1Christian Video® Magazine

2January 2011Christian Video® Magazine

January 2011VOL. 4, NO. 1

6 Greg’s ToolkitGet Popping

by GREGORY FISH

8 ArticleThe Social Network - Visionaries and Communities

by MARTIN BAGGS

11 ArticleDefending Marriage and Family through Film and Literature

by ROBERT KRAMER

13 Article Is Video the Best Way to Market Your Church?

by YVON PREHN

Editorial 3

Cover Story 4It’s Time to Vote For Your Favorite Videos of 2010!by STEVE HEWITT

January 2011 3Christian Video® Magazine

Christian Video Magazine is published monthly by Christian Video Magazine, Inc.

Editor-in-ChiefSteve Hewitt – steve@ccmag.com

ProductionDaystar Digital DesignMike Hewitt

Contributing EditorsGeorge TempleGregory FishStewart H. RedwineMark CarrollJay M. DelpMartin BaggsRobert Kramer

Copy Editor Gina Hewitt

Corporate Home OfficeMailing Address:PO Box 319Belton, MO 64012

Phone: (816) 331-5252Fax: 800-456-1868

Copyright 2010 by Christian Video Magazine, Inc.All Rights Reserved

Written materials submitted to Christian Video Magazine become the property of Christian Video Maga-zine, Inc., upon receipt and may not necessarily be returned. Christian Video Magazine reserves the right to make any changes to materi-als submitted for publication that are deemed necessary for editorial purposes. The content of this publica-tion is the sole property of Christian Video Magazine. Copy or distribution of articles or content can be done so on an individual basis. Multiple copies or distribution may not be done without the express permission of Christian Video Magazine. Views expressed in the articles and reviews printed within are not necessarily the views of the editor, publisher, or em-ployees of Christian Video Magazine, or Christian Video Magazine, Inc.

As we begin another year of publishing here at Christian Video Maga-zine, I wish I could spend more time getting to know you, our readers. I ponder what you would like for us to cover. Would you want more articles on “How to” in the creation of videos for your church? Or, do you want to know more about the producers that are providing the cool videos many of us are using each Sunday from sites such as Sermon-Spice?

Perhaps you want more reviews of videos and movies, so you can have some help deciding which films and/or videos are best for your use? Or, should we start a column with tips on how to use some of the more popular multimedia programs for those who are using videos in wor-ship?

We need to hear from you! Our agenda here for Christian Video Magazine is to provide the information our readers need. Take a few moments and drop us a note, letting us know what you would like to see in this year’s issues. And, as always, we are always looking for more writers to step up and share their knowledge with others! Drop me an email to voice your desires for articles, or to volunteer to write an article or two. Email me at steve@ccmag.com. I hope to hear from many of you, and am looking forward to what this year will bring as we all seek to use videos in ministry!

Together We Serve Him,

Steve Hewittsteve@ccmag.com

from the desk of the editorby STEVE HEWITT

Another Year... Where Will We Go?

4January 2011Christian Video® Magazine

It’s Time To Vote

Cover Storyby STEVE HEWITT

We have some fantastic videos submitted this year for our contest, and it is time for you, our readers, to help vote on which ones you think should be our winners in each of our categories. I can tell you that, although it has only been one year, I can see some marked improvements in the overall quality, techniques and in-novations from last year.

Another thing I am excited to see as a result of this year’s submissions. We have a few more submissions than we did last year, but we have a lot more of those that fall into the categories of “church announcements” and “church promotions”. It seems obvious that more and more churches are creating their own videos to pro-mote special events or a new sermon series or book study. This is fantastic! It shows that more and more churches are realizing the power of using video for their own promotions. In addition, it is exciting to see more churches sub-mitting videos that are designed to be posted on sites such as YouTube, in order to provide basic information about their church. YouTube is second only to Google when it comes to people searching for information. If people are seeking info about your church, you need to be aware that many will be searching on YouTube. And, it is not just mega-churches that are producing and placing such videos. As the price for equipment comes

down, and the ability to do some cool editing without great cost, any church can produce a video and post it if they are willing to take some time and energy to put something together! I am also glad to see more people submit vid-eos sharing their testimonies. People all around the

world are making videos and posting them on public sites, sharing their opinions about everything under the sun. This is the new way to

share what we think, what we believe, and pass on our knowledge to others. For Christians, this is a great op-portunity to share our faith. I recently felt led to begin pastoring again, and started a small church in Lee’s Summit, Missouri. We are new and we are small, but next month we will have an evening class on how to share our testimonies, and we will video tape them and post them. We will post them on our church’s site, so those that visit will see that we are willing to testify, but we will also post them on public video sites such as YouTube. And, we will encourage our members to

For Your Favorite Videos of 2010!

You can vote for your favorite video atwww.christianvideomag.com/videocontest/vote

January 2011 5Christian Video® Magazine

By STEVE HEWITTCover Story

include a link to their video testimony in their signature whenever they send out an email, so they can constantly let others know about how Christ changed their lives! Of course, we have many funny videos in our “humor-ous” section, and I believe we have more music videos sub-mitted this year as well. While some are obviously better than others, I hope each will help to inspire all of us to create more Christian videos to share with others. And, as you view many of these, I hope they will inspire you with new ideas for your videos in 2011. So, visit www.christian-videomag.com/videocontest/vote and cast your vote for your favorite videos. You can only vote for one video in each category; with all voting to take place from the release of this issue, until Feb 20, when we will close the vot-ing site, tally the vote, and announce the winners in our February issue of Christian Video Magazine. I wish we had some great cash prizes to offer, or we could all get together in one place and spend and evening honoring our winners. How-ever, all we have to offer this year to our winners is the satisfaction of being recog-nized by your peers for your work, your ideas and your technique. However, I believe anyone and everyone that created a video for use in their church, or to share their testimony, or as a ministry to others, is a winner,

and I appreciate all of those that submitted a video in this year’s contest.

6January 2011Christian Video® Magazine

by GREGORY FISH

Get Popping

Greg’s Toolkit

I told you last month about a big step in my pursuit to make better quality videos that glorify God. That step was enrolling in Lights Film School, an online institu-tion in which one can do the work at their own pace. Though I am currently a stu-dent at Lights, I also registered somewhere else to help spur me on towards more professional looking films. This place is www.poptent.net.

Poptent is a place where creators can see assign-ments from major brands and create commercials for their products per their specifications. Then the brand will select among all of the entries and buy the best ones to actually use in their ad campaigns. One might ask, why even try a contest like this, it’s such a long shot to win some money; it’s a complete waste of time. No, it’s not a waste at all. It is experience, and well worth it. I’ve currently completed 3 videos for poptent and the jury’s still out on them. I’m awaiting the verdict on who will be chosen among all of the excellent competi-tors. Like I said, I don’t expect to be chosen, but that would be very nice if I had such a stroke of luck! In the last two especially, I’ve learned a lot about check-ing through my work flow list of to dos. Since I’m a one man crew and using some new equipment, I’m in charge of sound and filming and directing and produc-ing and set design and at times acting and of course ed-iting. That’s a bunch of details to have to keep track of. Even in a 30 second spot, the execution becomes quite an ordeal. That’s precisely why I see value in popping onto this scene. You might say, “Greg, you mentioned you wanted to make films that glorify God. How can a Trident commercial do that?” Well, you’d be right. While there’s no real redeeming value in a gum ad, the flex-

ing of the creative muscle and learning what comes with pulling off something I would want to have in my poptent portfolio will be worth the sweat involved because it will make my films that glorify God better. There is so much amazing talent on poptent. I feel out of my league. That’s a good feeling, because it stretch-es me to create something with excellence and a level of production value. The church needs the quality that the secular world gets. The church has that redeeming value that the world needs. At the same time, the message should not be so in your face. A bit of tact and creativity is needed to speak the visual language of our day. I encourage you to get your feet wet a little in the creative crowd that is poptent.net, and have fun with it. My first submission to poptent was a Spanish submission. I figured that would give me an edge or at least narrow the playing field a little. I learned that this is literally an international contest, and high stakes! Here is the link: http://www.poptent.net/media/26170. On this one, they actually provided some footage we were able to download and use if we wanted. On this longer piece I created several After Effects animated segments, but then filmed some parts as well. I learned that with my new Canon 7D, some extra attention to audio is needed. Even with the Rode Videomic on the 7D my interviewee didn’t sound so

January 2011 7Christian Video® Magazine

by GREGORY FISHGreg’s Toolkit

good, so for Christmas I ordered the Zoom H1 to record audio separately. (Watch this short little video on sound and HDSLRs from vimeo video school- http://vimeo.com/videoschool/lesson/16/recording-sound-for-dslrs). On the last shot, I still wasn’t very familiar with the 7D, so I used my Panasonic DVC30 for that bit. For the next one, my Zoom H1 had arrived and I was more confident on the 7D. So I set up to do a Triaminic spot. This link is in English, by the way: http://www.poptent.net/media/25676. This one needed to be 30 seconds long, or short I should say. Trying to cut the concept down to that amount of time is a chore. However, it can be done. I had planned more that simply could not make it into the edit. I had to keep it moving during that time frame, but really cut things down. It was good practice in a principle they taught in the screenwriting module at Lights Film School of arrive late and leave early. I also learned how sensitive the Zoom H1 is. I positioned it out of the frame of the shot but under a ceiling fan that was on. Though the fan was on the lowest setting, I could hear wind cre-ated from it occasionally and didn’t realize it until later. This “handy recorder” came in when I had to overdub the “buy” line my audio got messed up badly by the fan at that moment. Well, the worst thing on this one was making my baby cry! Finally, we get to my latest entry. Here’s where I got to practice over the shoulder shots and depth of

field and even some focus pulls. This one was fun to make!: http://www.poptent.net/media/38410. I thought, if I get a buddy to act as the Landlord I can focus on directing and sound, etc. I can wear headphone and make sure that the audio is clear. I even remembered to turn the fan off. But on some of my best takes, I forgot to hit record on the Zoom H1! I was hearing its output levels, but was not recording. You live and learn. I ran out of time to get the same level of performance before we had to leave, so I ended up using some good audio clips and some I had to clean up the on camera audio, which is not so desirable. All in all, I’m gaining more confidence on some tricky new equipment so that when an important project comes along, I’ll be ready to go on it! How about you? Poptent.net’s a great place to practice your craft. So, get popping!

Gregory is a preacher in South Texas with a passion for combining the timeless message of God’s grace with the technology of our day. On the side he produces videos for “FishXpressions” at various Christian video websites. He has set out on a journey to learn how to create better and higher quality films. Apart from this column, he also maintains a production blog with tips, helpful links, and other musings at www.fishxpressions.wordpress.com.

8January 2011Christian Video® Magazine

by MARTIN BAGGSArticle

The Social Network

Ideas change the world. The Social Network tells the story of a recent idea that changed our world. Not so much a biopic or even history, director David Fincher’s film is an imaginative retelling that may not get to the truth, but lays out various perspectives and allows us to engage them, choosing for ourselves. We may never know the real truth, but life is like that.

Remember, before showing clips from movies, be sure you have a license to do so. Check out Church Video License to be sure you are legal. www.cvli.com

Visionaries and Communities

The film opens in 2003, even before the titles, with two students in a Boston pub. Mark Zucker-berg (Jesse Eisenberg, who looks surprisingly like the real-life Facebook-founder), a sophomore com-puter programming student at Harvard, is talking to his girlfriend. The speed of his speech makes it tough to follow and his abrupt top-ic changes exac-erbates this. Then his girlfriend tells him she is breaking up with him. He is stunned. He cannot understand why. He has the social skills of . . . well a gnat. Without wanting to, he alienates those he is with. He is not so much a nerd, he is a socially handicapped genius. Going back to his dorm room, he creates a web-site in just hours, Facemash, which takes down the Harvard network. His prodigious exploits put him in the sights of the Winklevoss twins, two Olympian

rowers who have an idea for an exclusive on-line network for Harvard students. Inviting Zuckerberg to join them in this business opportunity, he either steals their idea or has his own one energized. Either way, he becomes obsessed with the concept. As he tells

his friend, Eduardo Saverin (Andrew Garfield): “People wanna go online and check out their friends, so why not build a website that offers that. I’m talking about the entire social experience of college and putting it on-

line.” He conceives of “thefacebook”. Here, indeed, is the intended target audience for Zuckerberg’s initial idea. But it has gone way beyond that. Facebook now has over 500 million users, more than the population of the United States. And in a little less than a decade, Zuckerberg has gone from a dorm-dwelling dork to the youngest billionaire in history. There is certainly a story here. But which one is it?

January 2011 9Christian Video® Magazine

by MARTIN BAGGSArticle

Fincher moves from crime stories (Se7en, Zodiac) to this anarchic tale of social revolution by way of Fight Club. As a traditional narra-tive, highlighting the rise of Zuckerberg on the jet stream of technology, this would have been nothing more than social commentary. But with Aaron Sorkin’s (A Few Good Men) adroit screenplay, excellent acting from rela-tive unknowns, and Fincher’s decision to retain the story’s ambiguity, this becomes an award-winning and compel-ling movie. The Social Network cuts between the development of the Facebook idea and the deposition by the various key “inventors” as the now-rich Zuckerberg is sued by former friend Saverin as well as the twins. In the backstory, Zuck-erberg turns to Saverin for cash to finance the idea. And Saverin comes through, with $1000 now and more later on. In return, he is offered the po-sition of CFO of this fledgling company. But as the exclu-sive site, initially restricted to those with a harvard.edu email address, takes off, Sav-erin hungers to monetize it through advertising. But that would be uncool. Meanwhile, the twins ponder the gentlemanliness of suing a fellow Harvardian, while simultaneously bemoaning their plight of miss-ing their life-defining opportunity. When Zuckerberg decides to expand from Har-

vard to more ivy league schools and then to Stan-ford, he appears on the radar of Sean Parker (Justin Timberlake). Parker, of course, was the founder of Napster, the visionary who came up with the idea of digital downloads and almost single-handedly initiat-ed the collapse of records as we knew them. (At least

10January 2011Christian Video® Magazine

by MARTIN BAGGSArticle

that’s the story here. And really, who buys music at Tower Records anymore?) This leads to a meeting in California, where Zuckerberg immediately likes him and Saverin dislikes him. Parker offers one piece of advice, “Drop the ‘the’. Just ‘Facebook’. It’s cleaner.” This stuck. So did he. As Zuckerberg moves to California, Saverin went to New York to hustle advertising. But it was Parker who delivered the venture capitalists and in doing so became a stock-holder, supplanting Saverin as Zuckerberg’s business adviser. How much of all this is true is unclear. But visionary Parker observed, “we lived in farms, then we lived in cities, and now we’re gonna live on the internet!” That was true. And Zuckerberg picked up this vision and added it to his growing concept, ulti-mately making it come true. How many of us spend hours on the internet on the Facebook site? What started as a club for students, exploded worldwide. In my family of six, four of us have accounts, one wants one and only one prefers to live life in reality, not in cyberspace. No one can dispute that Zuckerberg has trans-formed the social experience. We have gone from writing letters to email. Now we have added text messaging, tweets, and facebooking to the mix. His vision to add relationship status, photographs and videos to Facebook means that we can instantly up-load documentation of tonight’s party. We can snap a photo and post it almost before we can say “cheese”. Is this good? Hard to say. It just is what it is. It cer-tainly adds a new perspective to privacy, or lack of it. We now live on-line, through our Facebook accounts. At the heart of the film, if not the reality, is Zuck-erberg’s craving to belong. Unlike Groucho Marx’ famous quip, “I don’t care to belong to any club that will have me as a member,” Zuckerberg wants to join an exclusive club. But he never does. When his friend gets invited in, he is visibly joyless. Rather than “rejoice with those who rejoice” (Rom. 12:15) he sulks because he is not the one. Desperately want-ing to be on the inside, he creates the ultimate insider club: Facebook. He becomes the consummate anti-

celebrity. With more money than almost anyone on the globe, he is perhaps least likely to be recognized by anyone on the globe. Like Zuckerberg, we all crave to belong. We all want acceptance. In Jesus we can find this accep-tance, this belonging. The community we desire is available to us in the church, the family that Christ formed (Col. 1:18). Some would argue that this com-munity is hypocritical and superficial. And to some degree this is true. But it remains, nevertheless, the social and spiritual network devised by the creator of this world. And its inclusivity allows any to come (Matt. 11:28). All it takes is the desire to come to Je-sus to experience what he offers: real life (Jn. 10:10), not virtual life. Zuckerberg is certainly a visionary, whether he stole the idea or not. A social outsider and commu-nity rebel, he bears some comparison to Jesus, him-self a social outsider. Two thousand years ago Jesus brought an idea to an exclusive community. He came to the Jews with the concept of a kingdom where the poor would be rich, the meek would be heirs, the persecuted would be rewarded (Matt. 5:2-12). Such a vision labeled him a rebel. And at an age not much beyond Zuckerberg’s, Jesus was “unfriended” in the worst way possible: crucifixion (Jn. 19:16). But like Zuckerberg’s vision, Jesus’ has not gone away. His kingdom remains, albeit as an emerging one that will be fully realized at some point. A new social network and experience will come someday. Are you ready to accept Jesus’ friend request? Copyright ©2011, Martin Baggs

Martin works as an engineering manager in the high tech industry. He leads a monthly film review group at Mosaic Church in Portland, Oregon. He writes film responses from a biblical perspective on his blog: www.mosaicmovieconnectgroup.blogspot.com

Contact: martinbaggs@gmail.com

January 201111Christian Video® Magazine

By ROBERT KRAMERArticle

Defending Marriage and Family through Film and Literature

“Today, attitudes and beliefs are often shaped by the things we see and the movies we watch. For some Christians, this would prompt them to consider withdrawing altogether from our media rich society. However, movies, music, art, and literature are all expressions of human creativity – and humans, though fallen, still are made in the image of the Creator God. Our artistic endeavors bear witness to our created nature and therefore have the potential to open eyes, hearts, and mind to the nature of the Creator.” says Anthony Hor-vath, the founder of Athanatos Christian Minis-tries. As Christians, we are called to engage with society while remaining different from society. One way in which we can do this is through our involvement with the arts. We can craft high qual-ity entertainment that speaks Biblical truth. We can provoke thoughtfulness from our viewers and encourage exploration of Truth with a capital T, God’s Truth. That is where this conference comes in. The list of speakers includes names that many in the entertainment world will recognize. The Keynote speaker is Gene Edward Veith, Jr. He is the Provost and a Professor of Literature

at Patrick Henry College. In addition, he is the Director of the Cranach Institute at Concordia Theological Seminary and a columnist for World Magazine. He will be speaking about Cultural Apologetics. Next on the list is Jason Jones. Jason was the Co-executive producer of the award winning film Bella. He is also the president of the Bella Hero Project and humanitarian project, I Am Whole Life. Along with Jason, the conference will have Dallas Jenkins. Dallas is a Producer and Director with Jenkins Entertainment. He has produced and directed many films including this year’s family film What If… Following Jason and Dallas is the CEO of one of the entertainment industry’s family friendly organizations, Dick Rolfe. Dick is the CEO of the Dove Foundation. The Dove Foundation gives out a much sought after seal of approval to many family films and is highly respected. He will be talking about Using Hollywood to Win the World. His insights will surely be invaluable to aspiring creators. And it wouldn’t be an apologetics conference without someone talking about C.S. Lewis. And

In 2010, Athanatos Christian Ministries launched its first online apologetics conference. The target was to discuss ways to defend the Christian faith through the arts. The conference was a success and this year Athanatos is hoping to build on that success April 8th and 9th. The title for this year’s conference is Defending Christianity and God’s Plan for Marriage, Family, and Life Through Creative Arts Such as Film and Literature.

12January 2011Christian Video® Magazine

By ROBERT KRAMERArticle

that man for this conference is Dr. Angus Menuge, a Professor at Concordia University in Wiscon-sin. His talk is titled C.S. Lewis on Domesticated Living. In addition to Dr. Menuge, the conference also has Dr. Ryan MacPherson of Bethany Luther-an College. Dr. MacPherson is also the president of The Hausvater Project and he will be speaking on the Biblical Model of Marriage. The conference will also feature Mikel Del Rosario, the Apologeticsguy.com. He will be talking about Families Under Fire. And along with him will be Mr. Anthony Horvath of Athana-tos Christian Ministries. These two men will be discussing how to use the creative arts to defend marriage and the family. In addition to all of these speakers, there will be workshops by Glenn Jones, an apologist talk-ing about Narnia movies vs. the Narnia books.

Holly Ordway, a writer and professor, talking about family friendly fantasy, specifically Twi-light and Harry Potter. And last but not least will be Israel Wayne, a writer and presenter, who will discuss family culture vs. pop culture. And in the evenings, the films Bella and What If… will be screened. This 2-day, online conference promises to be thought provoking and educational. It should help inspire current creatives working for God’s glory and, hopefully, the generation of creatives just beginning to take the first steps towards a career in the arts. For more information go to http://on-lineapologeticsconference.com

January 201113Christian Video® Magazine

BY YVON PREHNArticle

Is Video the Best Way

The title of this article is a trick question. There is no BEST way to market anything to everyone. However, video is obviously an extremely powerful medium as the current advertising campaign by the Mormon Church illustrates. Some com-ments about that project, some suggestions for creating your own videos, plus some suggestions on how you can combine video with other communication resources follow for an effective multi-channel outreach. Read on…

An extraordinary example of video sharing Most likely you’ve seen some of the “I am a Mor-mon” videos on television or on the web. If you haven’t, I encourage you to look at them at www.mormon.org. I must admit to a bit of trepidation in referring you to the site because it is very powerful in advancing the Mormon religion. My trepidation comes from the fact that I am not a Mormon and that I do not believe it is a Christian faith that correctly represents my Lord and Savior, Jesus Christ (for excellent apologetic resources about the Mor-mon Church, go to www.equip.org). That being said, you cannot help but greatly admire the overall campaign and the extraordinary production quality of the videos and the site. They have taken a large cross-section of people and through video and text have them tell their story. The stories are from women, single fathers, people of various races. The cynic in me notes the somewhat excessive attempt to break from the stereo-type of Mormons as primarily white males, but cynical or not, the message comes across that all sorts of people, people like you and me, are Mormon. The videos are short and though they focus on people

to Market Your Church?

telling their story, each story is a very carefully edited view of life that emphasizes Mormon values without much detailed information about theology. In short, they have perfectly captured the spirit of the age where relationships are primary and asking deep questions is pushed aside for warm feelings and the appeal of being part of a caring, loving group such as this. This is not the time or place to critique in depth their theology, but as an example of extraordinarily well-done videos to advertise a church, they are brilliant.

A great resource for creating your own videos Few churches have the resources to create videos of this quality—though some do and of course this magazine has a sister publication that is filled with great information all about video ministry. Be sure to sign up for it if you don’t get it at: http://www.christianvideomag.com A resource that I personally cannot recommend enough is www.webvideouniversity.com. There are many video training programs out there that, in my opinion, were too over the top to be really useful to

This is a reprint from Christian Computing Magazine

14January 2011Christian Video® Magazine

by YVON PREHNArticle

the average person (not video ministry unit in a large church), who simply want to do some videos for teaching and ministry. The person who runs the site, Dave Kaminski is an excellent, teacher who knows his topic extremely well and can explain it effortlessly. I personally highly recommend that you sign up for his video tip of the week and you can do that on his site, www.webvideouniversity.com. He offers an excellent, professional training course, plus training on specific topics including How to do Screencasts and How to use your Flip-Style Camera to Create Videos. Please remember my ministry does not participate in affiliate programs or take advertising—I recommend what I genuinely like. To read a more detailed article on how his training helped me, go to this link: http://www.effectivechurchcom.com/2011/01/powerpoint-to-screencasting-how-to-improve-your-church-communication-on-the-big-screen/

How to combine video with other communication resources Once you have created videos, you need to let people know they are available. You can do this in a variety of ways. Social networking is an obvious way. You can upload videos to the numerous video sharing sites available, but if, like the Mormon videos, you may want to drive people back to your primary site, don’t upload all of them to YouTube or Vimeo or whatever else you

use. Upload only a few teaser ones with links to your primary site. Putting up links to short teaser videos, announcements of them, and links to a complete video site are obvious content choices for your church’s Facebook, Twitter and similar sites. We have recently assigned a person in our adult education class at church

January 201115Christian Video® Magazine

by YVON PREHNArticle

to be our “internet evangelist.” Her job is to continuously update our Facebook and Twitter accounts, plus interact and link with the main church site and the various members’ Facebook pages. Don’t forget the power of paper If you’ve done some things online that you and your people love, follow the lead of many national advertising companies and use print to inform people that the online material exists and to link them to it. Check out your snail mail this week and note how many advertisements, especially in the form of postcards, are created to get you to a website. You can either do a postcard mailing from your church or you can create postcards in church office, and make up enough of them for every person in the congregation to have 3 of them. Put them in the church bulletin and then on Sunday morning, have the Pastor ask everyone to give or mail them out to friends or neighbors who might like to look at your videos. We’ve found business cards with a condensed message are a great way to get people to our church and ministry websites. Make up a large number of them for the members of your congregation, give them out and encourage people to pass them on to friends. In the midst of life, we have many conversations and if your people are excited about some videos you have produced online, maybe even if they are part of it, they will want to tell their friends about it. Always having a business card with you that has the URL is a great way to share and connect with friends.

Bottom line Video may not be the most powerful way to advertise your church, but if you create them yourself with honest,

true content and combine your use of video with other channels of communication; you will have a tool in the never-ending challenge of ministry to powerfully communicate your message.

For many more articles, topics, resources and links to help you in the communication creation and ministry at your church, go to: www.effectivechurchcom.com.