Cultural Council for Palm Beach County

S T Y L E G U I D E

Cultural Council for Palm Beach County

ContentsBrand Theory

Positioning Concept

How We Look

Logo Spacing + Sizing

Logo Restrictions

Logo Relationships

Logo Colors

Typography

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P. 2CCPBC | STYLE GUIDE

Brand TheoryB R A N D PR O M I S E : A short, aspirational statement that def ines our reason for being.

B R A N D B E L I E F : A fundamental idea that shapes our world view.

B R A N D PI L L A R S: The fundamental offer that we have made and will continue to make to provide a better program, service and/or experience to our key customer base.

B R A N D PE R S O N A L I TY: Key traits that def ine how we communicate to the world.



Positioning ConceptS U PP O RTS B R A N D PR O M I S E WI T H L EVE R AG A B L E P O I N TS O F D I F F E R E N C E


Cultural Council for Palm Beach County.Expanding Minds And Inspiring Community Through Arts & Culture.

At its core, arts & culture opens our minds to new ways of thinking, and ultimately, new ways of doing – a new color palette to help us paint a new tomorrow.

We believe that arts & culture is the lifeblood of thriving communities, and we work hard to bring it to the forefront of every corner in our county.

At CCPBC we are:

A business mentor to local emerging and established artists;A marketing partner, working with local organizations to attract visitors to experience The Palm Beaches;A matchmaker, connecting artists to opportunities, the public to events, organizations to each other;A cultural expert, offering in-depth, insider knowledge of exhibitions and performances to visitors;A financial conduit, facilitating funding for local organizations and artists; An advisor, providing educational programming and support for students and teachers in the county;A team of cultural architects, growing and inspiring community by making arts & culture a part of everyday life, for everybody.


How We LookT H E " C " B R A N D M A R K


The “C” mark is the main graphical icon of the brand’s visual

language and can be used as a standalone mark or as a supporting

graphic element, as shown throughout this guide.

The semiotic approach to the mark communicates the feeling

of inclusivity, community, diversity and humanity. The "C" is made

up of people in their simplest form. The chain of people curve to

form the "C" that is the Cultural Council.


How We LookF U L L B R A N D M A R K


W I T H T A G L I N E "C" mark, location and tagline lockup

W I T H O U T T A G L I N E

"C" mark and location only


How We LookR EVE R S E D LO G O


The white logo may be placed on brand colors from the palette on page 21.

Only place the logo on images that do not affect legibility.

Always choose background colors that provide contrast to the logo.

Do not use a background color lighter than this example (PMS 424 or 35% Black.)


Logo Spacing + Sizing

S P A C E

The logo should always be placed with an adequate amount of space

between it and surrounding elements to ensure readability and recognition.

The appropriate amount of space is equal to or greater than the width and

height of the “C" in the wordmark.

S I Z E

The logo should always be an appropriate size for print and digital.

To prevent distortion, always scale the logo with constrained proportions.

Please respect the minimum size of the logo, as shown in these guidelines.


The logo must never be reproduced smaller than .35" high for print.


Logo RestrictionsTo keep the integrity of the Cultural Council logo, do not skew, alter or adapt the logo in any way other than within the approved Cultural Council brand colors.


DO NOTskew the logo.

DO NOTtilt or rotate the logo.

DO NOTuse unapproved colors.

DO NOTstretch the logo.

DO NOTsqueeze the logo.

DO NOTuse strokes or outline the logo.

DO NOTadd a gradient to the logo.


Logo RelationshipsThe CCPBC logo will often be displayed alongside the

logos of other agencies or organizations.

Spacing should be respected. Keep the CCPBC logo

dominant and uncrowded by other design elements.


The three required logos for in-county cultural tourism marketing should follow this layout with the Cultural Council to the left, followed by a separation line between the partner logos. The Tourist Development Council logo and Palm Beach County seal should be to the right of the separator line, and underneath "in partnership with." The TDC and PBC logos should be 10% smaller than the CCPBC logo.

In all out-of-market cultural tourism marketing, the Discover The Palm Beaches Florida “Palmscape” logo should be displayed in a readable, yet subordinate manner in order to promote a cohesive global branding campaign.


The three required logos for grant reimbursements should follow this layout with Cultural Council to the left, then the Tourist Development Council, and Palm Beach County. If placed as a vertical ad, the logos would follow the layout of Cultural Council on top, then the Tourist Development Council and Palm Beach County. Co-op advertise-ments do not need to have required logos, since the Cultural Council will supply them in the banner of the ad.


PARTNERSHIP

OUT- OF-MARKET CULTUR AL TOURISM MARKETING

IN- COUNT Y CULTUR AL TOURISM MARKETING

EVENTSPROGRAMMING

BRAND LOGO ARCHITECTURE

Presented by


Logo ColorsThe Cultural Council for Palm Beach County uses a bright and rich

color palette to complement the creative fields of the organization.

These colors exude personality and each color represents an

aspect of the brand. Arts. Sciences. History. Community.


Community Blue

HEX: 0B6089RGB: 11, 96, 137CMYK: 92, 44, 13, 22PANTONE: 2152 C

Historic Red

HEX: C44C4A RGB: 196, 76, 74CMYK: 4, 83, 68, 9PANTONE: 2033 C

Arts Yellow

HEX: F2A900RGB: 242, 169, 0CMYK: 0, 32, 100, 0 PANTONE: 130 C

Sciences Teal

HEX: 00A7B5RGB: 0, 167, 181 CMYK: 81, 0, 23, 0PANTONE: 7710 C


Black White Grey

Use black, white and greyscale for cost-effective one-color printing.

Logo must be clearly distinguishable from the background color.


Typography

The Cultural Council logo is built on the

Styrene A typeface. The geometric san serif

typeface grounds the logo in its name.

WO R D M A R K FO N T


Styrene A

WORDMARK / LOCATION / TAGLINE FONT

a b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Z0 1 2 3 4 5 6 7 8 9


TypographyTypographyM A R K E T I N G & M E D I A FO N TS

& WE B - F R I E N D LY FO N T

Montserrat is a geometric san serif typeface that mimics the style of the Cultural Council wordmark. A balance of character and sophistication, this font family creates a feeling of trust and is versatile enough for all typography needs.


MARKETING & MEDIA FONT WEB-FRIENDLY FONT


Cultural Council for Palm Beach County

601 Lake Avenue, Lake Worth Beach, Florida 33460

561-471-2901 | palmbeachculture.com

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Cultural Council for Palm Beach County