Embed Size (px)
Citation preview
By accepting this product information Booklet the
recipient organisation agrees to the following terms:
This Product Information Booklet contains valuable
commercial-in-confidence and trade secret information about
Curvessence™ Technology and planned Curvessence™ Products.
Curvessence™ Technology and planned Curvessence™ Products are
patent pending and protected under worldwide intellectual property
laws including laws protecting trade secrets.
This Product Information Booklet and information in it or otherwise
provided by Curvessence may not be disclosed or copied in whole
or in part or provided to any person outside the organisation that
first receives it.
Information in this Product Information Booklet or otherwise
provided by Curvessence may only be disclosed within the
organisation that first receives it on a need to know basis for the
purpose of that organisation evaluating Curvessence™ Technology
and planned Curvessence™ Products for the purpose of prospective
business dealings between that organisation and Curvessence
and not for any other purpose.
Curvessence does not warrant the accuracy or completeness of
information in this Product Information Booklet.
The above Terms apply in addition to any terms expressly agreed
between Curvessence and the organisation.
Copyright © 2012 Curvessence Pty Limited ABN 97 154 894 578
pagE
1
TM
pagE
03
After working for over 20 years in intimate apparel,
pioneering the design of many of the world’s best selling
bras, notably as Creative Director for Pleasure State and
Elle Macpherson Intimates, I realised that fashion could
also be combined with that elusive quality of comfort.
Some 50 years ago the underwire bra was introduced to women’s apparel. an innovation in its time, modern technology has passed it by. We still have a piece of unyielding steel that gives form and support to the bra, and is fundamentally uncomfortable. I decided there was a need to create a truly comfortable, supportive and feminine bra to replace the archaic underwire bra.
For some years I have been exploring innovative design practice in bra’s, and I am passionate that looks and functionality should be addressed equally, to arrive at leading and innovative new products.
Quite clearly the underwire bra needed to be re-engineered from scratch. My vision was to create a truly comfortable and supportive bra, delivering 3D Bra technology to replace underwires and Curvessence is the realisation of this vision.
Kay CohenFounder | CEOCurvessence pty Ltd
A PersoNAL messAge from The INveNTor
of CurvesseNCe 3D BrA TeChNoLogy
Kay Cohen
curvessence 3d bra technology
pagE
05
INTRODUCINg ‘CURVESSENCE’ ThE wORlD’S fIRST 3D bRA CUP wITh STATE-Of-ThE-ART TEChNOlOgy REPlACINg METAl UNDERwIRES.
Utilises 3D sculpted memory nylon
polymers designed to follow the curves
of a woman’s torso
Eliminates metal underwires
Incorporates a fully 3D luxury bra cup
providing comfort, support, and shape to
the bust
Offers an extensive size range of
fittings and bra design profiles from
plunge to full coverage
With Curvessence 3D Bra technology, an all new and superior type of bra cup is now possible. This innovative 3D Bra utilises memory nylon polymers sculpted to conform to a woman’s body, and places enormous importance on comfort, fit and style.
Using the latest in 3D body modeling and composite polymer advances, Curvessence has created the perfect underwire replacement. Engineered to work with a woman’s curves the 3D Bra is light, supportive, feminine and unbelievably comfortable.
absolutely underwire free
Superior in every way to metal underwires, the Curvessence engineered compound is a malleable, ultra tough nylon polymer.
The Curvessence compound is ultra light, durable and gets stronger in the wash, remembering its contour, for enduring comfort and a perfect fit.
A revoLuTIoN sTArTs here
pagE
7
A fresh cAnvAs
The patented technology of the Curvessence bra cup
is suitable for working in multiple fabric types, including
molded fabrics, cottons and laces.
With applications spanning quality every day wear to couture, Curvessence is the ultimate foundation for bra design.
The Curvessence Bra cup offers superior comfort, and is available in a wide range of bra cups and sizes.
pagE
9
Pre
form
ed 3
D c
onto
ur r
elie
ves
an a
vera
ge
of 7
.5cm
s of
for
ced
unde
rwir
e co
ntor
tion
Replacing Underwires
The all-new Curvessence 3D Bra technology replaces the traditional and often uncomfortable 2D metal underwires. Traditional 2D metal underwires are forced an average 7.5cms (3”) around the wearer’s bust, often resulting in discomfort.
The Curvessence revolutionary patented 3D Bra emulates the natural curves of a woman’s torso. Through the use of new cutting edge materials, this innovation delivers all day comfort and a perfect fit.
3d bra technology
7.5cm
pagE
11
Into the thIrd dImensIon The new bra technology by Curvessence is truly 3D. Based on thousands of 3D body scans, Curvessence studied and learned the real shapes of women’s bodies.
Featuring multiple planes that emulate the natural curves of a woman’s torso, this ground breaking invention is the basis of the world’s first 3D Bra cup.
The result is a perfect fit plus the benefit of all day comfort.
pagE
13
Curvessence 3D Bra technology is fully integrated into the foam bra cup pad, meaning the end of bulky and uncomfortable wire channels.
Combining the 3D elements of underwire replacement, and the revolutionary Curvessence Bra cup, delivers a truly smooth bra that effortlessly works with the wearer’s lifestyle.
BeautIful on the InsIde
pagE
15
There is a tremendous carbon advantage offered by the Curvessence 3D Bra technology. With regard to the amount of steel needed, the savings in carbon alone are:
Seven times less the volume of fossil fuel used
Release of up to fourteen times less green house gases
Substantially fewer demands on extraction of metal resources
Plus the benefit of hundreds of times less toxic risk to people
and our ecosystems
CarBon advantage
Curvessence is the brand within the brand, the ingredient which will mean quality and
innovation to consumers.
As a quality component supplier Curvessence will provide relevant point
of sale material.
the brand inside
pagE
17
notes
pagE
19
TM
