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© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA © COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA Customer Service Begins with YOU – April Cox, Presenter Twitter: @thislunchlady

Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

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Page 1: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

Customer Service Begins with YOU –

April Cox, Presenter

Twitter: @thislunchlady

Page 2: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

Welcome Y’all!

Page 3: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

Southern Hospitality

– Make you feel like family

– Unhurried conversation

– Good manners

– Believe in serving others

– Kindness

– Helpfulness

– Charm

– Charity

– The Golden Rule

Page 4: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

Parents

Page 5: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

My Loves

Page 6: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

The Struggle is sooo REAL!

• It’s hard work!

• It’s hard to “fit in”!

• It’s hard to stand out!

It’s time for a change – it begins with us!

Page 7: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

What are we to do about it?

• 3 Learning Objectives/Goals for our time together:

– Consider a different approach to customer service!

– Explore some example situations!

– Brainstorm how to change the climate in our kitchens and at our schools,

and quite possibly into our communities!

Page 8: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

First Thing First!

Who Are You?

• Wife / Husband

• Mother / Father

• Daughter / Son

• Sister / Brother

• Friend

• Employee

• Motivator

• You are a leader!

Page 9: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

How do you see yourself?

• It matters!!!!

• Are you “just” a lunch lady?

• You are not JUST anything!

You are far more than what most people expect!

Page 10: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

YOU Matter!!!

We cannot control whether

others underestimate us,

but we can start by not underestimating ourselves.

Page 11: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

You Are a Leader

Page 12: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

One Step Further!

Page 13: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

Game Changer

• Game changers are in touch with a greater purpose - they

understand the value of serving something beyond themselves

• Unfortunately, game changers don’t come out every year. They

take time to percolate. You have to be patient for them to

happen. But when they do, you know it.

Page 14: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

Examples of Game Changers

Page 15: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

Could it be????

That you have a Game Changer living inside of you?

Don’t wake up in the morning and say – I want to be average!

Be excellent on purpose!

Page 16: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

Game Changer Qualities

– Be punctual

– Be professional

– Be on time

– Set the tone

– Be a great listener

– Notice others

– Make introductions

– SMILE - Always!

Page 17: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

Your TEAM

Page 18: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

Value Them!

• Help your team members believe in themselves by showing them

how much you value them!

• Making sure your team has the resources and training they need

is up to you!

Page 19: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

Attitude!

“Excellence is not a skill. It is an attitude.” (Ralph Marston)

Page 20: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

Setting your team apart

• Help your team see the

possibilities in every situation.

• Water Cooler Meetings!

Page 21: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

One More Thing…

• Help your team like the upper management of food service!

Page 22: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

“Just” School Lunch?

Page 23: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

Surprise!

• If only….

Page 24: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

Apron UP!

Page 25: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

Who are customers?

• A person who has an interest or a concern in something

especially a business.

• Can be affected by our actions, objectives and policies.

• Customers are people who need your assistance. They are not

an interruption to your job, they are the reason you have a job.

Page 26: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

Get to Know Them

Students, teachers, staff members, administration,

parents, community, our own team members

Page 27: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

What is Customer Service

• Defined!

– the assistance and advice provided by a company to those people who

buy or use its products or services.

Page 28: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

First Impressions

• You never get a second chance for a FIRST IMPRESSION!

Page 29: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

Communication is Key!

Page 30: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

Communication is KEY

Studies suggest: 40% is tone of voice

* tone of voice

* vocal clarity

* verbal expressiveness

50% is visual

* facial expression

* dress and grooming

* posture / body language

* eye contact

* gestures

10% is the words you actually say

Page 31: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

First vs. Last

• Who is most important?

Page 32: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

It’s Just School Lunch

Page 33: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

How Rude!

Page 34: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

What If?

• Customer Doesn’t Deserve Your Respect?

Page 35: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

Who’s Right?

• Is the customer

really always right?

NO!

Page 36: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

Attitude Matters

• PTA / Parents

Page 37: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

Gratitude

• Guess what??? They don’t have to eat with you!

Page 38: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

Your REPUTATION

• If you tell someone you are going to do something – do it!

Page 39: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

Social Media

• Share your story

Page 40: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

Start a Ripple

• How can you change a school’s atmosphere?

Page 41: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

Win Them Over!

Page 42: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

Special Ideas

Page 43: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

Special Ideas

Page 44: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

Special Ideas

Page 45: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

Maintaining your High Standards

Don’t wake up in the morning and say –

I want to be average!

Be EXCELLENT on purpose!

Page 46: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

AFFILIATION OR FINANCIAL DISCLOSURE

April Cox

• Food and Nutrition Manager, Lambert High School

• Forsyth County Schools

Page 47: Customer Service Begins with YOU - School Nutrition...–Consider a different approach to customer service! –Explore some example situations! –Brainstorm how to change the climate

© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA

PROFESSIONAL STANDARDS CODE

• This session provides one (1) CEU

– Key Area: Communications & Marketing – 4000

– Key Topic: Using your #SocialMedia Savvy to take the 2017

#SchoolBreakfast Challenge