CSR Report 2009To make the world a better place to live by helping people and goods get

where they need to go—safely, economically and with environmental responsibility—while focusing on sustainable development

Special Features

Introducing Hino Motors CSR Report 2009 on the Web Site

http://www.hino-global.com/csr

1-1, Hinodai 3-chome, Hino-shi, Tokyo 191-8660Corporate Planning Division Tel: +81-42-586-5005 Fax: +81-42-586-5299

Hino Motors, Ltd.

Brochure Edition

Internal Round-Table Talks HeldHino Motors has engaged in organized CSR activities since fiscal 2006. In April 2009, an in-house survey was conducted in an attempt to determine the level of CSR awareness among employees, and to identify those areas and issues that need to be addressed to promote increased acceptance and understanding. Later, on June 4, 2009, 11 employees came together in round-table talks to discuss the results of the survey.

Hino Motors manufactures and sells commercial vehicles including dump trucks used in mining development to transport such products as coal across locations spread throughout the world. The Company is endeavoring to realize its strong aspiration to meet the needs of countries around the world through its monozukuri (value-added manufacturing) skills while stepping up its efforts in Indonesia, Asia’s top exporter of coal, and India, the world’s third largest coal producer.

In addition to load capacity, Hino Motors is leveraging its competitive advantage in Indonesia as well as its technological capabilities nurtured over many

Providing Products that Address the Needs of Customers on the World Stage

These round-table talks were comprised of two halves. In the first half, discussions focused on the second domain of the Group’s CSR activities, defined as “business-based social contribution activities,” and ways to enhance employee awareness and understanding. The second half highlighted the third domain, namely “non-business-based social contribution activities,” and comprised an exchange of opinions with regard to the current status of activities carried out by individual departments.

years, to provide dump trucks for use in mining development with high quality, durability and fuel efficiency. Along with these tangible benefits, Hino Motors is making efforts to provide tailor-made services.

Hino Motors Sales India Private Limited was established in August 2008. Mirroring the mining development needs in Indonesia, calls from the market in India focus on high-capacity vehicles and reliable service. Sharing a common vision of the future with the experienced dealers of Hino Motors Sales India Private Limited, Hino Motors is endeavoring to provide suitable vehicles and service programs for their operations.

The Hino Motors CSR Web site contains a multitude of information including details of the Company’s social statement and the Hino Motors CSR Report 2009. Information is provided through individually designated sites. Readers are invited to view the Web site together with this brochure edition of the CSR Report 2009 .

Number of participants

71

51

21

44

The scope of Hino Motors’ CSR activities and the CSR GuidelinesHino Motors established the HINO Credo in July 2007 after reviewing its corporate philosophy from the viewpoint of corporate social responsibility (CSR).

In fiscal 2008, Hino Motors formulated specific CSR Guidelines as the basis for realizing the HINO Credo. In identifying three core domains that collectively comprise the scope of its CSR activities, the Company positioned the second domain — business-based social contribution activities — and the third domain — non-business based social contribution activities — as the focus and guideposts of its CSR endeavors.

In an effort to raise awareness of its CSR Guidelines, Hino Motors conducted a company-wide survey and held round-table talks among certain employees in fiscal 2009. Drawing on the results of the survey and discussions, the Company’s Corporate Planning Division is considering each issue from a variety of different angles as it strives to identify and implement measures that will further enhance employees’ appreciation and understanding of the CSR Guidelines.

Stance and Initiatives Aimed at Enhancing Customer SatisfactionHino Motors places the highest emphasis on the “customer first” (CF) policy in its efforts to enhance customer satisfaction as well as quality.

A broad spectrum of customer consultation issues and queries are received through the customer hotline in Japan. At the same time, utilizing customer satisfaction (CS) surveys conducted by the Customer Office, Hino Motors is endeavoring to implement wide ranging improvement measures.

As a part of the Company’s efforts to enhance product and service quality, the HINO Quality Assurance (HQA) System has been extended across its network of domestic dealers. In addition to building a structure and system that collects information directly from customers, the Company is reinforcing its capabilities to swiftly address quality assurance issues. Looking ahead, Hino Motors will work to introduce the HQA system to its overseas dealers. Steps will also be taken to further improve system quality by consolidating with information gathered from suppliers.

Development of Human ResourcesIn order to coordinate and promote the employment of people with disabilities, in 2007 Hino Motors established Hino Harmony, Ltd., an accredited special subsidiary in Japan. In addition, the Company is making efforts to expand the scope and variety of employment alternatives. One such example is the introduction of a re-employment system for retired workers. From the perspectives of human resource development and education, Hino Motors is augmenting its training systems to focus increasingly on the development of skills and competencies with an eye to cultivating quality personnel. With the aim of passing on its time-honored monozukuri (value-added manufacturing) skills from one generation to the next, Hino Motors is also promoting a company-wide exchange of capabilities and competencies along with education through the Hino Technical Skills Academy.

Hino Motors’ principal stakeholders

The scope of Hino Motors’ CSR activities

Status of systems relating to work-life balance and efforts to support the nurturing of the next generation

Providing Information in Fiscal 2008 to Principal Shareholders and Investors in Japan

Initiatives that Help Create an Ideal Working EnvironmentHino Motors has established an occupational safety and health management structure and system to ensure the safety and health of its employees. In addition to the implementation of occupational safety and health education, the Company is augmenting its employee mental health care programs. Working to enhance employee welfare benefits that encompass work-life balance, and making efforts to support the nurturing of the next generation, the Company is undertaking a review of employee work styles and formats.

With Our DealersHino Motors has positioned the corporate slogan “addressing customer expectations in a real and concrete manner” as the driving force behind its domestic sales and marketing activities.

Guided by this slogan, dealers and manufacturers work in unison to address the expectations of customers in Japan. These efforts not only encompass the delivery of quality trucks and buses, but also after-sales services including maintenance, hospitality, 24-hour service and driving education. In nurturing relationships of trust through close communication with dealers, Hino Motors conducts meetings to exchange information on a variety of issues including the environment. At the same time, the Company is active in its efforts to establish cooperative structures and systems built on enhanced global communication.

Basic approach to IR activitiesIn order to assist shareholders in obtaining an accurate and deeper understanding of the Company, Hino Motors places considerable importance on timely and relevant disclosure of its business activities. In addition to interviews with the mass media and regular investor and analyst meetings, the Company provides public information on those measures and initiatives that address pending issues and improvements in performance. This and other information is publicly disclosed on the Company’s Web site.

Providing Vehicles for Use as a Mobile LibraryHino Motors’ subsidiary in Indonesia donated a utility truck to a local NPO for use as a mobile library. In promoting the importance of forestry preservation as well as protection of the orangutan through reading materials, this donation and ultimately the mobile library concept is an attempt to showcase the benefits of knowledge gained from reading books.

Business domain Non-business domain

Company-wide exchange of capabilities and competencies

With Our SuppliersGrounded in concerns for operating safety, Hino Motors recognizes that the core mission of procurement is to harvest the best possible components from around the world by comprehensively examining technology, quality, price and delivery times. As a part of this mission, and in an effort to enhance suppliers’ understanding of Hino Motors’ corporate philosophy, CSR activity domains and related concepts, the Company has begun formulating a CSR procurement policy. Hino Motors strives to nurture fair and open relationships so that transactions with suppliers continue on an uninterrupted basis.

Reflecting measures to further strengthen communication with suppliers, Hino Motors holds an annual suppliers meeting. In fiscal 2008, 326 companies participated in the event.

Providing Children with Learning Opportunities through School Refurbishments and Donations of Classroom SuppliesHino Motors’ subsidiary in Indonesia, together with 18 other Japanese companies located in the same industrial park, donated classroom supplies to 1,900 students spread throughout eight schools in adjoining areas. This program, which began in 2002, encompasses far more than the donation of classroom supplies. Over the ensuing period, many students have been invited to attend factory tours.

Leave taken from the date the employee’s child reaches his or her second birthday through to March 31

Shorter working hours for employees with children under the age of three

Core time deregulation for employees with children through to March 31 of the child’s third year of elementary schoolFive additional vacation days each year for employees with children through to March 31 of the child’s third year of elementary school

Hino Motors’ CSRThe purpose of Hino Motors’ CSR activities is derived from its responsibility to meet the expectations of society and to realize sustainable development in partnership with stakeholders. This report provides an introduction to a select portion of Hino Motors’ CSR activities.

Hino Motors Group CSR

To CustomersWe meet our customers’ expectations by providing useful products and services.

To Business PartnersWe build relationships of trust by engaging in open communication, with mutual prosperity as our goal.

To ShareholdersWe work hard to anticipate changes in the business environment in order to improve the Hino Motors Group’s corporate value.

To International and Local Communities• We strive to provide products that are safe and environmentally friendly, pursuing a responsible balance with the environment

in all of our corporate activities.• We strive to contribute to local communities in all the regions where we do business.• We are devoted to good corporate citizenship, complying with laws and regulations and maintaining high ethical standards.

Environmental Protection InitiativesEnvironmental Activities at Each of the Production and Logistics Stages

To EmployeesWe respect each individual employee, and strive to create a workplace that fosters personal growth.

Customers

Businesspartners

International andlocal communitiesShareholders

Employees

• Legal compliance activities• Ethics and risk

assessment activities under the Hino Code of Conduct

• Distribution-based social contribution

• Eco-friendly transportation support

• Environmental protection initiatives

• Communication with local communities

• Legal compliance activities under the Hino Code of Conduct

HinoMotors Group

CSR

Domain 1Corporate ethics andsocial responsibility

Domain 2Business-based social

contribution activities

Domain 3Non-business-based social contribution

activities

CS training in action CS training manuals

Press Conference and Analyst Meeting for FY2008 Financial Results

Press Conference and Analyst Meeting for FY2008 1Q Financial Results

Press Conference and Analyst Meeting for FY2008 Interim Financial Results

New Year Press Conference

Press Conference and Analyst Meeting for FY2009 3Q Financial Results

July 2008

January 2009

January 2009

October 2008

April 2008

System

Childcare leave

Shorter working hours to accommodate childcare needs

Flextime with no core hours

Child rearing leave

DetailsEnergy Conservation Activities at PlantsHino Motors’ Hamura Plant, located in Tokyo, received the FY2008 Ministry of Economy, Trade and Industry Minister’s Award of Japan in the Excellent Energy Conservation Factory and Building category. The award was in recognition of the plant efforts to minimize standby electricity. In specific terms, integrating wattmeters were installed in 386 locations throughout the plant. Connected through an internal local area network, this initiative enables the Company to clearly identify electricity usage, leading to reductions in wasted use.

Donated utility truck for a mobile library, and an NPO member

Donation of classroom supplies

Awards to the Hamura Plant

CSR Report 2009To make the world a better place to live by helping people and goods get

where they need to go—safely, economically and with environmental responsibility—while focusing on sustainable development

Special Features

Introducing Hino Motors CSR Report 2009 on the Web Site

http://www.hino-global.com/csr

1-1, Hinodai 3-chome, Hino-shi, Tokyo 191-8660Corporate Planning Division Tel: +81-42-586-5005 Fax: +81-42-586-5299

Hino Motors, Ltd.

Brochure Edition

Internal Round-Table Talks HeldHino Motors has engaged in organized CSR activities since fiscal 2006. In April 2009, an in-house survey was conducted in an attempt to determine the level of CSR awareness among employees, and to identify those areas and issues that need to be addressed to promote increased acceptance and understanding. Later, on June 4, 2009, 11 employees came together in round-table talks to discuss the results of the survey.

Hino Motors manufactures and sells commercial vehicles including dump trucks used in mining development to transport such products as coal across locations spread throughout the world. The Company is endeavoring to realize its strong aspiration to meet the needs of countries around the world through its monozukuri (value-added manufacturing) skills while stepping up its efforts in Indonesia, Asia’s top exporter of coal, and India, the world’s third largest coal producer.

In addition to load capacity, Hino Motors is leveraging its competitive advantage in Indonesia as well as its technological capabilities nurtured over many

Providing Products that Address the Needs of Customers on the World Stage

These round-table talks were comprised of two halves. In the first half, discussions focused on the second domain of the Group’s CSR activities, defined as “business-based social contribution activities,” and ways to enhance employee awareness and understanding. The second half highlighted the third domain, namely “non-business-based social contribution activities,” and comprised an exchange of opinions with regard to the current status of activities carried out by individual departments.

years, to provide dump trucks for use in mining development with high quality, durability and fuel efficiency. Along with these tangible benefits, Hino Motors is making efforts to provide tailor-made services.

Hino Motors Sales India Private Limited was established in August 2008. Mirroring the mining development needs in Indonesia, calls from the market in India focus on high-capacity vehicles and reliable service. Sharing a common vision of the future with the experienced dealers of Hino Motors Sales India Private Limited, Hino Motors is endeavoring to provide suitable vehicles and service programs for their operations.

The Hino Motors CSR Web site contains a multitude of information including details of the Company’s social statement and the Hino Motors CSR Report 2009. Information is provided through individually designated sites. Readers are invited to view the Web site together with this brochure edition of the CSR Report 2009 .