CURRICULUM VITAE

PERSONAL INFORMATION

NAME NGO THI DO TRANG

Gender Female

Marital status Marriage

Date of birth October 19th, 1984 Place of birth: Quang Nam

Address 23/36/47 Nguyen Huu Tien, Tay Thanh ward, Tan Phu Dis., HCMC

Cell phone 0902 329 625

Email dotrang1910@yahoo.com.vn

APPLY TO GROUP BRAND MANAGER

WORKING EXPERIENCE

COMPANY- TIME-TITLE-DESCRIBE

1 FRIESLAND CAMPINA VIETNAM 1/2014 – Now: Brand Manager

In charge of Dutch Lady Brand (Powder Milk) & Social-Digital Channel Management

Responsibilities:

- Lead in establishing brand strategy and marketing plan - Lead the strategy, development, execution and optimization of paid social &

digital efforts, including develop contents, site structure, display advertising, mobile, SEM/SEO and analyze and report on customer behavior online insights to have quick improvement

- Develop and lead integrated plan across function team: Brand, Medical, CRM, Research, Trade, Sales, Legal, R&D,…

- Cooperate with regional team to launch in innovation projects and communication development.

- Create and manage innovation in product development to deliver business objectives

- Deliver the brand targets as set in the agreed brand plans.

- Achieve the preferred brand image by controlling the line communication: set commercial targets, brief agencies, evaluate agency proposal, and manage consistent quality…

- Ensure consistency in brand communication message across channels - Coordinate with CDSM and Supply Chain to ensure smooth sales operations and

quality in market executions of all brand activities. - Coordinate with Supply Chain for production and logistics related issue to ensure

sufficient product supply and effective stock management, fully in charge of forecast accuracy.

- Liaise closely with other departments, like e.g production, NPD, QC, Finance, CDSM

- Ensure frequent update of date analysis i.e volume, market shares, sales, market intelligence, qualitative and quantitative market research as well as via frequent market visit.

- Manage relationship with external agencies, like e.g advertising, event, PR and market research agencies.

- Keep all marketing expenditure within the marketing budget Achievements & Recognition:

- Contribute to develop 3 years marketing plan and execution plan for Dutch Lady

- Launching extension of Dutch Lady Complete to market OTIF and help to increase market share of Dutch Lady Complete separately, and Dutch Lady in general

- Setting up and launching integrated-system BAN THAN CUA ME (Banthancuame.com and Banthancuame Fanpage) successfully

- Develop and launch complex promotion program “Buy Gold Get Gold” on May’15

- Leading integrated projects: War game for Dutch Lady Complete, Medical Sampling for Dutch Lady Mama and Dutch Lady Complete, Digital acquisition for Dutch Lady brand.

- Acting Senior Manager when having Senior Brand Manager on managing all on-going projects and new projects

2 UNITED INTERNATIONAL PHARMA CO.LTD

7/2011 – 12/2013: Senior Assistant Product Manager

In charge of 2 key brands of Vitamin category are Enervon and Nutroplex Responsibilities:

- Together with Product Manager develops Brand Marketing Plan and execute job-to-be done of brand.

- Day to day project management as project leader from set up to operation and monitor

- Proactively coordinate with Trade & Sales team for tactical campaign/ program.

- Coordinate with Consumer Insight Group for research projects: Household Immersion. FGDs, Product test…

- New product development & prepare launch plan. - Brand budget monitoring - Monitor and analyze brand/sales performance and present business review by

quarterly.

Achievements & Recognition:

- Coordinated with Product Manager to develop new TVC for Enervon in 2012 - Launched “Month of Body Resistance” campaign for Enervon coordinated with MOH

thru On-ground activation and PR in 2H 2012. - Conducted “Nutroplex Kindergarten Tour” and amplified by PR in Sep 2012. - Built & implemented program for Hospital Tender for All Vitamin category in 2012 - Conducted seminars / retailer conferences to increase engagement with customer - Enrich expertise in project management - Enrich soft skills of strategic thinking, strategic planning, project time management

3 KAO VIETNAM CO.LTD (Japan’s company) 1/2010 – 6/2011: Assistant Brand Manager 5/09 – 12/09 : Senior Marketing Staff

In charged of Bioré skincare division and managed 3 sub-brands:

- Men’s Facial Foam that is one of leading Brand in Male Facial Care in Vietnam market. - Female Shower cream that category contribute big sales in Kao - Biore UV is potential brand.

Responsibilities:

- Follow and execute brand activities in the marketing plan - Assists in the identification and development of business building ideas and works with

other business unit team members to execute the plans that improve skincare business within budget (Planning, Sales,…)

- Coordinate with brand agency to further brand development. - Cooperate with regional team to launch in innovation projects and communication

development - Planning: media, sampling, researching… for some projects - Closely monitors and analyzes sales volumes, market share trends and update

competitive movement. - To carry out market research and customer surveys to assess demand, brand

positioning, and awareness. - Building launch plan

Achievements & Recognition:

- Launched Men’s Double Scrub Facial foam successfully and recovered market share of Men’s Biore to number 1 in 2010.

- Launched Biore Apple shower cream in March 2010 that helped to maintain market share of Biore shower cream

- Launched new series of Biore UV Aqua in June 2010 and increased brand awareness of Biore UV from 30 to 45 scores.

- Expanded UV distribution 2 times and sales 150% growth - Successful in 2 big events to sell shower cream in year are Teacher’s day & Women’s day

event in term of design, concept, turn over. - Handle online campaign “giuluaphongdo.com” successfully and measure by some digital

data.

4 MINH VIET INTERNATIONAL CO. 6/2007 – 4/2009: Marketing Executive

In charged of Pigeon, brand for baby and mom

Responsibilities:

- Execute activities in marketing plan for Toiletries and Accessories group - Coordinate with agency to organize seminar for pregnancy or moms in hosptials - Propose PR activities/ events/ Consumer promotion to promote Pigeon brand - Develop products: product testing, develop concept, packaging development, follow

up launching plan. - Develop POSM as project’s concept - Corporate with PR & Trade Team to make monthly trade promotion for distributors

and supermarket in nationwide - Update competitor’s information. - Monthly report

Achievements & Recognition:

- Experience of how to implement marketing tools: PR, seminar… - Deeply understanding about marketing - Well- preparation in launch plan of Pigeon baby wash Sunflower 2 in 1 successfully

and hook this new item as equal as current key item (Baby wash Jojoba 2 in 1). - Well manage imported items.

5 INTERN/ TEMPORARY

� SAIGON IT CO. 1/2007 – 5/ 2007 : Sales & Marketing Executive

� Bao Lam JSC – XO Baby Powder Milk 11/2006 – 1/ 2007 : Team leader of booth demonstration activities

� OPV Pharmaceutical: 6/ 2006 – 11/2006: Sales & Marketing Admin

� Nippon Paint Vietnam Co. 12/ 2005 – 5/ 2006: PG

ACHIEVEMENTS � Building charisma and reputation in marketing industry by step-by-step and continuously

improving in brand building expertise

� Build charisma and relationships at work, work well and integrate with colleagues across departments (internal marketing, Research, Trade marketing, agencies, HR, etc)

TOP 5 STRENGTHS

1 Passion

2 High Responsibility & Full Ownership

3 Analytical

4 Communication

5 Commitment

SKILLS

EDUCATION & TRAINING

1 Good at communication and writing in English/Vietnamese

2 Good analytical skill and a passion to reform

3 Good at planning, organizing and leading, problem solving, doing teamwork as well as individual work

4 Working under pressure

5 Multi-tasking skill

6 Logic thinking and analysis skill

7 Time management

8 Good presentation, public speaking and interpersonal skills

9 Good at computer skills: MS. Word, MS. Excel, MS. Power Point, MS. Outlook

10 Wide experience in social and digital

TIME MAJOR SCHOOL

EDUCATION

2002 – 2006 Business Administration – Major in Marketing

Hung Vuong University

TRAINING

Feb’12 – Jun’12 2009 - 2010

2009

Integrated Marketing Communication Marketing E-learning Building Brand Leadership

Marcom Kao Japan I.A.M