Embed Size (px)
Citation preview
www.interconnectionconsulting.com
www.interconnectionconsulting.com
we show you the way
www.interconnectionconsulting.com
YOUR BRAND IN THE EYES OF THE CUSTOMER
www.interconnectionconsulting.com
IC Customer-Insight®
Commercial Fitness Equipment in Europe 2016
Interconnection Vienna I Oberstdorf I Lviv | Bratislava | Mexico City | Danzing
Offer September 2016
What Are the Benefits of This Report for Your Company?
Brand Multitude We are not only surveying the aided /unaided brand recall and brand usage, but also inferior and superior brands
Brand Scorecards Learn directly about your strenghts and weaknesses of your brands regarding product characteristics compared to your competitors
Cause-Analysis We do not only reveal strenghts and weaknesses of your brands, but also discover the reasons behind eg. Reasons for the willigness to change the used furniture brand.
Buying Intentions What fitness equipment are fitness centres willing to buy within the next two years: treadmills, stair climbers, cross trainers, exercise bikes or strength systems.
Buying behavior Questions concerning the buying behavior will be answered and related to your brand.
Benefits
In order to obtain valid information about the European fitness market we developed the following research design:
Standardised telephone interviews guarantee a high response rate and access to all possible potential customers.
The questionnairs are developed in cooperation with the main manufacturers.
Focus on the German, French, Italian, Spanish, Dutch and UK market, which covers a significant part of the European market and allowes additionally comparisons between European regions.
We deliver impartial results and specific strategy advices at the costs of a multi-client-study.
POPULATION
Potential buyers of Commercial Fitness Equipment in Europe.
SAMPLE
N = 500 (100 Interviews per country)
40% Fitness Center 30% Spa Hotels/Recreation Center 30% Medical / Health
SURVEY PERIOD
October-November 2016
SURVEYING METHODE
Standardised telephone interviews Interview duration: approx. 15 minutes
Professional Customers Surveyed For Your Brand Policy
Methodology
IC Customer-Insight – Commercial Fitness Equipment
Quantitative Survey – Standardized Telephone Interviews
Fitness Centers (40%)
Brand Awareness Buying behavior
Survey Topics
• Aided / Unaided Recall • Potential-Set/ Brand Use • Superior/Inferior Brands
• Buying Criteria / Motives • Decision Maker / Influencer • Actual Inventory • Product Preferences
• Futuer Buying Intentions • Information behavior • etc.
Germany (N=100)
Italy (N=100)
Netherlands (N=100)
Spain (N=100)
France (N=100)
Spa Hotels (30%) Medical / Health (30%)
Structure of the Customer Insight
Methodology
How Are Customers Equipped and What Will They Buy in Future
Analysis of equipped fitness equipment, point of sale, decision makers and influencers as well as future
buying intentions.
This chart shows dummy figures.
Sample Chart
Sample Chart
Based on what Criteria Do Customers Make their Decisions?
Analysis of relevant buying criteria for different customers groups
This chart shows dummy figures.
Analysis of the Brand Awareness
Analysis of aided and unaided brand awareness for office furniture as well as office chairs.
This chart shows dummy figures.
Sample Chart
Which Brands are in the Graveyard?
Brand-Graveyard Model for a strategic analysis of the brand awareness.
This chart shows dummy figures.
Sample Chart
The Brand – Multitude: From Recall to Usage
Brand Multitude providing information about the brand awareness down to the actual brand usage. This
approach allows to identify on which stage significant drops occur.
This chart shows dummy figures.
Sample Chart
Which Attributes are Associated with your Brand?
Analysis of the brand affinity for the most popular brands and comparison of the results among the
analyzed brands
This chart shows dummy figures.
Sample Chart
Learn About the Strengths and Weaknesses of Your Brand
Relevance Portfolios delivering strategic information about the strengths and weaknesses of single brands.
This chart shows dummy figures.
Sample Chart
France € 2.950,- € 2.450,-
Single Issue Subscription**
IC Customer-Insight® Commercial Fitness Equipment in Europe € 11.950,- € 9.950,-
IC Customer-Insight® Commercial Fitness Equipment*
Germany € 2.950,- € 2.450,-
Italy € 2.950,- € 2.450,-
Netherlands € 2.950,- € 2.450,-
Spain € 2.950,- € 2.450,-
*Minimum purchase of two countries, or one country with a sample size of 200 for EUR 4.950,- (subscription 4.500,-).
** Annual price for at least two orders of the study (order year and the following year). The subscription can be cancelled after two purchases of the
study, but not later than at the 31.12. of the year in which the last study has been received. Price changes must be announced by Interconnection at least two months before the issue of a new study. In case of not-cancellation the subscription extends for a further year automatically.
Price includes an interactive PDF in electronic form. All prices shown exclude sales tax.
Soft-Subscription: 3 out of 5 – Three country reports of your choice € 5.990,-
Investment in Your Customer Insight
Prices & Conditions
References
Selected References of our Market Reports
Interconnection is the leading institute for market data in the fitness
equipment industry.
Our studies support the leading companies in the determination of
targets, definition of marketing strategies, competition monitoring
and control of marketing actions.
Interconnection draws its Know-how from over 100 international
market studies per year and a number of Ad-hoc studies in the
fitness industry.
Next to market data we offer for the boat sector Ad-hoc studies in
the field of distribution analyses, pricing, market entry strategies,
customer satisfaction, image analyses etc.
Our Consultant supports companies also in the implementation of
data in actions = in the development of marketing strategies.
Interconnection Delivers Data for Company Decisions
Interconnection
Brand Scorecards
Brand - Triangle
Brand Affinity
Price-Sales-Function
Price-Simulation-Tool
Optimal Pricing
Importance/Satisfaction Portfolios
Customer Loyalty
Customer Typology
Customer Insight Market Forecasts Market Analysis
Brand Analysis Customer Satisfaction Price Research
Distribution Analysis
Market Volume
Market Shares & Entry
Competition Analysis
Channel Map
Distribution Matrix
Margins
Indicator Models
Life Cycle Models
Econometric Analysis
E-Commerce
Taten aus Daten
Webverstärker Webverstärker
E Commerce Insights
Search Engine Marketing
Web Channel Analysis
Focus Groups
Buying Motives
Customer Benefits
Market Intelligence
Interconnection Consulting I Vienna • Oberstdorf • Lviv
www.interconnectionconsulting.com
For further questions
please do not hesitate to contact us!
Interconnection Consulting
Getreidemarkt 1, A-1060 Wien
Mag. Ernst Rumpeltes – Market Analyst
Tel: +43 1 5854623 - 38
Fax: +43 1 5854623 - 30
Dr. Frederik Lehner – Managing Director
Tel: +43 1 5854623 -11
Fax: +43 1 5854623 - 30
[email protected] IC we show you the way
Contact
Detailed Information about special offers, scale of discount as well as subscription prices are presented within the order form or the interactive price calculator.
Zurück zum Überblick
Inlcuded in the Report
Interaktives PDF
Pages (approx) 120
Optional: Hard Cover
Price
Single Issue: 11.950,- €
Subscription: 9.950,-€
Hard Cover: 150 €
Content of the Study
Methodology Content of the Report
Language of the report English
Executive Summary Summary of the results.
Survey Structure Descriptive analysis of the sample.
Brand Key Data Brand awareness, potential set, premium and inferior brands..
Buying criteria Analysis of relevant buying criteria
Buying behaviour Brand usage, point of sale, source of information, decision makers, buying frequency, budget.
Methodology Standardised telephone interviews (Duration about 15 minutes)
Survey period: October – November 2016
Sample size: 500
Sample selection: Quota regarding user segments
Analysis of the results with SPSS
Interconnection -- Getreidemarkt 1 -- A-1060 Wien -- Tel: 43 1 5854623 0 – E-Mail: [email protected]
Options of ordering – Fax:+43 1 5854623 30
Click „Buy Now“ on the website and make your
order with the interactive price calculator.
Print out your order form (at the end of the “Full
Details” document and fill in your data.
Factsheet: IC Customer-Insight® Commercial Fitness Equipment
General Information
