CTRL Final Presentation-2

CTRL GEEK

CTRL GEEK

CTRL GEEKCTRL GEEK

Our People

Harry KimPublisherHead of Marketing

Harry is a relatively new New Yorker, hailing from Seoul, South Korea; Ho Chi Minh, Vietnam; and Manila, the Philippines. In his spare time, he loves to shop (considers it to be an amazing workout with benefits!), enjoys grabbing drinks, and checking out new bars and restaurants. However, he prefers eating quesadillas in bed and watching his favorite TV shows.

CTRL GEEKCTRL GEEK

Chris NguyenArt/CreativeDirector

Gabrielle SimpsonEditor-in-Chief Production Head

Chris Nguyen (born Christine, but don’t even dare to call her that!) is our Art Director. A small-town native from Georgia, she made her way all the way up North to pursue anything and everything in design. She spends her spare time geeking out over new films, trying all types of cuisine, and taking endless walks around the city. She dazzles the team with her superb sense of fashion and love for all things innovative.

Gabby Simpson is our Edi-tor-in-Chief. She is a New York City native with a deep passion for reading and writing. She is an extreme Yankees fan. When she isn’t in our offices, she is notorious for being a shopaholic, enjoying excessive amounts of Chipotle, and letting her true “Whovian” colors shine.

CTRL GEEKCTRL GEEK

Luverta Reames Editor-at-LargeCopy Chief

Rebecca MbanugoExecutive Features Editor/Editorial PlannerRebecca Nicolasa Mbanugo is the Managing Editor of Ctrl. A bookish L.A. transplant, she now resides in Brooklyn and lives on a steady diet of “Doctor Who” episodes and countless books of literary fiction, poetry, and science fiction. She enjoys getting lost in the exquisite nerdiness of New York City’s muse-ums; laughing at British comedies; watching beautifully shot classic, foreign, and period films she wishes she could live inside; and marveling at the beauty of Central Park.

Luverta Reames is from Chicago, Illinois and moved to NYC 18 months ago. She is an avid reader of interracial romance novels and memoirs. You can find Luverta binge-watching the latest episodes of “Criminal Minds,” “Snapped,” and “Criminals At Work.

CTRL GEEK

CTRL GEEK

In computing... is essentially a shortcut.

The control key is a modifier key, that when pressed in conjunction with another key,

it performs a special function.

We are the shortcut to the essentials of a fulfilled lifestyle

for all future... CTRLrs.

CTRL GEEK

CTRL GEEK

Who. What. Geek? Nerd? Dork?

Geek... is smart but not awkward.

Nerd... is smart but awkward.

Dork... is smart in less useful areas, awkward, and proud of it.

CTRL GEEKCTRL GEEK

Who. What. Wavelength.

Ctrl... for the technologically savvy individual.

Ctrl is a business and lifestyle guide for the cool geek whose tastes, ideas, and innovations control the current of culture. We celebrate the intelligence

and offbeat individuality of the geek who is as fascinated by the latest gadgets and technological

developments as by the latest in design, fashion, food, film,

and literature. Ctrl offers a fun, smart, and humerous respite and a much-needed sense of balance

in our readers’ lives.

CTRL GEEKCTRL GEEK

Our Crowd.

The Techtress...

The Techtress is a formidable woman of technology. Boasting a keen eye for design and innovation, she is the person to whom you turn to troubleshoot all of your digital needs.

Meet the CTRLrs

Cyber Gent...

The Cyber Gent is a tech professional with a sophisticated style and entrepreneurial spirit. A fashionable risk-taker, the Cyber Gent can captivate a room with his presence and ideas.

Zeitgeister...

The Zeitgeister is the heart of nerd culture. Our resident authority on all things happening now, the Zeitgeister thrives on discussions of his or her favorite television shows, films, and books on social media. The Zeitgeister is an early adopter who knows of the best gadgets to buy months in advance and is known to attend big conventions like Comic Con, SXSW, and BEA.

CTRL GEEK

Our Community.

The IT/Tech guy.... and gal.A place for all geeks, nerds, and dorks

to congregate as one.

ADULTS

Men/WomenMenWomen

TOTAL AUDIENCE

7,642 3,422

% COMP

87%13%

AGE

18-2425-3435-49Median Age

2,8345,5824,268

23.6%62.7%12.6%39

MARITAL STATUS

SingleMarried

4,7352,227

52%48%

EDUCATION

Graduated College or BetterAny College

1,8154,515

36%55%

HOUSEHOLD INCOME

$50,000$75,000$100,000Median HHI

Source: GlassdoorIT Security - $127,000IT Manager - $120,950

3,8278,7241,892

66%28%12%$81,450

CTRL GEEK

WeAre...

SizeFrequency Newsstand Subscription

Letter8.5x11

6xa year

$6.99per issue

$19.99per year

CTRL GEEKCTRL GEEK

CirculationPrint

Jan.

225,000

250,000

300,000

600,000

Feb. Mar.

Circulation: 225,000

Apr. May June

2017

Dec 2019

CTRL GEEKCTRL GEEK

Top 10Cities

New YorkBoston

San FranciscoWashington D.C.

ChicagoSeattle

HoustonAtlanta

BaltimoreMiami

CTRL GEEKCTRL GEEK

CirculationOnline

Jan.

225,000

230,000

300,000

320,000

380,000

1,250,000

Feb. Mar.

2017

Apr. May Dec 2019

Total Circulation: 498,724

We Still Want Traction Month

to Month

CTRL GEEK

The FirstIssue

CTRL GEEK

The 1st IssueArticles

Humor:Parents vs. Phones

Gadgets:Get Them While They are Hot!!!!

Style:The New Aesthetics

Design:Fresh & Clean

Entertainment:Film: Resident Evil: The Final ChapterBooks: Stephen King: The Gun Slinger

TV: Stereotypical Stalkers

Lifestyle:Culture: Made in China!

Travel: Hawa!!: America’s Backyard!Cheap Eats: Taco Your Heart Out!

Business:Sell Yourself: In a Good Way!

CTRL GEEK

OngoingFeatures

January/February Percolate

James Gross & Noah Brier

March/AprilDell Inc.

Michael Dell

May/JuneHewlett - Packard

Lewis Platt

July/AugustIntel

Craig Barrett

September/OctoberINBOCA

Mark Woodward

November/DecemberApple

Angela Ahrendts

CTRL GEEKCTRL GEEK

2017Editorial Calendar

March/April

Design Dreams Dress to Impress Daily Pick-me-ups Do’s & Don’ts

July/August

Groundbreaking Design Game-Changers The Gadget Lab In Good Business Groomed

November/December

CTRL-ed Wish List 2016 Most Influentual Innovators 10 Geeky Party Tricks

January/February

Top 20 Newcomers 2017 Trends Gadgets Fashion Award Season Knockouts

May/June

Summer’s Guides to: Gadgets Fashion Food Travel Destinations

September/October

FFF Edition: Fan Fave Females Fall Film Fever Fall Fashion Faves

CTRL GEEKCTRL GEEK

CTRL Editorial Sections

Humor:Q/A

Personal Stories

Gadgets Style

Design

Entertainment:Film

Books TV

Lifestyle:Culture Travel

Cheap Eats

Business

Editorial:Innovations

CTRL GEEKCTRL GEEK

CheckThe Chart

Gadgets 25%

Entertainment 20%

Life

styl

e 1

5%

Editorial 20%Business 5%

Style 15%

Design 5%

Humor

5%

CTRL GEEKCTRL GEEK

CTRL.com Sections

Humor:Q/A

Personal Stories

Entertainment:Film

Books TV

BLOGALL Gadgets

Style Design

Business


Cheap Eats

CTRL GEEK

CTRLTablet/App

Humor:Q/A

Personal Stories

Gadgets Style

Design

Entertainment:Film

Books TV


Cheap Eats

Business

Editorial:Innovations

CTRL GEEK

SocialMedia

CTRL GEEK

ConceptSupport

CTRL GEEK

TOP 20Newcomers

AWARDSEASON

KNOCKOUTS

New Year’sRevolutions:Get Them While They’re Hot!!!

The Dynamic

Duo

Percolate

US $6.99

CTRL GEEK

TOP 20Newcomers

AWARDSEASON

KNOCKOUTS


The Dynamic

Duo

Percolate

US $6.99

CTRL GEEK

TOP 20Newcomers

AWARDSEASON

KNOCKOUTS


The Dynamic

Duo

Percolate

US $6.99

CTRL GEEK

TOP 20Newcomers

AWARDSEASON

KNOCKOUTS


The Dynamic

Duo

Percolate

US $6.99

CTRL GEEK

TOP 20Newcomers

AWARDSEASON

KNOCKOUTS


The Dynamic

Duo

Percolate

US $6.99

CTRL GEEK

TOP 20Newcomers

AWARDSEASON

KNOCKOUTS

New YearRevolutions:Get Them While They’re Hot!!!

The Dynamic

Duo

Percolate

CTRL GEEK

TOP 20Newcomers

AWARDSEASON

KNOCKOUTS

New YearRevolutions:Get Them While They’re Hot!!!

The Dynamic

Duo

Percolate

CTRL GEEK

TOP 20Newcomers

AWARDSEASON

KNOCKOUTS


The Dynamic

Duo

Percolate

US $6.99

CTRL GEEK

TOP 20Newcomers

AWARDSEASON

KNOCKOUTS


The Dynamic

Duo

Percolate

US $6.99

CTRL GEEK

TOP 20Newcomers

AWARDSEASON

KNOCKOUTS


The Dynamic

Duo

Percolate

US $6.99

Newsstand/Barnes and Noble: Digital Newsstand:

Technology/Men’s InterestNook, Kindle, Apple

CTRL GEEKCTRL GEEK

Our Stiff Competition

917,58047 Million850,000AppleGateradeGeicoKit and AceLexusMorgan Stanley MotorolaMicrosoftSamsungTag Heuer40 years$93,189

750,0002,595,200725,000Amazon FashionBOSS Hugo BossBreitlingBurberryKit and AceLouis VuittonPrada RolexStella ArtoisTod’s 40 years$71,771

CirculationAudienceRate BaseAdvertisements

Median AgeHHI


Median AgeHHI

CTRL GEEKCTRL GEEK

Our Stiff Competition Cont.

Not Mentioned6,706,000900,000Amazon American ExpressCavitChevroletGeicoMaybellineStarbucksStella ArtoisToyotaTriscuits 45.2 years$305,132

1,218,5897,412,0001,200,000American SpiritDodgeFordJefferson’sKit and AceKubotaMaxwell HouseMen’s WearhouseToyotaVolkswagon44 years$59,000


Median AgeHHI


Median AgeHHI

CTRL GEEKCTRL GEEK

Our Stiff Competition Cont.

113,658151,370Not MentionedAmerican SpiritDodgeFordJefferson’sKit and AceKubotaMaxwell HouseMen’s WearhouseToyotaVolkswagon35 years

8 Million23 Million12 MillionNerdist: 240%Geek & Sundry: 158%Smart Girls: 402% 89 Million 22 Million


Median Age

UsersPage ViewsSocial FootprintBrand Growth

Video Minutes WatchedLikes/Comments/Shares

CTRL GEEKCTRL GEEK

Top 3 Advertising Categories

Retail Service Technology

CTRL GEEKCTRL GEEK

TopAdvertisers

ToshibaMicrosoft - XBoxCicso Systems*

Verizon Progressive

IntelThe Gap*Macy’s

Lenscrafters Bose*

Bank of America American Express

NissanGSK - Tums

Bayer Aspirin*Progresso Starburst* Alienware* MedivationQualcomm

HBOSynopsys

CTRL GEEKCTRL GEEK

Hewlett-Packard Enterprises Microsoft-Windows*

Marriott - Residence InnMarriott - Marriott Hotel

Microsoft - Cloud* Kit and Ace

Virgin America Gucci - Gucci Guilty*

Chanel - Bleu de ChanelGoogle - Apps for Work*

Arrow ElectronicsComedy Central

Learnvest

Alaska Airlines Samsung - Galaxy

Under Armour FedEx

J. Crew LG Television

OreoRed Bull ConverseEricssonAdobe CTRL

10 Advert isers with aster isk wi l l purchase double-spread

CTRL GEEKCTRL GEEK

AdvertorialParticipants

JAN/FEBMAR/APRMAY/JUNEJULY/AUGSEPT/OCTNOV/DEC

SourcefireInTuit TurboTaxAirBnBComicConGiltBest Buy

CTRL GEEKCTRL GEEK

RateCardPrint

Full Page 2/3 Page1/2 Page1/3 Page1/4 Page Cover 2Cover 3 Cover 4

4 Color

RATE BASE:

$34,412$26,471$21,177$13,236$13,130$42,353$37,059$45,000

225,000

$32,824$25,148$20,119$12,575$12,474$40,236$35,206$42,883

$31,236$23,891$19,113$11,947$11,850$38,383$33,618$40,765

1x 3x 6x

Note: 3x is 5% discount, 6x is 10% discount

CTRL GEEK

RateCardDesktop/Mobile

Desktop

Welcome (full page)Header

BodyBottom

Mobile

Welcome (full page)Header

BodyBottom

$7,492$5,295$2,648$2,648

$3,971$2,648$1,324$1,324

per Month

per Month

Al l rates are gross, before agency commission

CTRL GEEKCTRL GEEK

CPM

1st2nd3rd4th

Welcome (O)Header (O)

Body (O)Bottom (O)

Welcome (M)Header (M)

Body (M)Bottom (M)

Median HHI

$130$160$140$170$30$20$10$10$15$10$5$5$81,450

$147.82$175.97$153.94$183.33N/A N/A N/A N/A N/A N/A N/A N/A$93,189

$164.17$197.01$180.60$216.69N/AN/AN/AN/AN/AN/AN/AN/A$70,178

$146.98$329.24$149.91$194.01N/AN/AN/AN/AN/AN/AN/AN/A$305,132

CTRL WIRED ESQUIRE FORBES

CTRL GEEK

FinancialPlan

CTRL GEEK

Jan/Feb

Mar/Apr

May/June

July/Aug

Sept/Oct

Nov/Dec

$34,412

$34,412

$38,236

$38,236

$45,883

$45,883

$21,177

$21,177

$23,530

$23,530

$28,236

$28,236

$13,236

$13,236

$14,706

$14,706

$17,648

$17,648

$26,471

$26,471

$29,412

$29,412

$35,295

$35,295

$10,589

$10,589

$11,765

$11,765

$14,118

$14,118

225,000

225,000

250,000

250,000

300,000

300,000

1PRINT

PRINT

1/2 1/3 2/3 1/4 Ratebase

Jan/Feb

Mar/Apr

May/June

July/Aug

Sept/Oct

Nov/Dec

$42,353

$42,353

$47,059

$47,059

$56,471

$56,471

$37,059

$37,059

$41,177

$41,177

$49,412

$49,412

$45,000

$45,000

$50,000

$50,000

$60,000

$60,000

225,000

225,000

250,000

250,000

300,000

300,000

2nd 3rd 4th Ratebase

Advertising Rate Card (in U.S. Dollars): Year 1

CTRL GEEK

Jan

Feb

Mar

Apr

May

June

July

Aug

Sept

Oct

Nov

Dec

$7,492

$8,118

$10,589

$11,295

$13,412

$14,118

$15,883

$16,942

$17,648

$18,530

$19,412

$20,295

$5,295

$5,412

$7,059

$7,530

$8,942

$9,412

$10,589

$11,295

$11,765

$12,353

$12,942

$13,530

$2,648

$2,706

$3,530

$3,765

$4,471

$4,706

$5,295

$5,648

$5,883

$6,177

$6,471

$6,765

$2,648

$2,706

$3,530

$3,765

$4,471

$4,706

$5,295

$5,648

$5,883

$6,177

$6,471

$6,765

225,000

230,000

300,000

320,000

380,000

400,000

450,000

480,000

500,000

525,000

550,000

575,000

Welcome Header Body Bottom RatebaseONLINE

Jan

Feb

Mar

Apr

May

June

July

Aug

Sept

Oct

Nov

Dec

$3,971

$4,059

$5,295

$5,648

$6,706

$7,059

$7,942

$8,471

$8,824

$9,265

$9,706

$10,148

$2,648

$2,706

$3,530

$3,765

$4,471

$4,706

$5,295

$5,648

$5,883

$6,177

$6,471

$6,765

$1,324

$1,353

$1,765

$1,883

$2,236

$2,353

$2,648

$2,824

$2,942

$3,089

$3,236

$3,383

$1,324

$1,353

$1,765

$1,883

$2,236

$2,353

$2,648

$2,824

$2,942

$3,089

$3,236

$3,383

225,000

230,000

300,000

320,000

380,000

400,000

450,000

480,000

500,000

525,000

550,000

575,000

Welcome Header Body Bottom RatebaseMOBILE

CTRL GEEK

Jan/Feb

Mar/Apr

May/June

July/Aug

Sept/Oct

Nov/Dec

$53,530

$53,530

$57,353

$61,177

$61,177

$68,824

$32,942

$32,942

$35,295

$37,648

$37,648

$42,353

$20,589

$20,589

$22,059

$23,530

$23,530

$26,471

$41,177

$41,177

$44,118

$47,059

$47,059

$52,942

$16,471

$16,471

$17,648

$18,824

$18,824

$21,177

350,000

350,000

375,000

400,000

400,000

450,000

350,000

350,000

375,000

400,000

400,000

450,000

1PRINT

PRINT

1/2 1/3 2/3 1/4 Ratebase

Jan/Feb

Mar/Apr

May/June

July/Aug

Sept/Oct

Nov/Dec

$65,883

$65,883

$70,589

$75,295

$75,295

$84,706

$57,648

$57,648

$61,765

$65,883

$65,883

$74,118

$70,000

$70,000

$75,000

$80,000

$80,000

$90,000



CTRL GEEK

Jan

Feb

Mar

Apr

May

June

July

Aug

Sept

Oct

Nov

Dec

$20,471

$21,177

$21,883

$22,589

$23,295

$23,824

$24,706

$27,353

$27,883

$28,589

$29,118

$29,648

$13,648

$14,118

$14,589

$15,059

$15,530

$15,883

$16,471

$18,236

$18,589

$19,059

$19,412

$19,765

$6,824

$7,059

$7,295

$7,530

$7,765

$7,942

$8,236

$9,118

$9,295

$9,530

$9,706

$9,883

$6,824

$7,059

$7,295

$7,530

$7,765

$7,942

$8,236

$9,118

$9,295

$9,530

$9,706

$9,883

580,000

600,000

620,000

640,000

660,000

675,000

700,000

775,000

790,000

810,000

825,000

840,000


Jan

Feb

Mar

Apr

May

June

July

Aug

Sept

Oct

Nov

Dec

$10,236

$10,589

$10,942

$11,295

$11,648

$11,912

$12,353

$13,677

$13,942

$14,295

$14,559

$14,824

$6,824

$7,059

$7,295

$7,530

$7,765

$7,942

$8,236

$9,118

$9,295

$9,530

$9,706

$9,883

$3,412

$3,530

$3,648

$3,765

$3,883

$3,971

$4,118

$4,559

$4,648

$4,765

$4,853

$4,942

$3,412

$3,530

$3,648

$3,765

$3,883

$3,971

$4,118

$4,559

$4,648

$4,765

$4,853

$4,942

225,000

230,000

300,000

320,000

380,000

400,000

450,000

480,000

500,000

525,000

550,000

575,000


CTRL GEEK

Jan/Feb

Mar/Apr

May/June

July/Aug

Sept/Oct

Nov/Dec

$68,824

$72,648

$76,471

$76,471

$84,118

$87,942

$42,353

$44,706

$47,059

$47,059

$51,765

$54,118

$26,471

$27,942

$29,412

$29,412

$32,353

$33,824

$52,942

$55,883

$59,924

$59,924

$64,706

$67,648

$21,177

$22,353

$23,530

$23,530

$25,883

$27.059

450,000

475,000

500,000

500,000

550,000

575,000

450,000

475,000

500,000

500,000

550,000

575,000

1PRINT

PRINT

1/2 1/3 2/3 1/4 Ratebase

Jan/Feb

Mar/Apr

May/June

July/Aug

Sept/Oct

Nov/Dec

$84,706

$89,412

$94,118

$94,118

$103,530

$108,236

$74,118

$78,236

$82,353

$82,353

$90,589

$94,706

$90,000

$95,000

$100,000

$100,000

$110,000

$115,000



CTRL GEEK

Jan

Feb

Mar

Apr

May

June

July

Aug

Sept

Oct

Nov

Dec

$30,000

$31,765

$34,589

$35,471

$36,000

$36,883

$37,342

$38,824

$39,883

$40,589

$41,648

$42,177

$20,000

$21,177

$23,059

$23,648

$24,000

$24,589

$24,895

$25,883

$26,589

$27,059

$27,765

$28,118

$10,000

$10,589

$11,530

$11,824

$12,000

$12,294

$12,448

$12,942

$13,295

$13,530

$13,883

$14,059

$10,000

$10,589

$11,530

$11,824

$12,000

$12,294

$12,448

$12,942

$13,295

$13,530

$13,883

$14,059

850,000

900,000

980,000

1,005,000

1,020,000

1,045,000

1,058,000

1,100,000

1,130,000

1,150,000

1,180,000

1,195,000


Jan

Feb

Mar

Apr

May

June

July

Aug

Sept

Oct

Nov

Dec

$15,000

$15,883

$17,295

$17,736

$18,000

$18,442

$18,671

$19,412

$19,942

$20,295

$20,824

$21,089

$10,000

$10,589

$11,530

$11,824

$12,000

$12,294

$12,448

$12,942

$13,295

$13,530

$13,883

$14,059

$5,000

$5,295

$5,765

$5,912

$6,000

$6,148

$6,224

$6,471

$6,648

$6,765

$6,942

$7,030

$5,000

$5,295

$5,765

$5,912

$6,000

$6,148

$6,224

$6,471

$6,648

$6,765

$6,942

$7,030

850,000

900,000

980,000

1,005,000

1,020,000

1,045,000

1,058,000

1,100,000

1,130,000

1,150,000

1,180,000

1,195,000


Masthead

PublisherHead of Marketing

Art DirectorCreative Director

Editor-in-ChiefProduction HeadEditorial Director

Copy Chief Executive Features Editor

Editorial Planner

Photo Editor

Ad SalesWest Coast

Mid-WestEast Coast

Assistant-to-PublisherAssistant-to-Art Director

Assistant-to-EICAssistant-to-Editorial Director

Assistant-to-Executive Features Editor

Accountant Legal Aid

Office ManagerInternet Agent

Freelancers

Interns

Harry Kim

Chris Nguyen

Gabrille Simpson

Luverta Reames

Rebecca Mnabungo

Rachel Morris

Blake Horowitz, Benjamin Button Brenda Atkins, Sarah HeelyMark Stroger, Ashlyn Keller

Todd HemingwayScott DamonRosa TorresWillie WinehouseJustice James

Gabby DouglasChristina MurrayJames DavisLouis Lang

Wang Wu, Mary Powell, Cece Liu,Doris Darling, Caitlyn Leary

Susie Shelley, Megan Lamdardini,Rebecca Rabbit, Chris Smith

CTRL GEEK

CTRL GEEK

The TEAM

Employees Avg. Salaries Benefits

21

Numberof people

and salaries

may varyaccording

to year.

$61,450 Health/Dental

Paid Vacation

MaternityPaternity Leave

(FMLA)

401K

CTRL GEEK

Rent

Location:Sq Ft:Cost:

Downtown Brooklyn2,5001,242,000 per year

CTRL GEEKCTRL GEEK

Thank You for your time.

And Remember...

Geek is the new Chic.

Documents

CTRL Final Presentation-2