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cycling made real
cycling made real
Points Series and Skills Clinics for Beginner and IntermediateWomen Bike Racers
Gerri [email protected]
cycling made real
cycling made real
CMR Series Mission
First and foremost: to increase the number of women bicycle racers. All women begin in Category 4 and without growth in this beginner category, there will be no growth in the higher levels.
Break the cycle of too few races, with too few participants. For years promoters had a very difficult time justifying the addition of women’s specific races, much less adding even more specific races for individual categories of women, when the turnout was so low.
cycling made real
Regional Series
• Mid Atlantic: Delaware, DC, Northern Virginia, Maryland (1995)
• New England: Connecticut, Massachusetts, Rhode Island, Vermont, Maine, New Hampshire (1996)
• Northwest: Washington (2000)
• Southern: Georgia, North Carolina, South Carolina (2000)
• Garden State: New Jersey and Pennsylvania (2002)
• Northern California: San Francisco Bay Area (2002)
• New York: New York State (2004)
A season-long Points Series, with Skills Clinics, to encourage beginner and intermediate level women to
further develop their cycling skills and to participate in bicycle road racing
cycling made real
The Series Formula
• Create a compelling schedule of existing races to make a Series
• Start the season with a plan for Skills Clinics• Communicate to every prospective Cat 4 woman you
can find• Emphasize the special needs of your area (35+, large
geography, lack of coaching)• Ensure Participant Ownership• Keep returning value to the sponsors• Spread the rewards across all participants
cycling made real
The Clinics FormulaWe believe almost all women struggle to make time to fit fitness into their busy lives, and
therefore the successful clinics should
Condense a lot of content into a short amount of time
Combine classroom learning with practical on-the-bike practice
Structure the content to allow people to attend either day or both days
Be taught by instructors who can relate to women’s concerns and issues
Because the goal is to support the effort to get women to try bike racing the clinics should
Introduce participants to racing topics
Highlight the details of the Beginner Cat 4 Racing Series to give women an outlet to try racing if they so desire
Include continued free learning opportunities throughout the summer through the free post-race clinics at some races in the Series.
cycling made real
• Involving a local Bike Shop
• Product Sponsors
• Relentless Communication
– Regular messages
– involve the race announcers
• Quality races – qualify for upgrade points; variety
• Accuracy of Results
• Participation from (and feedback to) the promoters
• Deep rewards on points and prizes
• Ceremony – leader’s jerseys, press releases, awards ceremonies
• Working with local USAC governing organizations
• Relying on volunteers
What Has Worked Well
cycling made real
What Has Gotten Easier
• Access to Data from USCF
• Automated Results from on-line registration services
• Finding web skilled volunteers
• Email communications
– http://mailman.connactivity.com/mailman/listinfo/cyclingmadereal
cycling made real
What Has Not Worked
• A workload shouldered by non Cat 3 and non Cat 4 women
• Less generous incentives
- lowering the participation points
- forced upgrades
• Less Communication
• Fewer Clinics
• Excluding Men
cycling made real
The Net Effect
• Growth in the Cat 4 women’s fields
– In 1st year, NE quadrupled the field sizes
• Lots of upgrades to Cat 3
• A Cat 3 series for the Intermediate women
• Finally, lots of upgrades to Cat 2
• A Cat 1-2 Series for the Advanced/Pro women
cycling made real
USCF Rider Data
N. Atlantic Mid Atl N Central Central Mountain N.West West S West S Central S East
Cat 1 14 24 12 5 33 14 31 29 4 36 202Cat 2 59 55 19 20 84 30 66 50 22 42 447
Cat 3 108 130 82 33 153 58 125 84 55 85 913Cat 4 332 353 195 134 383 184 294 188 192 258 2513
TOTALS 513 562 308 192 653 286 516 351 273 421 4075
Cat 1 3% 4% 4% 3% 5% 5% 6% 8% 1% 9% 5%Cat 2 12% 10% 6% 10% 13% 10% 13% 14% 8% 10% 11%
Cat 3 21% 23% 27% 17% 23% 20% 24% 24% 20% 20% 22%Cat 4 65% 63% 63% 70% 59% 64% 57% 54% 70% 61% 62%
Current Women’s licenses by category and region
http://209.177.135.180/promoters/ promo racesRace Promoter USA Cycling Member Info DownloadNOTE: This section of the USA Cycling web page is for race promoters only. No portion of any data found on this and subsequent pages may be used for mailing lists or shared with any non-USAC parties. Only authorized personnel of USA
Cycling may use this website.
cycling made real
Product Partners
Agilent TechnologiesStoneyField Yogurt
BELL SPORTSBICYCLING MAGAZINE
CLIF BARCAT EYE
The Cycle LofTDefeet Socks
FESTINA WATCHESFuji Bikes
Independent fabricationone off titamium
GatoradeOXYGEN MEDIA
Rudy ProjectSerfassugoI
Seven CyclesSHIMANOSmartFuelTerry Bikes
TREK
cycling made real
Contact
Gerri Moriarty
Regional Manager - East
Segway LLC
14 Technology Drive
Bedford, NH 03110
Tel: 603-222-6032
Fax: 603-222-6132
Mobile: 603-493-5915
www.segway.com
Gerri Moriarty
Cycling Made Real
1 Rebekahs Way
Hollis, NH 03049
Mobile: 603-493-5915
www.cyclingmadereal.com
