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Cultural Tourism Diversity of Built
HeritagePicture Final Conference
Luxemburg
21 –23 September 2006
Brian Smith
Secretary General
Background to EAHTR
• EAHTR formed in Strasbourg By Council of Europe in October 1999
• Represents approx 950 historic towns and cities– 12 International, National,
Regional Associations and individual cities
• Aim– To promote the interests of
Europe's historic towns and regions
• Objectives– International co-operation in urban
conservation and cultural heritage – Share experience and good practice
– Promote vitality viability, and sustainability of historic towns
• Activities– Newsletter & Web Site
• www.historic-towns.org
– European Commission projects • INHERIT, EPOCH, CULT-STRAT
– Conferences• Dubrovnik Symposium
– Cultural Tourism – Economic Benefit or Loss of Identity 27th –29 September 2006
Cultural Tourism & Diversity of Built Heritage
• Cultural Tourism– Expanding market
• International -1.6B –local higher• Europe lower internationally
– Important to define broadly• ‘Way of Life’ of people or region not
only built heritage
– Inherent conflicts + social & economic advantages
• Impacts need to be understood and managed
• Role of local authority crucial• Balanced approach based on
International Charter ‘principles’ UN WTO &UNESCO
• Diversity of Built Heritage – Historic cities developing
strategies that promote positive diversification
– Expanding definition of historic core – using visitor management techniques of interpretation & signing
– Converting historic buildings to new uses to diversify visitor experience
– Promoting industrial heritage & exploring recent past as source of inspiration
– Need to understand identity & value of whole place
• Integrated approach– International & National
levels– Regional -Economic and
Spatial strategies e.g. Andalucia promoting Granada not Ubeda
– City - effective governance & co-ordination – leadership, strategy and management
Gdansk
Verona
Castel San Pietro - Verona
Castel San Pietro
• San Pietro Hill– Sacred by Romans 1st C BC– Centre of City Life from
Mediaeval times
• Theatre uncovered early 20C –Austrian Barracks demilitarised
• Objective to revitalise recover urban identities underlying Verona
• Create multi centre city
CULTURAL DIVERSITY
INDENTITY PROSPERITY
THREATS & OPPORTUNITIES
CULTURAL STRATEGIES
& TOOLS
CASE STUDIES & DISSEMINATION
KEY TO SUSTAINABLITY
Conclusions
• Importance of defining cultural tourism broadly
• Promoting a balanced sustainable approach based on the principles set out in the adopted International Charters
• Understanding Identity and need for diversity important –acting on it requires: Integrated Approach at all levels
• Understand and value the whole place not just the tourist icons –its identity, local distinctiveness and sense of place
• Unique qualities of historic environments have an importance to local communities over and above their value as a tourist destination
• Need for effective tools and case study good practice – learn lessons
• More work needed on the underlying processes that produce effective action on the ground
• Dissemination important
• EAHTR uniquely placed to help dissemination– E.g. Dubrovnik Declaration