Mohammed Sherif
Personal details:Name: Mohammed Sherif Mohammed
Addresses: Heliopolis, Masaken Sheraton, 7th settlement
Telephone: 01112211567
E-mail: [email protected]" [email protected]
Date of birth: 18/10/1987
Nationality: Egyptian
Marital status: Single
Career objective: Seeking a challenging career opportunity in
the Marketing sector where I can enhance my skills, capabilities,
and contribute to the growth of the firm. Seeking a position to
work on Different Value customer segments that challenges both my
academic background and skills. My intention is to have a reputable
experience to support my educational qualifications and my future
career path.
Education and Qualifications:Bachelor of Management Technology,
German University in Cairo G.U.C double major in Marketing &
Innovation in June, 2010Cumulative GPA: (In German system is
equivalent to Very Good)Secondary school certificate from New
English School in Kuwait, class 2006
Training & Educational Experience:Certificate in Principles
of Banking from EBI-Egyptian Banking Institute
Took the simulation course of PWC and got a certificate that
proves my qualifications in that field
Finished a full training intensive program in the finance and
the purchasing departments of "Mentor
Graphics" co. With a complete simulation of the whole cycle
Working Experience:-Employed at QNB ALAHLI BANK Marketing &
Animation department
Duration (from 8th of Oct 2013 till current)Product Manager
E-ServicesNarrative Description:Play a key part in developing new
products as well as assessing the existing ones and ensure smooth
and successful coordination with all the involved stakeholders.
Monitor the product lifecycle and follow up the branches sales
reports in order to recommend required enhancement for the existing
products.
Duties & Responsibilities:Maintain full knowledge with the
products business model including its value proposition and the
desired businesses benefits and carry out the product roadmap
planning.
Develop wide range of products and services that aim at
maximizing the banks profitability and widen its clients base.
Study and analyze the research findings and outcomes in order to
determine the existing market needs and competitors moves.
Obtain the commercial aspects for the product development from
the concerned stakeholders and moderate necessary workshops to
study the developments features for the product.
Regularly evaluate and identify the existing products weakness
area and propose required action plan for enhancement.
Ensure that the proposed new product or enhancement features for
the existing one are meeting the required financial needs and
matching the market competition.
Conduct the cost benefit analysis in order to be able to price
the new and existing products and propose the applied fees, in
light of the product cost
Develop the relevant launching/re-launching memo including the
business plan and profitability study in coordination with the
concerned departments.
Coordinate with any third party or service provider necessary to
launch or re-launch the new product in coordination with the banks
concerned departments (e.g. Risk, Finance, Legal Departments).
Obtain the necessary approvals on the new or enhanced product
features, which reflected on the launching or re-launching
memo.
Coordinate with the Marketing Support team in determining the
technical requirements for the new product and follow up its
implementation on the core banking system.
Coordinate with the OM Department in developing the relevant
processes as well as other supporting documents such as the
procedures and application forms for the new and enhanced
products.
Responsible for representing the new products features to other
third party agencies and finalize the required approvals and
contracts (if needed).
Coordinate with the Operational Risk Department to create or
update the required permanent supervision controls.
Provide the Marketing Campaigns team with the product
specifications in order to develop the necessary text which is used
by the Sales Promotions team to finalize the relevant marketing
materials.
Prepare the required training materials and handouts for
launching new product and ensure its consistency for each target
audience.
Coordinate with Human Resources Division to provide the required
training on the new product for the concerned staff.
Prepare the required presentation for the New Product Committee
and present it during the proposed meetings.
Perform continuous follow up on the sales, market conditions and
competition in order to eliminate ineffective features whether in
the products process or commercial offer.
Recommend the new tariffs proposal based on the competitive
analysis report, costs and the profitability effect of changing the
tariffs to be presented by the OM Department for the tariffs review
committee
Monitor the new proposed tariffs reflection on the relevant
marketing materials.
Follow up on the correct implementation for the new or updated
tariffs and its reflection on the relevant marketing materials.
Adhere to QNBAA policies & procedures in order to guarantee
that QNBAA business in conducted in compliance with Local Laws,
Internal Rules & Regulations, as well as, International
Standards.
Apply Permanent Supervision, Compliance and Money Laundering,
Operational Risk, and Workplace Success Guidelines whenever and
wherever possible
Follow up the call & email & SMS campaigns execution in
coordination with the Call center and Campaigns
Employed at BNP PARIBAS BANK Retail department
Duration (from 3rd of Oct 2011 till 4th of Oct 2013)Retail
account officer:Understand about the customers problems and then
resolve complaints
Interact with the customers through various ways, in person, by
telephone, e-mail or regular mail, or fax and nowadays or even over
the Internet
Handling general questions and complaints, but sometimes have to
deal with specific problems which requires to be specialized.
Aware customers with all services and facilities available that
would be suitable for their needs
Conducting cross selling techniques to sell bank products to new
and potential clients to maximize retail market share and
profitability
Upgrade and update the regular changes to a customers profile or
account information
Maintain a database of information of all the prepared records
about the customers.
Attend to client's inquiries and build strong business
relationship to maintain customer loyalty.
Previously worked at Vodafone UK as International Account
Advisor.
Duration (from 1st of Oct 2010 till 1st of Oct 2011)Customer
service representative:Respond to customer inquiries
Research required information using available resources
Handle and resolve customer complaints
Provide customers with product and service information
Enter customer information
Process orders, forms and applications
Identify and escalate priority issues
Route calls to appropriate resource
Follow up customer calls where necessary
Complete call logs
Produce call reports
Language proficiency:Arabic: Native language
English: Fluent (spoken and written)
Computer Skills (proficient user)Microsoft office (Microsoft
excel, Word, PowerPoint,etc)Internet skills
(browsing-search-e-mail)
