CUD Seoul - Smart Transportation - Eng

8/14/2019 CUD Seoul - Smart Transportation - Eng

1/32

IBSG - 1Copyright 2007 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialCisco Confidential

Connected Urban

Development SeoulSmart Transportation Program

Internet Business Solutions GroupCUD Seoul18th Dec 2007


2/32

IBSG - 2Copyright 2007 Cisco Systems, Inc. All rights reserved.Cisco Confidential

Agenda

PROGRAM OVERVIEW

CUD SEOUL INITIATIVES

SMART TRANSPORTATION PRICING

SMART WORK CENTER

PERSONAL TRAVEL ASSISTANT

CONNECTED BUS


3/32


Program Overview


4/32


CUD ObjectivesUrban Sustainability

Source (1) BOMA 2006, EIA 2006, AIA 2006

Buildings

50%

Transportation

25%

Industry

25%

Source (2) , 2007.4.2

2000 , 2010

12%, 2020 15%

(Unit: 1,000TOE)

2000 2005 2010

16,450

-7.7%-12%

15,182

2020

-15%

14,50013,980

Seoul Energy Declaration (2)Leading Sources ofEnergy Consumption (1)


5/32


Sustainable Urban Lifeby CUD Solutions

1.1. Reduce Physical Travel VolumesReduce Physical Travel Volumes

2.2. Convenient Payment with Smart IncentivesConvenient Payment with Smart Incentives

3.3. Informed Decision on Day-to-Day Travel & WorkInformed Decision on Day-to-Day Travel & Work

4.4. Seamless and Personalized Passenger ExperienceSeamless and Personalized Passenger Experience

5.5. Energy-efficient and Intelligent Use of SpaceEnergy-efficient and Intelligent Use of Space

6.6. Lower Energy Costs for ResidentsLower Energy Costs for Residents

7.7. Energy Efficient Use of ICT InfrastructuresEnergy Efficient Use of ICT Infrastructures

AMSTERDAM FOCUSAMSTERDAM FOCUS SAN FRANCISCO FOCUSSAN FRANCISCO FOCUS

Connected Building Smart ElectricGrid

GreenDatacenter

GreenNetwork

MicroGeneration

Sustainable Transportation

SmartWork Center

SmartTransportation

Pricing

PersonalTravel

Assistant

ConnectedBus

SEOUL FocusSEOUL Focus

11 22 33 44

SustainableEnergy

66Green ICT

7755 SustainableBuilding

SustainableUrban Life


6/32


Towards Sustainable Urban Transportation

Package ApproachAccelerate Innovation

using ICT

Accelerate urban mobility

revolution which will make

the flow of both Information

and physical transport more

efficient

Work & Life PatternChange

TransportationOptimization & IntelligentOperation

Strategic Combination of High

Priority TDM Solutions based

on Opportunity Analysis

Increase Public Acceptability Achieve Strategic Goals

within comparatively short-

term period

SustainableUrban

Transportation

Global Collaboration

CUD Partner Cities :

Amsterdam, San Francisco

Global Expertise : MIT,VTPI


7/32


8/32IBSG - 8Copyright 2007 Cisco Systems, Inc. All rights reserved.Cisco Confidential

Package-based Strategic ProgramBuilding Framework

Informed Decision Making on day today Travel Moments

Passenger ServiceImprovement with Rich

Ubiquitous Connectivity

Travel Planning with Rich Alternatives Personal Carbon Calculators

Enhance Citizen Engagements

Enhance the Use ofTelecommunications to

Substitute for PhysicalTravel Personalized Travel

Experience Real time Schedules & Unified

Mobility Account Reverse-modal shift

Avoidance to Private Cars

Mobile Working/LearningEnhancement usingadvanced CollaborationTools

Neighborhoods Work Centersand ConnectedTransportation Centers

Less Travel Volume

Less Vehicle Kilometers Traveled

Less Traffic Congestion

Personal Travel Assistant

MobilityMarketing

MobilityManagement

Area-wide, Time-based Flexible Road

Pricing focused on congestion reductionand modal shift encouragement

Pay-as-you-drive, congestion charging Dynamic Congestion Routing HOV & Parking Management

SmartTransportation Pricing

Smart WorkCenter

(Mobile WorkCenter)

Mobil

ity

Subs

titute

Connected Bus

Mobility

Alternatives



Smart Transportation Program on CUD

City-wide infrastructure for Ubiquitous Connectivity

Smart TransportationSmart WorkCenterConnectedWork Center

ConnectedStation

Connected

Bus Stop

IP Bus

ConnectedTransit Complex

Low-Emission,HOV VehiclesSmart Congestion

Management

Area-wideVehicle

Tracking Smart ParkingManagement

Area-wide, Time-based

Flexible Road Pricing

??

Intelligent Decision Support

Personal ActivityCoordinator

ConnectedBus

Mobile WorkingEnhancement

Passenger ServiceExperience Improvement

Transform urban mobility &transportation patterns

Enhance citizen engagements

PersonalTravel

Assistant

Smart Development:

Integration of Transportand Land UseRich UbiquitousConnectivity

Informed Decision Making on day to day Travel Moments focused on improving choice and experience

ConnectedBicycle

Modal Shift Encouragement

to Public Transport

SmartTransportation

Pricing



Sustainable Urban Mobility Day in a Life Scenario

1

0

2XX

4

5

Home

School

SWC

Sujins Office

ClientsOffice

9

10

Station A

StationK

8

Bus stop

X

7

6

3



Package-based Program BuildingSmart Transportation

Smart Transportation

(Packaged Program) Total Impact

Mobility

Marketing

Mobility

Management

Mobility

Substitute

Mobility

Alternatives

Personal Travel

Assistant

Smart

Transportation

Pricing

Smart

Work Center

Connected Bus

Short-Term Total decreased

traffic volume

Total decreasedVKT

Increased publictransport volume

Longer-Term

Less use of Energy

Less use of Space

+

13.7% 5.42% 17%

TrafficVolume

Reduction

Avg.

Speed

Increase

Emission

Reduction

2.92% 1.52% 4%

TrafficVolume

Reduction

Avg.

Speed

Increase

Emission

Reduction

12.68% 12.8% 6.3%

TrafficVolume

Reduction

Avg.

Speed

Increase

Emission

Reduction

Decreased

Traffic Volume

Increased Public

Transport

Volume


12/32

CUD SEOUL INITIATIVES Smart Transportation Pricing

Smart Work Center

Personal Travel Assistant

Connected Bus



Smart Transportation PricingOverview

Objectives

Strategy

Key Features

Pay As You DrivePay As You Drive Time spending and driving distance Time variable

Flexible EnforcementFlexible Enforcement ANPR based Mobile Enforcement

Mobility AccountMobility Account Integrated payment system

Congestion charging, parking,public transportation, etc.

One Day PassOne Day Pass Another option for the infrequent

drivers Various payment options

Encourage the modal shift from the

personal vehicles to public or cleaner

transportations.

Pay as you drive with GPS.

Easily expandable infra structure.

Increased adaptability with thefinancial benefit and the integrated

payment services.

Less harmful effect on Seouls

appearance.

Phased implementation



Smart Transportation PricingPhase I and Phase II

Charging Area

Pricing Method

Detection Tech.

Payment

Interoperability

Phase II

1 or 2 Zones Extended Area

Fixed Time spending/Distance

GPS with ANPRenforcement

Hi-Pass Parking, Public Transit

Universal mobility account

Enhanced GPS with ANPRenforcement

Pilot and ExecutionTimeline

M+2M M+6

Phase I

Extended Operation Filed Test,Biz Development and Phased Execution

System OperationPilot

GPSreliability



Smart Transportation PricingConceptual Architecture

GPS Unit

Device Anomaly Check

Price Simulation

Onboard data repository

Cellular Communication

Enforcement on the roads

ANPR Camera

Pattern Recognition

Mobile Enforcement

Event MGMTBillings &

CollectionsCustomerServices

BcN Network Infrastructure

Data Center

Vehicle Master Tracking (Real Time) Charging Zone info

Enforcement Data

Integrated Pricing

One Day Pass

Event Manager

Rule Engine

Call CenterSystem

CustomerRelationship

Management

Billing

Collection

Payment

Pricing

Mobility Account

Single Account

Consolidated Pricing

Payment Integration

Vehicle Onboard

Operation Center

Cellular Network WiMax, Wi-Fi NetworkGNSS infra (GPS, Galileo)



Smart Transportation Pricing Impact Analysis

Traffic Impact

Environmental Impact

13.4% 5.42% Change1,340,62210.10After

1,549,4999.58Before

VKT

(pcukm)

Avg. Travel

Speed (km/h)

17% 16% Change49633After

59757Before

PM10 (kg/day)CO2 (tons/day)

Charging: 4,000 won fixedAnalysis Time Period: 07:00~21:00

Toll gate



Smart Transportation PricingValue Case Model

Seoul: Road pricing calculator. NPV - $US 1,620 million



Smart Work CenterOverview

Key Features

Mobile Working EnhancementFlexible spaces to work and socializeWired/wireless Internet connectivity withshared multi-purpose office equipment

Smart Collaboration Enablement Enclosed rooms for quiet online or

offline meeting Standard portable audio-, video, and

web-conferencing services

Link with MunicipalMobility Campaign Parent call by child care monitoring link

with municipal learning program

Public bicycles and its docking centerwill be placed at smart work centers

Intelligent Operation Remote operational management :

intelligent security check, Remote

diagnostics of ICT & office equipment

Reservation, pricing and billing linked

with unified mobility account

Objectives

Vision & Key Initiatives

Transform Municipal (-Gu, -Dong) Offices, Welfare

Centers and Transit Complex into Mobile Work

Centers

Provide Citizens with Smart Alternatives by use of

Advanced Collaboration Tools to Substitute for

Physical Travel

Smart Work Centers will Lead Changes of

Urban Mobility Patterns

Relieve Urban Transportation Issues such as

Peak-Time Saturation of Public Transport and

Traffic Congestion Link with Administration Autonomy

Restructuring Plan : Office Remodeling

Link with Transit Complex Development Plan

and Enactment for Public Bicycle Program

Link with Child Care and Cultural Learning

Program



Smart Work CenterBefore and After

Before

Administration service orientedmunicipal dong-office building

After

City-wide neighborhoods work centerincreased accessibility

Source : Lee Jung Ho Architecture & Design

1 200 160 1 65 50 ,

2 100 125

1 4

Short-distance transit :Private car, taxi, limited bus line

Mobile working is available with

limited accessibility only in

private sector: Starbucks,Kinkos

Municipal campaign with pilotmobile or tele-working program

Short-distance transit :

Public bicycles



Smart Work CenterConceptual Architecture

Audio-, Video-,Web-

ConferencingTools

Real-time App.Sharing Tools

StandardCommunication SW

E-Learning Program Parent Call with Child

Monitoring Program

Access Control Unified Mobility

Account

CWC Web Portal Search & Reserve

Possibly Link withPTA

Applications

Enclosed Meetingrooms

Interactive Boards Portable Video

ConferencingEquipment

Flexible Spaces andOffice Furniture

Shared Multi-purpose OfficeEquipment : Print,Fax, Copy, Scan andEmail

Public Transport Public Bicycle &

Docking Station Mobility Cards Safety & Security

Check

CWC Call Center Information Booth

CollaborateWorkAccess & PayReserve

Physical Resources

Network Infrastructure

Technology

Wireless IP Communications VPN Remote Management

Service / ProcessConnected Working Center



Smart Work Center Impact Analysis

Analysis Area : Seoul City

Input Data : Survey Data from SDI in 2005~2007O/D : Passenger Car, Bus, Taxi, Subway, etc

Network

Analysis Time Period : Whole Day in the Time (07:00~21:00)

Analysis Indices : Average Travel Speed, Average Travel Time, VKT,Traffic Volume

Analysis Scenarios

ScenariosRate of

Reduction Explanation

Base Before changing commuting ODs

Scenario #1 2.08%Reflection of rate from estimation results when home-working iswidespread fully (KOTI, 2003)

Scenario #2 3.56%Reflection of rate from estimation results when remote working centersare set up (Survey, 2007)

3.68% decrease3.70% decrease2.01% decrease1.81% increaseScenario #2

2.17% decrease2.16% decrease1.11% decrease1.24% increaseScenario #1

155,005,577249,744,51326.812.07Base

Total Volume (pcu/day)VKT (pcukm)Avg. Time (min)Avg. Speed (km/h)

-5%-5%-5%Scenario #2

-3%-3%-3%Scenario #1

CO2(tons/day)PM10(kg/day)NOx(kg/day)

Transportation

Environment



Utrecht/A2

Smart Work CenterCUD Amsterdam, Almere Case

Background Key Features of Almere SWC

Amsterdam

Almere

Schiphol

To resolve serious traffic jam issue, mostly fromcommuters between Amsterdam and Almere

Vision

The first SWC is part of the QualityCentre in Almere

Create a pilot with ABN AMRO,Cisco, and Amsterdam Municipality

Flexible working stations and

lounges for employees of ABNAMRO bank and AmsterdamMunicipality

Conference rooms andadvanced collaboration toolssuch as virtual presence

Link with child day care service

Restaurant / Business Clib /Catering

Bank / IT Support / Notary & Legaladvice / Employment agency

Massive personal car travelssubstituted through the chain of SWCs



Connected Municipal Building CUD Amsterdam Case

Office equipment: from 3.5 to 2.8 devices per worker(Stand-alone Networked)

70% reductions of printers & copiers

Integrated, smart facility management

Up to 40% reductions in space usage per worker Less IT by smarter IT: 55% less IT infrastructure

Total of heat in watts generated reduced by 40%

Adaptations of Connected Real-Estate

5 pilot buildings, 3000 employees, 50,000m2

Already AMS has many flexible working spaces

Only electricity usage calculated (no gas/petrol)

Micro Power Generation added to model

Value Case of CMB AMS


24/32


Personal Travel Assistant Overview

Objectives


Enable citizens to organize their work and

social activities by providing optimal schedule

and travel options in terms of Time/ Financial/

Environmental impact

Reduce unnecessary time consumption on

the road and enhance the citizen engagement

PTA service aims to transform urban mobility

and transportation patterns.

PTA will move city services and information to

citizen centric and integrated decision support

model.

Key FeaturesTravel PlanningTravel PlanningPre-travel, travel, and post-travelmanagementSmart traveler automatedrecommendations based on profile

Link with u-Seoul Development Plan

Link with TOPIS Roadmap : Expand Service

Channels

Integration Needs of Public and Private Traffic

Information : Rapid Penetration of High-Speed

Wireless Network (Wibro, Telematics/LBS)

Schedules/ReservationsSchedules/ReservationsSchedule and reserve travel andwork based on personal needs

In Route DynamicIn Route DynamicAwarenessAwarenessSense and respond to route/destination with geospatial visibility

Citizen PresenceCitizen PresenceIntegrated awareness & interactionspace that spans context-basedcommunication and collaboration

Option CalculatorOption CalculatorTime, financial, & carbon incentivesuggestive alternativesPreference & proactive serviceofferings based on profile

Safety & EmergencySafety & EmergencyReal-time safety alert and remote

diagnosis


25/32


Personal Travel Assistant Role of City Government

Users

Citizens

City Planner,

Service Planner

ServiceChannel

Value-Added

Information or

TelematicsServices

City Web,

Broadcast,

One-call Service

Public Transit

Authorities

PrivateTransportOperators

Public &

PrivateSources ofTraffic Data

Various Info.Sources

Smart WorkCenters

Role ofCity Government

CityGovernment

Integrate Transport Service& Real-time TrafficInformation

Design & Develop CoreService Systems

Design & Develop SharedInformation ServicePlatform

Shape Urban Transportand Environment Policies

Develop Urban MobilityMarketing Strategies

Private Sector

Public Sector
http://www.imageclick.com/script/view_detail.php?ProductID=108831


26/32


Personal Travel Assistant Before and After

Now

Automobile (Private Car) oriented

Leading by government based on wiredcommunication network

Closed & dedicated infrastructure forspecific systems and services

Supplier-centric and transport only

information services

Future with PTA

Transit & Social Activity oriented(Public Transport, Public Bicycle, Alternative

Tele/Mobile-work options)

Leading by Public-Private Partnership withWireless & USN

Open & standard infrastructure supporting

multiple systems and services Citizen-centric and highly integrated

mobility & travel (social activity) informationservices

TelematicsService Center

WiredNetwork

Transport Information Service Providers

Transport & Other Service Providers

GPS CDMA

Citizens

TSP 1 TSP 2 TSP N

Open / Standard Service Platform

City Public Transport Work Centers


27/32


Personal Travel Assistant Conceptual Architecture

Bus / Taxi(City of Seoul)

Subway(Seoul Metro/SMRT)

Train (Korail)

Bus (Kobus)

Airline (SRAA)

Reservations

(Work/Play/Learn)

Work & SocialActivityOrganizingSchedulingRe-arranging

My Travel

Travel PlanningReal-time

RoutingProactive Alert

and AlternativesOffering

My Presence

Where am IWhere my

matesWheres the

nearest

ReserveTransport svcReserve

Business svcReserve

Entertain etc

My Safety

Real-time SafetyAlertingRemote

DiagnosisNearest

emergency relief

My Account

Billing &PaymentSecure Link with

Bank Account

Information

Service

Channel

PTA System & Operation CenterWeb

TV/Radio

Mobile

CNS(T-DMB)

One Call(120)

My Work

My Reservation

Open, StandardPlatform

Data

Integration

Channel

IntegratedDatabase
http://www.imageclick.com/script/view_detail.php?ProductID=108831


28/32


Connected BusOverview

Key FeaturesObjectives


Improve citizens bus experience

Facilitate more use of public bus and

transportation by providing real-time bus

information and differentiated service

Link to other transport service and information for

seamless transport connection

Improve citizens bus experience by providing

Optimized routing information

Better predictability

With more convenient information delivery

channels and preferential devices

Enhance Connected Vehicle Operation (refer

to SF POC)

Intelligent driver assistant & collaboration

Optimal bus operation and real-time

location & status data gathering

Efficient maintenance planning and

system

Enhance BIS/BMSReal-time journey simulation tool

incl subway route (link to PTA) Information delivery platform to

provide necessary information tocitizen (location, vacancy, wholejourney time estimation)Driver collaboration tools (IP

video, WLAN, IPC etc.)

Monitoring tools of real-timelocation & bus status

Connected Bus-StopTouch-screen panelsKioskTown newsWireless connectivity

Connected BusTouch-screen panels embedded

in front seatLCD displays for routing/location

based informationWireless internet connection &

working table for premium bus
http://images.google.com/imgres?imgurl=http://ublog.sbs.co.kr/common/editor/image.jsp%3Fimg%3D/storage/file/2007/4/29/2/blog/1177781028190.JPEG&imgrefurl=http://ublog.sbs.co.kr/ianhan%3FtargetBlog%3D56938&h=430&w=600&sz=282&hl=ko&start=20&sig2=TEQixcYUW9iVqungPs1LoQ&um=1&tbnid=nnMjAH4jTeyPvM:&tbnh=97&tbnw=135&ei=AOcnR7a4KoTMgAOVorGQCA&prev=/images%3Fq%3D%25EC%2584%259C%25EC%259A%25B8%25EB%25B2%2584%25EC%258A%25A4%26start%3D18%26ndsp%3D18%26svnum%3D10%26um%3D1%26hl%3Dko%26lr%3D%26sa%3DN


29/32


A Day in a Seoul Bus

PERSONALIZED & RETRIEVABLE JOURNEY INFORMATION WITHVARIOUS CHANNEL ACCESS

PTA

Arrival information

(waiting time) Alert SMS for

congestion &changes

Wireless services

at stations Kiosk service Neighbor

information (town

news, myneighbors etc.)

Transit info Arrival info Flat screen for

onboardinformation

Passenger internet

access (premium) In-car

entertainment

connection

(premium) Personalized route

info and storing

(my trip)

Internet route

simulation Waiting time alert Current traffic

information Available seating

check Changes station

color as bus

approaches

BEFORE THE

BUS STOP

AT THE

BUS STOP

DURING

JOURNEY


30/32


Bus-Travel Experience inToday and Tomorrow: Citizen Perspective

Information Delivery Channel

Types

ofInformation

internetMobile Phone

On-board

Panel

Station kiosk

Flat screen

SeoulT

oday

Town News

On-Board

Wireless Access

Real-time Transit Info

Station

Wireless Access

Best Route

Simulation

Station Touch/Screen

PDABIS / BMS

Route Information

Delay Alert

Arrival Time

My Neighbor

Seat Vacancy
http://images.google.com/imgres?imgurl=http://ublog.sbs.co.kr/common/editor/image.jsp%3Fimg%3D/storage/file/2007/4/29/2/blog/1177781028190.JPEG&imgrefurl=http://ublog.sbs.co.kr/ianhan%3FtargetBlog%3D56938&h=430&w=600&sz=282&hl=ko&start=20&sig2=TEQixcYUW9iVqungPs1LoQ&um=1&tbnid=nnMjAH4jTeyPvM:&tbnh=97&tbnw=135&ei=AOcnR7a4KoTMgAOVorGQCA&prev=/images%3Fq%3D%25EC%2584%259C%25EC%259A%25B8%25EB%25B2%2584%25EC%258A%25A4%26start%3D18%26ndsp%3D18%26svnum%3D10%26um%3D1%26hl%3Dko%26lr%3D%26sa%3DN


31/32


Connected Bus CUD San Francisco CaseBackground Key Features of SF Connected Bus

Vision : Connected Urban Mobility

Consolidate multiple GPS and Comm. Devices

Attract More Muni Riders

Improve Muni Productivity

Impact San Franciscos StrategicTransit Programs

Reduce Environmental Footprint Of SF

San Francisco Bay Area 2

nd

among the nationsmost congested areas

Poor transit performance: Bus speeds are9~35% slower than auto speeds

My Trip

Real time location of yourbus on the city map

Available Connections :busses and times

MARw/ content cache

Wireless ConnectivitySplash screen w/CUD look

and feel

Rider-specific contentmade accessible via aportal/splash screen

Message goes here2 5 7 4 2 8

Green Gauge

External Signage : 12ea. Slim LCD Displays

Internal Signage : Touch Screen/ Scrolling

Improvereliabilityandtransiteffectivenessofmunicipaltransportation (Muni)
http://flickr.com/photos/phonescoop/1106405945/http://flickr.com/photos/phonescoop/1106405945/http://www.flickr.com/photos/toobeautiful/824279586/http://flickr.com/photos/phonescoop/1106405945/


32/32

Documents

CUD Seoul - Smart Transportation - Eng