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Prof. Ram Herstein
1
CURRICULUM VITAE AND LIST OF PUBLICATIONS
Personal Details
Name: Ram Herstein
Date and place of birth: 1968, Tel-Aviv
Regular military service: 1986-1989
Address, telephone no. at work and e-mail: College of Law and Business, Ramat-Gan,
Israel, 0528-499119 [email protected]
Address, telephone no. at home and e-mail: 2 Hacarcom St. Zichron-Yaakov
04-6272520 [email protected]
Education
B.B. 1989-1993 - Tel-Aviv College of Management - Business
Administration (Marketing)
M.Sc. 1993-1995 - Ben-Gurion University of the Negev - Management
Sciences (Medical Administration)
Advisor: Prof. Raichel, A.
Title: National Cancer Institute Marketing Strategy – Developing a
Customer – Centered Mind-Set
Ph.D. 1995-1998 - Middlesex University, London - Business School
Advisors: Prof. Hibbert E. and Dr. Bains, P.
Title: An Investigation of Brand Image and its Role in Brand
Development
Employment History
2014- Associate Professor of Marketing, College of Law and Business, Israel
2011-2013 Associate Professor of Marketing, Jerusalem Academic Center -
Lnader Institute, Israel
2008-2011 Associate Professor of Marketing, Ruppin Academic Center, Israel
2003-2008 Senior Lecturer, Ruppin Academic Center, Israel
1998-2003 Lecturer, Ruppin Academic Center, Israel
Prof. Ram Herstein
2
Professional Activities
(a) Positions in academic administration
2017 Interim Dean, Business School, College of Law and Business
2014-2016 Vice Dean, Business School, College of Law and Business
2011-2013 Head of MBA Program, Jerusalem Academic Center - Lnader
Institute
2007-2010 Chairman, Disciplinary Committee, Ruppin Academic Center
2007-2010 Member, MBA Academic Teaching Faculty Committee,
Ruppin Academic Center
2007-2010 Head, International Business and Marketing Area, MBA
Program, Ruppin Academic Center
2005-2010 Member, Lecturers Staff Committee, Ruppin Academic
Center
2004-2010 Member, Academic Teaching Faculty Committee, Ruppin
Academic Center
2004-2005 Member, Ethics Committee, Ruppin Academic Center
2004-2005 Member, Disciplinary Committee, Ruppin Academic Center
1998-2010 Member, Teaching Committee at the Ruppin Academic
Center (both the regular and the enhanced committees);
responsible for approving courses and structuring the
curriculum at the Ruppin Academic Center
1998-2010 Head, Marketing Management Area, Department of Business
Administration, Ruppin Academic Center
(b) Significant professional consulting
2011 Mega - implementing new private branding strategy
2007-2008 Hishtil - developing new product marketing strategies
2007 888.com - managing the image of the brand
2006 Ziv Kitchens - managing the image of the brand
2006 Maccabi Healthcare Services - developing private brand
strategy
2006 Arcaffé - re-designing the store image
2005 Achdut Pension Funds - managing the corporate identity
Prof. Ram Herstein
3
2004 Strauss - managing the corporate identity
2003 Elite - managing the product assortment of the company
2000-2002 Tivoni - building marketing strategies and designing
corporate identity
2000 Hamashbir Latzarchan - designing a new store image
1999 Kibbutz Yifat - designing a new store image
1996-1997 Debenhams (UK) - building marketing strategies at the
level of the individual brand, and designing corporate
identity
(c) Membership in professional/scientific societies
1996 - Academy of Management
2010 - Korean Academy of Marketing Science
Educational Activities
(a) Courses taught
Marketing Management, Brand Management, Consumer Behavior,
Marketing Channels, Product and Services Management and Development,
Seminar for Excellent Students in International Management, College of
Law and Business
Marketing Management, New Product Development, Brand Management,
Product Policy (BA), Seminar in Managing Product, Marketing Channels,
Services and Firms (MBA), Jerusalem Academic Canter - Lander Institute
Strategic Issues in Marketing, New Product Development, MBA, Ruppin
Academic Center
Marketing Management, BA, MBA, The Interdisciplinary Center Herzliya
New Product Development, MBA, City University of New York extension,
Israel
Physical Distribution Management, Brand Management, MBA, Natanya
College
Marketing Management, BA, University of Coventry extension, Israel
Marketing Management, Product Policy, Brand Management, Marketing
Issues in Israel, Marketing Seminar: Selected Issues in Marketing, BA,
Ruppin Academic Center
Prof. Ram Herstein
4
Marketing Management, BA, MBA, School of Business Administration,
University of Derby extension, Israel
Awards, Citations, Honors, Fellowships
(a) Honors, Citations Awards
2009 Best Teaching and Faculty Contribution Award,
Ruppin Academic Center.
2008 Best Teaching and Faculty Contribution Award,
Ruppin Academic Center.
2008 Highly Commended Award Winner at the Emerald
Literati Network Awards for Excellence.
2006-2007 Highly Recommended Award for Research Activity,
Ruppin Academic Center.
2006-2007 Best Teaching and Faculty Contribution Award, Ruppin
Academic Center.
2005 Best Teaching and Faculty Contribution Award, Ruppin
Academic Center.
Scientific Publications
(a) Authored books
1. Herstein, R. & Berger, R. (2015) 'Creating & Managing Brand Image', Lambert
Academic Publishing (in English).
2. Herstein, R. (2013) You’re being misled!, Matar (in Hebrew).
3. Herstein, R. (2011) Small Business – Big Success, Matar (in Hebrew).
4. Herstein, R. (2004) Modern Branding – Marketing Approaches in Managing
Modern Branding, Globes Press (in Hebrew).
5. Herstein, R. (2000) Managing Brands – Developing Brand Image Strategies,
Cierakover (in Hebrew).
Prof. Ram Herstein
5
(b) Refereed articles and refereed letters in scientific journals
1. Herstein, R., Drori, N., Berger, R. and Barnes, B. (2017) 'The Gap between Theory
and Practice in Private Branding Strategy Management', International Marketing
Review, Vol.34, No.4, pp.559-578. (IF.1.865)
2. Berger, R., Herstein, R., Silbiger, A. and Barnes, B.R. (2017) 'Developing
International Business Relationships in a Russian Context', Management
International Review, Vol.57, No.3, pp.441-471. (IF. 1.076)
3. Berger, R., Lamond, D., Gavish, Y. and Herstein, R. (2016) 'The Evolution of
Management from a Trust to Arm's Length Model in Family Run Businesses: The
Case of the Diamond Industry', Journal of Management History, Vol.22, No.3,
pp.341-362. (Citations – 9. IF.0.63)
4. Alves, S., Abrantes, J.-L., Antunes, M.-J., Seabra, C. and Herstein, R. (2016) 'WOM
Antecedents in Backpacker Travelers', Journal of Business Research, Vol.69, No.5,
pp.1851-1856. (IF.1.48)
5. Seabra, C., Silva, C., Abrantes, J.-L., Vicente, M. and Herstein, R. (2016) 'The
Influence of Motivation in Tourists Involvement', Anatolia: An International
Journal of Tourism and Hospitality Research, Vol.27, No.1, pp.4-15. (Citations – 3.
IF.0.62)
6. Herstein, R., Drori, N., Berger, R. and Barnes, B.R. (2015) 'Anticounterfeiting
Strategies and their influence on Attitudes of Different Counterfeit Consumer
Types', Psychology & Marketing, Vol.32, No.8, pp.842-859. (Citations – 7. IF.1.08)
7. Berger, R., Herstein, R., Silbiger, A. and Barnes, B. (2015) 'Can Guanxi be created
in Sino-Western Relationships? An Assessment of Western Firms Trading with
China using the GRX Scale', Industrial Marketing Management, Vol.47, pp.166-
174. (Citations – 5. IF.1.9)
8. Berger, R., Silbiger, A., Herstein, R., and Barnes, B.R. (2015) 'Analyzing Business-
to-Business Relationships in Arabian Context: Introducing the MHS Scale', Journal
of World Business, Vol.50, No. 3, pp.454-464. (Citations – 15. IF.2.27)
9. Berger, R. & Herstein, R. 'Strategies for Marketing Diamonds in China from the
Perspective of International Diamond SMEs Compared to the West' (2015) Journal
of Small Business and Enterprise Development, Vol.22, No.3, pp.549-562.
(Citations – 3. IF.0.72)
Prof. Ram Herstein
6
10. Gilboa, S., Jaffe, E.D., Vianelli, D., Pastore, A. and Herstein, R. (2015) 'A
Summated Rating Scale for Measuring City Image', Cities, Vol.44, pp.50-59.
(Citations – 18. IF.1.9)
11. Herstein, R., Berger, R. and Jaffe, E. (2014) 'How Companies from Developing and
Emerging Countries can Leverage their Brand Equity in Terms of Place Branding?',
Competitiveness Review: An International Business Journal, Vol.24, No.4, pp.293-
305. (Citations – 8)
12. Berger, R. & Herstein, R. (2014) 'The Evolution of Business Ethics in India',
International Journal of Social Economics, Vol.41, No.11, pp.1073-1086. (Citations
– 2. IF.0.36)
13. Herstein, R. & Berger, R. (2014) 'Cities for Sale: How Cities Can Attract Tourists
by Creating Events', The Marketing Review, Vol.14, No.2, pp.131-144. (Citations –
9)
14. Herstein, R., Gilboa, S. and Gamliel, E. (2014) 'The Effect of Private Brands on
Leveraging Service Quality and Satisfaction', Services Marketing Quarterly, Vol.35,
No.3, pp.222-235. (Citations – 1. IF.0.42)
15. Herstein, R., Berger, R. and Jaffe, E.D. (2014) 'Five Typical City Branding
Mistakes: Why Cities Tend to Fail in Implementation of Re-branding Strategies?'
Journal of Brand Strategy, Vol.2, No.4, pp.392-402. (Citations – 8)
16. Berger, R. & Herstein, R. (2014) 'The Evolution of Chinese Business Ethics',
Management Research Review, Vol.37, No.9, pp.778-790. (Citations – 6. IF.0.72)
17. Herstein, R., Berger, R. and Jaffe, E.D. (2014) 'Forever Young – How Can a
Branding Destination Strategy Regenerate a City Image?: The Case of Tel-Aviv'
Journal of Urban Regeneration and Renewal, Vol.7, No.3, pp.211-223. (Citations –
5. IF.0.81)
18. Berger, R., Herstein, R. and Mitki. Y. (2013) 'Guanxi: The Evolutionary Process of
Management in China', International Journal of Strategic Change Management,
Vol.5, No.1, pp.30-40. (Citations – 11)
19. Herstein, R., Gilboa, S. and Gamliel, E. (2013) 'Private and National Brand
Consumers' Images of Fashion Stores', Journal of Product and Brand Management,
Vol.22, No.5-6, pp.331-341. (Citations – 11. IF.0.67)
20. Herstein, R. & Berger, R. (2013) 'Hosting the Olympics: A City’s Make-or-Break
Impression', Journal of Business Strategy, Vol.34, No.5, pp.54-59. (Citations – 8.
IF.0.69)
Prof. Ram Herstein
7
21. Gamliel, E., Herstein, R., Abrantes, J.L., Albayrak, T. and Caber, M. (2013)
'Framing and Involvement Effects on Consumers' Brand Choice', EuroMed Journal
of Business, Vol.8, No.2, pp.117-133. (Citations – 3)
22. Herstein, R. & Berger, R. (2013) 'A Country as a Brand: Israel’s Evolving Branding
Strategy', Journal of Brand Strategy, Vol.2, No.2, pp.177-188.
23. Berger, R., Choi, C.-J., and Herstein, R. (2013) 'China's Social Market Economy:
The Leverage of Economic Growth', International Journal of Asian Business and
Information Management, Vol.4, No.1, pp.21-30. (Citations – 9)
24. Herstein, R. & Berger, R. (2013) 'Much More Than Sports: Sports Events as Stimuli
for City Re-branding' Journal of Business Strategy, Vo.34, No.2, pp.38-44.
(Citations – 29. IF.0.69)
25. Gamliel, E. & Herstein, R. (2013) 'Involvement Moderates the Effect of Message
Framing on Consumers' Perceived Monetary Gain and Product Choice' Journal of
Product and Brand Management, Vol.22, No.2, pp.142-152. (Citations – 7. IF.0.67)
26. Berger, R. & Herstein, R. (2013) 'Marketing and Non-Market Based Value Creation:
Gifts and 'Guanxi'', Journal of Business Theory and Practice, Vol.1, No.1, pp.166-
185. (Citations – 5)
27. Herstein, R. & Jaffe, E.D. (2013) 'The Challenges of Nigerian Agricultural Firms in
Implementing Marketing Concept', Competitiveness Review: An International
Business Journal, Vol.23, No.1, pp.55-67. (Citations – 2)
28. Gamliel, E. & Herstein, R. (2012) 'Effects of Message Framing and Involvement on
Price Deal Effectiveness', European Journal of Marketing, Vol.46, No.9, pp.1215-
1232. (Citations – 16. IF.1.0)
29. Gilboa, S. & Herstein, R. (2012) 'Place Status, Place Loyalty and Well Being: An
Exploratory Investigation of Israeli Residents', Journal of Place Management and
Development, Vol.5, No.2, pp.141-157. (Citations – 6. IF.0.83)
30. Tiferet, S. & Herstein, R. (2012) 'Gender Differences in Brand Commitment,
Impulse Buying, and Hedonic Consumption', Journal of Product and Brand
Management, Vol.21, No.3, pp.176-182. (Citations – 83. IF.0.67)
31. Herstein, R. (2012) 'The Thin Line between Country, City and Region Branding',
Journal of Vacation Marketing, Vol.18, No.2, pp.147-155. (Citations – 53. IF.1.06)
32. Tiferet, S. & Herstein, R. (2012) 'Need for Cognition as a Predictor of Store Brand
Preferences: An Israeli Multicultural Study', EuroMed Journal of Business, Vol.7,
No.1, pp.54-65. (Citations – 3)
Prof. Ram Herstein
8
33. Gilboa, S., Herstein, R. and Gamliel, E. (2012) 'The Potential of Private Labels in
Agricultural Markets', Journal of Brand Strategy, Vol.1, No.1, pp.69-78. (Citations
– 3)
34. Herstein, R., Tifferet, S., Abrantes, J.L., Lymperopoulos, C., Albayrak, T. and
Caber, M. (2012) 'The Effect of Personality Traits on Private Brand Consumers
Tendencies: A Cross-Cultural Study of Mediterranean Countries', Cross Cultural
Management: An International Journal, Vol.19, No.2, pp.196-214. (Citations – 21.
IF.0.855)
35. Berger, R. and Herstein, R. (2012) 'The Limits of Guanxi from the Perspective of
the Israeli Diamond Industry', Journal of Chinese Economic and Foreign Trade
Studies, Vol.5, No.1, pp.29-41. (Citations – 27)
36. Mitki, Y. & Herstein, R. (2011) 'From Crisis to Success: Three Case Studies in
Organizational Learning', The Learning Organization: An International Journal,
Vol.18, No.6, pp.454-467. (Citations – 9. IF.1.3)
37. Albayrak, T., Caber, M., Moutinho, L. and Herstein, R. (2011) 'The Influence of
Scepticism on Green Purchase Behavior', International Journal of Business and
Social Science, Vol.2, No.13, pp.189-197. (Citations – 74)
38. Herstein, R. & Zvilling, M. (2011) 'Brand Management Perspectives in the Twenty
First Century', Qualitative Market Research: An International Journal, Vol.14,
No.2, pp.188-206. (Citations – 24. IF.0.85)
39. Gamliel, E. & Herstein, R. (2011) 'To Save or to Lose: Does Framing Price
Promotion Affect Consumers' Purchase Intentions?', Journal of Consumer
Marketing, Vol.28, No.2, pp.152-158. (Citations – 25. IF.1.3)
40. Herstein, R., Zvilling, M., and Jaffe, E.D. (2010) 'Pitfalls and Opportunities of
Chinese Agricultural Businesses to become International Brands', International
Journal of Chinese Culture and Management, Vol.3, No.1, pp.52-68.
41. Tiferet, S. & Herstein, R. (2010) 'The Effect of Individualism on Private Brand
Perception: A Cross-Cultural Investigation', Journal of Consumer Marketing,
Vol.27, pp.313-323. (Citations – 34. IF.1.3)
42. Herstein, R. & Zvilling, M. (2010) 'The Key Role of Employees in Making
Customers More Loyal', Human Resources Management International Digest,
Vol.18, No.4, pp.5-19. (Citations – 5. IF.0.05)
Prof. Ram Herstein
9
43. Herstein, R., Efrat, K., and Jaffe, E.D. (2010) 'The Enigma of Private Brands in the
Emerging Mediterranean Countries: The Case of Israel', EuroMed Journal of
Business, Vol.5, No.1, pp.5-19. (Citations – 4)
44. Herstein, R. & Mitki, Y. (2009) 'Lessons from Fattals Hotel Management Group:
The Transition from a Branded to Endorsement Corporate Identity', Strategic
Direction, Vol.25, No.2, pp.6-8. (IF.0.05)
45. Herstein, R. & Mitki, Y. (2009) 'EL AL Improves Services Quality without
Turbulence from Employees', Human Resources Management International Digest,
Vol.17, No.2, pp.30-32. (IF.0.1)
46. Herstein, R. & Jaffe, E.D. (2009) 'Leisure Brand Extension: From Zoo to Safari',
International Journal of Leisure and Tourism Marketing, Vol.1, No.1, pp.1-11.
47. Herstein, R., Mitki, Y., and Jaffe, E.D. (2008) 'Corporate Image Reinforcement in
an Era of Terrorism through Integrated Marketing Communication', Corporate
Reputation Review, Vol.11, No.4, pp.360-370. (Citations – 8. IF.0.68)
48. Herstein, R., Rotem, A., and Ables-Rivin, L. (2008) 'Evaluating and Designing the
Brand Management Curriculum of MBA Programs from the Perspective of Brand
Managers' Professional Needs', Marketing Education Review, Vol.18, No.2, pp.35-
44. (Citations – 4)
49. Herstein, R., Mitki, Y., and Jaffe, E.D. (2008) 'Communicating a New Corporate
Image during Privatization: The Case of EL AL Airlines', Corporate
Communication: An International Journal, Vol.13, No.4, pp.380-393. (Citations –
27. IF.0.94)
50. Herstein, R. & Jaffe, E.D. (2008) '"The Children's City" – The Transition from a
Negative to a Positive City Image', Journal of Place Branding and Public
Diplomacy, Vol.4, No.1, pp.76-84. (Citations – 39. IF.0.85)
51. Herstein, R., Mitki, Y., and Jaffe, E.D. (2008) 'Israel Cancer Association: Promoting
the Fight against Breast Cancer with IMC Strategy', International Journal of
Pharmaceutical and Healthcare Marketing, Vol.2, No.1, pp.63-75. (Citations – 4.
IF.0.22)
52. Herstein, R. & Jaffe, E.D. (2008) 'Sport Hospitality as a Business Strategy: The Case
of the Sport Club Hotel', Journal of Business Strategy, Vol.29, No.6, pp.36-43.
(Citations – 17. IF.0.69)
Prof. Ram Herstein
10
53. Herstein, R. & Mitki, Y. (2008) 'How El Al Airlines Transformed Its Service
Strategy with Employee Participation', Journal of Strategy & Leadership, Vol.36,
No.3, pp.21-25. (Citations – 10)
54. Herstein, R. & Mitki, Y. (2008) 'From Branded to Endorsement Corporate Identity
Strategy: The Case of Fattals Hotel Management', Tourism Review, Vol.63, No.3,
pp.48-56. (Citations – 7. IF.0.5)
55. Mitki, Y. & Herstein, R. (2007) ‘Innovative Training in Designing Corporate
Identity', Journal of Industrial and Commercial Training, Vol.39, No.3, pp.174-179.
(Citations – 12)
56. Herstein, R. & Vilnai-Yavetz, I. (2007) ‘Household Income and the Perceived
Importance of Discount Store Image Components’, International Review of Retail
Distribution and Consumer Research, Vol.17, No.2, pp.177-202. (Citations – 9.
IF.0.71)
57. Herstein, R. & Tiferet. S. (2007) ‘An Investigation of the New Generic Consumer’,
Journal of Consumer Marketing, Vol.24, No.3, pp.133-141. (Citations – 20. IF.1.3)
58. Herstein, R., Mitki, Y., and Jaffe, E.D. (2007) 'From Blueprint to Implementation:
Communicating Corporate Identity for the Hotel Industry', International Journal of
Contemporary Hospitality Management, Vol.19, No.6, pp.485-494. (Citations – 7.
IF.1.623)
59. Herstein, R. & Jaffe, E.D. (2007) 'Launching Store Brands in Emerging Markets:
Resistance Crumbles', Journal of Business Strategy, Vol.28, No.5, pp.13-19.
(Citations – 32. IF.0.69)
60. Gamliel, E. & Herstein, R. (2007) 'The Effect of Framing on Willingness to Buy
Private Brands', Journal of Consumer Marketing, Vol.24, No.6, pp.334-339.
(Citations – 30. IF.1.3)
61. Mitki, Y., Herstein, R., and Jaffe, E.D. (2007) ‘Learning Mechanisms for Designing
Corporate Identity in the Banking Industry’ International Journal of Bank
Marketing, Vol.15, No.7, pp.452-468. (Citations – 14. IF.1.54)
62. Herstein, R. & Gamliel, E. (2006) ‘Striking a Balance with Private Branding’,
Business Strategy Review, Vol.17, No.3, pp.37-41. (Citations – 4. IF.0.03)
63. Herstein, R. & Gamliel, E. (2006) ‘The Role of Private Branding in Improving
Service Quality’, Managing Service Quality, Vol.16, No.3, pp.306-319. (Citations
– 62. IF.1.65)
Prof. Ram Herstein
11
64. Herstein, R. & Gamliel, E. (2004) ‘An Investigation of Private Branding as a Global
Phenomenon’, Journal of Euro-marketing, Vol.13, No.4, pp.59–77. (Citations – 42)
(c) Accepted refereed articles and refereed letters in scientific journals
1. Herstein, R., Gilboa, S., Gamliel, E., Berger, R. and Ali, A. (2018) 'The Role of
Private Label Brands in Enhancing Service Satisfaction in the Hotel Industry:
Comparing Luxury and Boutique Hotels', Services Marketing Quarterly. Vol.39,
No.2. (IF. 0.7)
2. Berger, R., Herstein, R., Silbiger, A., and Barnes, B.R. (2018) 'Is Guanxi Universal
in China? Some Evidence of a Paradoxical Shift ', Journal of Business Research (IF.
3.354)
(d) Chapter in book
1. "Repositioning a Destination in a Time of Crisis: The Case of Jerusalem," (with
Yoram Mitki and Eugene Jaffe) in N. Morgan, et al, eds., Destination Brands.
Managing Place Reputation, 3rd /e, Elsevier, 2011. (Citations – 7)
(e) Non-refereed articles
1. Herstein, R. (2000) 'Reports on Coca Cola’s demise were premature', Status,
February (in Hebrew).
2. Mitki, Y. & Herstein, R. (2000) 'Corporate Branding – A Business Goal and
Competitive Leverage', Executive, June (in Hebrew).
3. Herstein, R. (2003) 'The Power of Brands in a special edition on brands', Status,
February (in Hebrew).
4. Herstein, R. (2004) 'Measuring Brand Value', Hon-Pail, January (in
Hebrew).
5. Herstein, R. (2004) 'Brand Personality - The vital part of the brand', Status,
September (in Hebrew).
6. Herstein, R. (2005) 'Building Brands versus Purchasing Brands', Hon-Pail,
January (in Hebrew).
Prof. Ram Herstein
12
7. Herstein, R. (2007) 'Branding without borders', Status, August (in Hebrew).
Lectures and Presentations at Meetings and Invited Seminars not Followed by
Published Proceedings
(a) Presentations of papers at conferences/meetings
Herstein, R. & Mitki, Y. (2006) 'Learning Mechanism for Designing Corporate Identity:
Lessons from "Peilim" and Conceptual Framework', Academy of Management Annual
Meeting, Atlanta, USA, August 16-18.
Herstein, R. & Mitki, Y. (2008) 'Sport and Health Hospitality: A New Challenge for
Eastern European Tourism', International Conference - Tourism in the New Europe
Global Challenges – Regional Answers, Warsaw, Poland, November 29-30.
Herstein, R. & Jaffe, E.D. (2009) 'Safari Around the Clock: Marketing Mix Innovation',
8 International Conference Marketing Trends', Paris, France, January 15-17.
Mitki, Y. & Herstein, R. (2009) 'Urban Developments in Cultural and Creative
Industries', The Second Annual Asian City Forum, Changchun, Jilin, China, August 16-
19.
Herstein, R. & Zviling, M. (2010) 'Short Term vs. Long Term Brand Management
Perspective', Korean Academy of Marketing Science conference, Tokyo, Japan,
September 9-12.
Herstein, R. & Mitki, Y. (2010) 'Learning Mechanisms in Designing Corporate
Branding in Turbulent Environments', Korean Academy of Marketing Science
conference, Tokyo, Japan, September 9-12.
Gamliel, E. & Herstein, R. (2010) 'The Effect of Message Framing on Consumer
Behavior', SJDM conference, St. Louis, USA, November 19-22.
Prof. Ram Herstein
13
Gamliel, E. & Herstein, R. (2011) 'The Effect of Message Framing on Price Deal
Effectiveness Mediated by Perceived Monetary Gain', International Conference on
Behavioral Decision Making, Herzeliya, Israel, May30-June1.
Herstein, R., Mitki, Y. and Jaffe, E.D. (2011) 'Integrated Marketing Communication
Strategy in Promoting the Corporate Image of NPO's under Crisis', SIBR Conference
on Interdisciplinary Business and Economics Research, Bangkok, Thailand, June 16-
18.
Berger, R., Herstein, R. and Mitki, Y. (2012) 'Expected Changes in Far-Eastern
Management Philosophy - The case of the Future of Chinese Guanxi Based on the
Israeli Diamond Industry', 3rd. National Conference on “Innovation and Challenges
in Management Practices, New Delhi, India, February 17-18.
Herstein, R., Mitki, Y. and Berger, R., (2012) 'Can Companies From Emerging
Countries Leverage their Brand by Place Branding?', International Institute of Social
and Economic Sciences Conference, Dubrovnik, Croatia, June 24-27.
Jaffe, E.D. and Herstein, R. (2012) 'Avoiding Mishaps of City Branding/Rebranding
Campaigns', The 11th World Congress of the International Federation of Scholarly
Associations of Management, Limerick, Ireland, June 26-29.
Herstein, R., Mitki, Y. and Berger, R. (2013) 'Cities for Sale: How Cities Can Attract
Tourists by Creating Events', International Institute of Social and Economic Sciences
Conference, Buenos Aires, Argentina, February 3-6.
Silva, C., Abrantes, J.L., and Herstein, R. (2013) 'Motivation to Visit Sacred Places as
Tourism Destinations', 5th Advances in Tourism Marketing Conference, Vilamoura,
Portugal, October 2-4.
Gilboa, S., Jaffe, E.D., Vianelli, D., Herstein, R. and Pastore, A. (2014) 'A Summated
Rating Scale for Measuring City Image' (Best Paper Category), 13th Annual Marketing
Trends Conference, Venice, Italy, January 24-25.
Prof. Ram Herstein
14
Seabra, C., Alves, S., Abrantes, J.-L., Nogueira, M.-J. and Herstein, R. (2015)
'Backpacker Tourists: Sense of Belonging, Travel Motivation and WOM Content'
Consumer Psychology of Tourism, Hospitality, and Leisure Research Symposium,
Namur, Belgium, July 1-4.
Herstein, R., Berger, R. and Mitki, Y. (2015) 'Cities' Image Analysis: The Gaps between
Tourist Cities Over the Globe', International Business Conference, The Clute Institute,
New York City, USA, August 1-6.
Barnes, B., Berger, R., Silbiger, A., Herstein, R. and Whitla, P. (2015) 'Ethics and
Diamonds: Paradoxical Issues Surrounding Guanxi Relations in China' (Best Paper
Award), Academy of International Business Southeast Asia Regional Conference,
Penang, Malaysia, December 3-5.
Berger, R. & Herstein, R. (2016) 'How to Succeed in Doing Business in Russia?', Asia
Pacific Conference on Social Sciences and Management, Cebu, Philippines, January
19-21.
Herstein, R. & Berger, R. (2016) 'The Most Common Positioning Mistakes of Tourist
Cities', Annual Academic Research Conference on Global Business, Economics,
Finance & Social Sciences, Hanoi, Vietnam, August 7-9.
Berger, R. & Herstein, R. (2017) 'Marketing to the Arab World' (Best Paper Award),
International Academic Multi-Disciplinary Conference, Mauritius, February 17-18.
Puffer, S., Berger, R. Herstein, R. McCarthy, D.J. and
Silbiger, A. (2017) 'Doing Business in the Arab World: The Role of Wasta and
Networking in Relationship Satisfaction and Performance', Academy of International
Business Conference, Dubai, July 2-5.
Prof. Ram Herstein
15
(b) Presentations at informal international seminars and workshops
1. Herstein, R. & Mitki, Y. (2008) 'Strategy, Marketing and Management - Developing
New Projects and Products in Agri-Business', Minna, Nigeria, January 28 –
February 2.
2. Herstein, R. & Mitki, Y. (2009) 'Agriculture Business and Agriculture
Industrialization', Chaoyang City, Liaoning Province, China, July 20-24.
3. Herstein, R. (2010) 'Place Marketing and Branding: The Thin Line between
Country, City and Region Branding', Vilnius, Lithuania, March 2-4.
4. Herstein R. & Mitki, Y. (2016) 'City Branding: Concept, Techniques and Case
Studies', Plovdiv, Bulgaria, October 26-28.
Present Academic Activities
Research in progress:
1. Berger, R., Herstein, R., McCarthy, D.J., Puffer, S.M. and Silbiger, A. 'Doing
Business in the Arab World: The Role of Wasta and Networking in Relationship
Satisfaction and Performance', submitted to Management and Organization Review.
2. Drori, N., Herstein, R., Berger, R., and Barnes, B.R. 'Drivers of International
Diversification and their Relationship with Product Diversification and a Firm's
Financial Performance', submitted to Industrial Marketing Management.
3. Avent, T., Drori, N., Herstein, R., and Berger, R., 'Anti-Counterfeit Medicines
Marketing Strategies: The Role of Regulatory Focus and the New Concept of
Second-Hand Pharmacies', Journal of Advertising.
4. Herstein, R., Ben-Assuli, O., Berger, R. and Drori, N. 'Do Physicians Trust their
Patients as Patients trust their Physicians?': Two Mirrors to Trust'.
5. Herstein, R., Drori, N., Jacobi, A., and Berger, R. 'The "DNA" of World Tourist
Cities' Images: Identifications and Gaps between World Tourist Cities', Annals of
Tourism Research.
Prof. Ram Herstein
16
6. Seabra, C., Nogueira, M.-J., Paiva, O., Vicente, M., Abrantes, J.-L. and Herstein,
R. 'Tourism and Terrorism: Strange Companions', Annals of Tourism Research.
Ad-Hoc Reviewer for:
Journal of Business Research
EuroMed Journal of Business
Corporate Reputation Review
Corporate Communication: An International Journal
Journal of Enterprising Communities: People and Places in the Global
Economy
Editorial board:
Advances in Hospitality and Tourism Research
Sep. 2017