0.1{curriculum}vitǽ: Christopher Irelandidentity;creative professional: architecture • print • web • motion media contact: Greater Atlanta Area. • 404.518.0058 • christopherireland@icloud.comworks sample: www.behance.net/christopherireland

0.3 education: The Savannah College of Art and Design Savannah GA.

2007-2011: Bachelor of Fine Arts (Architecture)2006: Rising Star Summer Program

2011-2013: Master of Architecture (Candidate)2011-2012: Graduate Level Peer Tutor

platforms: Mac OS.X • Windows applications: Autodesk Revit: parametric conceptual massing, design development, project (primary) scheduling, in-place family modeling, rendering and visualization.

applications: (secondary)

0.2 prologue: Objectives and Aspirations Highly self-motivated and goal oriented professional committed to the pursuit of a career in architecture. Creative assessor of design and its influence within socio-cultural, environmental, and theoretical context. Career interests and focal points include the exploration and adaptation of parametric and generative design towards an integration of contemporary techniques into the fields of design and construction within current and developing urban contexts.

0.4 technical: Professional Skills & Applications High level proficiency in development and analysis of 3-Dimensional modeling for architectural systems. Breadth of experience in the design of rational generative work-flows and creating parametric frameworks focused on the production of conceptual, iterative/schematic, and comprehensive digital models. High level proficiency in creative visualization within the scope of design and pre-visualization, schematic diagramming, dynamic presentation and explanatory graphics.

Autodesk Vasari: parametric conceptual massing, design development, project scheduling, environmental and energy analysis and strategy, visualization, nucleus physics engine form generation and mass exploration. Adobe Photoshop: advanced image post processing techniques, explanatory diagramming, vector and raster visualization, presentation graphics, corporate branding, promotion, and identity development. Adobe Illustrator: advanced web graphic development techniques, explanatory diagramming, vector and raster visualization, presentation graphics, corporate branding, promotion, and identity development.

Autodesk ShowcaseAutoCadEcotectParacloud GEMSimulation Multi PhysicsAdobe InDesign CCAdobe After Effects CCAdobe Muse CCAdobe Flash CCMicrosoft Office • iWork ‘09

Rhinoceros 4.0-5.0, limited experience using: Grasshopper (Plug-in)

notes

notes

notes

notes

0.5 profit: Professional Experience

0.6 awards: Achievements and Affiliations

Supervised company promotional campaign. Extensive work with clients in scheduling and design development. Collaboration with other administrators focusing on quality project enhancement. Coordinated documents with company designers to ensure consistency and clarity of design.

2008-2009: Kepat Design LLC. Graphic Designer Atlanta GA.

2009-2012: The Otterbay Company LLC. Project Coordinator Atlanta GA. Senior Director of Graphic Design | Intern Development

Extensive work with clients in scheduling and design development. Collaboration with other administrators focusing on quality project enhancement. Coordinated documents with company designers to ensure consistency and clarity of design. Assisted in website construction, and multimedia design.

2007: Myrtle Arnall Mann Scholarship Recipient

2012: Artistic Honors Scholarship. SCAD Graduate Studies2012: College Reading & Learning Association (CRLA) Tutor Certification2011: Studio VII Project selected for NAAB Archive2010: Studio VI Project selected for NAAB Archive2010: Studio V Project selected for NAAB Archive2010: Studio IV Project selected for NAAB Archive2009-2011: AIAS Southern Chapter Member2009: Studio III Project selected for NAAB Archive2009: Studio II Project selected for NAAB Archive2009: Studio I Project selected for NAAB Archive2007: Artistic Honors Scholarship. SCAD Undergraduate Studies

2006: Artistic Honors Scholarship. Rising Star Summer Program

notes

notes

2012: Sea Raven Media LLC. Creative Director Atlanta GA. Director of Marketing

Extensive work with clients in scheduling and design development. Collaboration with other administrators focusing on quality project enhancement. Coordinated documents with company designers to ensure consistency and clarity of design. Assisted in website construction, and multimedia design.notes

Christopher Ireland

Thank you for yourconsideration.

100’

20’

Christopher Ireland Selected Works

The following images have been chosen to represent the portfolio of Christopher Ireland. M.Arch. Candidate Savannah College of Art

and Design 2012.

These images have been selected based on their ability to communicate a breadth of

exploration in the areas of parametric and generative design, work-flow optimizations,

self-rationalizing systems, socio-cultural and environmental context awareness, and

success in presentation and visualization.

Selected Works Include:

Arch. Design Studio V-VI: Pages 2-5 2012 Evolo Competition Entry: Pages 6-7

Arch. Thesis Studio VIII-IX: Pages 8-9Arch. Thesis Studio VIII-IX: Pages 10-11Arch. Thesis Studio VIII-IX: Pages 12-13

pages 02-03

100’

20’

pages 04-05

ASSEMBLY HALL CANOPY SYSTEM:A801

1 SUSTAINABLE DESIGNDETAIL DIAGRAM

CLEAR GLAZED PANEL

PERFORATED LIGHT DIFFUSING MESH

MONOLITHIC TEMPEREDGLAZED PANEL

STEEL STRUCTURAL FRAMEENCASED IN WEATHER TREATED COATING

COPYRIGHT &REPRODUCTION OF

DRAWINGS

1. This Drawing is the property ofSavannah College of Art and Design.Reproduction or re-use in whole or inpart without written permission isforbidden. It is not to be used on anyother project and is to be returned uponrequest.

2. Scales as stated hereon are valid onthe original drawings only and arehereby changed in proportion to thedifference in size between the print andthe original drawing.

3. Do not scale dimensions from prints.Plans and details are not always toscale. Use dimensions given orconsult the Designer for furtherclarification.

P.O. Box 3146Savannah, Georgia

31402

2461 4TH STREETBOULDER, CO

THE INSTITUTE FOR ALL SEASONS

SAVANNAHCOLLEGE

of ARTand DESIGN

PROJECT NO.:

CAD DWG FILE:

DRAWN BY:

CHECKED BY:

MARKD ATE DESCRIPTION

ARCH 406-03ARCHITECTURE

DESIGN STUDIO VIPROFESSOR OLIN

SPRING 2011SHEET TITLE:

666

CHRISTOPHER IRELAND

GENERIC

SUST. SYSTM.

A801SHEET NAME

ASSEMBLY HALL CANOPY SYSTEM:A801

1 SUSTAINABLE DESIGNDETAIL DIAGRAM

CLEAR GLAZED PANEL

PERFORATED LIGHT DIFFUSING MESH

MONOLITHIC TEMPEREDGLAZED PANEL

STEEL STRUCTURAL FRAMEENCASED IN WEATHER TREATED COATING

COPYRIGHT &REPRODUCTION OF

DRAWINGS

1. This Drawing is the property ofSavannah College of Art and Design.Reproduction or re-use in whole or inpart without written permission isforbidden. It is not to be used on anyother project and is to be returned uponrequest.

2. Scales as stated hereon are valid onthe original drawings only and arehereby changed in proportion to thedifference in size between the print andthe original drawing.

3. Do not scale dimensions from prints.Plans and details are not always toscale. Use dimensions given orconsult the Designer for furtherclarification.

P.O. Box 3146Savannah, Georgia

31402

2461 4TH STREETBOULDER, CO

THE INSTITUTE FOR ALL SEASONS

SAVANNAHCOLLEGE

of ARTand DESIGN

PROJECT NO.:

CAD DWG FILE:

DRAWN BY:

CHECKED BY:

MARKD ATE DESCRIPTION

ARCH 406-03ARCHITECTURE

DESIGN STUDIO VIPROFESSOR OLIN

SPRING 2011SHEET TITLE:

666

CHRISTOPHER IRELAND

GENERIC

SUST. SYSTM.

A801SHEET NAME

pages 06-07

qualitative_industrializationqualitative_industrialization

scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3retail.

Investigate the existent and the potential dichotomy between the process of product design, and the comprehensive and synergetic development of architecture. The processional analysis places focus on objectively integrated digital modeling, formal/spatial simulation, and information gathering to inform fabrication.

GENERATIVE

INSTALLATION

LENOX SQUARE. Buckhead, Atlanta, Ga.

LENOX SQUARE. Buckhead, Atlanta, Ga.

This generative modelling exploration features a physics based engine designed to propel iterative forces into an architectural context, with the intent of fabricating a wide variety of feasible modeling studies.

This study focuses on driving interactions within a pedestrian bridge, represented through a variety of formal responses.

The intersection between lenox rd and peachtree road has created an urban divider since the districts inception. The installation response provides pedestrians with a means of walkable connectivity between the two shopping complexes as well as softening the harsh street edge that is currently present on both the north and south corners of the square.

The above time lapse series illustrates the impact of the change in aperture of the bridges interactive modules over the course of a days time. The OLED panels are activated by motion sensors within each

exhibit that track activity levels throughout the day.

1.

2.

3.

4.

1. Polarized tempered film.2. OLED Install panels.

3. Tempered glass partition panels.4. Skeletal Frame Structure.

exhibition module

exhibition module perspective

Interaction module response

qualitative_industrialization

GENERATIVE

This generative modelling exploration features a physics based engine designed to propel iterative forces into an architectural context, with the intent of fabricating a wide variety of feasible modeling studies.

This study focuses on driving interactions within an observation tower, that creating a range of differing pod configurations.

sensory zones

impacted perspectives

aerial perspective

scenario 1enterta

inmen

t.

The Six Flags theme park poses a unique and diverse compilation of forces, pathways and attractions. Within an architectural context it creates an intriguing challenge to accommodate the many different zones of interaction and sensory inputs.

Conversely the site also allows for the opportunity to contradict the sensory receptors through the phenomena of sensory deprivation.

SIX FLAGS OVER GEORGIA. Austell, Atlanta, Ga.

Today, human development immerses itself in an age defined by specialization and production. A constantly narrowing investigative scope prompts society to become so encapsulated by the separation of details, that the greater connection between fields of assimilation becomes easily misplaced. The once indispensable codependency of the creation of an architectural environment and occurrent interaction within that environment, finds itself superseded by a recurring demand for over-consumption, disconnection, and the qualitative de-emphasis of that which people create, and subsequently inhabit.

Within the discipline of industrial design and product fabrication, exists a means of rigorous, ergonomic, economic, culturally and contextually integrated production. A synthesized relationship between digital modeling and fabrication, propagates cohesion within the design process. These factors contribute to an increase in production value, measured in terms of both quality and longevity across a large spectrum of products. The refinement and re-evaluation of these aspects, along with a reassessment of scope, performance, and scale may indicate a new direction and intent within the “process” of architecture.

Christopher IrelandARCH 799-07Architecture Graduate Studio: Thesis IIProf. Scott DietzSpring 2012

This thesis investigates both the existent and the potential dichotomy between the process of product design, and the comprehensive and synergetic development of architecture. The processional analysis places focus on objectively integrated digital modeling, formal/spatial simulation, and information gathering to inform integration. Arguing that the investigation of the preconditions for an expansion of digital design techniques employed within industrial design, may invoke greater potential to invent, explore, develop and systematize new techniques within the “qualitative industrialization” of architecture.

qualitative_industrializationqualitative_industrializationqualitative_industrialization

GENERATIVE

This generative modelling exploration features a physics based engine designed to propel iterative forces into an architectural context, with the intent of fabricating a wide variety of feasible modeling studies.

This study focuses on driving interactions within a canopy that oscillates through several different formal configurations.

scenario 2recrea

tion .

Adsbury park exists as one of the few green spaces within the community that provides both open access to the local population of Druid Hills as well as the student body of Emory university.

Bridging the gap between the campus quad and the university hospital, the park provides a unique hub of recreational interaction between a wide range of cultural, regional, and age demographics.

ADSBURY PARK. Druid Hills, Atlanta, Ga.

pages 08-09

qualitative_industrializationqualitative_industrialization

scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3retail.

Investigate the existent and the potential dichotomy between the process of product design, and the comprehensive and synergetic development of architecture. The processional analysis places focus on objectively integrated digital modeling, formal/spatial simulation, and information gathering to inform fabrication.

GENERATIVE

INSTALLATION

LENOX SQUARE. Buckhead, Atlanta, Ga.

LENOX SQUARE. Buckhead, Atlanta, Ga.

This generative modelling exploration features a physics based engine designed to propel iterative forces into an architectural context, with the intent of fabricating a wide variety of feasible modeling studies.

This study focuses on driving interactions within a pedestrian bridge, represented through a variety of formal responses.

The intersection between lenox rd and peachtree road has created an urban divider since the districts inception. The installation response provides pedestrians with a means of walkable connectivity between the two shopping complexes as well as softening the harsh street edge that is currently present on both the north and south corners of the square.

The above time lapse series illustrates the impact of the change in aperture of the bridges interactive modules over the course of a days time. The OLED panels are activated by motion sensors within each

exhibit that track activity levels throughout the day.

1.

2.

3.

4.

1. Polarized tempered film.2. OLED Install panels.

3. Tempered glass partition panels.4. Skeletal Frame Structure.

exhibition module

exhibition module perspective

Interaction module response

qualitative_industrialization

GENERATIVE

This generative modelling exploration features a physics based engine designed to propel iterative forces into an architectural context, with the intent of fabricating a wide variety of feasible modeling studies.

This study focuses on driving interactions within an observation tower, that creating a range of differing pod configurations.

sensory zones

impacted perspectives

aerial perspective

scenario 1enterta

inmen

t .

The Six Flags theme park poses a unique and diverse compilation of forces, pathways and attractions. Within an architectural context it creates an intriguing challenge to accommodate the many different zones of interaction and sensory inputs.

Conversely the site also allows for the opportunity to contradict the sensory receptors through the phenomena of sensory deprivation.

SIX FLAGS OVER GEORGIA. Austell, Atlanta, Ga.

Today, human development immerses itself in an age defined by specialization and production. A constantly narrowing investigative scope prompts society to become so encapsulated by the separation of details, that the greater connection between fields of assimilation becomes easily misplaced. The once indispensable codependency of the creation of an architectural environment and occurrent interaction within that environment, finds itself superseded by a recurring demand for over-consumption, disconnection, and the qualitative de-emphasis of that which people create, and subsequently inhabit.

Within the discipline of industrial design and product fabrication, exists a means of rigorous, ergonomic, economic, culturally and contextually integrated production. A synthesized relationship between digital modeling and fabrication, propagates cohesion within the design process. These factors contribute to an increase in production value, measured in terms of both quality and longevity across a large spectrum of products. The refinement and re-evaluation of these aspects, along with a reassessment of scope, performance, and scale may indicate a new direction and intent within the “process” of architecture.

Christopher IrelandARCH 799-07Architecture Graduate Studio: Thesis IIProf. Scott DietzSpring 2012

This thesis investigates both the existent and the potential dichotomy between the process of product design, and the comprehensive and synergetic development of architecture. The processional analysis places focus on objectively integrated digital modeling, formal/spatial simulation, and information gathering to inform integration. Arguing that the investigation of the preconditions for an expansion of digital design techniques employed within industrial design, may invoke greater potential to invent, explore, develop and systematize new techniques within the “qualitative industrialization” of architecture.

qualitative_industrializationqualitative_industrializationqualitative_industrialization

GENERATIVE

This generative modelling exploration features a physics based engine designed to propel iterative forces into an architectural context, with the intent of fabricating a wide variety of feasible modeling studies.

This study focuses on driving interactions within a canopy that oscillates through several different formal configurations.

scenario 2recrea

tion.

Adsbury park exists as one of the few green spaces within the community that provides both open access to the local population of Druid Hills as well as the student body of Emory university.

Bridging the gap between the campus quad and the university hospital, the park provides a unique hub of recreational interaction between a wide range of cultural, regional, and age demographics.

ADSBURY PARK. Druid Hills, Atlanta, Ga.

qualitative_industrializationqualitative_industrialization

scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3retail.

Investigate the existent and the potential dichotomy between the process of product design, and the comprehensive and synergetic development of architecture. The processional analysis places focus on objectively integrated digital modeling, formal/spatial simulation, and information gathering to inform fabrication.

GENERATIVE

INSTALLATION

LENOX SQUARE. Buckhead, Atlanta, Ga.

LENOX SQUARE. Buckhead, Atlanta, Ga.

This generative modelling exploration features a physics based engine designed to propel iterative forces into an architectural context, with the intent of fabricating a wide variety of feasible modeling studies.

This study focuses on driving interactions within a pedestrian bridge, represented through a variety of formal responses.

The intersection between lenox rd and peachtree road has created an urban divider since the districts inception. The installation response provides pedestrians with a means of walkable connectivity between the two shopping complexes as well as softening the harsh street edge that is currently present on both the north and south corners of the square.

The above time lapse series illustrates the impact of the change in aperture of the bridges interactive modules over the course of a days time. The OLED panels are activated by motion sensors within each

exhibit that track activity levels throughout the day.

1.

2.

3.

4.

1. Polarized tempered film.2. OLED Install panels.

3. Tempered glass partition panels.4. Skeletal Frame Structure.

exhibition module

exhibition module perspective

Interaction module response

qualitative_industrialization

GENERATIVE

This generative modelling exploration features a physics based engine designed to propel iterative forces into an architectural context, with the intent of fabricating a wide variety of feasible modeling studies.

This study focuses on driving interactions within an observation tower, that creating a range of differing pod configurations.

sensory zones

impacted perspectives

aerial perspective

scenario 1enterta

inmen

t.

The Six Flags theme park poses a unique and diverse compilation of forces, pathways and attractions. Within an architectural context it creates an intriguing challenge to accommodate the many different zones of interaction and sensory inputs.

Conversely the site also allows for the opportunity to contradict the sensory receptors through the phenomena of sensory deprivation.

SIX FLAGS OVER GEORGIA. Austell, Atlanta, Ga.

Today, human development immerses itself in an age defined by specialization and production. A constantly narrowing investigative scope prompts society to become so encapsulated by the separation of details, that the greater connection between fields of assimilation becomes easily misplaced. The once indispensable codependency of the creation of an architectural environment and occurrent interaction within that environment, finds itself superseded by a recurring demand for over-consumption, disconnection, and the qualitative de-emphasis of that which people create, and subsequently inhabit.

Within the discipline of industrial design and product fabrication, exists a means of rigorous, ergonomic, economic, culturally and contextually integrated production. A synthesized relationship between digital modeling and fabrication, propagates cohesion within the design process. These factors contribute to an increase in production value, measured in terms of both quality and longevity across a large spectrum of products. The refinement and re-evaluation of these aspects, along with a reassessment of scope, performance, and scale may indicate a new direction and intent within the “process” of architecture.

Christopher IrelandARCH 799-07Architecture Graduate Studio: Thesis IIProf. Scott DietzSpring 2012

This thesis investigates both the existent and the potential dichotomy between the process of product design, and the comprehensive and synergetic development of architecture. The processional analysis places focus on objectively integrated digital modeling, formal/spatial simulation, and information gathering to inform integration. Arguing that the investigation of the preconditions for an expansion of digital design techniques employed within industrial design, may invoke greater potential to invent, explore, develop and systematize new techniques within the “qualitative industrialization” of architecture.

qualitative_industrializationqualitative_industrializationqualitative_industrialization

GENERATIVE

This generative modelling exploration features a physics based engine designed to propel iterative forces into an architectural context, with the intent of fabricating a wide variety of feasible modeling studies.

This study focuses on driving interactions within a canopy that oscillates through several different formal configurations.

scenario 2recrea

tion .

Adsbury park exists as one of the few green spaces within the community that provides both open access to the local population of Druid Hills as well as the student body of Emory university.

Bridging the gap between the campus quad and the university hospital, the park provides a unique hub of recreational interaction between a wide range of cultural, regional, and age demographics.

ADSBURY PARK. Druid Hills, Atlanta, Ga.

qualitative_industrializationqualitative_industrialization

scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3retail.

Investigate the existent and the potential dichotomy between the process of product design, and the comprehensive and synergetic development of architecture. The processional analysis places focus on objectively integrated digital modeling, formal/spatial simulation, and information gathering to inform fabrication.

GENERATIVE

INSTALLATION

LENOX SQUARE. Buckhead, Atlanta, Ga.

LENOX SQUARE. Buckhead, Atlanta, Ga.

This generative modelling exploration features a physics based engine designed to propel iterative forces into an architectural context, with the intent of fabricating a wide variety of feasible modeling studies.

This study focuses on driving interactions within a pedestrian bridge, represented through a variety of formal responses.

The intersection between lenox rd and peachtree road has created an urban divider since the districts inception. The installation response provides pedestrians with a means of walkable connectivity between the two shopping complexes as well as softening the harsh street edge that is currently present on both the north and south corners of the square.

The above time lapse series illustrates the impact of the change in aperture of the bridges interactive modules over the course of a days time. The OLED panels are activated by motion sensors within each

exhibit that track activity levels throughout the day.

1.

2.

3.

4.

1. Polarized tempered film.2. OLED Install panels.

3. Tempered glass partition panels.4. Skeletal Frame Structure.

exhibition module

exhibition module perspective

Interaction module response

qualitative_industrialization

GENERATIVE

This generative modelling exploration features a physics based engine designed to propel iterative forces into an architectural context, with the intent of fabricating a wide variety of feasible modeling studies.

This study focuses on driving interactions within an observation tower, that creating a range of differing pod configurations.

sensory zones

impacted perspectives

aerial perspective

scenario 1enterta

inmen

t.

The Six Flags theme park poses a unique and diverse compilation of forces, pathways and attractions. Within an architectural context it creates an intriguing challenge to accommodate the many different zones of interaction and sensory inputs.

Conversely the site also allows for the opportunity to contradict the sensory receptors through the phenomena of sensory deprivation.

SIX FLAGS OVER GEORGIA. Austell, Atlanta, Ga.

Today, human development immerses itself in an age defined by specialization and production. A constantly narrowing investigative scope prompts society to become so encapsulated by the separation of details, that the greater connection between fields of assimilation becomes easily misplaced. The once indispensable codependency of the creation of an architectural environment and occurrent interaction within that environment, finds itself superseded by a recurring demand for over-consumption, disconnection, and the qualitative de-emphasis of that which people create, and subsequently inhabit.

Within the discipline of industrial design and product fabrication, exists a means of rigorous, ergonomic, economic, culturally and contextually integrated production. A synthesized relationship between digital modeling and fabrication, propagates cohesion within the design process. These factors contribute to an increase in production value, measured in terms of both quality and longevity across a large spectrum of products. The refinement and re-evaluation of these aspects, along with a reassessment of scope, performance, and scale may indicate a new direction and intent within the “process” of architecture.

Christopher IrelandARCH 799-07Architecture Graduate Studio: Thesis IIProf. Scott DietzSpring 2012

This thesis investigates both the existent and the potential dichotomy between the process of product design, and the comprehensive and synergetic development of architecture. The processional analysis places focus on objectively integrated digital modeling, formal/spatial simulation, and information gathering to inform integration. Arguing that the investigation of the preconditions for an expansion of digital design techniques employed within industrial design, may invoke greater potential to invent, explore, develop and systematize new techniques within the “qualitative industrialization” of architecture.

qualitative_industrializationqualitative_industrializationqualitative_industrialization

GENERATIVE

This generative modelling exploration features a physics based engine designed to propel iterative forces into an architectural context, with the intent of fabricating a wide variety of feasible modeling studies.

This study focuses on driving interactions within a canopy that oscillates through several different formal configurations.

scenario 2recrea

tion.

Adsbury park exists as one of the few green spaces within the community that provides both open access to the local population of Druid Hills as well as the student body of Emory university.

Bridging the gap between the campus quad and the university hospital, the park provides a unique hub of recreational interaction between a wide range of cultural, regional, and age demographics.

ADSBURY PARK. Druid Hills, Atlanta, Ga.

qualitative_industrializationqualitative_industrialization

scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3retail.

Investigate the existent and the potential dichotomy between the process of product design, and the comprehensive and synergetic development of architecture. The processional analysis places focus on objectively integrated digital modeling, formal/spatial simulation, and information gathering to inform fabrication.

GENERATIVE

INSTALLATION

LENOX SQUARE. Buckhead, Atlanta, Ga.

LENOX SQUARE. Buckhead, Atlanta, Ga.

This generative modelling exploration features a physics based engine designed to propel iterative forces into an architectural context, with the intent of fabricating a wide variety of feasible modeling studies.

This study focuses on driving interactions within a pedestrian bridge, represented through a variety of formal responses.

The intersection between lenox rd and peachtree road has created an urban divider since the districts inception. The installation response provides pedestrians with a means of walkable connectivity between the two shopping complexes as well as softening the harsh street edge that is currently present on both the north and south corners of the square.

The above time lapse series illustrates the impact of the change in aperture of the bridges interactive modules over the course of a days time. The OLED panels are activated by motion sensors within each

exhibit that track activity levels throughout the day.

1.

2.

3.

4.

1. Polarized tempered film.2. OLED Install panels.

3. Tempered glass partition panels.4. Skeletal Frame Structure.

exhibition module

exhibition module perspective

Interaction module response

qualitative_industrialization

GENERATIVE

This generative modelling exploration features a physics based engine designed to propel iterative forces into an architectural context, with the intent of fabricating a wide variety of feasible modeling studies.

This study focuses on driving interactions within an observation tower, that creating a range of differing pod configurations.

sensory zones

impacted perspectives

aerial perspective

scenario 1enterta

inmen

t.

The Six Flags theme park poses a unique and diverse compilation of forces, pathways and attractions. Within an architectural context it creates an intriguing challenge to accommodate the many different zones of interaction and sensory inputs.

Conversely the site also allows for the opportunity to contradict the sensory receptors through the phenomena of sensory deprivation.

SIX FLAGS OVER GEORGIA. Austell, Atlanta, Ga.

Today, human development immerses itself in an age defined by specialization and production. A constantly narrowing investigative scope prompts society to become so encapsulated by the separation of details, that the greater connection between fields of assimilation becomes easily misplaced. The once indispensable codependency of the creation of an architectural environment and occurrent interaction within that environment, finds itself superseded by a recurring demand for over-consumption, disconnection, and the qualitative de-emphasis of that which people create, and subsequently inhabit.

Within the discipline of industrial design and product fabrication, exists a means of rigorous, ergonomic, economic, culturally and contextually integrated production. A synthesized relationship between digital modeling and fabrication, propagates cohesion within the design process. These factors contribute to an increase in production value, measured in terms of both quality and longevity across a large spectrum of products. The refinement and re-evaluation of these aspects, along with a reassessment of scope, performance, and scale may indicate a new direction and intent within the “process” of architecture.

Christopher IrelandARCH 799-07Architecture Graduate Studio: Thesis IIProf. Scott DietzSpring 2012

This thesis investigates both the existent and the potential dichotomy between the process of product design, and the comprehensive and synergetic development of architecture. The processional analysis places focus on objectively integrated digital modeling, formal/spatial simulation, and information gathering to inform integration. Arguing that the investigation of the preconditions for an expansion of digital design techniques employed within industrial design, may invoke greater potential to invent, explore, develop and systematize new techniques within the “qualitative industrialization” of architecture.

qualitative_industrializationqualitative_industrializationqualitative_industrialization

GENERATIVE

This generative modelling exploration features a physics based engine designed to propel iterative forces into an architectural context, with the intent of fabricating a wide variety of feasible modeling studies.

This study focuses on driving interactions within a canopy that oscillates through several different formal configurations.

scenario 2recrea

tion .

Adsbury park exists as one of the few green spaces within the community that provides both open access to the local population of Druid Hills as well as the student body of Emory university.

Bridging the gap between the campus quad and the university hospital, the park provides a unique hub of recreational interaction between a wide range of cultural, regional, and age demographics.

ADSBURY PARK. Druid Hills, Atlanta, Ga.

qualitative_industrializationqualitative_industrialization

scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3retail.

Investigate the existent and the potential dichotomy between the process of product design, and the comprehensive and synergetic development of architecture. The processional analysis places focus on objectively integrated digital modeling, formal/spatial simulation, and information gathering to inform fabrication.

GENERATIVE

INSTALLATION

LENOX SQUARE. Buckhead, Atlanta, Ga.

LENOX SQUARE. Buckhead, Atlanta, Ga.

This generative modelling exploration features a physics based engine designed to propel iterative forces into an architectural context, with the intent of fabricating a wide variety of feasible modeling studies.

This study focuses on driving interactions within a pedestrian bridge, represented through a variety of formal responses.

The intersection between lenox rd and peachtree road has created an urban divider since the districts inception. The installation response provides pedestrians with a means of walkable connectivity between the two shopping complexes as well as softening the harsh street edge that is currently present on both the north and south corners of the square.

The above time lapse series illustrates the impact of the change in aperture of the bridges interactive modules over the course of a days time. The OLED panels are activated by motion sensors within each

exhibit that track activity levels throughout the day.

1.

2.

3.

4.

1. Polarized tempered film.2. OLED Install panels.

3. Tempered glass partition panels.4. Skeletal Frame Structure.

exhibition module

exhibition module perspective

Interaction module response

qualitative_industrialization

GENERATIVE

This generative modelling exploration features a physics based engine designed to propel iterative forces into an architectural context, with the intent of fabricating a wide variety of feasible modeling studies.

This study focuses on driving interactions within an observation tower, that creating a range of differing pod configurations.

sensory zones

impacted perspectives

aerial perspective

scenario 1enterta

inmen

t .

The Six Flags theme park poses a unique and diverse compilation of forces, pathways and attractions. Within an architectural context it creates an intriguing challenge to accommodate the many different zones of interaction and sensory inputs.

Conversely the site also allows for the opportunity to contradict the sensory receptors through the phenomena of sensory deprivation.

SIX FLAGS OVER GEORGIA. Austell, Atlanta, Ga.

Today, human development immerses itself in an age defined by specialization and production. A constantly narrowing investigative scope prompts society to become so encapsulated by the separation of details, that the greater connection between fields of assimilation becomes easily misplaced. The once indispensable codependency of the creation of an architectural environment and occurrent interaction within that environment, finds itself superseded by a recurring demand for over-consumption, disconnection, and the qualitative de-emphasis of that which people create, and subsequently inhabit.

Within the discipline of industrial design and product fabrication, exists a means of rigorous, ergonomic, economic, culturally and contextually integrated production. A synthesized relationship between digital modeling and fabrication, propagates cohesion within the design process. These factors contribute to an increase in production value, measured in terms of both quality and longevity across a large spectrum of products. The refinement and re-evaluation of these aspects, along with a reassessment of scope, performance, and scale may indicate a new direction and intent within the “process” of architecture.

Christopher IrelandARCH 799-07Architecture Graduate Studio: Thesis IIProf. Scott DietzSpring 2012

This thesis investigates both the existent and the potential dichotomy between the process of product design, and the comprehensive and synergetic development of architecture. The processional analysis places focus on objectively integrated digital modeling, formal/spatial simulation, and information gathering to inform integration. Arguing that the investigation of the preconditions for an expansion of digital design techniques employed within industrial design, may invoke greater potential to invent, explore, develop and systematize new techniques within the “qualitative industrialization” of architecture.

qualitative_industrializationqualitative_industrializationqualitative_industrialization

GENERATIVE

This generative modelling exploration features a physics based engine designed to propel iterative forces into an architectural context, with the intent of fabricating a wide variety of feasible modeling studies.

This study focuses on driving interactions within a canopy that oscillates through several different formal configurations.

scenario 2recrea

tion.

Adsbury park exists as one of the few green spaces within the community that provides both open access to the local population of Druid Hills as well as the student body of Emory university.

Bridging the gap between the campus quad and the university hospital, the park provides a unique hub of recreational interaction between a wide range of cultural, regional, and age demographics.

ADSBURY PARK. Druid Hills, Atlanta, Ga.

pages 10-11

qualitative_industrializationqualitative_industrialization

scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3retail.

Investigate the existent and the potential dichotomy between the process of product design, and the comprehensive and synergetic development of architecture. The processional analysis places focus on objectively integrated digital modeling, formal/spatial simulation, and information gathering to inform fabrication.

GENERATIVE

INSTALLATION

LENOX SQUARE. Buckhead, Atlanta, Ga.

LENOX SQUARE. Buckhead, Atlanta, Ga.

This generative modelling exploration features a physics based engine designed to propel iterative forces into an architectural context, with the intent of fabricating a wide variety of feasible modeling studies.

This study focuses on driving interactions within a pedestrian bridge, represented through a variety of formal responses.

The intersection between lenox rd and peachtree road has created an urban divider since the districts inception. The installation response provides pedestrians with a means of walkable connectivity between the two shopping complexes as well as softening the harsh street edge that is currently present on both the north and south corners of the square.

The above time lapse series illustrates the impact of the change in aperture of the bridges interactive modules over the course of a days time. The OLED panels are activated by motion sensors within each

exhibit that track activity levels throughout the day.

1.

2.

3.

4.

1. Polarized tempered film.2. OLED Install panels.

3. Tempered glass partition panels.4. Skeletal Frame Structure.

exhibition module

exhibition module perspective

Interaction module response

qualitative_industrialization

GENERATIVE

This generative modelling exploration features a physics based engine designed to propel iterative forces into an architectural context, with the intent of fabricating a wide variety of feasible modeling studies.

This study focuses on driving interactions within an observation tower, that creating a range of differing pod configurations.

sensory zones

impacted perspectives

aerial perspective

scenario 1enterta

inmen

t .

The Six Flags theme park poses a unique and diverse compilation of forces, pathways and attractions. Within an architectural context it creates an intriguing challenge to accommodate the many different zones of interaction and sensory inputs.

Conversely the site also allows for the opportunity to contradict the sensory receptors through the phenomena of sensory deprivation.

SIX FLAGS OVER GEORGIA. Austell, Atlanta, Ga.

Today, human development immerses itself in an age defined by specialization and production. A constantly narrowing investigative scope prompts society to become so encapsulated by the separation of details, that the greater connection between fields of assimilation becomes easily misplaced. The once indispensable codependency of the creation of an architectural environment and occurrent interaction within that environment, finds itself superseded by a recurring demand for over-consumption, disconnection, and the qualitative de-emphasis of that which people create, and subsequently inhabit.

Within the discipline of industrial design and product fabrication, exists a means of rigorous, ergonomic, economic, culturally and contextually integrated production. A synthesized relationship between digital modeling and fabrication, propagates cohesion within the design process. These factors contribute to an increase in production value, measured in terms of both quality and longevity across a large spectrum of products. The refinement and re-evaluation of these aspects, along with a reassessment of scope, performance, and scale may indicate a new direction and intent within the “process” of architecture.

Christopher IrelandARCH 799-07Architecture Graduate Studio: Thesis IIProf. Scott DietzSpring 2012

This thesis investigates both the existent and the potential dichotomy between the process of product design, and the comprehensive and synergetic development of architecture. The processional analysis places focus on objectively integrated digital modeling, formal/spatial simulation, and information gathering to inform integration. Arguing that the investigation of the preconditions for an expansion of digital design techniques employed within industrial design, may invoke greater potential to invent, explore, develop and systematize new techniques within the “qualitative industrialization” of architecture.

qualitative_industrializationqualitative_industrializationqualitative_industrialization

GENERATIVE

This generative modelling exploration features a physics based engine designed to propel iterative forces into an architectural context, with the intent of fabricating a wide variety of feasible modeling studies.

This study focuses on driving interactions within a canopy that oscillates through several different formal configurations.

scenario 2recrea

tion .

Adsbury park exists as one of the few green spaces within the community that provides both open access to the local population of Druid Hills as well as the student body of Emory university.

Bridging the gap between the campus quad and the university hospital, the park provides a unique hub of recreational interaction between a wide range of cultural, regional, and age demographics.

ADSBURY PARK. Druid Hills, Atlanta, Ga.

qualitative_industrializationqualitative_industrialization

scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3retail.

Investigate the existent and the potential dichotomy between the process of product design, and the comprehensive and synergetic development of architecture. The processional analysis places focus on objectively integrated digital modeling, formal/spatial simulation, and information gathering to inform fabrication.

GENERATIVE

INSTALLATION

LENOX SQUARE. Buckhead, Atlanta, Ga.

LENOX SQUARE. Buckhead, Atlanta, Ga.

This generative modelling exploration features a physics based engine designed to propel iterative forces into an architectural context, with the intent of fabricating a wide variety of feasible modeling studies.

This study focuses on driving interactions within a pedestrian bridge, represented through a variety of formal responses.

The intersection between lenox rd and peachtree road has created an urban divider since the districts inception. The installation response provides pedestrians with a means of walkable connectivity between the two shopping complexes as well as softening the harsh street edge that is currently present on both the north and south corners of the square.

The above time lapse series illustrates the impact of the change in aperture of the bridges interactive modules over the course of a days time. The OLED panels are activated by motion sensors within each

exhibit that track activity levels throughout the day.

1.

2.

3.

4.

1. Polarized tempered film.2. OLED Install panels.

3. Tempered glass partition panels.4. Skeletal Frame Structure.

exhibition module

exhibition module perspective

Interaction module response

qualitative_industrialization

GENERATIVE

This generative modelling exploration features a physics based engine designed to propel iterative forces into an architectural context, with the intent of fabricating a wide variety of feasible modeling studies.

This study focuses on driving interactions within an observation tower, that creating a range of differing pod configurations.

sensory zones

impacted perspectives

aerial perspective

scenario 1enterta

inmen

t .

The Six Flags theme park poses a unique and diverse compilation of forces, pathways and attractions. Within an architectural context it creates an intriguing challenge to accommodate the many different zones of interaction and sensory inputs.

Conversely the site also allows for the opportunity to contradict the sensory receptors through the phenomena of sensory deprivation.

SIX FLAGS OVER GEORGIA. Austell, Atlanta, Ga.

Today, human development immerses itself in an age defined by specialization and production. A constantly narrowing investigative scope prompts society to become so encapsulated by the separation of details, that the greater connection between fields of assimilation becomes easily misplaced. The once indispensable codependency of the creation of an architectural environment and occurrent interaction within that environment, finds itself superseded by a recurring demand for over-consumption, disconnection, and the qualitative de-emphasis of that which people create, and subsequently inhabit.

Within the discipline of industrial design and product fabrication, exists a means of rigorous, ergonomic, economic, culturally and contextually integrated production. A synthesized relationship between digital modeling and fabrication, propagates cohesion within the design process. These factors contribute to an increase in production value, measured in terms of both quality and longevity across a large spectrum of products. The refinement and re-evaluation of these aspects, along with a reassessment of scope, performance, and scale may indicate a new direction and intent within the “process” of architecture.

Christopher IrelandARCH 799-07Architecture Graduate Studio: Thesis IIProf. Scott DietzSpring 2012

This thesis investigates both the existent and the potential dichotomy between the process of product design, and the comprehensive and synergetic development of architecture. The processional analysis places focus on objectively integrated digital modeling, formal/spatial simulation, and information gathering to inform integration. Arguing that the investigation of the preconditions for an expansion of digital design techniques employed within industrial design, may invoke greater potential to invent, explore, develop and systematize new techniques within the “qualitative industrialization” of architecture.

qualitative_industrializationqualitative_industrializationqualitative_industrialization

GENERATIVE

This generative modelling exploration features a physics based engine designed to propel iterative forces into an architectural context, with the intent of fabricating a wide variety of feasible modeling studies.

This study focuses on driving interactions within a canopy that oscillates through several different formal configurations.

scenario 2recrea

tion .

Adsbury park exists as one of the few green spaces within the community that provides both open access to the local population of Druid Hills as well as the student body of Emory university.

Bridging the gap between the campus quad and the university hospital, the park provides a unique hub of recreational interaction between a wide range of cultural, regional, and age demographics.

ADSBURY PARK. Druid Hills, Atlanta, Ga.

qualitative_industrializationqualitative_industrialization

scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3scenario 3retail.

Investigate the existent and the potential dichotomy between the process of product design, and the comprehensive and synergetic development of architecture. The processional analysis places focus on objectively integrated digital modeling, formal/spatial simulation, and information gathering to inform fabrication.

GENERATIVE

INSTALLATION

LENOX SQUARE. Buckhead, Atlanta, Ga.

LENOX SQUARE. Buckhead, Atlanta, Ga.

This generative modelling exploration features a physics based engine designed to propel iterative forces into an architectural context, with the intent of fabricating a wide variety of feasible modeling studies.

This study focuses on driving interactions within a pedestrian bridge, represented through a variety of formal responses.

The intersection between lenox rd and peachtree road has created an urban divider since the districts inception. The installation response provides pedestrians with a means of walkable connectivity between the two shopping complexes as well as softening the harsh street edge that is currently present on both the north and south corners of the square.

The above time lapse series illustrates the impact of the change in aperture of the bridges interactive modules over the course of a days time. The OLED panels are activated by motion sensors within each

exhibit that track activity levels throughout the day.

1.

2.

3.

4.

1. Polarized tempered film.2. OLED Install panels.

3. Tempered glass partition panels.4. Skeletal Frame Structure.

exhibition module

exhibition module perspective

Interaction module response

qualitative_industrialization

GENERATIVE

This generative modelling exploration features a physics based engine designed to propel iterative forces into an architectural context, with the intent of fabricating a wide variety of feasible modeling studies.

This study focuses on driving interactions within an observation tower, that creating a range of differing pod configurations.

sensory zones

impacted perspectives

aerial perspective

scenario 1enterta

inmen

t .

The Six Flags theme park poses a unique and diverse compilation of forces, pathways and attractions. Within an architectural context it creates an intriguing challenge to accommodate the many different zones of interaction and sensory inputs.

Conversely the site also allows for the opportunity to contradict the sensory receptors through the phenomena of sensory deprivation.

SIX FLAGS OVER GEORGIA. Austell, Atlanta, Ga.

Today, human development immerses itself in an age defined by specialization and production. A constantly narrowing investigative scope prompts society to become so encapsulated by the separation of details, that the greater connection between fields of assimilation becomes easily misplaced. The once indispensable codependency of the creation of an architectural environment and occurrent interaction within that environment, finds itself superseded by a recurring demand for over-consumption, disconnection, and the qualitative de-emphasis of that which people create, and subsequently inhabit.

Within the discipline of industrial design and product fabrication, exists a means of rigorous, ergonomic, economic, culturally and contextually integrated production. A synthesized relationship between digital modeling and fabrication, propagates cohesion within the design process. These factors contribute to an increase in production value, measured in terms of both quality and longevity across a large spectrum of products. The refinement and re-evaluation of these aspects, along with a reassessment of scope, performance, and scale may indicate a new direction and intent within the “process” of architecture.

Christopher IrelandARCH 799-07Architecture Graduate Studio: Thesis IIProf. Scott DietzSpring 2012

This thesis investigates both the existent and the potential dichotomy between the process of product design, and the comprehensive and synergetic development of architecture. The processional analysis places focus on objectively integrated digital modeling, formal/spatial simulation, and information gathering to inform integration. Arguing that the investigation of the preconditions for an expansion of digital design techniques employed within industrial design, may invoke greater potential to invent, explore, develop and systematize new techniques within the “qualitative industrialization” of architecture.

qualitative_industrializationqualitative_industrializationqualitative_industrialization

GENERATIVE

This generative modelling exploration features a physics based engine designed to propel iterative forces into an architectural context, with the intent of fabricating a wide variety of feasible modeling studies.

This study focuses on driving interactions within a canopy that oscillates through several different formal configurations.

scenario 2recrea

tion .

Adsbury park exists as one of the few green spaces within the community that provides both open access to the local population of Druid Hills as well as the student body of Emory university.

Bridging the gap between the campus quad and the university hospital, the park provides a unique hub of recreational interaction between a wide range of cultural, regional, and age demographics.

ADSBURY PARK. Druid Hills, Atlanta, Ga.

pages 12-13

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