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8/12/2019 CSR Qatar University Libre
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ACTION ON DIABETES
Corporate Social Responsibility
Maersk Oil Company
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Corporate Social Responsibility …any given responsibility of action of business could have economic, legal, ethical, or discretionary motives embodied in it. (Archie B. Carroll 1979, p. 500), that’s how
Carroll defined Corporate Social Responsibility (CSR).
It is difficult to provide a broad definition of what this means in practice, but what is
clear is that the adoption of re Corporate Social Responsibility (CSR) quires
companies to “put less weight on the sovereignty of shareholders and much more on
the responsibility of corporate managers to serve the needs of society” (Owen,
2001:8).
The lack of a precise definition of what Corporate Social Responsibility (CSR) is,
makes it very varied, whilst at the same time difficult to implement. Companies
experience pressure when they have to balance the different demands and needs for
shareholders and from the public or community and as a result it turns out to be
very difficult to shortlist or filter their concerns in the definition and implementation
of Corporate Social Responsibility (CSR) initiatives.
According to Carroll (1999), the concept of Corporate Social Responsibility (CSR) can
be traced back to the 1950s in the US. To date, a clear definition of Corporate Social Responsibility (CSR) is still indefinable, although it has become clearer that the
Corporate Social Responsibility (CSR) have very high influence on many business and societal dimensions.
An interesting development during the 1980s is that of trying to establish
l ti hi b t th d ti f C t S i l R ibilit (CSR)
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In this paper I will introduces the corporate social responsibility of the company I’m
working in, Maersk Oil Qatar. Maersk Oil was established in 1962 when Maersk was
awarded
a
concession
for
oil
and
gas
exploration
and
production
in
the
Danish
sector
of the North Sea.
Today, Maersk Oil is engaged in exploration for and production of oil and gas in
many parts of the world. Total oil production is more than 600,000 barrels per day
(95,000 m³/d) and gas production is up to some 1 billion cubic feet (28,000,000 m3)
per day. Most of this production is from the North Sea, from both the Danish and
British sectors, but there is also production in offshore Qatar, in Algeria and in
Kazakhstan.
The majority of the community perceives Oil companies as companies which
produce and process oil to gain the financial value, and that not always the case.
Here in Qatar Maersk oil came up with Corporate Social Responsibility (CSR) not as
a charity but as a license to operate and something to be proud of.
Initiation of
Corporate
Social
Responsibility
in
Maersk
Oil
Qatar Starting with Qatar National Vision 2030, to Qatar National Development Strategy
2011‐2016, to interviews with more than 15 selected Maersk Oil Qatar employees
and finally Corporate Social Responsibility (CSR) Survey it was determined that
there is a clear articulated demand for the private sector to support nation building.
After identifying the need for Corporate Social Responsibility (CSR), Maersk Oil
compared itself to other oil companies to identify its position in terms of Corporate
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The Corporate Social Responsibility (CSR) strategic framework developed lots of
activities; these activities were prioritized and shortlisted to CSR activities covering the three pillars and the foundation of the Corporate Social Responsibility (CSR)
framework.
One of the activities was a diabetes program called as ACTION ON DIABETES. To
write this paper I had to prepare a list of questions, see Appendix A, to interview the
owners on this program and they were really cooperative although their busy
schedules.
ACTION ON DIABETES
Worldwide the NGO’s put pressure on firms to be more socially responsible and here
in Qatar the our wise government motivates and promotes the idea of Corporate Social Responsibility (CSR), however corporations like Maersk find it very difficult to
come up with a unique and valuable Corporate Social Responsibility (CSR) activities
because Qatar is a very rich country, and the government is very generous in
covering all the needs of its locals. Qatar needs a Corporate Social Responsibility (CSR) that adds a value to the community rather that a charity.
After a lot of brainstorming, meetings, surveys, the diabetes problem came into the
picture. Maersk Oil conducted a research and investigated on the diabetes and they
came up with results showing that a high percentage of population in Qatar is
suffering from diabetes. Recent data from the International Diabetes Federation,
suggests that at least one in 1 in 5 people in Qatar has diabetes, and the total is likely
to
be
higher
It
is
a
problem
that
almost
each
house
in
Qatar
has
because
of
the
life
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diabetes‐free environment in Qatar by drawing strategic plans to overcome
this problem. Italy established a diabetes committee that revealed a huge
success in reducing the severity of this problem.
Awareness program From its name, it will help people in Qatar to understand how serious this is
and as well as offering them ways to avoid it by encouraging people to
exercise, eat healthy, go for periodic check and all the actions that help in
building awareness of diabetes and how to prevent it. Three awareness
events have been done till date.
o Special Action on Diabetes presentation and cookery demonstration that held on Monday 14th November – which, fittingly, is World
Diabetes day.
o All Maersk Oil employees were invited to walk on the Corniche. o Community event at Katara for our first ACTION ON DIABETES. See
Appendix B. And the owners had a press conference on the 24
th of November 2011 at the
Sheraton hotel
about
this
Corporate Social Responsibility (CSR).
Facility for Diabetes (under discussion) This is a future plan for establishing a diabetes hospital.
In my opinion, Maersk Oil has established a unique activity as a Corporate Social Responsibility (CSR). Maersk Oil invested 5 million dollars in something valuable that
gives its name a license to operate and We all know how big the diabetes problem in
Qatar hence with this CSRMaersk Oil will have a direct effect on the community and
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References [1]
Córdoba
, J.
and
Campbell,
T.
(2007).
Implementing CSR Initiatives – The Contribution of Systematic Thinking. Pensamienoto & Gestio’n.
[2] Knippenberg, L. and de Jong, E. (2010). Moralising the Market by Moralizing the Firm. Springer Sicence & Business Media B. V.
[3] http://www.action‐on‐diabetes.qa/
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Appendix A Why is it important for MOQ to come up with a social responsibility item?
What are the expected positive outcomes of this social responsibility to
MOQ?
Who came up with ACTION ON DIABETES?
Based on what need did MOQ chose to go with ACTION ON
DIABETES?
What is this project actually about? what will MOQ provide, when and
how
(ow do you feel about this ACTION ON DIABETES?
)n your opinion, (ow will the society perceive this?
What will MOQ do to guarantee the success and continuation of the
ACTION ON DIABETES?
And ) will be extremely happy if you add more, ) want to show off in the
class about my company as everyone else does
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Diabetes affects more than
people throughout the world and thisis expected to grow to 552 million in 2030
PROGRAMME OF EVENTS AND MAP
Helping to prevent andmanage diabetes in Qatar
Appendix B
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www.action-on-diabetes.qa
Diabetes is serious, but it canbe managed and prevented.
Action on Diabetes is helpingthe Qatari authorities fightthe rise of diabetes in Qatar.
It’s a new partnership of theSupreme Council of Health,Hamad Medical Corporation,the Qatar Diabetes Association,Maersk Oil and Novo Nordisk.
Healthy diet factThe wrong diet – or justeating too much – canincrease your risk ofdiabetes. For people whoalready have the condition,
and those wanting toavoid it, the right diet isvital. Find out more abouteating the right stuff in thehealthy diet tent.
Physical activity factWe all know it’s good tokeep active. But stayingfit is an important wayto protect yourself fromdiabetes, and helps if youhave the condition too.Get top tips on gettingactive at the physicalactivity tent.
Health check factThere are different typesof diabetes, and manypeople have the conditionwithout realising it. Manymore may not realise theyare at risk. Find out moreat the health check tent.
Stop smoking factWhether you have healthworries or not, smoking isnot doing you any good –and can increase your riskof developing diabetes by30%. It’s hard to give up,but lots of people do. Findout more about the risksand how to give up at thestop smoking tent.
FAST FACTSMAP
PROGRAMM E OF EVENTS - KATARA 25 / 26 NOVEMBER 2011
TIME ACTIVITY TENT
16.00 - 20– Opening of Village by Dr Seif Al Hajari Entrance Arch
16.00 - 20.00 Free Balloons and Hula Hoop Rings Children’s tent
16.00 - 20.00 Face painting Children’s tent
16.00 - 20.00 Balloon animals Children’s tent
16.00 - 20.00 Random blood sugar test Health Check tent
16.00 - 20.00 Stop smoking consultants Stop Smoking tent
16.00 - 20.00 Footcare specialist Stop Smoking tent
16.00 - 17.00 Cooking demonstration Healthy Diet tent
17.30 - 18.30 Cooking demonstration Healthy Diet tent
19.00 - 20.00 Cooking demonstration Healthy Diet tent
16.00 - 20.00 Dietician Healthy Diet tent
18.30 - 19.30 Qatar Star League Football Players Healthy Lifestyle tent
- Male
16.00 - 20.00 Wii games Healthy Lifestyle tent
16.00 - 20.00 Personal trainers - Female Healthy L ifes tyle tent
16.00 - 20.00 Personal trainers - Male Healthy Lifestyle tent
– 20.00 Village closed
ENTRANCE
HE ALTH CHECK
TEN T
CHILDREN’S AREA
10m
H E A
L T H Y D
I E T
T E N T
P H Y S I C A L
A C T I V I T Y
T E N T F O R
M E N
P H
Y S I C A L
A C T I V I T Y
T E N T F
O R
W O M E N
ST OP SMOK ING T ENT