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8/17/2019 Culture and Leadership of Southwest Airlines
1/18
PRESENTED BY :
ANDI AMIRULLAH ARIF TIRO, PUTERI ERSA AYU, RIZQY AIDDHA YUNIAWATI,HADYAN FADHILLA, NENENG WULANDARI, NURUL FITRI, YULI PERMATASARI
SOUTHWEST AIRLINES : CULTURE ANDLEADERSHIP
8/17/2019 Culture and Leadership of Southwest Airlines
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BUDAYA PERUSAHAAN DANKEPEMIMPINAN
1. COMPANYBACKGROUND
2. CULTURE AND VALUES
3. LEADERSHIP ATSOUTHWEST AIRLINES
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COMPANYBACKGROUND
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SOUTHWEST AIRLINES
Pe!"#$##% %' (e'e#)*+ #"# -e%e(#%'#%(e(+# e%*#$,
e%e#-)#% "/#/e'+ %'e%''#(!%')#%)e#-!#% -e'#0#+ *#%
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## e%'!#%'+ 0#)/!"+%''#$ -e"#0#/ *+ (#%*##.
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THE JOURNEY
OF SOUTHWESTD+*++)#% -#*# #)$+ /#$!% 1 45e$ R455+% K+%' *#% He( Ke55e$e
Me5#%+ -e%e(#%'#% *+ 0+5#$ Ae+)# (#'+#% Se5#/#% +/!S#% A%/4%+4, D#55#" *#% H4!"/4%
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S4!/$0e"/ A+5+%e" C4. e!-#)#% #")#-#+ AS /e(e"# )ee-#/*#5# $#5 -e%'#%')!/#% -e%!-#%' *#% )e*!# /e(e"# *#5#$#5 )e(e#%')#/#% -e%e(#%'#% *4e"/+.
S/#/e'+ 4-e#"+4%#5 -e!"#$##% /e5#$ *+(#%'!% "e##e%&e5!!$ e%&e*+#)#% -e%e(#%'#% 8e)!e%"+ /+%''+,e%e-!$ ##) -e%*e), -4+%/9/49-4+%/ :*#+ /+/+) )e /+/+);,5#%#% (e/#+8 e%*#$.
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CULTURE
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C4-4#/e C!5/!e <
Corporate Cuture #/#! B!*#-e!"#$##% e%'#! -#*# %+5#+9%+5#+*#% "+)#- %' /e/#%# "e$+%''#
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COMPANY !ALUES
LU!"ata "o#e u$tu"%e%pera"u"a$&$#&'u( "ar)a*a$(
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COMPANY CULTURES
E%p-a,&, o$ !aue o2 PeopeKee- E-54&ee" H#--& = /$e% /$e& 0+55)ee- !"/4e" $#--&
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AT SOUTHWEST AIRLINES
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E6ECUTI!E LEADERSHIP ATSOUTHWEST AIRLINES
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E6ECUTI!E LEADERSHIP ATSOUTHWEST AIRLINES
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7897: HERB KELLEHER
Characteristics
•Friendly CEO
•He treats employees as
internal customers
•He is part of the crew
•He believes in individuality
expression•He wants employees feel
part of the SWA
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7897: HERB KELLEHER
TRANSACTIONAL LEADER
• Constantly interaction with
employees
• Relaxed management style
• Use contingent rewards to
motivate employees
• He puts himself on the same
level of other employees
«The difference between Southwest and other carriers is the effort Herbert
gets out of the people who work for him»
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“Work is important … don’t
spoil it with seriousness”
(H. Kelleher)
“You have to treat your employees like
your costumers. When you treat them
right, then they will treat your outsidecostumers right”
(H. Kelleher)
“Our thanks, and our love to the peopleof southwest airlines for creating a
marvelous family and a wondrous
airline”
(H. Kelleher)
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8/17/2019 Culture and Leadership of Southwest Airlines
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HUBUNGAN ANTARA BUDAYA(KEPEMIMPINAN( STRATEGI( DAN
KINERJA ORGANISASI
• Ke-e+-+%#% *#% B!*# O'#%+"#"+ )e*!#%(e$!(!%'#% *#% (+"# "#5+%' (e-e%'#!$ :S$e+%,11 Pe#e #%* R4(+%"4%, 2@ 39;.
• Ke-e+-+%#% %' *+/e#-)#% 45e$ -e+-+%
(e-e%'#!$ /e$#*#- -e%e%/!#% "/#/e'+ *#%)+%e# )##%. Be'+/! -!5# B!*# O'#%+"#"+%' *++-/#)#% 45e$ -e+-+% #)#% (e-e%'#!$/e$#*#- -e%e#-#% "/#/e'+ *#% )e(e$#"+5#%%
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Thank you for your attention crew … !