CSR nike

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REPORT ON STUDY OF CSR INITIATIVES ADOPTED BY

NIKE FOR SUSTAINABLE BUSINESS PERFORMANCE

SUBMITTED BY

SHANTANU DUBEY

B.COM (HONS)

ENROLLMENT NO- A7004614068

U!"# $%&!'" *+

F'%, /%&!"D#. H&'2% R'$&

ABS3 L%5

(DISSERTATION REPORT IN PARTIAL FULFILMENT OF THE AWARD OF FULL TIME B.Com (Hons)(2014-1)

AMITY BUSINESS SCHOOL

AMITY UNIVERSITY UTTAR PRADESH LUCKNOW

1

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DECLARATION

T!"#$ o% &'o$" '$&o'" *Report On CSR initiatives adopted by NIKE for sustainable business

performance+

I ,n$'s"n /" !'!sm !s n m /'$ o% "$ Un!$'s!"3s &o#!3 !n "!s '$'.

I $#'$ ""

() T$ /o'5 s,6m!""$ 63 m$ !n &'"!# %,#%!##m$n" o% "$ '$7,!'$m$n" %o' "$ /' o% $'$$

B.com (Hons) ss$ssm$n" !n "!s Repo! On CSR initiatives adopted by NIKE for sustainable

business performance!s m3 o/n8 !" s no" &'$!o,s#3 6$$n &'$s$n"$ %o' no"$' ss$ssm$n".

(6) I $#'$ "" "!s Repo! On CSR "n"!"#!"$es #%op!e% &' NIKE o ss!#"n#&*e &s"ness

peom#nce !s m3 o'!!n# /o'5. W$'$$' /o'5 %o'm o"$' so,'$ s 6$$n ,s$9 ## $6"s (%o'

/o's "9 ',m$n"s n !$s) $ 6$$n &&'o&'!"$#3 5no/#$$ n '$%$'$n$ !n

o'n$ /!" "$ '$7,!'$m$n"s o% NTCC R$,#"!ons n :,!$#!n$s.

() I $ no" ,s$ /o'5 &'$!o,s#3 &'o,$ 63 no"$' s",$n" o' n3 o"$' &$'son "o s,6m!" !" sm3 o/n.

() I $ no" &$'m!""$9 n /!## no" &$'m!"9 n36o3 "o o&3 m3 /o'5 /!" "$ &,'&os$ o% &ss!n

!" o%% s !s o' $' o/n /o'5.

($) T$ /o'5 on%o'ms "o "$ ,!$#!n$s %o' #3o,"9 on"$n" n s"3#$ s s$" o," !n "$ R$,#"!ons

n :,!$#!n$s.

D"$; Nm$ o% s",$n";-S+#n!#n D&e'

En'o#m$n" no;- A,--/0-/1

P'o'mm$ Nm$;- B.om (Hons.)

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FACULTY CERTIFICATE

Fo'/'$ $'$ /!" s,mm$' !n"$'ns!& '$&o'" on *CSR initiatives adopted by NIKE for sustainable

Business performance s,6m!""$ 63 SHANTANU DUBE< En'o##m$n" NO A004=140=> s",$n" o%

BCOM (Hons)4" S$m$s"$' (2014-1)

T!s &'o$" /o'5 !s &'"!# %,#%!##m$n" o% "$ '$7,!'$m$n" %o' "$ $'$$ o% B$#o's O% Comm$'$

(ono's) %'om Am!"3 Un!$'s!"3 L,5no/ Cm&,s9 U""' P'$s.

Po. D. H"m#ns+ R#s!o2"

AMIT< UNI?ERSIT

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AMITY UNIVERSITY, LUCKNOW

INTERSHIP PROGRAM AND CONFIDENTIALITY

AGREEMENT

T!s A:REEMENT !s 6$"/$$n "$ o%%!$ o% "$ '$!s"$' Am!"3 ,n!$'s!"3 L,5no/ n SHANTANU

DUBE< s",$n" &'$s$n"#3 s",3!n " "$ Am!"3 Un!$'s!"3 L,5no/ .T$ s",$n" nm$ 6o$ $s!'$s

"o ,n$'"5$ s,mm$' !n"$'ns!& "'!n!n &'o'm s !n"$'n !n "$ !ns"!","$ D$&'"m$n" C$n"$' B.Com

(Hons) Am!"3 Un!$'s!"3 s &'" o% !s s",!$s. T$ om&$"$n" ,"o'!"3 o% "$ !ns"!","$ /$'$ "$

s",$n" !s &'$s$n"#3 s",3!n s o%%!!##3 '$omm$n$ "$ s",$n"9 on%!'m!n !s n"$$$n"s9 "'5

'$o' n oo mo'# '"$'.

CON3IDENTIALITY4

Con%!$n"!# !n%o'm"!on m$ns n3 !n%o'm"!on o% s$'$" o' on%!$n"!# n",'$ '$#"!n "o "$

!n"$'ns!& "'!n!n /o'5$. Con%!$n"!# !n%o'm"!on m3 !n#,$9 6," !s no" #!m!"$ "o9 "'$ s$'$"s9

&'o&'!$"'3 !n%o'm"!on9 ,s"om$' !n%o'm"!on9 ,s"om$' #!s"s9 m$"os9 ns9 o,m$n"s9 "9 '/!ns9

mn,#s9 no"$6oo5s9 '$&o'"s9 mo$#s9 !n$n"!ons9 %o'm,#s9 &'o$ss$s9 so%"/'$9 !n%o'm"!on s3s"$m9

on"'"s9 n$o"!"!ons9 s"'"$! nn!n9 &'o&os#s9 6,s!n$ss9 ##!n$s9 n "'!n m"$'!#s n o'

n3 o"$' !n"$##$",# &'o&$'"3 o% "$ Un!$'s!"3.

T$ s",$n" !n"$'n '$$s "o o6s$'$ "$ on%!$n"!#!"3 '$7,!'$m$n"s o% "$ Am!"3 Un!$'s!"39 !"s

D!s!!n'3 &'o$,'$ !n ## '$s&$"s n n3 !"!on# '$7,!'$m$n"s s$" o," 63 "$ Am!"3 Un!$'s!"3.

S&$!%!##39 "$ s",$n"s !n"$'n '$$s "o o6s$'$ on%!$n"!#!"3 !n "$ %o##o/!n '$s&$"s.

As Un!$'s!"3 !n"$'n9 I '$$ "";

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!n"$'n. T!s m$ns9 mon o"$' "!ns "".

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E. I /!## s"'!$ "o &'o"$" "$ &'!3 o% ## on%!$n"!# !n%o'm"!on "" I om$ !n"o on"" /!".

2. I /!## s%$,' n /!## no" !s#os$ m3 $ss o$ o' n3 o"$' ,"o'!"!on I $ "" ##o/s

m$ "o $ss on%!$n"!# !n%o'm"!on. I $&" '$s&ons!6!#!"3 %o' ## "!!"!$s ,n$'"5$n ,s!n

m3 $ss o$ n o"$' ,"o'!"!on.

4

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. I /!## '$&o'" "o m3 H$ s,&$'!so' "!!"!$s 63 n3 !n!!,# o' $n"!"3 "" I s,s&$" m3

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$ss o' on%!$n"!# !n%o'm"!on. A" ## "!m$ ,'!n m3 !n"$'ns!& /!" Am!"3 Un!$'s!"39 I /!##

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" n3 "!m$9 6o" ,'!n n %"$' m3 $n'o##m$n" !n Un!$'s!"3 In"$'ns!&9 omm,n!"$ o' !s#os$

on%!$n"!# !n%o'm"!on "o n3 &$'son o'&o'"!on o' $n"!"3.

I" !s ,n$'s"oo "" n3 6'$ o% on%!$n"!#!"3 /!## '$s,#" !n !mm$!"$ "$'m!n"!on o% "$

!n"$'ns!& n "" '$&o'" o% "$ 6'$ /!## 6$ m$ 63 "$ on$'n$ H$ o% Ins"!","!on.

I HA?E READ THE ABO?E CONFIDENTIALIT< A:REEMENT AND A:REE TO ITS

TERMS.A:REED

S!n",'$ ;-

SHANTANU DUBE< (PRINTED FULL NAME)

(DATE)

S!n",'$ o% A,"o'!$ s!n"o'3 o% "$ !ns"!","!on

(Ins"!","!on $&,"!n "$ s",$n"s)

ACCEPTED

RE:ISTRAR

AMIT

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STUDENTS CERTIFICATE

Certifed that this report is prepared based on the summer internship project

undertaken by me in Report On -Study Of CSR INITIATIVES ADOPTED BY NIKEFOR SUSTAINABLE BUSINESS PERFORMANCE rom !t"#$nu$ry% &'! to 't"

Fe(ru$ry% &'!% under the able guidance o Profe))or Dr* +,-$n)"u R$)to., in

partial ulfllment o the requirement or award o degree o B.COM(ons! "th #$M

rom %mity &ni'ersity &ttar )radesh.

D"$.EEEEEEEEEEEEEE

S!1n",'$ S!1n",'$ S!1n",'$

S0n"n, D,6$3 D'. H!mns0, Rs"o1! P'o%. ?.P S0!

S",-$n" F,#"3 :,!-$ D!'$"o' (ABS)

6

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AMITY UNIVERSITY

WEEKLY PROGRSS REPORT

Fo' "$ /$$5 omm$n!n ;- 10 W$$5s WPR NO------------------

Nm$ o% "$ s",$n" SHANTANU DUBE< En'o#m$n" No;- A004=140=>

P'o'mm$ ;- B.Com (Hons) Nm$ o% NTCC- S$m!n'

O'n!"!on Nm$;-Am!"3 Un!$'s!"3 L,5no/

E"$'n# :,!$s Nm$;-D'. H!mns, Rs"o!

P'o$" T!"#$;-.S",3 O% CSR INITIATI?ES ADOPTED B< NI@E FOR SUSTAINABLE BUSINESS

PERFORMANCE

T'$"s %o' "$ /$$5 A!$$m$n"s %o' "$ /$$5 F,",'$ /o'5 ns

.

S"2n#!e o !+e s!%en!4555555555

N#me o !+e s!%en!4 SHANTANU DUBEY

7

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Acknowledgement

T!s &'o$" '$&o'" /o,# no" $ 6$$n &oss!6#$ /!"o," "$ s,&&o'" n ,!n$ o% m3 "$$'. I /o,#

$&'$ss m3 $'"-%$#" '"!",$ "o/'s n9 /!"o," /os$ ,!n$ n s,&&o'"9 I /o,# no" $ 6$$n

6#$ "o ,n$'s"n "$ o6$"!$ o% "$ &'o$" n "!s &'o$" /o,# no" $ 6$$n om$"$. H$ s

6$$n '$##3 ,n$'s"n!n n s,&&o'"!$ !n $!n!n ## "$ $"!#s /!" &"!$n$. I /o,# $&'$ss m3

'"!",$ "o/'s !m %o' "5!n "!m$ o," o% !m s$,#$ "o ,!$ m$ ,'!n "$ '$&o'".

8

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TABLE O3 CONTENTS

S.NO. TITLE PAGE

NO.

Ch. - 1 Proj!" I#"ro$%!"&o# 11

Ch. -' Cor(or)" o*r*&+

'.1 Chapter Introduction

'.' Company Prole

'. !u"ine"" Conte#t'. Chapter conclu"ion

12

13

14

1516

Ch.- R)r!h M"ho$o/o0 17$18

Ch. - Th Cor(or)" So!&)/

R(o#&2&/&"3CSR4 )#$ NIKE5

!o6()# (o/&! o# CSR

.1 Chapter Introduction.' Introduction to C%&

. Importance o' C%& to

organi(ation"

. )he in*uence o' C%& on

corporate practice"

.7Chapter conclu"ion

1+

2,

2122

23

24

Ch. - 7 Co6()# (r)!"&! ) !o6()r$ "o

&" CSR (o/&!

7.1 Chapter Introduction

7.' Introduction to C%&

7. Importance o' C%& to

organi(ation"

25

26

27

28

+

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7..1-n.ironmental

con"er.ation7..'/orker0" wel'are

program"

7..Awarene""program"7..-mpowerment

program"7..7Community

de.elopment through

"port7..8Community %upport

7. Challenge" 'aced y I- in

implementing it" C%& policy

7.7Chapter conclu"ion

2+

3,

3132

33

34

35

Ch. - 8 ata analy"i" 36$4,Ch. - 9 &ecommendation" 41Ch. - : &e'erence" 42

1,

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CHAPTER 0

PRO6ECTINRODUCTION

Co'&o'"$ so!# '$s&ons!6!#!"3 !s %s" 6$om!n n !n"$'# &'" o% "$ o'&o'"$ /o'#. I" s

6$$n o6s$'$ !n '$$n" "!m$s "" "$ so!$"3Gs $&$""!ons on 6,s!n$ss !s s#o/#3 "5!n $n"$'

s"$ n 6,s!n$ss$s '$ $m6'!n '!o,s !n!"!"!$s "o om /!" "$s$ $&$""!ons "'o,

Co'&o'"$ So!# R$s&ons!6!#!"3.

T!s &'o$" o&"s "o s",3 "$ "!!"!$s o% NI@E /! !s "$ #$!n mn,%",'$' n

!s"'!6,"o' o% s&o'"s/$' n $7,!&m$n".

T!s &'o$" s$$5s "o ,n$!# "$ ns/$' "o "!s 7,$s"!on; Do$s NI@E om /!" !"s

Co'&o'"$ So!# R$s&ons!6!#!"3

To 6$ 6#$ "o %,##3 ns/$' "$s$ 7,$s"!ons "!s &&$' /!## s$$5 "o '$"$ n ,n$'s"n!n

o% NI@E s n o'n!"!on; !"s so&$9 !s!on n n ,n$'s"n!n o% "$ 6,s!n$ss

on"$" !n /! !" !s o&$'"!n. I" /!## %,'"$' $#$ !n"o ,n$'s"n!n o% Co'&o'"$

So!# R$s&ons!6!#!"3 s /o#$; !"s m$n!n9 !m&o'"n$ n !n%#,$n$ o% o'n!"!onGs

&'"!$s n s"',",'$.

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T!s &'o$" /!## %!n##3 s$$5 "o '$!$/ NI@EGs Co'&o'"$ So!# R$s&ons!6!#!"3 Po#!3

s$$5 "o !$n"!%3 !"s "!!"!$s "" '$ !n #!n$ /!" "!s &o#!3 n !$n"!%3 !"s ,n$"!#

&'"!$s !% n3.

Fo' "$ &,'&os$ o% "!s &'o$"9 "$ #$""$'s CSR $ 6$$n ,s$ !n $ o% Co'&o'"$ So!#

R$s&ons!6!#!"3. S!n$ NI@E s %$ $'s$ n$"!$ &,6#!!"3 !n "$ &s" '$'!n som$ o% !"s#6o' &'"!$s9 !" !s "o 6$ o6$"!$#3 $"$'m!n$ /$"$' o' no" "!s $'s$ &,6#!!"3 !s "',#3

'$%#$"!n on "$ &!#oso&3 n &'"!$ o% NI@E s /o#$.

CHAPTER 7

CORPORATE OVERVIEW

12

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7.0 CHAPTER INTRODUCTION

T$ s$"!on s$$5s "o '$"$ 6s! ,n$'s"n!n o% "$ om&n3;

0. W+#! NIKE "s8

7. W+#! "s !+e" sc#*e o ope#!"on8

9. W+#! "s !+e" &s"ness con!e:!8

. W+e!+e !+"s con!e:! +#s # &e#"n2 on "!s CSR8

T$s$ 7,$s"!ons '$ ',!# 6$,s$ n ,n$'s"n!n o% !"s s#$ o% o&$'"!on n

$n!'onm$n" $#&s ,n$'s"n !"s &o#!3 on so!# o'&o'"$ '$s&ons!6!#!"3.

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7.7 COMPANY PRO3ILE

NI@E !s on$ o% "$ /o'#Gs mo' !s"'!6,"o's o% s&o'"s/$' n $7,!&m$n" /!" !"s o&$'"!ons

s&nn!n 'oss "$ /o'#Gs s! on"!n$n"s !n 1=0 o,n"'!$s. I" /s %o,n$ !n 12 /!" "$ o#

o% ,s!n !nno"!$ "!n5!n !n &'o," $$#o&m$n" %o,s$ on $n6#!n "#$"$s /!" '!o,s

#$$#s o% 6!#!"3 "o m!m!$ "$!' &o"$n"!#. NI@E m!n"!ns s"'on '$s$' n $$#o&m$n"

"$m n !s ons"n"#3 on "$ #oo5 o," "o '$"$ n$/ &'o,"s n$$$ !n "$ m'5$". B3 o!n so9

NI@E !s 6#$ "o '$"$ 6,s!n$ss o&&o'",n!"!$s "" $n6#$ "$m '$"$ #,$ %o' "$!'

s'$o#$'s. In 20109 %!s# 3$'9 NI@E !s 6#$ "o ",'n o$' J 1 6!##!on '$$n,$ /!" J 2.K6!##!on 6$!n "$ on"'!6,"!on %o' "$!' /o##3 o/n$ %%!#!"$s. T$s$ %%!#!"$s '$ #/3s

'$&o'"$ s s$&'"$ 6,s!n$ss$s n !n#,$ Co#$ Hn /! m!n#3 &'o,$s #,,'3 /$'8

NI@E :o#% /! !s"'!6,"$s :o#% /$' n $7,!&m$n"8 Con$'s$ In /! m!n#3 &'o,$s

%oo"/$'8 H,'#$3 In"$'n"!on# LLC /! !s 5no/n %o' !"s s,'% $7,!&m$n"8 n Um6'o LTD.

/! "$ns "o %o,s m!n#3 on so$' /$' n $7,!&m$n".

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7.9 BUINESS CONTE;T

NI@EGs o&$'"!ons o$' mo'$ "n o$' 1=0 o,n"'!$s !n = on"!n$n"s. NI@E !s %$ /!"om&$"!"!on 6o" on "$ #o6# s#$ n " "$ o,n"'3 #$$#s. B'ns s, s REEBO@9 PUMA

n ADIDAS #so ommn #o6# &'$s$n$. To 5$$& $ o% "$ om&$"!"!on NI@E ,s$s

!nno"!on s !"s "oo# %o' $n$'"!n !$' #$$#s o% s"!s%"!on %o' "$!' "'$" ,s"om$'s. T$

&'$s$n$ o% "$s$ n o"$' om&$"!"o's #!m!" "$ 6!#!"3 o% NI@E "o !""$ &'!$s n "$3

"$'$%o'$ $ "o '$so'" "o s"'"$! o,"so,'!n !n 6! "o 5$$& "$!' os"s !n $5. T$

&o&,#"!on !n "$ $$#o&$ o,n"'!$s $s&$!##3 "$ US s"!## %o'ms "$ !$s" on"'!6,"o'Gs "o

"$ om&n3Gs "o"# '$$n,$. T!s m'5$" s$m$n" "$ns "o #oo5 " no" on#3 "$ s,!"6!#!"3 o% "$

&'o,"s 6," #so "$ $"$n" "o /! "$ om&n!$s $m6'$ "$!' so!# '$s&ons!6!#!"3. T!s

!n#,$s "$!' $"!# o$9 "$!' !m&" on "$ $n!'onm$n" n "$!' "'$"m$n" o% $mo3$$s

mon o"$'s. W$'$ om&n3 !s &$'$!$ no" "o 6$ so!##3 '$s&ons!6#$ 9 !" m3 $ $'s$$%%$"s on "$!' s#$s o#,m$s n %!s# &$'%o'mn$. T!s !s 6$s!$s "$ os" o% #$# s,!"s ""

m3 '!s$ %'om "!m$ "o "!m$.

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7. CHAPTER CONCLUSION

NI@E !s ',6#3 "$ #$!n !s"'!6,"o' o% s&o'"s/$' n s&o'"s $7,!&m$n" !n "$ /o'#

/!" !"s o&$'"!ons o$'!n 6o," 1=0 o,n"'!$s.

I" %$s om&$"!"!on %'om o"$' s"'on 6'ns s, s ADIDAS9 REEBO@.

NI@E s$'$s m'5$" "" !s !#3 s$ns!"!$ "o o'n!"!onGs #$$# o% so!#

'$s&ons!6!#!"3 n "!s %" s 6$$n "$ mo"!"!on %o' NI@E "o s"$& ,& !"s $%%o'" "o

!"s 'o#$ !n Co'&o'"$ So!# R$s&ons!6!#!"3.

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CHAPTER 9

RESEARCH METHOLOGY

RESEARCH METHODOLOGY:

17

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Objectives Analysing secondary data

1. Study CSR initiatives of NIKE to for sustainable business performance.

2. To ascertain the impact of CSR activity on purchase decision and find out the

measures to boost up sales.

SO!RCE O" DATA:

SECO#DARY DATA: ebsites! "cademic #oo$s and National periodicals and Ne%s&apers.

'y study is based on secondary data.

CHAPTER

18

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CORPORATE SOCIAL RESPONSIBILITY AND NIKE

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T!s &"$' s$$5s 6s! ,n$'s"n!n on Co'&o'"$ So!# R$s&ons!6!#!"3. I" ns/$'s

"$ 7,$s"!on /" !s CSR9 o/ !m&o'"n" !s CSR "o o'&o'"$9 o/ !" !n%#,$n$s o'&o'"$&'"!$s9 n /" !s N!5$ &o#!3 on CSR. T$s$ 7,$s"!ons '$ !m&o'"n" /$n "'3!n "o

,n$'s"n "$ $n$'# 3nm!s o% CSR n /3 "$ om&n3 n$$s "o $m6'$ !" %o'

!"s s,'!#. @no/#$$ o% m'5$" "'$ns !n '$#"!on "o Co'&o'"$ So!# R$s&ons!6!#!"3 !s

',!# /$n "'3!n "o ,n$'s"n "$ &o#!!$s n &'"!$s o% !n!!,# o'n!"!ons.

.7 In!o%c!"on !o CSR

Co'&o'"$ So!# R$s&ons!6!#!"3 !no#$s "$ o'n!"!ons omm!"m$n" "o $"!#

6$!o' n "o "$ !m&'o$m$n" o% "$ 7,#!"3 o% #!%$ "o "$!' /o'5%o'$9 #o#

omm,n!"39 n "$ /o#$ so!$"3 (S$5$#3 n @n!'s9 200K). I" !no#$s "$

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'$#!nm$n" o% om&n3 &o#!!$s "o om /!" "$ $&$""!ons o% s"5$o#$'s. T$s$

s"5$o#$'s m3 !n#,$ $mo3$$s9 '$,#"o's9 s&$!# !n"$'$s" 'o,&s9 s,&!$'s9 n

"$ /o#$ so!$"3. Iss,$s ommon#3 !n 7,$s"!on m3 !n#,$ "$ &'o!s!on o% $7,"$

/$s "o $mo3$$s /$'$ " "$ $'3 #$s" "$ m!n!m,m /$ !s &!8 &'o!s!on o% #$n

n $#"3 /o'5!n $n!'onm$n"8 om&n3 $%%o'"s "o m!n!m!$ /s"$ n n$"!$

!m&" "o "$ $n!'onm$n"8 n &'"!!&"!on !n so!# '$s&ons!6!#!"3 &'o'ms !m$ "

!m&'o!n "$ /$#%'$ o% "$ so!$"3 (F'$$mn9 ?$#m,'!9 Mo'!'"39 200=). Co'&o'"$

So!# R$s&ons!6!#!"3 !s o#,n"'3 n no'm##3 $$$s "$ '$,#"o'3 '$7,!'$m$n"s 63

"$ o$'nm$n"s !n /! "$ om&n!$s o&$'"$.

.9 Impo!#nce o CSR !o o2#n"=#!"ons

To ,s"!%3 "$ omm!"m$n" o% o'n!"!ons9 !" !s !m&o'"n" "o #oo5 !n"o /" "$s$

o'n!"!ons s"n "o !n 63 $m6'!n CSR. CSR !s !n'$s!n#3 ",'n!n o," s "oo#

o% s,'!# !n "$ ",'6,#$n" om&$"!"!$ #o6# 6,s!n$ss $n!'onm$n". R$$n" '$s$'

so/s "" ons,m$'s '$ !n'$s!n#3 s$ns!"!$ 6o," "$ #$$# o% so!# '$s&ons!6!#!"3

$m6'$ 63 "$ o'n!"!ons "$3 6,3 "$!' oos %'om. T$ om&n!$s "" '$ s$$n "o

on"'!6,"$ mo'$ "o "$ /$#%'$ o% "$ so!$"3 "$n "o !n mo'$ s,&&o'" %'om "$

ons,m$'s /o $n$'##3 &'$%$' "o 6,3 "$!' &'o,"s. CSR $n$ #$s "o !$'

'$$n,$s !n mn3 s$s (S$5$#3 n @n!'s9 200K). T$ 7,$s"!on o% ""'"!on n

'$"$n"!on o% om&$"$n" n !#3 !nno"!$ $mo3$$s #so om$s !n /$n $"$'m!n!n

"$ !m&o'"n$ o% CSR. Emo3$$s '$ $n$'##3 5no/n "o &'$%$' /o'5!n %o' om&n!$s

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"" '$ !#3 '$'$ !n "$ so!$"3 n /os$ &'"!$s " &' /!" s"5$o#$'

$&$""!ons (S"n%o' :',"$ Soo# o% B,s!n$ss9 1>). W!" oo CSR9

o'n!"!ons n ""'" 7,#!"3 $mo3$$s "" /!## &,s !nno"!on n &'o,"!!"3

!$' #$!n "o !m&'o$ 6o""om #!n$s. Emo3$$ mo"!"!on #so so's /$n "$3

'$#!$ "" "$ o'n!"!on '$s 6o," "$!' /$#%'$ n "" o% "$ so!$"3 !n /! "$3

#!$ (S"n%o' :',"$ Soo# o% B,s!n$ss9 1>).

O'n!"!ons /!" oo CSR &'"!$s '$ #so 6#$ "o '!s$ "$ &!"# n$$$ %o' n$/

$n",'$s /!" '$#"!$ $s$ s "$ !n$s"o's "$n "o "',s" "$m mo'$ $s!#3. CSR "$'$%o'$

&'o$s !m&o'"n" 63 !m&'o!n n$s o% $&ns!on "o "$ o'n!"!ons. P$'&s "$

mos" om&$##!n '$son /3 mn3 om&n!$s $n$ !n CSR !s "$ #!5$#3 65#s ""

o,# 6$ ##o"$ "o "$m 63 %!#!n "o $m6'$ "$ CSR. S&$!# !n"$'$s" 'o,&s n

"!!s"s $ !n '$$n" "!m$s s"$&&$ ,& "$!' !n$s"!"!on o% 6,s!n$ss &'"!$s !n 6!

"o $ns,'$ 6,s!n$ss om /!" $'"!n m!n!m,m !n oo o'&o'"$ &'"!$s $s&$!##3

s &$'"!ns "o "$ $n!'onm$n" n $mo3$$ /$#%'$. Com&n!$s "" '$ %o,n /n"!n

/o,# o%"$n 6$ s,6$"$ "o $'s$ n$"!$ &,6#!!"3 "" o,# &o"$n"!##3 '!$ "$m

,n$'. T!s !s 6$,s$ o% !n!"!"!$s s, s 6o3o"" m&!ns !ns" s, om&n!$s

n $n$'# n$"!$ %$$#!n "o/'s "$ om&n3s &'o,"s 63 "$ ons,m$'s.

. T+e "n*ence o CSR on copo#!e p#c!"ces

H!n '$on!$ "$ !m&o'"n$ o% CSR o'&o'"$ o'n!"!ons '$ %$ /!" "$

##$n$ o% '$#!n!n "$!' &!#oso&!$s n &'"!$s "o s,!" oo CSR &'"!$s. T$

s"',",'$s %o' mos" om&n!$s $ #so 6$$n '$#!n$ "o $ns,'$ "$ s,$ss o% "$!'

CSR &'o'ms. Mos" o'n!"!ons $ %o'm$ $$,"!$ #$$# "$ms "" %,n"!on

'oss $&'"m$n"s "o $s!n n !m$m$n" CSR !n!"!"!$s (Bos"on Co##$$ C$n"$' %o'

Co'&o'"$ C!"!$ns!&9 2010). In 200>9 6o," 1> o% om&n!$s s,'$3$ s,

"$ms. T!s n,m6$' /$n" ,& !n 2010 "o 1 (Bos"on Co##$$ C$n"$' %o' Co'&o'"$

C!"!$ns!&9 2010). Mn3 mo'$ om&n!$s $ $s"6#!s$ n o%%!$9 mos"#3 " $$,"!$

#$$# "o ""$n "o m""$'s o% CSR. A6o," 2 o% om&n!$s s,'$3$ s, &os!"!on

n "$ n,m6$' '!s$n "o 44 !n 2010 (Bos"on Co##$$ C$n"$' %o' Co'&o'"$

C!"!$ns!&9 2010). Em&s!s on CSR s #so 6$$n 6#$ "o !n%#,$n$ "$ &'o,"!on

&'o$ss$s o% o'n!"!ons /!" n !m "o '$,$ "$ mo,n" o% /s"$ "" /o,#o"$'/!s$ !m&" n$"!$#3 on "$ $n!'onm$n". In"'o,"!on o% '$3#!n n"s "o '$,s$

om&n3 /s"$s !s on$ %mo,s $m$. T$ !m!"!ons on "$ $m&s!s on $mo3$$

s%$"3 n /$#%'$ #so $ 6$'!n on "$ om&n3s !n$s"m$n" on s%$"3 $7,!&m$n"

n !n mos" s$s9 s!n!%!n"#3 !$' /$ $&$ns$ (F'$$mn9 ?$#m,'!9 Mo'!'"39

200=).

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.> C+#p!e Conc*s"on

W!" "$ !n'$s!n s$ns!"!!"3 o% ons,m$'s "o o'n!"!ons so!# '$s&ons!6!#!"3

'"!ns9 o'n!"!ons $ 6$$n mo"!"$ "o !n$s" mo'$ !n"o oo CSR &'"!$s.

Cons,m$'s '$ 5no/n "o 6$ $n$'##3 mo'$ s,&&o'"!$ o% om&n!$s /!" oo CSR

&'"!$s. Mo'$ n mo'$ om&n!$s '$ "$'$%o'$ &3!n mo'$ ""$n"!on "o '"!,#"!on

o% "$!' CSR &o#!!$s n o'!n#3 n!n om&n3 s"',",'$ n &'"!$s "o s,!"

s, &o#!!$s.

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CHAPTER >

Co6()# (r)!"&! ) !o6()r$ "o &" CSR

(o/&!

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>.0 C+#p!e In!o%c!"on

T!s &"$' $#$s $$&$' !n"o "$ &!#oso&3 o6s$'$ 63 N!5$ n s$$5s "o $s"6#!s

"$ #$$# o% ons!s"$n3 6$"/$$n "$!' #!ms n "$!' &'"!$s. I" s$$5s "o ns/$' "$

7,$s"!ons; /" !s N!5$s CSR &o#!39 n o "$ "!ons n &'"!$s o% N!5$ on%o'm

"o oo CSR n !"s CSR &o#!3 T$s$ 7,$s"!ons '$ !m&o'"n" !n o'$' "o n#3$ /"

#$$# o% &'!o'!"3 N!5$ o's "o CSR. T$ &"$' /!## #so s$ #!" on '!o,s $"!#

!ss,$s "" $ &o'"'3$ N!5$ n$"!$#3 !n "$ &,6#! %'on" n o/ "$3 $#" /!" "$

##$n$s.

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>.7 N"?e@s Po*"c' on CSR

N!5$ /s s,6$" o% $"$ '!"!!sms !n "$ 10s 6$,s$ o% !"s As!n #6o' &'"!$s.

T$ n$"!$ &,6#!!"3 %'om "$s$ '!"!!sms /s "'$" "o !"s m'5$" #$$'s!& n "$3

o,n"$'$ "!s 63 "'3!n "o '$%!n$ "$!' CSR &o#!3. T$3 $s"6#!s$ n $$,"!$ #$$#

m,#"!%,n"!on# "$m /!" "$ '$s&ons!6!#!"3 "o '!$ om!n$ /!" CSR n$n!'onm$n"# s"n's (N!5$ In9 200). As '$s,#"9 N!5$ /s 6#$ "o '$%!n$ !"s

&'o,"!on &'o$ss$s "o ," /s"$ n '$,$ $n!'onm$n"# $'"!on. T$!' ""$n"!on

/s #so '/n "o "$ /o'5$'s n "$!' '$s&ons!6!#!"3 "o "$s$ /o'5$'s. T$3 "$'$%o'$

$s!n$ s,&!$'s o$ o% on," %o' ## "$!' s,&!$'s !n o'$' "o $ns,'$ "$ #,$s

"$3 o# $' !n#,!n &'o!s!on o% $#"3 /o'5!n $n!'onm$n"s '$ $'$ "o. N!5$

s $m6'$ CSR &o#!3 "" !" o6s$'$s n "'!$s "o !m&'$ss on "$!' s,&!$'s s /$##

"o o6s$'$.

N!5$ s /$## $%!n$ o$ o% $"!s /! !" $ns,'$s !s !n"$'n#!$ n &'"!$ 63

"$!' $mo3$$s n $ 6$$n o"!n "" "$ $"!s 6$nm'5s 6$ o6s$'$ 63"$!' s,&!$'s s /$## (N!5$ In9 200). N!5$s $%%o'"s "o '$,$ /s"$ "o ons$'$ "$

$n!'onm$n" s/ "$m /!n "$ :!"on A/' /! !s n /' !$n "o o'n!"!ons

"o '$on!$ "$!' $%%o'"s !n '$,!n '6on $m!ss!on n m5!n !%%$'$n$ !n #!m"$

n$. In n,"s$##9 N!5$ s"'!$s "o $ns,'$ s,s"!n6#$ &'o,"!on "" ,s$s #$s"

n$"!$ !m&" on "$ $n!'onm$n" /!#$ $ns,'!n "$ /$## 6$!n n s%$"3 o% "$!'

$mo3$$s. N!5$ #so $m6'$s so!# '$s&ons!6!#!"3 n $n$s !n omm,n!"3 !!n !n

o'$' "o !m&'o$ "$ /$#%'$ o% "$ omm,n!"!$s 'o,n "$m. N!5$ s #o6#

/o'5%o'$ o% 6o," 100 $mo3$$s /o '$ %,##3 $!"$ "o %,$#!n !nno"!on n

"'ns!"!on o% om&n3 &o#!!$s n &'"!$s "o 6$ !n #!n$ /!" "$!' Co'&o'"$ So!#

R$s&ons!6!#!"3 o#s (CSR In"$'n"!on#9 2010).

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>.9 Comp#n' p#c!"ces cons"s!en! "!+ !+e" CSR Po*"c'

>.9.0 En$"onmen!#* conse$#!"on

N!5$ s 6$$n on "$ %o'$%'on" !n !nno"!n &'o,"s /os$ o$s no" $'s$#3 %%$" "$

$n!'onm$n". An $m$ o% s, n !nno"!on !s "$ En!'onm$n"# A&&'$# D$s!n

Too# /! !s so%"/'$ 6s$ "oo# "" $n6#$s "$ o'n!"!on "o '$"$ &'o,"s /!#$

5$$&!n $n!'onm$n"# $'"!on "o m!n!m,m (CSR N$/s/!'$9 2010). T!s "oo# /s

,s$ !n '$"$ "$ 2010 /o'# ,& $'s$3s ,s!n '$3#$ &o#3$s"$' $n$ ,s!n ,&

s!n!%!n" &o'"!on o% s"! 6o""#$s "" /o,# $ $n$ ,& s '6$. T$ ,s$6o""#$s /$'$ o6"!n$ %'om T!/n n &n. N!5$ s m$ "!s !so$'3 $$n mo'$

#,6#$ "'o, !"s $!s!on "o o,"so,'$ !" "o o"$' &&'$# mn,%",'$'s $n$

'$"!n n $$n '$"$' !m&" on $n!'onm$n"# ons$'"!on. N!5$ #so #,n$

oom M?P T's T#5 !n 200 (CSR N$/s/!'$9 2010). T!s !s oo& so$ m$ ,s!n

s'& m"$'!#s. T$ so$ &5!n !s #so %,##3 m$ %'om '$3#$ %!6$'. T$ ,&&$'

&'" !s m$ o% #$"$' n s3n"$"! #$"$' /s"$. T$ o,"so#$ "3&$ o% ',66$' ""

'$,$s "o!s9 /!#$ "$ #$s om&'!s$ '$3#$ &o#3$s"$'. T$ $$#o&m$n" o% "!s so$

,n$'so'$s "$ omm!"m$n" o% N!5$ "o $n!'onm$n"# ons$'"!on. N!5$ !s #so 5no/n

"o ''3 o," !"s 6,s!n$ss /!#$ $n$o'!n "o m!n!m!$ "$ mo,n" o% $n$'3 ,s$ !n !"s

%"o'!$s n !n "$ on"'"$ %"o'!$s.

In 200>9 N!5$ $$#o&$ n $n$'3 $%%!!$n3 &'o'm /!" "$ o# o% '$,!n "$

$n$'3 ons,m&"!on #$$#s (CSR N$/s/!'$9 2010). T$ $%%!!$n3 &'o'm /o,# 6$

,s$ 'oss !"s on"'"$ %"o'!$s "o !$n"!%3 /3s !n /! "$ $n$'3 ons,m&"!on n

6$ '$,$ n ons$'"!on $%%o'"s !m$m$n"$. N!5$ s #so 6$$n " "$ %o'$%'on" !n

on"'o##!n "$ mo,n" o% "$!' /o'n o," &'o,"s "" $n ,& s #n%!##. In 20019 N!5$

#,n$ &'o'm ,66$ o##$" so$ !n &'"n$'s!& /!" '!o,s 6o3s #,6s 'oss

Am$'!. T$ 6o3s /o,# o o," !n "$ n$!6o'oo n o##$" ## /o'n o," N!5$ so$s

n !n '$",'n9 N!5$ /o,# '$/' "$m 63 6,!#!n %o' "$m 6s5$"6## o,'". T!s

!n!"!"!$ %,'"$' ,n$'so'$s N!5$s omm!"m$n" "o s,s"!n6#$ $n!'onm$n"#ons$'"!on.

>.9.7 Wo?es e*#e po2#ms

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N!5$ s #so 6$$n 6#$ "o $mons"'"$ !"s on$'n %o' "$ /$#%'$ o% "$!' /o'5$'s9 6o"

&'$s$n" n &s". A s$ !n &o!n" !s "$ '$$n" &'"n$'s!& 6$"/$$n N!5$ n C:T ("$

C$n"'# :$n$'# $ T'6o'$s $ Hon,'s) /$'$ "$3 '$$ "o s,&&o'" "$ /o'5$'s/o 6$$n %%$"$ 63 "$ #os,'$ o% H,$' n ?!s!on T$ %"o'!$s /! '$

on"'"$ 63 N!5$. N!5$ m$ on"'!6,"!on o% J 1.K m!##!on "o /o'5$'s '$#!$% %,n "o

6$ m!n!s"$'$ "o "$ /o'5$'s (CSR N$/s/!'$9 2010). In !"!on9 N!5$ ,n$'"oo5 "o

&'!o'!"!$ !'!n "$s$ %o'm$' /o'5$'s !n "$!' o"$' $n",'$s s /$## s "5!n "$m

"'o, o"!on# "'!n!n &'o'ms. N!5$ #so ,n$'"oo5 "o o$' "$!' $#" !ns,'n$

os"s %o' on$ 3$' o' ,n"!# "$3 %o,n n$/ $mo3m$n" o&&o'",n!"!$s $#s$/$'$. T$

&'o!s!on o% $#"3 /o'5!n $n!'onm$n"s o,$ /!" "$ oo "'$"m$n" o'$ "$

$mo3$$s s m$ N!5$ %$",'$ s mon "$ 6$s" om&n!$s "o /o'5 %o' s $!6!"$

!n s,'$3 63 Fo'",n$ m!n$. N!5$ mo$ 1 &os!"!ons %'om !"s 200= 'n5!n "o 6$ "

&os!"!on = !n 200. I"s ,#",'$ n /o'5 $ %!#!"!$s /$'$ "$ "/o mos" s!n!%!n"

%"o's "" #$ "o !"s !m&'o$ 'n5!n (Fo'",n$9 200>)

>.9.9 A#eness Po2#ms

N!5$ s #so "5$n "$ #$ !n #o6# /'$n$ss m&!ns !n s, '$s s %!"!n

n$'. N!5$ $n"$'$ !n"o &'"n$'s!& /!" LI?ESTRON: "o &'omo"$ "$ !s"'!6,"!on

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o% "$!' &'o,"s !n o'$' "o s#$ ,& "$ %!" !ns" n$' (CSR N$/s/!'$9 2010).

N!5$ s #so '$"$ N!5$ LI?ESTRON: o##$"!on /! ons!s"!n '!o,s %oo"/$'

n &&'$# /$'$ ,s$'s /o,# 6$ 6#$ "o so/ "$!' so#!'!"3 /!" "$ %!" !ns"

n$'. N!5$ s #so 6$$n &'"!!&"!n !n /'$n$ss &'o'ms "" '$ !m$ "

!#!"!n "$ !m&o'"n$ o% &3s!# $,"!on !n soo#s n o"$' !ns"!","!ons.

P3s!# !n"!!"3 !s 5no/n "o 6$ on$ o% "$ m!n %"o's "" #$ "o o6$s!"39 /! !n

",'n &os$s '!o,s $#" '!s5s "o "$ 3o,". B3 &'"!!&"!n !n "$s$ !n!"!"!$s9 N!5$

m5$s !"s on"'!6,"!on "o/'s '$"!on o% n "!$ n $#"3 so!$"3. T$s$ !n!"!"!$s

/$'$ #so !m$ " "'!n!n "$ &3s!# $,"!on "$$'s "o $n6#$ "$m o%%$' $%%$"!$

&3s!# $,"!on #$ssons "o "$ s",$n"s.

>.9. Empoemen! po2#ms

N!5$ s '$$n"#3 $n"$'$ !n"o &'"n$'s!& /!" Do$'n6$$' os&!"# /!" "$ o# o%

$m&o/$'!n "$!' 3o,n &"!$n"s /$'$ N!5$ s"%% m$m6$'s '$ &!'$ /!" "$ 3o,n

&"!$n"s "o "'!n "$m !n $s!n (CSR N$/s/!'$9 2010). T$ '$s,#"n" o##$"!ons $n$'"$

'$$n,$s /! '$ "$n ,s$ "o %!nn$ "$ os&!"#. T$s$ %,ns $#& "'$" ,n!ns,'$

&"!$n"s9 6,3 6$""$' m$!# $7,!&m$n"9 n s,&&o'" n$ &$!"'! '$s$'.

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$n$'"$ 6o," J 2 m!##!on %o' "$ os&!"# so %'. N!5$ s #so "'o, "$ N!5$

%o,n"!on 6$$n !ns"',m$n"# !n $m&o/$'!n o#$s$n" !'#s !n L!6$'! !n o##6o'"!on

/!" "$ Wo'# Bn5 (CSR N$/s/!'$9 2010). T$ &'"n$'s!& so," "o &'o!$ "'!n!n

"" /o,# $7,!& "$s$ !'#s /!" "$ "$n!# s5!##s n$$ss'3 %o' "$!' $onom!

$m&o/$'m$n". T$ on"'!6,"!on o% N!5$ "o "$ so!$"3 !n L!6$'! /o,# 6$ $&$"$ "o 6$

mn!%!$ on$ "$ !'#s 6$om$ $onom!##3 &'o,"!$ n !n "$ 6!#!"3 "o s,&&o'"

"$!' %m!#!$s.

T$ N!5$ Fo,n"!on s #so $n"$'$ !n"o &'"n$'s!& /!" "$ Noo %o,n"!on !n n

$%%o'" "o 6oos" "$ $onom!$s !n "$ $$#o&!n /o'# "'o, "$ $m&o/$'m$n" o% "$

o#$s$n" !'#s. N!5$ s #'$3 on"'!6,"$ o$' J 100 m!##!on %o' "!s !n!"!"!$ (CSR

N$/s/!'$9 2010). T!s !n!"!"!$ /s #so !m$ " s!n !'#s %'om !!o,s &o$'"3

3#$s "" /o,# s$$ !'#s %o'$ !n"o $'#3 m''!$s n /!" no $onom! m$ns "o

s,&&o'" "$ms$#$s. N!5$ #so !no#$ "$ms$#$s &'omo"!on o% !nno"!on !n soo#s

$s&$!##3 !n &,6#! soo#s. T!s !s s $!$n$ "'o, "$ '$"!on !n 200 o% N!5$

Soo# Inno"!on F,n. T!s /s '$"$ "o $#& soo#s &'o!$ 7,#!"3 $,"!on "o

s",$n"s $n$ m5!n "$m 'o/ !n"o '$s&ons!6#$ n &'o,"!$ m$m6$'s o% "$

so!$"3.

>.9.> Commn"!' %e$e*opmen! !+o2+ Spo!

N!5$ s !n mn3 os!ons '$"$ o&&o'",n!"!$s %o' $$#o&m$n" o% s&o'" !n '!o,s

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DATA ANALYSIS

een+ose #s Em"ss"ons 3oo!p"n! N"?e #n% Spp*' C+#"n

e:c*%"n2 M#!e"#*s

.

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Global gender brea(do)n by geogra*+y

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Global Manage%ent 'rea(do)n by Gender

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!S Manage%ent 'rea(do)n by Gender

#i(e Environ%entally ,re-erred R.bber !se

,etrole.%/Derived Solvents: "oot)ear Target

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CO0E%issions

WORKER SURVEY RESULTS

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RE3ERENCES

0. ""&;///.n!5$6!.om$n!'onomm!ss!on.s"m#

7. ""&;///.'!.oms&n!5$!s"."m#

9. ""&;3oo.m'5$",!$.omm!6,s!$s.s&'"Q6,s!$s'nQ=44=N

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