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Curriculum Vitae
Career Objectives
To obtain a challenging position where each intensive research brings something new and
productive for better future. With fully inspiration to expand my Education and researches
experience in accumulation knowledge and skills for the mutual benefit of the organization and
my professional career.
Researches and fields of interest_________________________________
1. “ Marketing Research”
2. „‟Marketing Management‟‟
3. “ Managerial Economics”
4. “ Customer Relationship Management”
5. “ Tourism Management”
6. “ Hotel Management”
7. “ Human Resource Management”
8. “ Project Management”
9. “ Customer care”
10. “ Tourism Policy and Planning”
11. “ Consumer Behavior”
Professional Experiences
Currently working as Assistant Professor in COMSATS Institute of Information
Technology Islamabad, Pakistan.
4 years‟ experience in teaching Business and Marketing subjects to post graduates
in different National and International Universities.
Dr.Sher Akbar Mailing Address: Department of Management Science, COMSATS Institute of Information and Technology Islamabad.Park road Check Shahzad Islamabad.
Email address: [email protected] Contact No: 0092-3004570110,0092-
3479699702
NIC No: 15101-0411896-5
2 years‟ work experience as a customer relationship manager in five stars hotel (G
Hotel) in Malaysia).
2 years‟ work experience as a front office manager in Equatorial Hotel, Penang,
Malaysia).
Awards…….
UniversitiSainsMalaysia research‟ grant has been awarded to me with the amount of
RM 20,000, (A/no: 1001/PPBGN/842010), that facilitated my research project from
the year 2008 to 2012.
I was selected for UniversitiSainsMalaysia‟ fellowship, from the year (July, 2009 to
June 2012) with monthly package 1st year Malaysian rengitsRm 2100, 2ndyear Rm
2300 and for the final year it was Rm 2500/m. My responsibility was to publish
research papers in high impact factor journals and conduct tutorial classes for
Master students of Business and Marketing in UniversitiSains Malaysia.
Supervising Master Students in their Internships
Students of M.A Tourism and Hospitality in Abdul Wali Khan University Mardan have
supervised in different areas of Tourism & Hospitality Sectors.
1. M. Shabaz Khan (2013). Housekeeping
2. Kamran (2013). Front Office
3. BushraAfridi (2013). Housekeeping
4. Asad (2013). Front Office
Researches and Publications_____________________________
1. Akbar, S. (2013). “Relationship of Service Quality and Customer Loyalty through
the Moderating Effect of Socio Demographic Characteristics”International
Journal of Hospitality & Tourism Systems Volume 6, Issue 2, Dec 2013. [ISI- Cited
Journal]
2. Akbar, S., & Mat Som, A. P. (2011). “Determinants of Customers‟ loyalty for hotel
industry” Information Management and Business Review Volume 1, Issue 2, pp 19-
25. [ISI-Cited Journal]
3. Akbar, S., &Bakar, A. H. A. (2011). “Factors Affecting the Consumer‟s Decision on
Purchasing Power” Journal of Economics and Behavioral Studies Volume, 2,
Issue 3, pp.108-116. [ISI-Cited Journal]
4. Akbar, S., Mat Som, A. P., &Ghani, K. (2011). “Visitors‟ Willingness to Pay for Park
Fees: A case study of Penang Botanic Gardens”International Journal of
Hospitality & Tourism SystemsVolume 3, Issue 1, pp 17-34. [ISI- Cited Journal]
5. Ghani, K., Mat Som, A. P., Akbar, S., &Rehman, I.U. (2011). “Marketers‟
Perception about Marketing Ethics: Evidence from Malaysia” Journal of
Economics and Behavioral Studies Volume, 2 Issue 6, pp.255-262. [ISI-Cited
Journal]
6. Akbar, S., Mat Som, A. P., Wadood, F., &Alzaidiyeen. (2010). “Revitalization of
Service Quality to Gain Customer Satisfaction and Loyalty”International Journal
of Business and Management Volume 4, Issue 6, pp 113-122. [ISI-Cited Journal]
7. AbHalim, M. S., Jaafar, M., Osman, O., & Akbar. S. (2010).“The Contracting Firm‟s
Failure and Financial Related Factors: A case study of Malaysian Contracting
firms”International Research Journal of Finance and Economics Volume 2, Issue
3, pp 108-116 [ISI- Cited Journal],
Conference papers_________________________________________
1. Akbar, S., & Mat Som, A. P.(2010).“The Relationship of Service Quality Customer‟s
Trust, Satisfaction and Loyalty” International Graduate Tourism Conference,
Berjaya University College of Hospitality, April 16-17, Kuala Lumpur, ISBN: 978-967-
5417-74-0.pg.
2. Akbar, S., & Mat Som, A. P. (2009).“Customer Relationship Management in the
Hospitality Industry” International Conference on Sustainable Tourism
Management, Management of Sustainable Tourism in the Next Decade:
Prospects and Challenges, 27-29 March 2009, School of
TourismDevelopmentMaejoUniversityChiang Mai, Thailand.
3. Akbar, S., & Mat Som, A. P.(2009). “Implementation of CRM in the Hospitality
industry: Constraints and Challenges” Seminar DasarMalaysia,
DasarSebagaiLandasan Pembangunan Bangsadan Negara 6-8 Oct 2009,
University Teknology MARA Sabah. Page no. 850-857.
Academic Career ________
1. PhD inTourism & Hospitality Marketing(2008-2012)
(UniversitiSainsMalaysia)
Title: “Factors Influencing Customer Loyalty in the Hotel Industry”
2.Master of Science in Economics (2004-2006)
(PeshawarUniversity – Pakistan)
Major:Micro and Macro Economics, Research Methodology, Environmental
development. Econometrics and Statistics for Economics
3. Bachelor of Education (2003-2005)
(AllamaIqbal Open University Islamabad, Pakistan)
Major: Teaching Methods, Organization Behavior, Research Methods
4. Bachelor in Economics (2001-2003)
(University of Peshawar-Pakistan)
Major: Micro and Macro Economics, Statistics
Language /Communication Skill_______________________________ English (Excellent)
Urdu (Elementary)
Malaysian Language (Elementary)
Arabic (Elementary)
References
1. Dr.Zia, Asst Professor, Abdul Wali Khan University Mardan, Pakistan
Email address: [email protected] mobile no: +92-3329876182
2. M.Farooq, Associate Professor, Islamic Center Peshowar, Pakistan
Email address: [email protected] mobile no: +92-3009356118
3. SajjadBadsha, Lecturer, Abdul Wali Khan University Mardan, Pakistan
Email address: [email protected], mobile no: +92-3339701115
4. Dr.Abu Hassan, Professor, (HBP) UniversitiSains Malaysia
Email address: [email protected] Mobile no:+60-164625596