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THANK YOU FOR
BEING WOMEN
CONTENT
WEBTRETHO INTRODUCTION
“THANK YOU FOR BEING WOMEN” CAMPAIGN
SPONSORSHIP
ABOUT WEBTRETHO
Backed by IDG Vietnam in 2007
The largest Vietnamese online community for
women; more than 1 million members with
95% aged from 20 to 30; mainly income of
group A & B.
Growth in 2012
Traffic increased 30.05% reachs 113 695
718 visits/year
Views increased 48.075% reachs
451,424,346 views
“THANK YOU FOR BEING WOMEN” CAMPAIGN
PURPOSES: Strengthen community activities
Create opportunities to efficiently promote brand’s image to 1,000,000 members and more.
CONTENTS: Online Contest: “REAL MAN" 2013
Finale night in 8/3
“REAL MAN” CONTEST
The first male contest
looking for what women and men want: a Real Man
IN ASSOCIATED WITH
MEDIA SPONSOR
MEDIA PARTNERS
REAL ADVANTAGES
Brands directly interact with more than 1.000.000 young man and women
Products placement draw strong impression in viral marketing
3000 people gathering for promoting
Approach wide range by YanTV, IDG’s media partners
Maintain the brand’s reputation by viral marketing for winner.
UNIQUE SELLING POINT
“REAL MAN”
Broaden categories to represent the needs and thoughts of women and men
Bold interaction between contestants and community
Initial criteria: inner and outer beauty
Diverse challenges attract member attention
OTHERS MALE CONTEST
Organized by small community
Weak interaction between contestant and viewer
Monotonous form and criteria
Weak engagement with the community after contest
FORMULATION
Preliminary: open call for entry
Selected 30 candidates
Round 1: selected 20 candidates
Challenge: “EXPOSURE”
Round 2: selected 12 candidates
Challenge: “STYLE”
Round 3: select six candidates
Challenge: HEALTH & STRENGTH
Finale night 10/3:
Time: 18.00P.M – 21.00P.M*
Location: Hồ Chí Minh City*
AWARDS
Winner “REAL MAN”
20.000.000 VND
and sponsor’s gifts
Each of 3 prizes “Most voted"
“Face of sponsor"
“Most talented man"
10.000.000VND
and sponsor’s gift
MEDIA PLAN
Pre-event
Jan 28 – Feb 4
Social Marketing
Event Feb 4 – March
4
Social MarketingTV Channel
Media Mainstream
Post-eventMarch 3 –March 31
Social MarketingMedia Mainstream
K.P.I ESTIMATED
K.P.I Rate
Awareness Upper 1.000.000member and more
Clips 500.000 views/month
Topics 20.000 views/month
Follow on Facebook, Twitter…
100.000 views/week
Email delivery 300.000 emails/month
SPONSORSHIP
“REAL MAN” 2013 organized by Webtretho offers the efficient opportunity for sponsors to spread their brands widely through practical promoting way.
EXCLUSIVE SPONSOR
Sponsor’s value: 20,000 USD
BENEFITS: Brand is oriented in all 4 episodes, air on
YANTV values: 16,648 USD
Banner package on WTT values 12,600 USD
Sampling to 100.000 members values 3,000USD
Brand and product placement in finale night
GOLD SPONSOR
Sponsor’s value: 15,000 USD
BENEFITS: Brand is oriented in 1 episode air on YANTV
values: 5,460 USD
Banner package on WTT values: 12,600 USD
Sampling to 70.000 member values: 2,000 USD
Brand and product placement in Finale night
THANK YOU
• Contact:
• Trinh Thanh Huyen – Sales Manager
• P: 0982226866
• T: 0839798075 (ext: 102)
• Email: [email protected]/
