Southwest Airlines Southwest Airlines CultureCulture

FORTUNE Top Ten FORTUNE Top Ten Companies to Work for in Companies to Work for in

AmericaAmerica

FORTUNE Top Ten FORTUNE Top Ten Companies to Work for in Companies to Work for in

AmericaAmerica

Pay/ Benefits Opportunities Job Security Pride in Work and Company Openness / Fairness Camaraderie and Friendliness

Pay/ Benefits Opportunities Job Security Pride in Work and Company Openness / Fairness Camaraderie and Friendliness

Commitment to Our CUSTOMERS

Commitment to Our CUSTOMERS

Low CostsLow Costs

Positively Outrageous Positively Outrageous ServiceService

Growth and ProfitsGrowth and Profits

How We Honor Our How We Honor Our CommitmentCommitment

How We Honor Our How We Honor Our CommitmentCommitment

WE DO THISWE DO THIS

WE GET THIS

Give People the Give People the Freedom Freedom

to be Themselvesto be Themselves

Hire for Attitude,Hire for Attitude,Train for SkillsTrain for Skills

SOUTHWEST AIRLINES PEOPLE PROFILE

SOUTHWEST AIRLINES PEOPLE PROFILE

Customer Focused

Team Player

Self Motivated

Takes Initiative

Open and Flexible to Change

Sense of Humor

Takes Pride in Work

Provide a LearningProvide a LearningEnvironmentEnvironment

Career Development Career Development and Growth and Growth

OpportunitiesOpportunities

Don’t Keep EmployeesDon’t Keep EmployeesWho Don’t Fit the Who Don’t Fit the

CultureCulture

CommunicateCommunicateCommunicateCommunicateCommunicateCommunicate

Avoid ElitismAvoid ElitismKill BureaucracyKill Bureaucracy

Be FlexibleBe FlexibleDo the Right ThingDo the Right Thing

Forgive MistakesForgive Mistakes

Recognize, RewardRecognize, Rewardandand

Everything!Everything!

Encourage People to Encourage People to Act Like OwnersAct Like Owners

SUCCESS IN A SUCCESS IN A “NUTSHELL”“NUTSHELL”

Profitable 35 yearsProfitable 35 years Steady GrowthSteady Growth Conservative Conservative

Balance SheetBalance Sheet Stock PerformanceStock Performance Low Fare LeaderLow Fare Leader Market DominanceMarket Dominance Productive Productive

EmployeesEmployees

Low TurnoverLow Turnover No LayoffsNo Layoffs Triple Crown x 5 Triple Crown x 5 Best Safety Best Safety

RecordRecord Most EmulatedMost Emulated Free to Have FunFree to Have Fun

SOUTHWEST AIRLINES

Lessons Learned in the Job Lessons Learned in the Job SearchSearch

TargetingTargeting Networking within TargetNetworking within Target Identify Culture within TargetIdentify Culture within Target Tenacity/Persistence/PerseveranceTenacity/Persistence/Perseverance

Thank YouThank You

Questions or comments:Questions or comments:Tom MillerTom Miller

(214) 792-5298(214) 792-5298tom.miller@wnco.comtom.miller@wnco.com