOS

Cabo Frio, Brazil

ABSTRACT

The present article carries out the analysis of Public Accounting as a tool in the Internal Control, aiming at the

improvement and transparency in the municipal public management. Its purpose is to expose the importance of

using this area of accounting, which studies, registers, controls and demonstrates facts and data, collaborating to

meet the control objective, which translates into promoting accounting, financial, budgetary and equity control in

which deals with legality, legitimacy, economy, morality and efficiency in the administration of public resources

and goods. This study is justified by the fact that they are not yet being fully complied with in Brazil, which states



the Federal Constitution / 1988, the Financial Law No. 4,320 / 64 and the Fiscal Responsibility Law -

Complementary Law n ° 101/2000, demonstrating the mismatch of the public administration with respect to

private sector organizations. It is important to clarify for the students of the subject and for the public and private

organizations, on the optimization of Internal Control, through the accounting management and its contribution

to obtaining revenues, reducing expenses, aiming at the effectiveness of the management, especially the

municipalities, and the necessary transparency in accountability to society. The descriptive and exploratory study

presents an applied research that seeks to provide reflection and modification of an inefficient practice in Brazilian

public management, due to the lack of an effective and efficient control instrument.

Keywords: Internal Control, Public Accounting, Fiscal Responsibility

ADAPTIVE PROJECT MANAGEMENT PRACTICES APPLIED TO INTER-

INSTITUTIONAL BUSINESS ADMINISTRATION DOCTORAL PROGRAMS

André Luiz Barros Nery, Emerson Antonio Maccari and Marcos Rogério Mazieri

UNINOVE

Brazil

ABSTRACT

To organize operational activities, HEIs have increasingly taken good management practices of the business

environment, which has shown an evolution of educational administration. This research had the objective of

proposing a model of adaptive project management practices applied to inter-institutional business administration

programs aiming at its performance and attainment of the objectives proposed by CAPES. The analogy of the

inter-institutional business administration programs studied to the theme of Project Management made it possible

to understand them as temporary organizations of medium complexity coming from strategic partnerships signed

between Universities and that are inserted in a regulatory environment with social costs. The qualitative approach

was used through the multiple case study method. To explore the phenomenon, the academic and operational

coordinators of the two cases were interviewed and the planning and evaluation documents of the programs



involved in the partnerships were collected, triangulating data. The analysis of the textual data of the primary data

and the tabulation of data of the secondary data served as input for the comparative analysis of the cases and the

interpretation of the results under a positivist bias. The analysis and interpretation of the results confirmed that

both cases were successful in executing their projects, and in one of the cases, the application of managerial

practices analogous to those of project management resulted in efficient management and with better results. The

proposition of an adaptive project management model applied to inter-institutional business administration

doctoral programs originates from the interpretation of the analysis. It is understood that this proposal can be

broadly extended to other types of projects in other areas of knowledge.

Keywords: Strategic Management of Graduate Studies. Inter-institutional Doctoral Programs.

Adaptive Project Management. Project Management.

PHYSICAL ARRANGEMENT AND ITS APPLICATION TO THE TEACHING

ENVIRONMENT

Luis Moura and Jean de Aguiar Seabra

COPPE/UFRJ

Rio de Janeiro, Brazil

SUMMARY

The present study sought to demonstrate how significant the physical arrangement can be for the quality of

knowledge transmission in educational institutions. In this way, the different types of physical arrangements,

information on the creation of pedagogical environments and classroom configuration patterns were explained in

this article, with the aim of finding the layout that best meets the specificities of the teaching environment. A

bibliographic research was carried out through the contribution of several authors, in order to give a theoretical



basis on the importance that the correct layout of a classroom can have for the teaching-learning process and for

the creation of pedagogical spaces. It was concluded that the choice of the correct physical arrangement can bring

significant increases in effectiveness and efficiency in content transmission, as well as in the flow of people, in

the well-being of the actors that make up the teaching environment and in the quality of the offered education.

Keywords: Layout. Physical arrangement. Teaching. Classroom

PULSE SURVEYS: TAPPING INTO ENGAGEMENT

Neggin Rostamnezhad

University of Massachusetts

Boston, USA

ABSTRACT

In every organization, there is always room for improvement. If a company does not strive to get better, then it

can lose sight of its motivations and goals. Efforts to improve an organization can be small or large, and eventually

lead to significant change. But where does one start? How does one execute the change and what is the bigger

picture of the change? For me, this change comes in the form of employee engagement. Having started a new role

a year ago in a Human Resources department, my insight is fresh and I feel that I can be an asset to the team.

Making change in an organization is a topic I am particularly passionate about as a Human Resources professional

and social intrapreneur. Working in a traditional corporate environment at Natixis Investment Managers, there is



a clear process and protocol to start an initiative and several stakeholders to persuade. Luckily, with the right

resources and tools, success can be achieved.

Employee engagement may seem like a difficult thing to measure. However, the value of having strong

engagement is beyond measure. In my opinion, the root of an organization’s productivity starts with its workforce

and there is no better way to improve the bottom line than to start at the root. In order to continue working towards

the company mission and achieve business objectives, the employee base need to feel satisfied with their company

and that can come from many key attributes. Some employees are motivated by compensation and benefits, others

by the challenge of their work or having a great manager and career path. Being able to measure this can lead to

beneficial metrics that serve the employees in a positive and actionable way. It can also serve executive leadership

and the business goals in a positive way. As Francesca Gino states, we get comfortable and stuck sometimes,

which can “decrease our engagement, and constrain our ability to innovate or to perform at a high level. Rather

than resulting from thoughtful choices, many traditions endure out of routine, or what psychologists call the status

quo bias. Because we feel validated and reassured when we stick to our usual ways of thinking and doing, and

because — as research has consistently found — we weight the potential losses of deviating from the status quo

much more heavily than we do the potential gains, we favor decisions that maintain the current state of affairs”

(Gino 2). Something as simple as changing a type of survey that is administered and changing the frequency is a

deviation from the status quo and can trigger employees to think more thoughtfully about their feedback. As a

team, the annual engagement survey represents what is comfortable to us and what is the easy way of checking

in with employees. But deep diving into data and increasing our touch points with employees is a challenge that

will lead to long-term growth of employee engagement. My presentation will focus on pulse surveys as an

employee engagement tool and how they can positively impact the workforce.

IMPLEMENTATION OF MANAGEMENT MODELS: A CASE STUDY OF THE

PERFORMANCE OF THE SOCIOENVIRONMENTAL MANAGEMENT AT A

BRAZILIAN PUBLIC ENERGY COMPANY

Claudia Moreira, Christiane Silva and Reynaldo Muniz

Federal University of Minas Gerais

Belo horizonte, Brazil

ABSTRACT

The organizations seek to improve results and increase the competitiveness in the market with the implementation

of management models that support the improvements of the processes and the attendance to the needs of the

stakeholders. The objective of this article is to contribute to the practical adoption of a management model in

public organizations by analyzing the impact of organizational performance related to social and environmental

management with stakeholders. It was adopted as a qualitative research approach that describes, through a case

study, intervention and the real-life context of the impact of the implementation of the management model on

organizational performance especially in relation to the stakeholder Society / Community. A questionnaire was

sent, unstructured interviews with strategic collaborators and stakeholders, and secondary data collection. With



the analysis of the research data, it is concluded that the implementation of the management model contributed to

the achievement of results and, consequently, the attendance to the needs of the stakeholders. The implementation

of the management model occurred in parallel with other management methodologies that also contributed to the

improvement of organizational performance.

Keywords: Organizational performance; management model; stakeholders; social and environmental

management.

WOMEN AND SCIENCE Ellen Luiza Rech, Kellerman Augusto Lemes Godarth and Edimaldo Fialho Nunes de Oliveira

IFPR

Capanema, Brazil

ABSTRACT

Being a woman these days is a complex task, as well as being born in the sex that is considered fragile, many of

them choose professions that are considered the opposite sex. Since she is born, the woman is influenced to break

the standards that impose that she must behave according to models dictated by the society. In their formation,

most people who stipulate such patterns make jokes or inappropriate plays to humiliate women and make them

feel unable to pursue their goals.

Recently women are overcoming these archetypes of how or what they should follow in their careers. According

to data from the Lattes platform (http://lattes.cnpq.br/), it is observed that women comprise a little more than 50%

of masters and doctors, which fact was not even considered decades ago. Faced with this, we can see the evolution

of society in relation to women, although they still suffer from prejudice with their choices and ideals. Such data

reveal that the vast majority of women prefer sciences that go to the human side, such as health sciences,



Languages/Literature, social sciences, etc. However, their presence is also somewhat remarkable in the exact

areas, such as engineering.

Based on this information, the objective of this work was to explore the reality of IFPR (Federal Institute of

Paraná) in state and local scope. Obtaining information from the Federal Government Server Portal

(http://transparencia.gov.br/servidores/), it was verified the significant amount of men working in the institution,

being they Technician and Teachers. Women excel in their specializations and exercise them efficiently. In the

IFPR, there are more men teaching staff than women, with a difference of 180 employees, but there are more

technician women than men, the difference of 67 servers, thus confirming the necessity to have more female

teachers working in our entity so that there is gender balance aiming at equality. Most of them have the master's

degree, both technicians and teachers, however, some have opted to only stay with the doctorate, and others have

already gone beyond and specialized.

By obtaining the information needed for such research, it is possible to affirm that the field of work for women is

becoming more and more broad and favorable, so that the new generations to come continue to seek and achieve

their goals, both in the IFPR, and in Brazil.

The conclusion is that science has increasingly opened space for women to act professionally, but it is necessary

to extol their presence in the educational and work environment.

Keywords: Woman, IFPR, Gender, Science, Equality

MANAGEMENT PRACTICES TOWARD THE CIRCULAR ECONOMY

Wladmir Henriques Motta and Ursula Maruyama

Universidade veiga de almeida


ABSTRACT

The world is experiencing an unprecedented ecological crisis. This crisis translates in to serious challenges for

humanity, which require radical changes in the way we live, especially how we produce and consume. The current

economic model has had serious consequences that endanger the living conditions of the world population and

other living beings, not to mention the inequalities in the appropriation of natural resources. The concept of

circular economy arises from this search for solutions to face the current ecological reality and its future prospects,

particularly as regards the need for alternatives to industrial production and consumption. The main objective of

the circular economy is to maximize the environmentally sustainable use of natural resources, seeking to reduce

waste and organize economic activities, in a continuous process of feedback. Circular economy – CE is a proposal

currently being part of the political, entrepreneurial, academic and social agendas of several countries. Circular

economy emerges as an alternative to the current linear approach, in which resources are used and discarded as if

the planet had unlimited capacity to provide new sources of resources and absorb pollution. The challenge of

circular economy is to develop an innovative approach, especially in this case an eco-innovative approach, to

overcome the current trade-off between our model of incessant economic growth and the environmental crisis.



The successful transition to the circular economy requires new management practices, since a one-size-fits all

approach to sustainable value creation strategies is likely to be less effective than more tailored approaches

which seek to understand what resources motivate and are valued by each party. It was argued that

organizations who develop sustainable value creation strategies that do take into consideration the variance

of resources configurations and power relations in their inter-organizational relationships are more likely

to be able to discern new sustainable value creation opportunities in their relationships. Based on a review

of the literature, especially at the nascent literature on sustainable business models (SBMs), this article analyzes

the specificities of circular economy business models by a management perspective, demonstrating the

importance of management in the effective implementation of the circular economy.

AWARENESS OF THE FRONT OFFICE TEAM RELATED TO THE ORGANIZATIONAL

GUIDELINES OF A SERVICE COMPANY

Shirlei da Conceição Domingos, Israel Bueno Simões, Wanderley Ramalho and Domingos Giroletti Silva

FPL - Fundação Pedro Leopoldo

Contagem, Brazil

Summary

This study aimed at examining the level of knowledge that the front office staff of a service provider company

holds regarding its organizational guidelines, namely: mission, vision and values. The team used as observation

unit of this research works directly into the client's premises. In this sense, the guiding question of the study was:

does the team that works directly with the client know the mission, vision and values of the company of origin?

Data collection was done through semi-structured interviews, carried out with a set of 15 employees, and by a

documentary research. As a methodological procedure, a content analysis of the collected data was used. It was

found that more than 45% of employees are unaware of the mission and values of the company and only 26%

know their vision. These results make it explicit the need for endo-marketing and internal communication actions

to promote an alignment between the company's objectives and the behavioral practices of employees. In other

words, the results show the need of going beyond the mere presentation of this guidelines that should be

internalized by the front office team.



THE IMPORTANCE OF INDICATORS FOR GUIDING MULTIPLE STRATEGIES

Shirlei da Conceição Domingos, Carlos Alberto Gonçalvez and Wanderley Ramalho Silva


Contagem, Brazil

ABSTRACT

This work's objective is to present and analyze indicators that guide strategic decision making at the levels of the

organizational, network, corporate, business and functional environment proposed by Witt and Meyer. In this

sense, in addition to the mathematical expression that defines each indicator, it has been scrutinized what each of

them can portray from the reality examined. Methodologically, a descriptive meta-analysis was carried out for

the classification of the indicators, categorized by PESTMC-FP, through documentary research and consultation

of the database referring to the values of indexes in acceptable domains that represent organizational position for

evaluation of the decision maker. The paper proposes a reflection about the evaluation of the indicators as support

in the processes of formulation, analysis and control of organizational strategies.



EXPORT PERFORMANCE: ORGANIZATIONAL LEARNING, KNOWLEDGE

MANAGEMENT AND AMBIDEXTERITY RELEVANCE FOR FIRMS IN BRAZIL

Rodrigo Lopes Sibalszky Silva, Ronaldo Darwich Camilo and Suzana Rodrigues Braga

Universidade FUMEC

Belo Horizonte, Brazil

ABSTRACT

This study aimed to analyze organizational learning and knowledge management and its relationship with

ambidexterity as antecedents from export performance of Information Technology companies in the metropolitan

area of Belo Horizonte. For a better alignment from constructs, they were divided into five groups: Organizational

Learning, Knowledge Management, Exploration, Exploitation and Export Performance. From this division, the

relations were made with export performance, which is the dependent variable of the proposed model. Based on

the sample of 109 professionals in technology area, a descriptive and quantitative study was carried out.

The data was collected through a questionnaire administered through managers and IT professionals from the

companies. For data analysis, the descriptive statistics and the modeling technique of structural equations were

applied. The results showed that the organizational learning has a positive correlation with the knowledge

management in the companies, according to the perception of the managers and professionals of the area,

confirming one of the hypothesis of research. The research also showed that organizational learning has a positive

influence on the exploitation and exploitation capacity in companies. Additionally, mediated by exploitation



capacity, Organizational Learning and Knowledge Management did not show a significant and positive trend in

export performance, although managers and professionals in the area recognized their importance.

Keywords: Organizational Learning; Exploration; Exploitation; Knowledge Management and Export

Performance;

EDUCATIONAL POLICIES, ACADEMIC PERFORMANCE AND INVESTMENTS IN

FEDERAL INSTITUTES OF EDUCATION IN BRAZILIAN NORTHEAST

Marilia Matsumoto, Sheila Andréa Silva de Albuquerque, Luciana Peixoto Santa Rita and Ibsen Mateus

Bittencourt Santana Pinto

University of Alagoas

Maceió, Brazil

ABSTRACT

The creation of Federal Network of Technological Education Institutions in Brazil, as a public policy, resulted in

the expansion of technical-technological education and an exponential increase of applied resources. To measure

organizational performance and evaluate the results of the allocation of material and human resources, the Federal

Audit Office established academic indicators that express the expansion of supply and improve the efficiency and

effectiveness of federal education institutions. The aim of this study is to investigate the relationship between the

Graduates Efficiency Rate and other established indicators. Therefore, discussing whether the performance

evaluation model reflects the complexity of these institutions and measures their performance as public policy.

Key Words: Quality Improvement; Performance Measurement, Education Policy in Brazil, Graduates Efficiency

Rate.



MANAGEMENT IMPLICATIONS OF THE TECHNOLOGICAL INNOVATIONS IN HOSPITAL

ENVIRONMENTS

Josiano De Sousa

Universidade Do Vale Do Rio Dos Sinos

São Leopoldo, Brazil

ABSTRACT

The article aims to generate a systematic review of literature for the presentation of managerial data of the

implantation of technological innovations in hospital environments. For its elaboration, the searches will be based

on the Scopus database and the methodological process will also use a PRISMA (Preferred Reporting Items for

Systematic Reviews and Meta-Analysis) and a "snowball" strategy to research the subjects related to the topic.

The Voisviewer software will be used for a generation of conceptual maps that present the results of the research

in terms of the main authors, the main indicators of secondary education. The technology has happened in the last

few hours, allowing the development of innovations in several areas of the economy, including the health sector.

A large number of evolutionary processes can be discovered by the following research problem: What are the

problems generated by the implantation of technological innovations in hospital environments? As a result, the

achievement of this article should be considered as one of the hospital service companies that need to be

implemented to coordinate internal and integrated actions to ensure the results of processes when implementing

technological innovations.

Keywords: Management Implications, Technological Innovations, Hospital Environments



A BIBLIOMETRIC ANALYSIS OF SCIENTIFIC PRODUCTION IN BRAZIL ON

CORPORATE GOVERNANCE AND ORGANIZATIONAL PERFORMANCE

Heloisa Aragao and Sergio Henrique Arruda Cavalcante Forte

UNIFOR/SEFIN

Fortaleza, Brazil

ABSTRACT

The growth of corporate governance practices has intensified considerably in Brazil. The debate on the subject

has gained strength, and in the scientific field, there are evidences that proves that the use of good corporate

governance practices influences the organizational result, directly interfering in the performance of the firms. This

research has the purpose to map the profile of the scientific publication production in Brazil in the period from

2007 to 2017 referring to the relationship between governance and organizational performance. It is a

documentary, descriptive and quantitative research and analyzed 41 academic articles, distributed in 23 different

journals with strong adherence to the contents of administration, accounting and finance. The main results were:

a trend of growth of the works published until the year 2015, highlighting a considerable reduction in the number

of publications in the years 2016 and 2017, predominance of educational institutions in the Southeast region for

the most relevant articles and a significant highlight for the themes capital market, financial efficiency,

control/ownership structure and board of directors.



WHY SO FEW? CHALLENGES FACED BY WOMEN RESEARCHERS FOR

INTERNATIONALIZATION Ms. Paula Boarin and Mariana Zanon

Positivo University

Brazil

ABSTRACT

According to UNESCO report (2015), overall, women represent 53% of baccalaureate and master's students; this

number falls in doctoral programs to 43% and the differences become even worse at the researcher level, where

only 23% are women. The UNESCO study also points out that women are underrepresented in the faculty of

prestigious universities, as well as having more difficulty gaining access to research funding. There are few

women who reach a prominent level in the international academic scene and there are still few researches that

propose to reveal the causes of this scenario. All of these indicators precede the central question of our research:

What are the main barriers, motivators and facilitators of the internationalization of full-time academic women

researchers? In order to reach our goal, we interviewed full-time researchers working in higher education

institutions in Brazil, chosen for experiencing the phenomenon of internationalization in their careers and thus

being able to generate fundamental insights about the phenomenon (Sammarra and Biggiero, 2008; Creswell,

2013). As main results of the article we have that the conciliation of multiple roles and the resistance that the

female researchers suffer, including of other feminine researchers, are among the main barriers for the

internationalization of their careers. As the main motivators for internationalization are the expectation of

professional growth, of benefits for third parties, such as students, institution in which it operates and society in

general, and personal development. The main facilitators highlighted by the researchers are related to the

institution in which they work, such as policies and structures that contribute to the development of their multiple

roles, and the individuals that surround them, as career mentors with a view to internationalization. We bring in

this article three main contributions. The first one refers to the subject, increasing the depth of the data through

the reports of the interviewees and bringing, from the perspectives of Brazilian researchers, insights into the

context of other countries. The second contribution is addressed to educational institutions, through the

presentation of a scenario of current data that allow an understanding of the networks that prevent the best use of

women in the academy and enabling them to deal with causes and problems. Finally, we bring a contribution to

women researchers, so that they can act in a more conscious way in their field, and with clear access to the possible

barriers faced, knowing also those factors that can facilitate their academic career in an international setting.



Keywords: Internationalization of Higher Education. International Education. Internationalization of Women

Researchers.

THE CHALLENGES OF INTERNATIONAL STUDENTS: MOTIVATORS, BARRIERS

AND FACILITATORS IN HIGHER EDUCATION

Marcello Romani-Dias and Carla Cristine Borges do Amaral

Positivo University

Curitiba, Brazil

ABSTRACT

The growing socioeconomic transformation has generated for students the need to pursue a higher quality

education, making internationalization an important strategy for the development of their careers. In this context,

the presence of international students represents a major economic and cultural impact for countries and

institutions of higher education. As an example, in 2005 they were around 3.0 million and in 2011 they reached

the mark of 4.3 million (OECD, 2013). If, on the one hand, students are fundamental to different institutions,

because they provide volume, presence and consequent substantial financial movement, on the other hand, there

are a series of problems and disincentives about the internationalization of students, which have been little

explored in the literature on the theme of Internationalization of Higher Education. In this article, therefore, we

have the objective of analyzing what are the main barriers, facilitators and motivators for the internationalization

of students. In order to reach the objective of this qualitative study, we developed a systematic review of the

literature on Internationalization in Higher Education, having students as a unit of analysis, and conducting

interviews, from a semi-structured script, with international students and professionals who have had this

experience while students. Based on these interviews, we performed the control of how the data were collected,

coded, classified and analyzed (Miles & Huberman, 1994) and, secondly, coding the data from open coding

methodology (Locke, 2001), by identifying terms and key concepts for the analysis. As main results we find that

the barriers to internationalization are intrinsic and extrinsic to individuals, such as emotional (instabilities) and

financial (resource scarcity) factors. We have identified the formation of networks and the possibility of access

to resources as the main facilitators of internationalization and personal development, and the career opportunities

achieved - from the immersion of the student in the international academic context - as the main motivators. We

bring in our article three main contributions. The first, of a practical nature, is to generate insights so that higher

education institutions can develop strategies for sending, receiving and developing international students. The

second contribution lies in the field of research, based on the unprecedented analysis (and search for relations)

between the rationales that involve the internationalization of students (barriers, motivators and facilitators), and

their different personal characteristics such as career, gender and nationality. Our third contribution is aimed at

the students themselves, especially those at Masters and Doctoral levels, from the deepening of their own

understanding of a phenomenon that may be determinant for the development of their careers.

Keywords: Internationalization of Higher Education. International Education. International Student



THE ALLOCATION FACTOR AS A TOOL TO SUPPORT DECISION MAKING IN THE

ALLOCATION AND LEVELING OF HUMAN RESOURCES IN PROJECTS

Roberto Celkevicius and Rosária de F. S. M. Russo

UNINOVE

São Paulo, Brazil

Purpose of this paper

The objective of this study is to propose the use of an index that was defined as allocation factor (Fa), as a measure

basis of the allocation of human resources at fixed time segments, regardless of the duration of the activities that

this human resource can be executing in a period of time. The complexity of allocation and leveling of human

resources for the project managers, including the sharing of these human resources among the various tasks that

make up a project or among tasks in concurrent projects, it drives to a situation that needs a decision support

system for managers in the search for a better allocation and leveling.

Design/methodology/approach

This study is a theoretical approach. Thus, the allocation factor is defined as the number of hours of work (effort)

to be performed by a provided human resource for a given fixed period, for the useful period available for

performing this work. The mathematical concept of the allocation factor (Fa) is the rate of the work effort (∆Wi) in

an “i” period (a week, for example, measured in hours) and the duration (∆Di) of this “i” period (a week, measured

in hours, as well):

By definition: Fa = ∆Wi

∆Di

Findings

The allocation factor shows the allocation status of a resource, a duration time interval taken for analysis - in the

example weeks, in the manner shown in Table 1.

Table 1: Allocation measurement in the week “i”

Source: Prepared by the authors



This specific index, which shows the status of allocation and leveling, can be used together with a decision support

tool. This tool could be Microsoft Excel © with a data search interface in Microsoft Project © database, providing

graphical interfaces and tables, with data being processed through formulas and / or specific programming, for

what-if analysis.

Research limitations/implications

The suggested software development should be built and tested in a project environment in an organization, to

improve the allocation and leveling of human resources.

What is original/value of paper

This paper proposes a new method for a better human resource allocation in projects with a development of a

software tool to be used as a decision support tool for executive and managers.

References

Hazır, Ö. (2015). A review of analytical models, approaches and decision support tools in project monitoring and

control. International Journal of Project Management, 33(4), 808-815.

Hegazy, T., & Menesi, W. (2010). Critical path segments scheduling technique. Journal of Construction

Engineering and Management, 136(10), 1078–1085.

Koulinas, G. K., & Anagnostopoulos, K. P. (2011). Construction resource allocation and leveling using a

threshold accepting–Based hyperheuristic algorithm. Journal of Construction Engineering and Management,

138(7), 854–863.

Momeni, K., & Martinsuo, M. M. (2018). Allocating human resources to projects and services in dynamic

project environments. International Journal of Managing Projects in Business, 11(2), 486-506.



RISK SHARING IN THE PRESENCE OF THREE AGENTS: - CASE OF TWO-TIER

PARTNERSHIP (MUDARABAH/MUSHARKAH)

Abdel Kader O. El Alaoui, Mehmet Asutay, Shahid Ebrahim, and Abderrahim Taamouti

Ecole Supérieure du Commerce et des Affaires

Casablanca, Morocco

ABSTRACT

Risk sharing can be treated as an important economic phenomenon quite apart from risk diversification, which

has been essentialised in particular in the post-financial crisis period. The risk-sharing contracts applied by Islamic

banks using two-tier mudarabah/musharakah can be considered as recent innovation having the potential to be

able to respond to the increased interest in risk sharing model, which should, therefore, be examined using modern

financial theory. This paper examines the working mechanism of investment under PLS contracts and analyses

the effect of equity capital, the deposit and the profit-sharing on the level of investment. A simple general

equilibrium model of partnership is described and analysed in this research as part of an initial attempt to optimise

the proposed model in the presence of three agents: the bank, the depositor and the entrepreneur. Then a second

model has been developed by considering a performance incentive pre-agree ratio. The models are built on the

assumption of certainty for one period. Numerical application based on stochastic returns are given to illustrate

the model and reveal its relevance. One of our findings is that the two-tier mudarabah/musharakah could not be

efficient as it is far from the economic optimality in a steady-state.

Keywords: Risk sharing, Profit-loss sharing contracts, two-tier mudarabah/musharakah, stochastic returns,

general equilibrium.



SUSTAINABLE ECONOMIC DEVELOPMENT



MARKETING FOR SUSTAINABLE MICRO-ENTERPRISE DEVELOPMENT IN

TANZANIA Erin Wilkinson Hartung

New England College

Henniker, NH, USA

ABSTRACT

Marketing tool portfolios for small and micro-enterprises has been a subject of academic and applied research. In

the U.S. best practices on how to educate trainers to teach and consult with owners of micro-enterprises have been

established, as being demonstrated by the network of Small Business Development Centers in the U.S. It has been

suggested that the implementation of a network of SBDCs similar to the U.S. model in Tanzania could establish

a required support infrastructure and foster growth of the micro-enterprise segment. It appears that key challenges

that resource managers in Tanzania face when working on livelihood development projects is that they have

limited to no formal business and marketing education. This lack of marketing knowledge creates an environment

in which the owners of micro- enterprises become skilled at producing products; yet fail to find markets and

establish relationships with customers.

The role of marketing training and customer relationships must be identified early in micro-enterprise

development. The published research over the past two decades recognizes the importance of integrating business

and marketing planning and training similar in order to create viable and sustainable enterprises. The literature is

lacking in any specific advice on how to adapt and implement marketing strategies for these particular industries

and geographies. This study incorporates semi-structured interviews with over 50 micro- enterprises in three

coastal regions in Tanzania which have actively marketed products for over three years.

The purpose of the research is to systematically identify the factors that contribute to marketing success of

sustainable microenterprises supported by NGO and donor funding in coastal Tanzania. Questions asked help to

develop an understanding of how entrepreneurs see their customers, how they communicate with their customers,

what information and communication channels they have access to and how these shapes their decision making,

business interactions and marketing successes. The research findings will draw more attention to the role of

marketing in coastal livelihood development. Policy makers, academics and coastal resource managers will be

able to apply marketing tools which are adequate for micro-enterprises in coastal Tanzania.

The results of this study will have two main outcomes. The first goal is to develop a curriculum how to educate

specialists that will conceive, and support future NGO and donor funded micro-enterprise activities. The United

Nation’s report on Tanzania Small Medium Scale Enterprise Policy Proposals suggests the development of an

entrepreneurial support network similar to the SBDC in the United States. Additional outcomes would include

the identification of marketing successes and growth opportunities for the sustainable micro-enterprises

investigated. This would be written up as a best practices tool kit in Small Business Marketing geared towards

audiences in Tanzania with potential for research and applications elsewhere.



MEETING THE CHALLENGES OF A RAPIDLY CHANGING HIGHER EDUCATION

ENVIRONMENT: THE ROLE OF MORE ENGAGING AND MORE ENTREPRENEURIAL

UNIVERSITIES

Michael Santoro

Lehigh University

Bethlehem, PA, United States

ABSTRACT

The rapidly changing higher education environment where various external stakeholders such as working adults,

upstart organizations, and institutions driving technological discontinuity are demanding that universities need to

be even more ‘engaging’ and ‘entrepreneurial’. Although an intuitively alluring idea, addressing this issue is in

practice more complex than it might initially appear since the notion of ‘engagement’ and being ‘entrepreneurial’

can be somewhat ambiguous and at times in conflict with the historical and institutionalized cultures and agendas

at many of our current higher education institutions. In this presentation I will use as my point of departure the

descriptions of engaged and entrepreneurial universities proposed by the Accreditation Council for Engaged and

Entrepreneurial Universities (ACEEU). Following these conceptual descriptions I will add functional clarity by

identifying various types of engagement and entrepreneurial activities that have shown evidence of success in a

number of universities and colleges. I will then logically group these activities and describe the various ways in

which they can be introduced across a wider set of institutions. The resulting proposed typology and

developmental model is therefore intended to help guide university administrators and policy-makers link specific

types of engaging and entrepreneurial activities to the mission and vision of their institutions and in turn carry

that forward to some of their key programs. I will also offer suggestions on how these activities will help meet

changing accreditation standards while also providing suggestions for resource allocation, resource deployment,

and implementation.



IN SEARCH OF SUSTAINABILITY: CURBING ENVY-DRIVEN CONSUMPTION

Nada Nasr Bechwati and Najoie I. Nasr

Bentley University

Waltham, USA

ABSTRACT

One of the pillars of sustainable consumption is to avoid consumerism and modern overconsumption. A common

driver to overconsumption is envy. Consumption driven by envy, particularly that resulting from upward

comparison (comparison to a superior other), can have negative effects on society and the mental and financial

well-being of individuals. The purpose of this research is to investigate possible ways to reduce envious

consumption resulting from upward comparison. Researchers have shown that upward comparison leads to envy

which results in a higher willingness to pay for products at the center of envy. We introduce and test two

moderators to the relationship between upward comparison and willingness to pay: (1) one’s self-esteem, and (2)

considering the opportunity costs of one’s spending. Results of experiments designed to test the proposed model

are presented. Theoretical and practical implications are discussed.



INTERNATIONALIZATION IN HIGHER EDUCATION: DEEPENING THE

INTERNATIONALIZATION OF RESEARCHERS FROM THE PRID MODEL

Marcello Romani-Dias, Jorge Carneiro and Aline dos Santos Barbosa

Positivo University

Curitiba, Brazil

ABSTRACT

What is surprising, though, is the small number of academics or policy makers who are seriously studying the

nuances and evolution of the term [internationalization] itself given the changes and challenges that are before

us. (Knight, 2004, p. 9)

It is indeed surprising that, despite the strong expansion of internationalization initiatives in higher education -

stimulated by globalization and technological development and mostly noted after the 1980s - there is still

relatively scant academic research about the meaning of the term “internationalization in higher education”

(Knight, 2004). What is even more surprising is the fact that, although full-time researchers are key actors in the

vast majority of internationalization activities in higher education (Dewey & Duff, 2009; Rostan, Ceravolo &

Metcalfe, 2014), their role has been somehow understated in research. We address this gap by examining the

conceptual delimitation of the “researcher internationalization” construct. Our research question is: What

constitutes the internationalization of fulltime academic researchers? Based on a systematic review of the

literature and in-depth interviews with 34 researchers from 11 different nationalities (all graduate faculty at 13

programs in the USA and Brazil), we propose that faculty internationalization can be conceptualized as a four-

dimensional phenomenon comprised of place, relationship, impact, and dissemination (hereafter, PRID

framework), and we argue that they provide a broad coverage of the several aspects by which the individual

researcher can internationalize his or her activities. The newly-proposed PRID model is expected to be useful for

future research on the determinants and the consequences of faculty internationalization, with both academic and

managerial implications.

Keywords: Internationalization in Higher Education. Internationalization of Higher Education. International

Education. Academic Mobility



COMMUNITY BASED RESOURCE MANAGEMENT AND TOURISM: AN

OPPORTUNITY FOR ENTREPRENEURSHIP IN THE MIDDLE EAST

Nader Asgary

Bentley University, Waltham, USA

Alf Walle, and Bhaskar Nandina

Cyrus Institute of Knowledge, Massachusetts, USA

ABSTRACT

Community Based Resource Management (CBRM) involves local communities and outsiders sharing the

decision-making process in mutually beneficial ways. By offering local people a greater degree of self-

determinism and economic involvement, partnerships and cooperation potentially replace rivalry and conflict. It

can also provide a fertile field for local entrepreneurs.

An assessment of the archaeological heritage of Egypt, Iran, Morocco, and Turkey demonstrates how such

initiatives can accelerate entrepreneurial activities while protecting irreplaceable national treasures.



THE INFLUENCE OF ENVIRONMENTAL SUSTAINABILITY ON GLOBAL

ENTREPRENEURSHIP: THE MODERATING ROLE OF CULTURAL DIMENSIONS AND

ECONOMIC CONDITIONS

Abhijit Roy

University of Scranton

Scranton, Pennsylvania, United States

ABSTRACT

Environmental sustainability has gained a lot of attention amongst managers, policy makers and the media, yet

scant attention has been paid to how this phenomenon impacts entrepreneurship. Using secondary data from

various sources, we explore how environmental systems, environmental stresses and environmental performance

influences national entrepreneurship. Furthermore, we investigate how cultural dimensions (i.e., performance

based, socially supported and gender egalitarianism) as well economic conditions of the country (i.e., factor,

transition or innovation) moderates this relationship.

The national data on environmental systems, environmental stresses and environmental performance was obtained

from the Environmental Sustainability Indicators database at Yale University at http://www.yale.edu/epi. The

cultural dimensions were factored from the GLOBE database The GLOBE social entity is a network of 170 social

scientists and management scholars from 61 cultures throughout the world, working in a coordinated long-term

effort to examine the interrelationships between societal culture, organizational culture and practices, and

organizational leadership. The national data for entrepreneurship are obtained from the Global Entrepreneurship

Monitor (GEM) database. We discuss the implications of the results and provide suggestions for future research.

Selected References:

House, R., Javidan, M., Hanges, P., & Dorfman, P. (2002). Understanding cultures and implicit

leadership theories across the globe: an introduction to project GLOBE. Journal of World

Business, 37(1), 3-10.

Linnenluecke, M. K., & Griffiths, A. (2010). Corporate sustainability and organizational culture.

Journal of World Business, 45(4), 357-366.

Porter, M.E. and van der Linde, C. (1995), ‘‘Toward a new conception of the environment-

competitiveness relationship’’, Journal of Economic Perspectives, Vol. 9 No. 4, 97-118.

Rugman, A.M., Oh, C.H. and Lim, D.S.K. (2012), ‘‘The regional and global competitiveness of

multinational firms’’, Journal of the Academy of Marketing Science, Vol. 40, 2, 218-35.

Yale Center for Environmental Law and Policy (YCELP)/Yale University, Center for International Earth

Science Information Network (CIESIN)/Columbia University, and World Economic Forum, and

http://www.yale.edu/epi



Joint Research Centre (JRC)/European Commission. 2005. 2005 Environmental Sustainability Index

(ESI). Palisades, NY: NASA Socioeconomic Data and Applications Center (SEDAC).

http://sedac.ciesin.columbia.edu/data/set/esi environmental-sustainability-index-2005. Accessed 9

January 2018.

INTEGRATING FREE PARKING POLICY WITH PUBLIC TRANSPORTATION TO

SUSTAIN TRAFFIC IN BAGHDAD CITY CENTER

http://sedac.ciesin.columbia.edu/data/set/esi



Firas Hamodi

University of Baghdad,

Baghdad, Iraq

ABSTRACT

In the city of Baghdad recently the use of private vehicles has increased and the role of public transport has

declined. This caused severe congestion and chaos traffic, especially in the city center. The pursuit of finding

essential solutions and new transport policies to this problem is urgent necessities.

In this article, a proposal to develop a parking policy outside Baghdad's city center will reduce the need to use

private cars in the city center and rely on public transport.

This proposal is based on the deployment of a group of parking spaces on traffic arteries which towards the city

center. These parking spaces are free to park. After which passengers are directed to the use of high-density public

transportation. All of which would enhance and sustain traffic in the city center in particular and the city and its

region in general.

This policy also enhances the quality of the environment, the economy of fuel consumption, regularity of trips

and reduce the time and psychological pressure on commuters, which increases working hours and improve the

quality of production.

LEVERAGING INFRASTRUCTURE INVESTMENTS TO ADVANCE SUSTAINABLE

DEVELOPMENT: THE CASE OF IRAQ Abdelwehab A. Alwehab

University of Baghdad Center of Urban and Regional Planning for Post Graduate Studies Baghdad,



Baghdad, Iraq

ABSTRACT

Infrastructure is critical for bolstering Sustainable economic development and reducing poverty. The decisions

made in the type and scale of infrastructure investment have significant implications on the standards of living as

well as social and economic development. The high cost of transport, energy, and internet access as a significant

economic growth deflator and is partly associated with many countries economic marginalization. The term

infrastructure is usually applied to facilities that require substantial capital investments, provide public service or

solve problems perceived to be the public’s responsibility, and are planned, designed, constructed, and operated

by or under the auspices of government agencies. Private companies may also construct and operate public works,

to serve their own manufacturing or other need, or for-profit. A World Bank development report (1994), which

focused on infrastructure for development, studied investments in public utilities (power, piped gas,

telecommunications, water, supply, sanitation and sewerage, and solid waste collection and disposal), as well as

public works (major dams and canal works for irrigation as well as roads, and other transportation sectors

(railways, urban transport, ports and waterways, and airports). The survey covered countries of low, middle, and

high-income countries. The report concluded that infrastructure services represent a large share of the economy,

accounting of roughly 7 to 11 percent of GDP. Public infrastructure investment for developing countries

represented about 20 percent of total investment and 40 to 60 percent of the public investment. The report states

that even these shares understate the social and economic importance of infrastructure, which has strong links to

growth, poverty reduction, and environmental sustainability. Despite significant advances in many areas of

infrastructure in Iraq, for example, electricity, roads, bridges, rail lines, airports, provision of potable water, and

communications, much remains to be undertaken. It is vital for the Government of Iraq (GOI) to increase its

ability to deliver essential services given that the Iraqi population is on a considerable growth trajectory, there are

increased expectations of a higher standard of living, and there is a need to accommodate economic growth.

Responding to these needs will demand considerable strengthening of infrastructure. Local Infrastructure

investment priorities include, amongst others the rehabilitation of roads and bridges as well as ports and airports,

water and sanitation facilities, energy generation and distribution assets, and housing and accommodation.

National programs and reform priorities include, amongst others, a housing sector reconstruction plan and subsidy

scheme, providing full investment protection rights, reinforcing publicprivate partnership modalities, and

developing detailed guidelines of the National Investment Law regarding land allocation for industrial projects.

Sustainable development challenges in Iraq are numerous. These challenges are associated with an undiversified

economy and high oil dependency, structural imbalances, relatively high poverty and unemployment rates, fiscal

strains due to security spending in the fight against “Daesh” coinciding with the drop in oil price, and slow

progress with reforms to increase domestic revenue generation. Addressing these challenges requires a framework

of strategic reconstruction and development objectives under which the priority must be allotted to Infrastructure

development.

NO SENSE EXPERIENCES LTD.: PROPOSAL OF BUSINESS MODEL THOUGHT FOR

YOUNG PEOPLE IN CURITIBA/PARANA/BRAZIL

Jean Carlo Moroski, João Lucas Lopes Silva, Kauan Matheus Gonçalves Chave, Poliana dos Santos

Maia, and Gutemberg Ribeiro



Instituto Federal do Paraná

Brazil

ABSTRACT

The present research has as objective, through bibliographic research, theoretical and practical knowledge

developed in the classroom in high-school, the preparation of a business model and its strategic planning for a

company that brings some innovation to the market. The proposal of this company is about new ways of

entertainment to young people (from Generation Z), in which they do not need to be isolated to entertain

themselves, creating a mix of concepts: a pub, a cinema and a lan-house in a single place in Curitiba’s

Downtown/PR/BR. From this process of conception of the idea, the research is divided in steps, such as the

description of the idealized business model, with Business Model Generation (Canvas); marketing research, with

application of questionnaires composed by 15 closed questions to about 100 users of social networks at Internet,

applied between June 18 and 23, 2018; and the development of the strategic planning for the company, based in

historic analysis and prediction of scenarios, Porter’s Five Forces, SWOT analysis and the strategic planning of

production, marketing, financial and of human resources. This set helps taking possible decisions depending on

the conditions of all market and economy. Through the information collected with the marketing research, it is

evidenced that the idea of mixing different concepts in only one place is well-accepted by the public, in particular

by the young people of Generation Z. In this way, as a result, was born the project of a company named No Sense

Experiences Ltd, which demonstrates, as final product, a way to approach different and more dynamic to this

growing area of the market, which is entertainment. In addition, the procedures of this research show the

combination of several knowledges applied to the innovation process. All the objectives have been achieved.

RISK MANAGEMENT APPLIED TO NATURAL DISASTERS: A CASE STUDY IN A

PUBLIC ORGANIZATION

Lucílio Fontes Moura, Lucílio Fontes Moura, Isabela Ferreira Ferraço, Amanda Kelly Lopes Soares

Pereira and Marcelo Ghiaroni de Albuquerque e Silva




ABSTRACT

One of the most voluminous rains in the history of the state of Rio de Janeiro, according to data from the City

Hall, took place on February 14, 2018. The natural disaster caused interdictions in various ways, run out of

electricity, floods, and landslides slopes. It led the municipality to enter crisis stage for five hours. In the Barra da

Tijuca and Penha neighborhoods, the pouring rain yielded rainfall of 123.2 mm and 35.8 mm in one hour,

respectively. The previous record was 116 mm in the Campo Grande neighborhood, also in the western part of

the city, on March 19, 2000. Compared to February of the previous year, the values are extremely significant,

because in Barra da Tijuca, the maximum rainfall, in one hour, was 8.4 mm and in Penha, 4 mm. For volumes

from 1.1 mm to 5 mm, rainfall is considered weak; from 5.1 to 25 mm, moderate; from 25.1 to 50 mm, strong

and, from 50 mm on, very strong. The intense storm affected severely numerous public organizations, located in

Penha, once it has caused tangible and intangible damages that could be reduced through the application of Risk

Management. The analysis of the impacts of the environment on the business scenario is still a subject little

investigated in the literature. Studies show that in the last five years, 27,000 articles related to natural disasters

have been published, representing only 0.22% of the total world academic results, despite the significant increase

in the frequency of natural disasters over the last fifty years. Thus, a public organization, located in the Penha

neighborhood, was chosen for the development of the case study, where the direct and indirect impacts caused by

rain were surveyed through visits, interviews and questionnaires. The present work also made use of the

qualitative method and the applied, descriptive and documentary research. Therefore, the main objective of the

study is to propose mitigation actions, in the light of the Risks Management principles, that reduce the impacts

caused by the occurrence of heavy rains, wind gusts and lightning strikes in public organizations. From the

analysis of the case study, it was observed that natural disasters are not considered in the Risk Management of

public organizations, despite being affected by them. Proposed actions to mitigate adverse effects include changes

in routine procedures and preventive maintenance at the facility, as well as investment to obtain alternative energy

sources in order to reduce dependence on electricity, among others.

DEVELOPMENT AND APPLICATION OF A COMPLEX MANAGEMENT MODEL

Wanderley Ramalho, Shirlei da Conceicao Domingos Silva, Ronaldo Lamunier Locatelli, Jose Edson

Lara and Domingos Giroletti


Belo Horizonte, MG, Brazil

Summary



This article aims to develop a model of organizational analysis from the perspective of Complexity Theory, which

allows to verify the existence of a complex administration in a company. The development of such a model

required the examination of the principles of intelligibility of complex thinking as well as the identification of a

set of constructs and indicators capable of explaining such characteristics in a company. In addition, the study

validated the model by applying it to the Alfa Company (fictitious name) for the provision of shared services.

The objective was to verify if the organization had complex characteristics in its management model. The

methodological procedure used was a survey, answered by 355 employees. The study allowed to conclude that,

based on the perception of the respondents, the characteristics of a complex administration were present in the

analyzed company. Particular emphasis is put in the fact that the research carried out allows us to give more

concreteness to the complex management model, which has gradually aroused both theoretical and practical

interest in the field of administration. In this sense, the study contributes to make the management model, whose

theoretical substrate is the theory of complexity, more operative. This is relevant when we take into account the

fact that this new administrative approach has been evolving towards becoming a new administrative paradigm.

Keywords: Theory of complexity; Complex administration; Complex thinking.

FAMILY-OWNED BUSINESSES CHALLENGES FOR BECOMING

MULTIGENERATIONAL

Nader Asgary,

Bentley University, USA

Marcello Romani-Dias,

Positivo University, Brazil

And



Neeka Asgary

Bentley University, USA

ABSTRACT

Family-owned businesses (FOB) are the backbone of most countries businesses, especially for developing

countries. As economies grow and rules and regulation for businesses are developed some of these FOBs become

professionally run businesses. FOBs account for an estimated 80% of companies worldwide and they are the

largest source of employment in most countries (Fernández-Aráoz, Iqbal, and Ritter, 2015). FOB employ 60% of

workers and create 78% of new jobs in the United States. About one-third of S&P 500 companies and 40% of the

250 largest firms in France and Germany are FOB. Additionally, more than 60% of large corporations in East

Asia and Latin America are family owned and have significant influence on decision making in leadership

positions (Fernández-Aráoz, Iqbal, and Ritter, 2015).

Family owned businesses are proven to have greater resilience from economic recessions when compared to large

corporations. Kachaner et al. (2012) state there are six underlying principles that explain why: 1) they are frugal

in good and bad times, 2) do not spend more than they earn, 3) carry little debt, 4) acquire fewer and smaller

companies, 5) are diversified, and 6) retain talent better than their non-family owned competitors. These are

economic advantages of family owned businesses which tend to be in line with the founding generation. We plan

to conduct a series of studies to better understand this issue.

However, a high percentage of FOB are not be able to operate beyond first and second generations. These are

the fundamental challenges for mid to large-sized family-owned businesses because they have reached to a certain

level of maturity, yet their roadmap moving forward demands essential knowledge and actions that they may not

possess. In this study we use data from developing and developed countries to test a series of hypotheses.

================

Reference

Claudio Fernández-Aráoz, Sonny Iqbal and Jörg Ritter (2015). HBR, 82-89.

Kachaner, Nicolas, Stalk, Jr. George, and Bloch Alain (2012). "What You Can Learn from Family Business",

Harvard Business Review, vol. 90, no. 11, pp. 102-106.

HOW TO OVERCOME THE CHALLENGES IN PRE-COMPETITIVE RESEARCH

COLLABORATION

Paloma Zimmer, Joao Artur de Souza, Elissa Strome, and Jeferson de Oliveira Mello

Federal University of Santa Catarina

Florianópolis, Brazil

ABSTRACT



The empirical literature has considered that companies who develop collaborative activities with universities have

higher productivity rates when compared to companies that do not have such links. They are also better off in

terms of market share, product quality (goods/services) and competitiveness. However, the management of

collaborative pre-competitive research activities can be an onerous activity, because the environment surrounded

by uncertainties (COOPER, EDGETT, 2008, ARAUJO JUNIOR, 2012). And when the activity is co-operated

between distinct agents, the challenge becomes even greater, since the management of research activities must go

beyond the boundaries of the organization. Aspects related to the management activities of collaborative research

projects need to be highlighted in order to assist in the promotion of public policies for innovation that consider

not only the characteristics of the elements that make up the system, but also their form of interaction

(CORSARO; CANTÙ; TUNISINI, 2012).

The primary purpose of this paper is to present the best practices for the valid conclusion of pre-competitive

collaborative research projects between university, business and government. The practices were proposed from

a systematic review of the literature in articles published in indexed in Scopus, Web of Science, and EBSCO, and

through a case study at the Southern Ontario Smart Computing Innovation Platform – SOSCIP, including 22 in-

depth interviews. After that, the results were validated by specialists in the field of collaborative pre-competitive

research alliances.

It was found that the teams that will execute the projects must be independent in the sense of having a balance

between creative freedom and specific goals linked to the execution of the project. As for the day to day of the

project, practices related to planning, people management, knowledge, and communication are considered the

main factors of success. The governance of the alliance must act in a way that is committed to the success of the

project, acting proactively in the search for solutions. The existence of a scientific committee to monitor the

evolution of the project assists in the fulfillment of its initial schedule and the achievement of its main milestones.

This study was financed in part by the Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - Brasil

(CAPES) - Finance Code 001. The methodological procedure adopted in the case study was approved by the

Ethics Committee of the University of Toronto (UofT), through Reference Protocol number 35226.

Keywords: good practices; pre-competitive research; collaboration.

MANAGING ALLIANCES FOR PRE-COMPETITIVE RESEARCH COLLABORATION

WITH MULTIPLE STAKEHOLDERS

Paloma Zimmer, Joao Artur de Souza, Elissa Strome, and Jeferson de Oliveira Mello

Federal University of Santa Catarina

Florianópolis, Brazil

ABSTRACT

Governments in different countries have focused their efforts on initiatives that promote collaborative research

and the transfer of knowledge between these two actors: university and business. The interaction between

university and company has been the object of study over the years and in different countries. However, few



authors have directed research efforts to successful drivers taking into account the context of pre-competitive

research alliances.

The primary purpose of this paper is to present the facilitating attributes for the maintenance of alliances for pre-

competitive research with multiple stakeholders. The attributes were proposed from a systematic review of the

literature in articles published in indexed in Scopus, Web of Science, and EBSCO, and through a case study at

the Southern Ontario Smart Computing Innovation Platform – SOSCIP, including 22 in-depth interviews. The

results were validated by specialists in the field of collaborative pre-competitive research alliances.

The results show that for the strategic alliances between university, company, and government, it was verified

that the joint construction of the value proposition and its constant updating with the members of the alliance is a

fundamental factor for the maintenance of the relation.

Institutions that make up the alliance may have distinct goals and expectations regarding joining the alliance. In

this way, the value proposal must take into account these particularities. As the alliance evolves, those

expectations may change. Therefore, it is essential that the value proposition be constantly updated so that the

members feel part of the process.

The alliance's scope of action is another measure for its maintenance. Focusing attention and resources on areas

that stimulate industry growth and local productivity help to streamline the results of the alliance, which

contributes to attracting investments. Another critical aspect, evidenced in this study, was the establishment of

multilevel governance, with well-defined actions at the strategic, tactical and operational levels. The alliance

needs to be operationalized by a permanent team, with an exclusive dedication to the execution and management

activities.

This study was financed in part by the Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - Brasil

(CAPES) - Finance Code 001. The methodological procedure adopted in the case study was approved by the

Ethics Committee of the University of Toronto (UofT), through Reference Protocol number 35226.

Keywords: alliance; pre-competitive research; multiple stakeholders.

GOVERNANCE AND HUMAN DEVELOPMENT: AN ANALYSIS OF THE EXISTING

RELATIONSHIP BETWEEN ITS INDICATORS

Heloisa Aragaeo, Sargio Henrique Arruda Cavalcante Forte and Claudio Andra Gondim Nogueira

UNIFOR/SEFIN

Brazil

ABSTRACT

Performance indicators are powerful tools for measuring and controlling results. Therefore, nations have a range

of indicators available that offer valuable management information in the decision-making process. As

governance is broadly defined as crucial in the progress towards sustainable development, it is increasing the use



of indicators in order to identify and rank the aspects of the governance quality globally. This paper highlights

the human development indicator (HDI) as a comparative measure used to classify the level of socio-economic

development of the countries and the Worldwide Governance Indicator (WGI) to measure their level of

governance. Hence, the purpose of this research is to evaluate the impact of governance on human development

for a group of 182 countries between the year 2000 and 2015 through the construction of a new synthetic index

of governance. It presents a quantitative analysis model, applying the combination of techniques such as factor

analysis and a panel data regression with time and space fixed effects, in order to provide information on the

dynamics of global governance behavior in relation to the HDI, enriching the empirical analyses about the theme.

Based on the results derived from the statistical analyses, it was possible to create a new governance indicator

that condenses the six existing dimensions of WGI and then to estimate a positive and significant causal

relationship between the governance indicator and the HDI, highlighting a relatively lower impact for developed

countries. The result demonstrates that the inclusion of governance on the agenda of the countries differs

according to the stage of development that each presents.

A LONGITUDINAL STUDY OF COUNTRIES PERFORMANCE BASED ON

WORLDWIDE GOVERNANCE INDICATORS

Heloisa Aragaeo, Sargio Henrique Arruda Cavalcante Forte and Cláudio André Gondim Nogueira

UNIFOR/SEFIN

Brazil

ABSTRACT

The economic results of a country are not the only variable that represents the development and welfare of a

nation. It is necessary to have a vision focused on the delivery of economic, social and environmental goods all

together, and on the application of good governance to ensure that rulers exercise their authority on behalf of their

people. With that in mind, the Worldwide Governance Indicator (WGI) arises with the purpose of evaluating and

analyzing which nations exercise better or worse governance. This study aims to identify the relative performance



of the countries based on the aspects of WGI from the year 2000 to 2015. It proposes the use of the multivariate

technique of factor analysis to construct an index that involves the six dimensions present in the WGI, and then,

based on the new index, perform a cluster, ranking and transitions analysis within the sample. The results indicate

that European countries, especially the Nordic ones present the best rankings with the new index, while the

African countries are positioned on the two clusters with the lowest indexes. In addition, the benefits expected

from the implementation of governance have not been effectively delivered to 53.52% of the global population

and that the mobility of countries among the clusters in the five-year period is low. These results signal the

importance of including governance in the agenda of developing countries in the context of public policies.

IMPACT OF ORGANISATIONAL COMPETENCIES, EXPERIENCE & EXPERTISE ON

THE PERFORMANCE OF THE ORGANISATION IN THE INDIAN MANUFACTURING

INDUSTRY

Shafali Bahl Shah2 and Sangeeta Shah Bharadwaj3

Management Development Institute

Gurgaon, India

Abstract

Achieving competitive advantage strengthens a business to generate higher value for its stakeholders and profit

margins for the business. Organizations in current business scenario have a relatively easy access to tangible

resources like money, raw material etc due to globalization. However, the competitive advantage recognizes an

enhanced utilization of intangible assets, which has been covered in the form of competencies and tacit knowledge

2 Research Scholar, Banasthali Vidyapeeth, India 3 Professor, Information Management Area, Management Development Institute , Gurgaon, India



of employees in an organisation. In such a scenario, a requirement was felt to understand the impact of these

intangible assets at an organisational level on organizational performance in Indian Manufacturing Industry.

Managing knowledge in explicit, implicit and tacit form is an essential part of companies’ strategies. The objective

of this research is to study the impact of organizational knowledge in the form of competencies, experience and

expertise on the organisational performance. The research is based on the theoretical grounding of resource-based

view and knowledge-based view; wherein organizational knowledge is considered as the significant resource for

creating competitive advantage. The objective of the research is to examine the impact of (1) managerial

competencies and the function competencies and , (2) organizational experience and expertise on organizational

performance.

The conceptual model developed laid the foundation for relating organizational competencies, organizational

experience, and organizational expertise with organizational performance which is measured through balance

score card. The results of research show the significant impact of functional competencies on financial

performance and organizational competencies measured through organizational experience and expertise on

learning and development and Internal business processes.

Key words: Organization experience, organization expertise, organization competencies.

INTERNATIONALIZATION IN HIGHER EDUCATION: PERCEPTIONS OF

RESEARCHERS IN THE LIGHT OF CONTEMPORARY CAREER THEORY

Marcello Romani-Dias and Mariana Zanon

Positivo University

Curitiba, Brazil

ABSTRACT

In recent years, international organizations have been highlighting the importance of internationalization in higher

education, such as Unesco (2009) and the Bologna Declaration (1999). The latter has 48 signatory countries

engaged in promoting the internationalization of higher education. Both entities have a similar view regarding the

need to include students, professors and researchers at a global level. At the same time, the number of studies on

this subject has grown substantially since the 1980s (Knight, 2004). In spite of its practical and academic

relevance, the internationalization of the academic career has difficulty in finding theories that allow to understand

and to base the elements that are part of this phenomenon (Altbach and Knight, 2007, Richardson and Mckenna,

2003, Stromquist, 2007). In order to fill this gap, our objective with this article is to analyze how the researchers'

choices for internationalization are based on assumptions of the Contemporary Career Theory (CCT). To achieve



our goal, we conducted a qualitative study, through a systematic literature review and survey of primary data from

semi-structured interviews with full-time academic researchers who are part of the international academic

environment, ie, part of collaborative networks international and / or have international co-authoring and / or

experience in international publications, following the precepts of Romani-Dias and Carneiro (2018). Our results

show that decisions about internationalization in the academic career are based on personal choices, that

relationships and networking play a fundamental role in this whole process and, moreover, that the development

and evolution of the career are conducted and managed by the individual much more than by the educational

institution in which they work, which are presupposed by the CCT. The analysis between the theory and the

phenomenon of internationalization reveals that this approach, despite presenting weaknesses, can contribute

substantially to the understanding and explanation of the decision process by internationalization in higher

education, especially at the individual level of analysis (in our case researchers), this being one of the main

contributions of our study. We also make a contribution to CCT theory by presenting its applicability and its

weaknesses in a new context not yet investigated - we understand that our choice extends the power of

generalization and prediction of this theory, without neglecting its need for revision in some aspects . The practical

contribution of our article is intended for researchers and educational institutions, who may have greater clarity,

based on the insights we bring, about their own choices between home careers and internationalized careers.

Keywords: Contemporary Career Theory. Internationalization of Higher Education. International Education.

Academic Mobility

FINANCE



IS DOLLAR A DOLLAR? RATIONAL CHOICE MODEL AND INCOME FUNGIBILITY Reza Jalili

New England College


ABSTRACT

Mainstream economic theory assumes rationality of economic agents. Critiques argue that rationality implies

income fungibility. That is, regardless of the source, economic agents treat income the same and have the same

“marginal propensity to consume.” Challenging the “rational model,” several theoretical constructs and

considerable empirical work have been compiled to reject the model. The present project is designed to probe

and evaluate these challenges. The task is accomplished through critical investigation of the literature and

utilization of a questionnaire.

Five hundred questionnaires containing five pertinent questions were distributed among subjects in the New

Hampshire, Massachusetts, New York, and Georgia in the United States. Out of the three hundred forty-two

filled questionnaires that were returned. After discarding questionnaires containing frivolous answers nor clear

evidence of misunderstanding of the questions by the subjects, two hundred seventy-seven valid answers were



left and formed the basis of the study.

Results indicate that some of the criticism stems from misunderstanding of economic theory and the purpose of

“rational choice” model as well as a narrow definition of the “rational choice model.” The criticism, at best,

applies to strict interpretation of Keynes’ “Absolute Income Hypothesis” and ignores works of subsequent

economists. Moreover, methodological problems associated with data obtained through questioners are

drastically discounted.

These shortcomings notwithstanding, evidence against the strict interpretation of the “rational choice model”

clearly emerges from the results. To be more certain and draw generalized conclusions, however, the

experiment should be repeated. The new experiment should encompass larger and more diverse participants

and the questions must be devised and refined in a manner that minimizes the methodological shortcomings

OPTIMAL ASSET ALLOCATION: THE CASE OF INTERNATIONAL INVESTING

Ahmad Etebari

University of New Hampshire

Durham, USA

ABSTRACT

Diversification is a time-honored, cost-free concept in asset allocation and portfolio construction. If done properly

it improves investment performance. Following the finding of Markowitz’, traditionally most asset managers

combined equities with government debt in various combinations depending of the investor’s risk profile, with a

60/40 mix taking the “center of gravidity”4. Equities represented the risky asset and Treasuries served as the

diversifier.

Thanks to the investment services industry and their marketing machine, nowadays there are numerous subclasses

of equity, debt and their hybrids (stock-bond-like assets) available to investors to diversify across. There are also

alternative asset classes, such as, private equity (buyouts and venture capital) and hedge funds, available to

investors for both diversification purposes and income enhancement, as return on traditional investment grade

bonds has remained low. A list of the more popular asset classes, taken from the 2018 JP Morgan Capital Markets

Assumptions, is listed at the end of this abstract.

4 Peter Bernstein, The 60/40 Solution, BLOOMBERG Personal Finance, January/February 2002



These additional asset classes can certainly benefit their providers - the investment firms that create and sell them.

Do they also serve the best interest of long term investors, as they try to improve risk-adjusted performance? The

proposed study explores the added value from investing in two of the more popular asset classes, foreign equities

and private equity. Investors continue to pour money in these asset classes in search of improved investment

return5.

According to the S&P Capital IQ, currently these companies obtain roughly 40%-50% of their sales from foreign

countries. Preliminary analysis of private equity data also show that large U.S. corporations are also major

investors in some of the largest private companies, such as, Uber or Airbnb. As suggested in this this study,

investors could avoid paying any fees but gain more or less the same exposure to foreign markets or to private

equity by investing in large U.S. corporations.

The primary objective of the study is to evaluate the efficacy of using domestic equities to invest globally from

the U.S. investor standpoint. Using the S&P Capital IQ and Bloomberg, domestic and foreign sales data will be

obtained for the S&P 500 companies for the years 2009-2017. Similar data will also be collected for major foreign

companies, with a focus on their export to the U.S. The analysis should reveal the extent of exposure to

international markets available already from investing in the S&P 500 companies. Further, using the MSCI

international equity indices, Markowitz and Fama-French methodologies will be used to determine the benefit to

the U.S. investor, if any, from allocating addition funds to foreign equities.

A secondary objective is to evaluate private equity as a separate asset class by examining, among other things,

the extent of investment by large U.S. firms in the top twenty private firms in terms of market valuation, as well

as risk-adjusted performance of private equity funds as a group.

Fixed-Income

U.S. Intermediate Treasuries

U.S. Long Treasuries

U.S. Treasuries

TIPS

U.S. Aggregate Bonds

U.S. Short Duration Government/Credit

U.S. Long Duration Government/Credit

U.S. Investment Grade Bonds

U.S. Long Corporate Bonds

U.S. high Yield bonds

U.S. Leveraged Loans

World Government Bonds

World ex-U.S. Government Bonds hedged

World ex-U.S. Government Bond

Emerging Markets Sovereign Debt,

Emerging Markets Corporates (both local currency and USD),

U.S. Muni 1-15-Yr Blend

U.S. Muni High Yield

Equities: 5 Steven Kaplan and Berk Sensoy, “Private Equity Performance: A Survey,” October 15, 2014, Charles A. Dice Center

Working Paper No. 2015-10;

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2627312



U.S. Large Cap

U.S. Large Cap Value

U.S. Large Cap Growth

U.S. Mid Cap, U.S. Small Cap

Euro Area Large Cap

Japanese Equity

UK Large Cap

EAFE Equity

Emerging Markets Equity,

AC Asia ex-Japan Equity

AC World Equity

Alternatives

Private equity,

U.S. Core Direct Real Estate

U.S. Value-Added Real Estate

European ex-UK Prime Direct Real Estate

Asia Pacific Core Direct Real Estate

U.S. REITs

Global Direct Infrastructure Equity

Global Infrastructure Debt

Diversified Hedge Funds

Event Driven Hedge Funds

Equity Long Bias Hedge Funds

Relative Value Hedge Funds

Macro Hedge Funds

Direct Lending

Commodities

Gold



AN EMPIRICAL TEST OF MARKET EFFICIENCY: EXAMINING THE PERFORMANCE

OF BEHAVIORAL MUTUAL FUNDS

Hossein Varamini and Anastassiya Sayenko

Elizabethtown College

Elizabethtown, United States

ABSTRACT

The following research examines the performance of behavioral mutual funds and compares it to the performance

of passive investment strategies. The topic is becoming increasingly relevant in the field of behavioral finance

which applies psychology-based theories to explain stock market anomalies and investor behavior.

The research considers Sharpe and Treynor ratios, as well as the statistical significance of unadjusted average

monthly returns to evaluate the performance of the funds. The sample of funds is based on 2013 study by Philippas

Nikolaos and 2016 study by Shawn Miles. Previous studies found no statistically significant difference between

the performance of behavioral and traditional mutual funds.

The findings allow to make inferences regarding market efficiency and the success of behavioral strategies. The

results are consistent with the findings of earlier studies which show that behavioral funds generate returns

comparable to the returns of passive strategies. This study provides a more up-to-date support for the efficient

market hypothesis.



CREDIT RISK MANAGEMENT AND LOAN QUALITY PORTFOLIO IN

MICROFINANCE INSTITUTIONS IN RWANDA: A CASE STUDY OF COPEDU LTD

Philippe Ndikubwimana, Barakamfitiye Abel and Mukamanzi Florence

University of Rwanda

KIGALI, Rwanda

ABSTRACT

Microfinance institution’s goals is to run gainful so that to uphold its consistency and increase growing and

sustainability. Nevertheless, presence of great level of non-performing loans in microfinance institutions

harmfully influence the level of independent venture or business, and force the possibility of MFIs credit debtors,

as MFI has to reimburse for loan quality portfolio delinquencies/losses. The management of the related risk to

that credit influences the quality of loan portfolio of MFIs. The aim of this research was to examine the outcome

of credit risk management on loan quality portfolio of MFIs in Rwanda country. The study has employed credit

risk management as the independent variable whereas, loan quality portfolio as the dependent variable. Non-

performing Assets (NPAs) measured the quality loan portfolio, while credit risk management indicators involved

credit policy, client loan appraisal, and collection policy. The researcher employed descriptive research design.

The target populations of this study were managers and credit officers of COPEDU LTD. A sample of 30

employees from the population of 165 gotten through purposive sampling technique. The collection of data was

done by both primary and secondary methods. Inferential statistics and descriptive statistics were used in data

analysis. Descriptive statistics including percentages and frequencies while inferential statistics included Pearson

correlation and regression analysis. A total of 30 questionnaires were managed of which all were satisfactory

responded to and were carefully account for analysis that formed 100% response rate. The results specified that

all aspects verified had important effect on quality loan portfolio. Findings revealed that poorly formulated Credit



policy, lack of monitoring of loans through inadequate loan appraisal and loan collection procedures were

identified as occurrence of NPLs, at 43.3%; 66.7%; 53.3% respectively to greatest influence, which was the

measure of loan quality portfolio in the institution. The research found that management decisions, conditions,

and procedures have the greatest occurrence of non-performing loans. In instruction to address the danger of non-

performing loans in the MFIs, the following measures were recommended to the management of COPEDU LTD.

Effective monitoring of loans; credit training programs, tight security requirements and seeking the services of

credit reference bureau and committed debt collectors. The reason why MFIs have to panic if they have to decrease

the loan defaulting rates by bearing in mind the factors under the study.

ISLAMIC BANKS IN MOROCCO: ACHIEVEMENTS AND FORECASTS

Fatima-Zahra Aazi and Nadia Laaraj

ESCA Ecole de Management

Casablanca, Morocco

ABSTRACT

Islamic finance has become a new mode of financing, attracting increasing interest among researchers and

financial experts of all contexts not only the Muslim one. In Morocco, 2017 was marked by the approval of

Islamic banks offering new financial products based mainly on the principle of sharing losses and profits and

prohibition of usury.

The Moroccan economy is mainly composed of SMEs which represent more than 95% of all companies and

which still suffer from difficulties and the high cost of financing. The arrival of Islamic banks in Morocco may

be an opportunity for these SMEs seeking continuously for new sources of funding.

The objective of this study is, on the one hand, to evaluate the achievements of the Islamic banks in Morocco

after two years of exercise compared to the forecasts over the same period, on the other hand, to measure the

degree of consumption / knowledge of the products offered by these banks from one of their main targets namely

SMEs. To this end, we have chosen a qualitative and quantitative approach, based on the analysis of the interview

guides and a questionnaire established with the various banks and SMEs located in the region of Casablanca-

Settat.



Key words: Islamic banks, Morocco, SMEs, financial products, forecasts / achievements.



ANALYSIS OF THE USE OF INTEREST ON CAPITAL OWNED FOR THE REDUCTION

OF TAX CONTRIBUTIONS

Geovana Aparecida Pires Chagas And Joao Francisco Morozini

UNIVERSIDADE ESTADUAL DO CENTRO-OESTE – UNICENTRO

Guarapuava, Brazil

ABSTRACT

The institution of Tax Planning is fundamental for decision making, being a tool that assists and supports the

managers in the analysis and adequacy of the available tax benefits, with the objective of reducing the tax burden

imposed on them. In this context, under Law 9.249 / 1995, the use of Interest on Own Capital was instituted as a

deduction for the basis of calculation of taxes that affect profits. Therefore, the present technical report is based

on the application of Interest on Own Capital as a means of remuneration to shareholders, and the use of the tax

benefit as a reduction / elimination of the tax burden, and consequently financial. The work was developed in a

company of the commerce and transportation of petroleum products, located in the city of Guarapuava - PR,

through the study of the pertinent legislation, data analysis, and application of the calculation and interpretation

of the results. As a result of the work, it was evidenced that the Interest on Own Capital method resulted in a

reduction of the tax burden of 6.18%, and with the adoption of this form of member remuneration, the company

also obtained financial benefits. Thus, the work emphasizes the need for the knowledge of professionals and

entrepreneurs, of the tax benefits available.

Key words: Interest on Own Capital, Tax Elision, Tax Planning, Tax Benefit, Members' Remuneration



THE INSTITUTIONAL DEVELOPMENT PLAN: A CASE STUDY OF THE PDI 2014-2018

OF FEDERAL INSTITUTE OF EDUCATION, SCIENCE AND TECHNOLOGY OF

ALAGOAS

Marilia Matsumoto and Sheila Andréa Silva de Albuquerque

University of Alagoas

Maceió, Brazil

ABSTRACT

With the establishment of the Federal Network of Professional, Scientific and Technological Education and, in

view of the need for greater control of public spending after the policy of expansion of technical and technological

education, Brazilian managers were challenged to ensure the effectiveness and efficiency of public organizations.

In compliance with the legislation, the Federal Institute of Education, Science and Technology of Alagoas,

elaborated, in 2013, its Institutional Development Plan, effective for 2014-2018.

This article is the result of a qualitative research. We proceeded to the documentary analysis of the PDI 2014-

2018; examining it as to the suitability rules that regulate it and the factors of the internal and external

environment, which are perceived. Application of the document, the period of the management reports were

appreciated and were consolidated and made available by the institution. The results indicate that the analyzed

document noted the standards and practices.

Keywords: Strategic Management, External Environment, Internal Environment, Institutional Development Plan,

Federal Network of Professional, Scientific and Technological Education.



MARKETING



SENSORY ANALYSIS: A STUDY ON THE INFLUENCE OF PERCEPTUAL

CONVERGENCE ON CONSUMER BUYING DECISION OF PERFUMES

José Edson LARA, Ronaldo Lamounier Locatelli, Wanderley Ramalho, Marcela Augusta Nogueira

Vilela and Thalles Augusto Tissot-Lara

Fundação Pedro Leopoldo

Pedro Leopoldo, Brazil

ABSTRACT

Brazil currently accounts for 7.1% of world consumption of personal hygiene, perfumery and cosmetics,

occupying the fourth place in relation to the world market. The sector earned about R$ 45 billion in 2016,

contributing to the economy and job creation in the country. Considering the relevance of this market and the

need to better understand consumer behavior in its decision making process, this research studies how perceptual

convergence of consumers influences the decision to buy perfumes. An analytical research model was proposed,

taking into account the four senses (smell, sight, touch and hearing (social influences)), as well as the perceptual

sensorial convergence between them. In essence, perceptual convergence was determined as a dependent variable,

and each sense being an independent variable. It is, therefore, a quantitative research with data collection in a

survey with 321 respondents. The results demonstrate that the analytical model of the research was adequate.

The influence of sensory constructs as well as perceptual convergence on the consumer behavior of perfumes was

evident. The strongest correlations were between "olfactory perception" and "hearing" (social image of perfume)

and "smell” and “touch". The constructs that had a lower correlation were "vision" and "smell". The correlation

coefficients between the constructs of the model were positive and fairly low. In the multiple regression model,

the sensory convergence of the perfume is explained more intensely by the "smell" and "touch" constructs,

whereas the "vision" and the "hearing" (perfume suggestions), although statistically significant, did not indicate

strong contributions. These results indicate a certain level of independence between them. The coefficients of

determination were not very high, which indicates, in the case of R², that the explanation of the response variable

by the adjusted model is median. Thus, it was possible to identify the importance and potential of the use of

sensory convergence analysis in the perfume segment, both in scientific investigations and in studies and actions

in industry. It is recommended to expand this research, realizing experiences with the use of neuroscientific

resources, techniques and equipment. Thus, sensory potential could be exploited through the use of technologies

associated with Neuromarketing. This strategy would allow us to know more about the central nervous system,

the brain and neuroplasticity (adaptive responses to the nervous system), before different sensory experiences,

notably in perfumes, food products, beverages, pharmaceuticals, retail environments, among other marketing

possibilities .

Keywords: Sensory analysis; Consumer behavior; Sensory marketing; Perfumes; Senses.



HEDONIC AND UTILITARIAN MOTIVATIONS: A STUDY APPLIED TO WINE

CONSUMPTION

José Edson LARA, Ronaldo Lamounier Locatelli, Deborah Cristina Soares and Thalles Augusto Tissot-

Lara



ABSTRACT

Wine is part of history, either as a product or as an iconic beverage. It has been the object of studies related to

Greek mythology, to the culture of the people, to religious values and to contemporary behaviors. It takes a leading

role in the history of agriculture, industry, commerce and medicine. It has its trajectory marked by paradoxes,

being a product of nature or a product of society, being called as a gift of the gods and the work of the devil. Its

consumption behavior has stood out in academic and market studies. Considering the evolution and potential of

the wine market in Brazil over the last 15 years, the importance of researching on its consumption behavior,

specifically on its hedonic and utilitarian motivations, emerges.

In this study, a survey was conducted with a sample of 228 wine consumers in Belo Horizonte, Brazil. The

objective was to construct and validate an analytical model, in which two constructs were evaluated: the hedonic

motivations and the utilitarian motivations of the wine consumption. The Cronbach's alpha model was 0.94 and

the correlation coefficient between the constructs was 0.735. Other tests demonstrated the consistency of the

model to explain the wine's propensity to consume, as a function of the evaluated constructs. Thus, it was possible

to conclude that the hedonic motivations of the wine explain with greater significance the consumption and

propensity to buy. The consumer seeks in the consumption of the wine pleasurable sensations, which goes beyond

the utilitarian motivation. Hedonic consumption proves to be pleasurable, with consumers looking for experiences

that can provide values and sensations beyond their utilitarian consumption. Thus, several attributes evaluated

determined a greater orientation to hedonism, such as engagement with its ancient history, its castes, terroirs, the

charming producing regions, the relations between wine and rituals and the relations between wine, power and

even seduction. In this sense, the potential for significant evolution of the studies in the context of hedonic and

utilitarian motivations as well as the anthropological, social, economic and neuroscientific conditions of wine

consumption is verified. In this study several hypotheses are proposed for future studies.

Keywords: Wine; Wine consumption; hedonic motivations and motivations. Consumer

COFFEE: FROM PRODUCT TO CONSUMPTION - CONSUMER INTERFACES José Edson Lara, Ronaldo Lamounier Locatelli, Wanderley Ramalho and Daniel Mallaco De Filippis





ABSTRACT

The theme of consumer behavior has been highlighted in the spectrum of marketing studies, as a school located

in the economic and non-interactive dimensions, with robust and clear contributions in the literature, both

academic and business. In this context, it positions itself as a school substantially rich in conceptual and taxonomic

constructs, although characterized by consistent limitations of relational or causal testability. In the context of the

consumer, this study has as its object a product well known for its organoleptic, economic and social properties:

coffee. The world coffee market share in Brazil corresponds to 34.64%, and the sector accounts for R$ 34.3 billion

in exports, generating more than eight million jobs. The general objective of this research was to analyze the

consumer sample evaluations on coffee consumption attributes and relations. The established constructs for

descriptive, relational, and causal studies were: consumer perceptions about coffee, perceptions about the

marketing attributes of coffee, information about coffee preparation, consumer sensitivity to price, information

on the packaging, involvement with the ritual of consumption, prior knowledge about the product, experience

with packaging, consumer orientation for the sustainability of product attributes and consumer predisposition to

the purchase of premium coffee, which were tested , by modeling structural equations, in a survey of 392

individuals. All the constructs and variables were evaluated to obtain statistically reliable results, allowing to

clarify which factors are the most important for consumers. Essentially, it was possible to conclude that the

sensations provided by coffee, as well as the involvement with the consumption rituals and the information about

the product stood out like elements more marked in the perceptions of consumers.

High correlation coefficients between the dimensions "price", "packaging information" and "ritual with coffee"

were identified. The most important constructs are the "coffee sensations", the "coffee ritual" and the "preparation

information", being considered as of high importance and with attributes well explored in the high, middle and

low income classes of the population. It was verified that the ordinal logistic regression model fits the coffee data

and that the factor covariates coefficients are the same in the two logistic regression equations, since p-value was

lower 0.05. The factors with perceptions of medium consumer involvement were those related to the attributes of

coffee, which are shown to be a low context construct in the consumer relation to coffee. The results manifest,

individually or interrelated, the consonance with some aspects of the state of the art in consumer behavior,

allowing substantive contributions to the evolution of knowledge. The coffee product and its context integrate

utilitarian and hedonic consumption fundamentals, manifesting rich human and social experiences.

Keywords: Coffee; Coffee consumption; Consumer behavior; Marketing.

Documents

CYRUS Institute of Knowledge Cambridge, MA, USA With MIT ... · CYRUS Institute of Knowledge Cambridge, MA, USA With MIT Sloan Global Programs And Iranian Studies Group at Massachusetts