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SPRING 14
I n T h i s I s s u e :
PRSRT STD
U.S. POSTAGE
PAID
CUADVANTAGEmain office
3201 Hallmark Court n Saginaw, MI 48603New location coming April 2014
eastern regional satellite office 221 Meadow Lane n Franklin, VA 23851
northwest regional satellite office 1981 SW Park Forest Ave. Lake Oswego, OR 97034
mountain regional virtual office 101 N Rodney n Helena, MT 59601
t 989.799.0784 n 877.799.0784
fx 989.799.6446 n 866.799.6446
[email protected] n cuadvantage.com
S E R V I C E S
Design | Copywriting | Printing
In-house Direct Mail Coordination | Newsletters | Brochures
Postcards | Banners | Posters | Email Marketing
Branding | Promotional Products
CUAdvantage Marketing Solutions is a full-service marketing company specializing in the credit union industry. We specialize in exceptional customer service and custom-designed marketing materials. Our graphic designers pride themselves in creating new and innovative pieces, while our copywriting puts your ideas to work. If you have an idea that you’d like to bring to life, give us a call or send us an email.
cuadvantage.com
Connect instantly to CUAdvantage.com! Simply scan this QR
code to begin.
SPRING 14
We're Moving!
"Got Marketing?" Winner
Growing Shouldn't Be A Pain
Phishing Alert
Congratulations on your Achievements:Community Alliance Credit UnionNARFE Premier Federal Credit Union
Compliance Corner: Managing Risk in Social Media
National Credit Union Youth Week: Catch the $ave Wave
GrowingShouldn’t Be A Pain
Whether you’re growing, merging, or simply refreshing, CUAdvantage can help you inform your membership with our creativity and cost-effective marketing solutions. We will custom-design a direct mail piece, email marketing message, letter, or whatever you like based on what you need to communicate to your members. We can also help you create a new logo to refresh your brand image and rejuvenate your appearance in the community.
DON’T LET YOUR GROWING PAINS GET IN THE WAY. Contact CUAdvantage and let us know how we can best meet your marketing needs.
At the Michigan Credit Union Lending and Marketing Conference earlier this year, CUAdvantage invited conference attendees to participate in our “got marketing” promotion. Attendees scanned the “got marketing” QR code, which submitted their entry into our drawing for a $50.00 VISA gift card.
Are you ready for improvement?
We’re pleased to inform you of a system-wide upgrade we will be
performing in April. This upgrade will provide our members with
new and enhanced financial tools and features that will help you
more easily and more effectively manage your finances.
W
e’reBuildingA
Better Credit Union
www.preferredf
cu.com
More details
coming soon!
We Will Be Closed
April 2nd
John Doe123 Paved RoadFakeville, MS 39999
Central SunbeltFederal Credit Union1506 Congress StLaurel, MS 39440
Is your auto financed somewhere else?You’re probably paying to much. Call us today to see how we much we can save you in interest!
$50.00 VISA Gift Card Winner
Ms. Debra Chaffins from Elga Credit Union in Burton, MI.
Congratulations, Debra!
Our boxes are packed, the finishing touches are being put into place, and we’re crossing our fingers hoping for some favorable Michigan weather to get our move on!
In April 2014, our location will change. Our phone number, fax number, online contact information, and great customer service will remain the same.
We’re excited to continue our excellence in customer service and superior quality at our new location! Please stay tuned, as we will share more details about our relocation in the near future.
We're Moving!
THANK YOU for your
continued
support!
Co
MP
liA
NC
E C
oR
NE
R
Don’t w
orry about p
eople stealing an id
ea.
If it’s original, you w
ill have to ram it d
own their throats.
~
How
ard A
iken
Som
e p
eop
le e
nter
tain
idea
s; o
ther
s p
ut th
em to
wor
k.
~A
nony
mou
s
On December 11, 2013, the Federal Financial institutions Examination Council (FFiEC) issued a final supervisory guidance entitled, “Social Media: Consumer Compliance Risk Management guidance.” The guidance provides insight about how financial institutions can successfully manage the risks associated with social media usage. The guidance does not impose any new requirements on financial institutions; rather, it is designed to help financial institutions understand how existing risk management requirements and expectations apply to the use of social media.
Risk area topics covered in the guidance include harm to consumers, compliance, legal, operational and reputational due to poor due diligence, oversight, or control on the part of the financial institution. Suggestions to combat risk areas include, but are not limited to, the following:
• Express clear communication that is consistent with other information the financial institution delivers through electronic media and is not misleading.
• provide accessible links or direct users to full disclosures and privacy policies.• Monitor all direct and indirect social media sites. • Be knowledgeable of COppA (Children’s Online privacy protection Act) and how it
relates to the financial institution’s social media activities.• Apply professional and ethical correspondence practices via social media
direct messaging.• Have a plan for addressing the fraudulent use of the financial institution’s brand.
To access the complete guidance provided by the FFiEC, please visit their website www.ffiec.gov and click on “press Releases” from the menu available on their homepage. Find the press release date of “December 11, 2013” and click the link to access the press release and the guidance (pDF document).
Managing Risk in Social Media
CUAdvantage extends a well-deserved “congratulations” to two of our valued marketing partners.
Community Alliance Credit Union won a 1st place CSCU CAMEO Award for their “power up your ViSA” campaign. in addition to assisting with graphics and layout for the winning ViSA campaign, CUAdvantage has helped design, layout and print other marketing campaign materials with Community Alliance Credit Union.
C o n G r a t u l a t i o n s on Your Achievements!
Ready to get started on your Catch the $ave Wave campaign? Contact CUAdvantage and we can help you take action. Email your representative, send a message to us at [email protected], or call 877.799.0784.
Share best practices of saving with your young members and have fun showing them how to Catch the $ave Wave at your credit union during this year’s
National Credit Union Youth Week, a p r i l 2 0 t h - 2 6 t h .
Host a special event and discuss the best practices of saving to reach a goal.invite young members to decorate a surf board with pictures of what they’re saving for, and each time they visit the credit union to make a deposit, they’ll be able to catch a glimpse of their goal.promote your saving program with a colorful poster in your lobby. CUAdvantage can help by creating copy custom to your credit union’s program with an eye-catching design that makes a splash.
Electrify your purchasing power with a Community Alliance Credit Union VISA Card!
Energize your savings and enjoy a card with local convenience. Apply for your Community Alliance
Credit Union VISA Card today! Please speak with a member service representative to get started.*APR = Annual Percentage Rate. Balance Transfer: 0% introductory APR for the � rst 6 billing cycles from account opening on balance transfers. � is introductory rate
is subject to change if any payment is received a� er the due date, you make a payment that is not honored by your � nancial institution or you close your account. � is
introductory rate does not apply to purchases or cash advances. Rate based on individual creditworthiness. Rate subject to change without prior notice. A� er the 6 billing
cycles the rate for the Platinum Preferred Premium card is 9.99%, the rate for the Platinum Preferred card is 13.99%, and the rate for the Platinum card is 17.99%.
BALANCETRANSFERSfor the � rst 6 months*
0%APR
NO ANNUAL FEE • e-ALERTS • 24/7 ONLINE ACCESS
It’s time to own your money.
Right: insert and poster from Community Alliance Credit Union's
"power up your ViSA" campaign.
NARFE Premier Federal Credit Union won the NAFCU Marketing Award for Best Member Newsletter 2014. CUAdvantage collaborates with nARFE premier FCU on the layout and design of their member newsletter as well as many additional marketing solutions including inserts, posters, and web graphics.
Would you appreciate the support of professional graphic design, copywriting, and marketing production teams? Let us know how we can best meet your marketing needs. give us a call at 877.799.0784 or contact us via email at [email protected]. For your convenience, samples of our work are available online. go to www.cuadvantage.com, and click on “Visitors Lounge” to get started. in our “Made To Order” section you can glance at newsletters, annual reports, email marketing, special projects, marketing campaigns, and more.
™
p h i s h i n G a l e r t : Urge members to exercise caution when reading subject lineswebsence.com has released a list of the top five email subject lines that criminals use often in phishing scams:
1. invitation to connect on Linkedin 2. Mail delivery failed: returning message to sender3. Dear <<Business name>> Customer4. Comunicazione importante5. Undelivered Mail Returned to Sender
With the Target data security breach that affected millions of retail customers and credit unions, now is an opportune time to remind members about other forms of cyber-criminalism like phishing. To combat theft attempts, advise members to pay attention to strange spellings, word usage, and if something just doesn’t feel right. CUAdvantage can help you craft the right message for your upcoming newsletter, website graphic, and more. Just ask us and we’ll be happy to help!
CUAdvantage leverages compliance information we obtain through research. in order to make sure compliance is met, we encourage you to consult your personal compliance contact.
Co
MP
liA
NC
E C
oR
NE
RD
on’t worry ab
out peop
le stealing an idea.
If it’s original, you w
ill have to ram it d
own their throats.
~
How
ard A
iken
Som
e p
eop
le e
nter
tain
idea
s; o
ther
s p
ut th
em to
wor
k.
~A
nony
mou
s
On December 11, 2013, the Federal Financial institutions Examination Council (FFiEC) issued a final supervisory guidance entitled, “Social Media: Consumer Compliance Risk Management guidance.” The guidance provides insight about how financial institutions can successfully manage the risks associated with social media usage. The guidance does not impose any new requirements on financial institutions; rather, it is designed to help financial institutions understand how existing risk management requirements and expectations apply to the use of social media.
Risk area topics covered in the guidance include harm to consumers, compliance, legal, operational and reputational due to poor due diligence, oversight, or control on the part of the financial institution. Suggestions to combat risk areas include, but are not limited to, the following:
• Express clear communication that is consistent with other information the financial institution delivers through electronic media and is not misleading.
• provide accessible links or direct users to full disclosures and privacy policies.• Monitor all direct and indirect social media sites. • Be knowledgeable of COppA (Children’s Online privacy protection Act) and how it
relates to the financial institution’s social media activities.• Apply professional and ethical correspondence practices via social media
direct messaging.• Have a plan for addressing the fraudulent use of the financial institution’s brand.
To access the complete guidance provided by the FFiEC, please visit their website www.ffiec.gov and click on “press Releases” from the menu available on their homepage. Find the press release date of “December 11, 2013” and click the link to access the press release and the guidance (pDF document).
Managing Risk in Social Media
CUAdvantage extends a well-deserved “congratulations” to two of our valued marketing partners.
Community Alliance Credit Union won a 1st place CSCU CAMEO Award for their “power up your ViSA” campaign. in addition to assisting with graphics and layout for the winning ViSA campaign, CUAdvantage has helped design, layout and print other marketing campaign materials with Community Alliance Credit Union.
C o n G r a t u l a t i o n s on Your Achievements!
Ready to get started on your Catch the $ave Wave campaign? Contact CUAdvantage and we can help you take action. Email your representative, send a message to us at [email protected], or call 877.799.0784.
Share best practices of saving with your young members and have fun showing them how to Catch the $ave Wave at your credit union during this year’s
National Credit Union Youth Week, a p r i l 2 0 t h - 2 6 t h .
Host a special event and discuss the best practices of saving to reach a goal.invite young members to decorate a surf board with pictures of what they’re saving for, and each time they visit the credit union to make a deposit, they’ll be able to catch a glimpse of their goal.promote your saving program with a colorful poster in your lobby. CUAdvantage can help by creating copy custom to your credit union’s program with an eye-catching design that makes a splash.
Electrify your purchasing power with a Community Alliance Credit Union VISA Card!
Energize your savings and enjoy a card with local convenience. Apply for your Community Alliance
Credit Union VISA Card today! Please speak with a member service representative to get started.*APR = Annual Percentage Rate. Balance Transfer: 0% introductory APR for the � rst 6 billing cycles from account opening on balance transfers. � is introductory rate
is subject to change if any payment is received a� er the due date, you make a payment that is not honored by your � nancial institution or you close your account. � is
introductory rate does not apply to purchases or cash advances. Rate based on individual creditworthiness. Rate subject to change without prior notice. A� er the 6 billing
cycles the rate for the Platinum Preferred Premium card is 9.99%, the rate for the Platinum Preferred card is 13.99%, and the rate for the Platinum card is 17.99%.
BALANCETRANSFERSfor the � rst 6 months*
0%APR
NO ANNUAL FEE • e-ALERTS • 24/7 ONLINE ACCESS
It’s time to own your money.
Right: insert and poster from Community Alliance Credit Union's
"power up your ViSA" campaign.
NARFE Premier Federal Credit Union won the NAFCU Marketing Award for Best Member Newsletter 2014. CUAdvantage collaborates with nARFE premier FCU on the layout and design of their member newsletter as well as many additional marketing solutions including inserts, posters, and web graphics.
Would you appreciate the support of professional graphic design, copywriting, and marketing production teams? Let us know how we can best meet your marketing needs. give us a call at 877.799.0784 or contact us via email at [email protected]. For your convenience, samples of our work are available online. go to www.cuadvantage.com, and click on “Visitors Lounge” to get started. in our “Made To Order” section you can glance at newsletters, annual reports, email marketing, special projects, marketing campaigns, and more.
™
p h i s h i n G a l e r t : Urge members to exercise caution when reading subject lineswebsence.com has released a list of the top five email subject lines that criminals use often in phishing scams:
1. invitation to connect on Linkedin 2. Mail delivery failed: returning message to sender3. Dear <<Business name>> Customer4. Comunicazione importante5. Undelivered Mail Returned to Sender
With the Target data security breach that affected millions of retail customers and credit unions, now is an opportune time to remind members about other forms of cyber-criminalism like phishing. To combat theft attempts, advise members to pay attention to strange spellings, word usage, and if something just doesn’t feel right. CUAdvantage can help you craft the right message for your upcoming newsletter, website graphic, and more. Just ask us and we’ll be happy to help!
CUAdvantage leverages compliance information we obtain through research. in order to make sure compliance is met, we encourage you to consult your personal compliance contact.
Spring 14
i n T h i s i s s u e :
prSrT STD
U.S. pOSTAgE
pAiD
CUADVAnTAgEmain office
3201 Hallmark Court n Saginaw, Mi 48603New location coming April 2014
eastern regional satellite office 221 Meadow Lane n Franklin, VA 23851
northwest regional satellite office 1981 SW park Forest Ave. Lake Oswego, Or 97034
mountain regional virtual office 101 n rodney n Helena, MT 59601
t 989.799.0784 n 877.799.0784
fx 989.799.6446 n 866.799.6446
[email protected] n cuadvantage.com
S e r v i c e S
Design | Copywriting | printing
in-house Direct Mail Coordination | newsletters | Brochures
postcards | Banners | posters | Email Marketing
Branding | promotional products
CUAdvantage Marketing Solutions is a full-service marketing company specializing in the credit union industry. We specialize in exceptional customer service and custom-designed marketing materials. Our graphic designers pride themselves in creating new and innovative pieces, while our copywriting puts your ideas to work. if you have an idea that you’d like to bring to life, give us a call or send us an email.
cuadvantage.com
Connect instantly to CUAdvantage.com! Simply scan this QR
code to begin.
SpRing 14
We're Moving!
"Got Marketing?" Winner
Growing Shouldn't Be A Pain
Phishing Alert
Congratulations on your Achievements:Community Alliance Credit UnionNARFE Premier Federal Credit Union
Compliance Corner: Managing Risk in Social Media
National Credit Union Youth Week: Catch the $ave Wave
Our boxes are packed, the finishing touches are being put into place, and we’re crossing our fingers hoping for some favorable Michigan weather to get our move on!
In April 2014, our location will change. Our phone number, fax number, online contact information, and great customer service will remain the same.
We’re excited to continue our excellence in customer service and superior quality at our new location! please stay tuned, as we will share more details about our relocation in the near future.
We're Moving!GrowingShouldn’t Be A Pain
Whether you’re growing, merging, or simply refreshing, CUAdvantage can help you inform your membership with our creativity and cost-effective marketing solutions. We will custom-design a direct mail piece, email marketing message, letter, or whatever you like based on what you need to communicate to your members. We can also help you create a new logo to refresh your brand image and rejuvenate your appearance in the community.
DoN’t lEt YoUR GRoWiNG PAiNS GEt iN thE WAY. Contact CUAdvantage and let us know how we can best meet your marketing needs.
thANk YoU for your
continued
support!
At the Michigan Credit Union Lending and Marketing Conference earlier this year, CUAdvantage invited conference attendees to participate in our “got marketing” promotion. Attendees scanned the “got marketing” QR code, which submitted their entry into our drawing for a $50.00 ViSA gift card.
Are you ready for improvement?
We’re pleased to inform you of a system-wide upgrade we will be
performing in April. This upgrade will provide our members with
new and enhanced financial tools and features that will help you
more easily and more effectively manage your finances.
W
e’reBuildingA
Better Credit Union
www.preferredf
cu.com
More details
coming soon!
We Will Be Closed
April 2nd
John Doe123 Paved RoadFakeville, MS 39999
Central SunbeltFederal Credit Union1506 Congress StLaurel, MS 39440
Is your auto financed somewhere else?You’re probably paying to much. Call us today to see how we much we can save you in interest!
$50.00 VISA Gift Card Winner
Ms. Debra Chaffins from Elga Credit Union in Burton, MI.
Congratulations, Debra!
