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© 2019 INNOSIGHT CONSULTING, LLC AND/OR ITS AFFILIATES 0
Culture of Innovation: Myths and Realities
Scott D. Anthony 18 September 2019 @ScottDAnthony
© 2019 INNOSIGHT CONSULTING, LLC AND/OR ITS AFFILIATES 1
How satisfied are you with your
return on innovation investment?
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THE INNOVATOR’S BOOKSHELF
Developing Ideas
• Made to Stick by Chip & Dan Heath (2007)
• Business Model Generation by A. Ostetrwalder & Y. Pigneur (2010)
• Competing Against Luck by Christensen, Duncan et al (2016)
Assessing and Testing Ideas
• The Innovator’s Guide to Growth by Anthony et al (2008)
• Discovery-Driven Growth by Rita McGrath & Ian MacMillan (2009)
• The Lean Startup by Eric Ries (2011)
Leadership & Capabilities
• Creativity, Inc. by Ed Catmull with Amy Wallace (2014)
• The New Leadership Literacies by Bob Johansen (2017)
• The Fearless Organization by Amy Edmondson (2018)
• Innovation and Entrepreneurship by Peter Drucker (1985)
• The Little Black Book of Innovation by Scott D. Anthony (2011)
• How Will You Measure Your Life? by Clayton Christensen et al (2012)
Basic language and conceptual overview
Growth Strategy
• Only the Paranoid Survive by Andrew S. Grove (1996)
• Playing to Win by Roger Martin & A.G. Lafley (2013)
• Dual Transformation by Anthony, Clark Gilbert, and Mark Johnson (2017)
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Adept in ambiguity | We act confidently despite incomplete information, expect iteration and change, and celebrate judicious risk taking
Empowered | We exercise initiative, seek out and leverage resources to make decisions confidently, and take responsibility for our actions
Collaborative | We incorporate cross-functional expertise resourcefully, recognizing that the smartest person in the room is the room itself
Customer-obsessed | We relentlessly seek to develop ever deeper understanding of our customers’ and employees’ jobs to be done
Curious | We are explorers who are not content to rest on past successes, believing that we can always find better ways
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What is the biggest barrier to
innovation at your organization?
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What single word best describes the biggest
barrier to innovation in your organization?
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C O M P A N Y S T R A T E G Y
Sources: Bloomberg/BCG; Google, Adobe, Bain & Company
INNOVATION 4.3%
TSR PREMIUM
AGILE 84%
PRODUCTIVITY GAIN
CREATIVITY 3.5X
MORE LIKELY TO GROW
FASTER THAN PEERS
RISK TOLERANT 19%
BOOST ABOVE REVENUE
TARGETS
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Wouldn’t it be great if we could …
But we don’t because…
So we should …
Constructively
disagree during
meetings?
Inspire our team’s latest
curiosity?
Our “meeting
hygiene” isn’t
very good
Non-job related training is
stigmatized
Bring MOJO to
meetings
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Behavior
Enabler
Artifact
Nudge
P
Practical
Connected
to existing
routines
U
Unique
Fun, engaging,
social, captured in
stories
S
Simple
Easy to
adopt and
remember
R
Reinforced
Supported by
physical &
digital reminders
O
Organizationally consistent
Linked to
processes,
systems & values
T
Trackable
Readily
measured,
adjusted & scaled
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Culture Wall(SWA Group)
Customer Wall(MetLife)
Future Press Release(Amazon.com)
Lost Gloves(OXO)
Solve For The Customer (SFTC)
(HubSpot)
W.I.T.C.H(Singtel)
Aliway(Alibaba Group)
Culture App(L’Oreal)
Innovation Jam(IBM)
Yes, And…(Nordstrom)
Lunch Roulette(Boehringer Ingelheim)
Dare to Try(Tata)
Discipline Based Testing Guidelines
(Malwarebytes)
Effective Post-Mortems
(Pixar)
Experiment Shepherds
(Twitter)
Failwall(Spotify)
Pre-Mortems(Atlassian)
Andon Cable(Toyota)
Great Game of Business
(Tasty Catering)
Freedom Policy(Netflix)
Just Go With It(Innocent)
Kickbox(Adobe)
Live From Day 1(Airbnb)
Innovation Book & Awards
(BNP Paribas)
Internal Ideas Stock Market
(Rite-Solutions)
Polish Week & Grease Week
(Asana)
Stumping Google Search
(Qualcomm)
Man On The Moon(Danfoss)
CUSTOMER-OBSESSED
COLLABORATIVE
ADEPT IN AMBIGUITY
EMPOWERED
CURIOUS
Reverse Mentoring(Nestle)
Thou Shall Not Kill An Idea
(3M)
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INNOGANDA
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Ideas Create ways to process them
Answers Define problems worth solving
Experiments Build and stock your labs
Big impact
Risk taking
Dedicate time and resources
If you want … Make sure you …
Tolerate commercial failure
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A culture of
innovation is one in
which the behaviors
that drive
innovation success
come naturally
Jan 23: Myth: A culture of innovation resides in artifacts
See
Do
Believe
Hack
habits
with
BEANs
Connect the dots
to avoid
innoganda
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Questions?
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Culture of Innovation: Myths and Realities
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THANK [email protected]
@ScottDAnthony | +65 9640 4545
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