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Summer 2013 / Third Quarter (425) 885-0012 / PO Box 2009, Kirkland, WA 98083-2009 / www.wsfca.org National Affiliate Association of Raising the floor on relationships, standards and profitability the FAN Report Dinner Cruise September 10, 2013 Cruise, Dine, Socialize & Dance Boarding 6:00 pm at Waterways Homeport 2441 N. Northlake Way Seattle, WA 98103 Come enjoy a wonderful evening on beautiful Lake Union & Lake Washington aboard a Waterways Cruise Socialize with others in the industry and dance to the fun music of Reynolds & Cain of H30 - a rock and blues band! Bring someone along to enjoy the fun! Plenty of free parking Cruise 6:30-9:00 pm Italian buffet No-host bar (credit cards only) Register by Sept. 3 rd see back page Dinner Cruise - Waterways Cruises - Seattle L&I Understanding the New Audit Interpretations Kent Seminar Customer Service Techniques That Get Results Seattle Seminar Portland Seminar Dinner Meeting - Bellevue HR & ObamaCare for Owners & Managers Seattle Seminar Portland Seminar Labor & Industries Seminar II in Kent Prevailing Wages, Apprenticeship….. Sept 10 Sept 26 Oct 8 Oct 9 Nov 12 Nov 19 Nov 20 Dec 12 CALENDAR OF EVENTS WE’RE COMING TO PORTLAND! Out With the Old We’ve changed our name, logo, region, mission & vision statements & even the name of this publication! In With the New! The place for all flooring professionals Raising the floor on standards, relationships and profitability

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Page 1: Cruise, Dine, Socialize & Dance 2013-3.pdf · 2013-12-03 · PAGE 3 Presenters Kathryn Baird and Tony King with Torus Marketing, a full-service marketing communications firm based

Summer 2013 / Third Quarter

(425) 885-0012 / PO Box 2009, Kirkland, WA 98083-2009 / www.wsfca.org

National Affiliate Association of

Raising the floor on relationships, standards and profitability

the FAN

Report

Dinner Cruise September 10, 2013 Cruise, Dine, Socialize & Dance

Boarding 6:00 pm at Waterways Homeport 2441 N. Northlake Way Seattle, WA 98103

Come enjoy a wonderful evening on beautiful

Lake Union & Lake Washington aboard a Waterways Cruise

Socialize with others in the industry and dance to the fun music of

Reynolds & Cain of H30 - a rock and blues band!

Bring someone along to enjoy the fun! Plenty of free parking Cruise 6:30-9:00 pm Italian buffet No-host bar (credit cards only) Register by Sept. 3rd see back page

Dinner Cruise - Waterways Cruises - Seattle L&I Understanding the New Audit Interpretations Kent Seminar Customer Service Techniques That Get Results Seattle Seminar Portland Seminar Dinner Meeting - Bellevue HR & ObamaCare for Owners & Managers Seattle Seminar Portland Seminar Labor & Industries Seminar II in Kent Prevailing Wages, Apprenticeship…..

Sept 10 Sept 26 Oct 8 Oct 9 Nov 12 Nov 19 Nov 20 Dec 12

CALENDAR OF EVENTS

WE’RE COMING TO PORTLAND!

Out With the Old

We’ve changed our name, logo, region, mission & vision statements

& even the name of this publication!

In With the New!

The place for all flooring professionals

Raising the floor on standards, relationships and profitability

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www.wsfca.org PAGE 2

2013 W.S.F.C.A. BOARD OF DIRECTORS President – Bob Lucas [email protected] Vice President – Larry Fields [email protected] Sec/Treasurer – Matt O’Haleck [email protected]

Directors Jack Bramson [email protected] Paul Cook [email protected] Jim Dahl [email protected] Rachel McLain [email protected] Lee Singer [email protected] Brian Wright [email protected]

Executive Director - Debbie Tott [email protected]

President’s Message

The Challenge of Balance

Bob Lucas

Shortly after we are born, we are faced with a great dilemma; gravity. As infants, gravity was our constant adversary; you

want to roll over, gravity wants to keep you flat on your back; you try to get to your hands and knees, gravity plops you on your face; you struggle to stand, and gravity quickly teaches you how it feels to fall on your…bottom. Despite all this, I have yet to see a child (barring physical disability) that simply gives up due to the constant struggle with this invisible foe and say “it’s just not worth it; walking is highly overrated, and besides, I kind of like my crib anyway.”

As we grow we all learn to live with gravity; the solution to the dilemma is BALANCE. This single word also comes close to summing up the solution to most of the other major challenges we face in life. Go to college while working or playing sports? Have a job with difficult co-workers? Get married? Have children? Pursue a graduate degree, be-come a manager, raise adolescents, care for aging par-ents, help your family or friends who are struggling… the quest for balance is at the core of each new chapter in our lives.

The pursuit of balance also produces many indispensable by-products. When we were infants, our continual struggle with gravity built strength, falling down brought tougher skin and taught persistence, and every “almost” gave us hope that fueled our passion and made us try again. The parallel to our adult lives is obvious, and the benefits from learning balance through all of our challenges are just as real.

If you thought this was going to end with “hang in there, and remember to find balance in all things”, you guessed wrong. Instead, consider this. None of us would have a job without our customers, and since customers are peo-ple, too, everything mentioned above applies to them as well. So, it might help to remember as we focus on our most valuable asset (customers) we are not simply helping them “buy the right thing” or “make the right choice.” Our purpose, our goal is to help them in their pursuit of balance; balance between what they can afford and what they really want; between what her husband says she needs and what she believes might be better; between what might look real-ly “hot” for a while and what will best endure the onslaught of three adolescents. I think you get the picture. And this scenario is the same no matter what capacity you serve in this industry; we all have customers of one form or fashion. As an added bonus we just might find that we will improve our own “balancing act” as we do our best to help our cus-tomers find or maintain theirs.

Next time someone asks you what you do, tell them you are a Balance-Expert! Then make up a good story about how you use to work for Cirque Du Soleil… Best wishes for a great finish to 2013!

Board Positions Open

Any member who is interested in participating on the Board of Directors beginning 2014 or nominating someone else should contact Debbie Tott at [email protected].

Board Member Career Benefits Improve your network of team players Improve your industry with your involvement Build your character Better understanding of what is happening in the industry Receive more than you give

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PAGE 3 www.wsfca.org

Presenters Kathryn Baird and Tony King with Torus Marketing, a full-service marketing communications firm based in Sacramento, California, offer an exten-sive assortment of solutions for the WFCA. Torus Marketing offers expertise in providing guidance in creating relevant and engaging strategies that resonate with women consumers within the framework of the brand experience.

Customer Service Techniques That Get Results!

A Practical Seminar Providing Guidance to Designing a Positive Customer Experience at Every Touch Point

10:00am-2:00pm lunch is included Free Parking at both locations

Seattle - October 8, 2013 Portland - October 9, 2013 Courtyard by Marriott - Southcenter Doubletree Hotel - Washington Room 400 Andover Park W, Tukwila, WA 98188 1000 NE Multnomah St., Portland, OR 97232

What You Will Learn:

A “customer experience” strategy that will become your sustainable competitive advantage

How to increase return from customer loyalty

Why word of mouth is 99 times more powerful than any advertising and saves marketing dollars

How to grow real loyalty with both your people and your customers

Evaluate key aspects of your business

Measure your Customer Experience against customer expectations

Registration - Customer Service Techniques That Get Results!

Check One: Seattle - Oct. 8th Portland - Oct. 9th

Check One: Member $50 Non-Member $75 - Join within one month of program / receive $25 member credit Company:_____________________________________________________________________________________

Attendee Names:______________________________________________________________________________

Bankcard holder name as printed on card:__________________________________________________________

Card #_________________________________________exp. date:_____________Security code:______________

Street address and zip code where credit card statement is mailed to:______________________________________

_____________________________________________________________________________________________

Phone:___________________________Email address for confirmation:___________________________________

Mail with check to Flooring Association Northwest, PO Box 2009, Kirkland, WA 98083-2009

Questions?? or for credit card payments Email to [email protected] or Fax to (425) 869-9315 Phone (425) 885-0012

This seminar will give you the 10 Key Steps of touch points to develop your own unique customer experience. You will go away with a de-tailed action plan that will guide you through the process, complete with questionnaires, surveys and check-lists.

Sponsored by:

Excellent for sales people, managers and business owners (retail & wholesale) This seminar is returning to the Northwest by popular demand!

FAN the Flame of Education

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www.wsfca.org PAGE 4

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The tournament at Fairwood Golf & Country Club was fantastic! The weather was great and the golf course was in terrific shape. This year’s tournament was completely sold out and the full field made for an excit-ing day of golf. Congratulations to all of our winners! A special thanks to Fairwood Golf & Country Club. As usual, their team was excellent to work with and helped to make sure our tournament ran smooth and nobody went home hungry. Also a huge thank you to all of our sponsors and volunteers. I know its cliché, but without all of you we would not have a tournament. The Association is already hard at work preparing for next year’s event. We welcome any ideas on how to make this already great tournament even better.

Paul Cook, 2013 Golf Chairman

TOURNAMENT CHAMPIONS: Low Gross Men’s - Mark Buckwold, Low Gross Ladies’ - Heidi Mandell, Low Net Men’s - David Peck, Low Calloway Men’s - Jim Waters, Senior Trophy - Ty West, George Trautmann Memorial Horse Race 1st Place Team - Brad Buck & Rob McCall 2nd Place Team - Dana Christianson & Rick Bullatt, 3rd Place Team - Jason Doig & Regan Miyamura

KP & Long Drive Level Sponsors

Custom Building Products, Inc. Kraus Flooring

Pacific Mat & Commercial Flooring Willis Insurance

Birdie Level Sponsors

Florida Tile Kentwood Quick-Step

Schluter Systems Statements, Inc.

USG Tile & Flooring Division Wanke Cascade

Xpress Global Systems, Inc.

Par Level Sponsor Hickory Springs

Champion Level Sponsor Mohawk Industries, Inc.

Double Eagle Level Sponsors

Bamboo Hardwoods Cronin Company

DalTile Diamond Benefits

WSL

Eagle Level Sponsor Tierra Sol Ceramic Tile, Inc.

Hole In One Level Sponsors

American Olean Oregon Tile & Marble

T & A Supply Company United Tile

Thank You! Tournament Sponsors

45th ANNUAL GOLF TOURNAMENT JULY 18, 2013

1st Place Team George Trautmann Memorial Horse Race Brad Buck & Rob McCall

1st Place Ladies’ Low Gross

Heidi Mandell with Paul Cook,

Golf Chair

1st Place Low Net David Peck with

Golf Chair, Paul Cook

Mark Buckwold Tournament Winner at Fairwood Golf & Country Club

Ernie Humphrey “Genuine Classic” was awarded the

“Hole in Fun” Prize by Golf Chair Paul Cook

Senior Trophy Ty West

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www.wsfca.org PAGE 6

Labor and Industries has released a new Guide to Hiring an Independent Contractor. Many Prime Contractors who think they have a grip on the Independent Contractor laws need to read this Guide, espe-cially to see if they are keeping the correct documentation to verify their Subcontractors.

Why the need for a new guide? Many Prime Contractors (Prime) have been levied workman’s comp premiums, along with significant penalties and interest when L&I has re-classified their Licensed, Bonded, Registered, tax paying one person Subcontractors from an Independent Contractor (Subcontractor) to a Worker (Employee). Many Contractors DO NOT understand the Independent Contractor rules. Prime Contractors have no idea what L&I considers “direction and control”, “principal place of business”, or “set of books”.

Usually, the issue is over a “one person company”. If the Subcontractor only brings themselves and their personal labor to the project (examples- Subcontractor is paid hourly, has no risk, or Prime directs their work) they are considered to be an Employee (worker) and the Prime owes all related taxes, premi-ums, and is under all employee related wage and hour laws for that individual. (L&I will say there are some exceptions to this, but they are SO FEW and hard to meet it is not worth mentioning.) Having a license or registration is immaterial to L&I (and most other related agencies like the IRS). In L&I’s defense, if this wasn’t a law, many employees would be basically forced into becoming Subcontractors by their employers and would have to give up worker’s rights, insurance, and safety protections, even though they only pro-vide personal labor as an employee would for the Prime. So what does the new guide cover?

Subcontractors Must bring Employees or Heavy Equipment RCW 51.08.180 has been interpreted by L&I as follows: To be considered an Independent Contractor and NOT an employee, the Subcontractor must bring more than just his/her personal labor. They need to bring employees or heavy equipment to the job site where the work is being performed. Of significant note in the new guide is the example of what heavy equipment IS, and what it is NOT (a Van does not count). To meet the requirements of many other laws, the indi-vidual would still need to be a licensed, bonded, registered contractor, with cur-rent DOR and IRS tax accounts, keep a set of books, and have a principal place of business. The Prime must use a written contract with the Subcontractor and verify all needed information. The Prime cannot use “direction and control” over

the Subcontractor or their employees for the Subcontractor to be considered an Independent Contractor. What About One Person Subcontractors?

So what if you have a one person Subcontractor who wants to be considered an Independent Contrac-

tor? Unfortunately, L&I doesn’t explain that a Contractor’s registration is not a “License” and does not guarantee the individual will not be considered an Independent Contractor unless they meet every point of the 7 point legislative test. The test for those doing construction is RCW 51.08.181 (the test for other Pro-fessionals is 51.08.195). The new Independent Contractor Guide goes through each of the 7 tests under this RCW and explains what L&I will consider evidence of compliance.

The New Guide may mean changing your business relationships with some Subcontractors, verification of subcontractors and even your busi-ness model. Both L&I and the IRS have a renewed interest in Inde-pendent Contractor verification for many reasons. Expect audits if you use 1099s on your tax returns for labor. The new guide will help you determine your liability in using Independent Contractors.

Expect Audits if You Use 1099s

By Kris Alberti, Director, Northwest Independent Contractors Association | nicatraining.com

Attend the Seminar on September 26th to learn what the NEW Guide really means

for your business.

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PAGE 7 www.wsfca.org

Send or receive 1099s? Use I-9s? You need this training!

Focus on NEW guide from L & I - Previous materials NO longer in effect

Up to 1/2 off your tuition

**with Trade Scholarship 425-885-0012

must request by Aug. 26th

September 26, 2013 9:00am - 3:00pm At Cronin Company 6306 S 231st Street, Kent, WA

Instructor - Kris Alberti teaches classes for the state (not a state employee) and has actually won in mediation against L & I. She is a certified instructor for OSHA & EPA and has taught many Business Management classes for building professionals. Kris has over 20 years construction expe-rience – working in commercial flooring, owning a general contracting company, and consulting for contractors. She is the Executive Director of Northwest Independent Contractors Association.

Class qualifies for WFCA CEU credits: CFS, CFE, CFP

Small Business Basics Continuing Education Certificate

provided to all attendees

Labor & Industries - Understanding NEW Audit Interpretations &

Employee / Subcontractor Rules

50% Discount to all who

attended one of our earlier L&I Seminars

Labor & Industries Seminar 9/26/13 Registration Required Member - Previous attendee $100 Using Trade Scholarship balance $50 Member - 1st time attendee $200 Using Trade Scholarship balance $100

Non-Member $300 - Join within one month of program / receive $100 member credit

Company:_____________________________________________________________________________

Attendee Names:______________________________________________________________________

Bankcard holder name as printed on card:__________________________________________________

Card #____________________________________________exp. date:________Security code: ________

Street address for credit card:_____________________________________________________________

Phone:___________________________Email address for confirmation:____________________________

Mail with check to Flooring Association Northwest, PO Box 2009, Kirkland, WA 98083-2009

or for credit card payments Email to [email protected] or Fax to (425) 869-9315 Questions?? Phone (425) 885-0012

Safety Requirements

Learn how to comply with L&I, Dept. of Revenue & other WA State Agencies

Forms

Checklists Business Basics Manual

Suggestions for Contracts

CHECK ONE:

FAN the Flame of Education

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www.wsfca.org PAGE 8

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PAGE 9 www.wsfca.org

In Loving Memory Gerald “Jerry” Delarlais Jerome “Jerry” Nelson

Gerald “Jerry” DeJarlais

The northwest floor covering community lost a gen-tle giant. Jerry DeJarlais passed away suddenly Wednesday, April 24, 2013. Jerry was an industry leader in the Northwest for over 59 years. He got his start with Sound Floor Covering in the mid- 50s. Always the entrepreneur, Jerry founded RON/JER distribution in the early 60s and from there moved onto work with J.W. Phillips, a carpet distributor for Monarch Carpet Mills. In 1973 Jerry, with his cousin Ron Mills, started Carpet Services Inc. aka “CSI”. Jerry sold this business in 1986 to Reeves Transportation and remained close to the organiza-tion until he fully retired last year. His warm heart and kindness will be missed.

Jerome “Jerry” Nielsen

After a brief battle with cancer, Jerry Nielsen, own-er of J-Lee Floors, passed away on May 6, 2013. In 1971 Jerry chased his dreams and founded J-Lee Floors Inc.; 42 years later the dream is still alive and being carried on by his wife and two daugh-ters. Although his first love was the floor covering business, Jerry was a true entrepreneur. He dab-bled in many businesses and hobbies but found the most joy in his 25 years of owning concession stands at the Evergreen State Fair. He loved to talk and teach others about business. He was a mentor to many, young and old.

All Construction, Demolition and Remodeling Con-tractors will be affected by Seattle Ordinance 124076 adopted in 2012 prohibiting the disposal and requiring recycling of Carpet (as of January 2014) from jobs that hold a Seattle Building Per-mit. Many other construction and demolition prod-ucts are also included in the ban. To reach a goal for recycling 70% of construction waste Citywide by 2020, Seattle Public Utilities will require all building permit holders for each new construction, remodeling and demolition job to file a waste di-version report within 60 days of final inspection to show compliance with the disposal bans. Choosing certified processing facilities will be the easiest path to prove compliance with the City’s disposal bans. Weight slips and other documenta-tion indicating where materials were recycled will be required if non-certified processing facilities are used. Civil penalties will likely begin January 1, 2015 if reports are not submitted or if materials required to be recycled are disposed of in a land-fill. The disposal bans do not include materials that are painted, have hazardous constituents, are difficult to separate from others, or are present in very small quantities. For the complete write up see the carpet recycling page of our website www.wsfca.org.

Carpet Recycling Required in Seattle

New Members

Alliance Contract Flooring Ellen Sanquinet Redmond, WA

Carpet Liquidators

Michael Vizarre Seattle, WA

E.C.S. Floorcovering

E. Chris Sessum Mill Creek, WA

Floorcoverings International

Joyce Uptmor Spokane, WA

High Tech Cement

Eric Anderson Lynnwood, WA

Janes Gypsum Floors Inc.

Kurt Janes Monroe, WA

M.Y. Floor Coverings Steve Lewno Seattle, WA

Quick-Step

Dean Kirsch Aurora, CO

S & D Floorcovering

Michael V. James Spokane, WA

Spokane Carpet One

Tim Hepper Spokane, WA

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www.wsfca.org PAGE 10

President Obama signed the Patient Protection and Af-fordable Care Act in March 2010 (ACA). The goal of the plan is to significantly increase the number of individuals who have medical insurance.

Three Big Ideas Although some provisions of the ACA are in place (such as the requirement to extend coverage to children up to age 26), 2014 brings significant additional changes. The following briefly discusses three big ideas of the ACA - the Individual Mandate, the Employer Mandate, and Exchanges.

Individual Mandate to have Medical Insurance Beginning January 1, 2014, individuals must enroll in a med-ical insurance plan or be subject to financial penalty. This mandate to enroll is not limited to adults; children must also have coverage. Medical insurance will continue to be avail-able through employer-sponsored plans (when offered), through Medicare/Medicaid, or through the purchase of indi-vidual plans. Individual plans will now also be offered through insurance Exchanges.

The penalty for failing to have insurance is either a flat dollar amount per person ($95 in 2014, $325 in 2015, in-creasing over the years) or a percentage of household in-come (1% in 2014, 2% in 2015, increasing over the years), whichever is more. This percentage is capped.

There are limited exemptions from this medical insurance requirement; individuals who fit the following categories (as defined by the ACA) are exempt from the mandate. Individu-als with a religious exemption, Incarcerated individuals, Indi-viduals who cannot afford coverage based on specific for-mulas, Members of Indian tribes, Individuals who are unin-sured for short coverage gaps of less than three months & Individuals residing outside of the U.S.

Employer Mandate to Provide Medical Insurance To support the goal of more insured individuals, the ACA encourages employers to offer medical insurance to employ-ees. Beginning January 1, 2015, employers with 50 or more full-time employees must offer medical insurance to full-time employees (and their dependents) that provides minimum value and is affordable, or the employer will face financial penalties. The underlined terms are discussed in more de-tail below.

50 or more full-time employees: Employers with an “average of 50 or more full-time employees on business days in the prior calendar year” are considered Large Em-ployers subject to this mandate to offer insurance. The de-termination is made retrospectively (e.g. employees are counted in 2013 to determine Large Employer Status for 2014.) A transition rule allows employers to choose any period of six consecutive months in 2013 to de-termine status for 2014. Minimum Value: To avoid a penalty, the medical plan of-fered by an employer must provide coverage with an actuar-ial value of at least 60%. In other words, the employee will not have to pay for more than 40% of the costs of benefits under the plan. This calculation focuses on four core bene-

its 1) physician care; 2) hospital and emergency room care; 3) pharmacy benefits; and 4) lab/imaging services. Employers can determine if a plan provides minimum value through one of the following methods although, hopefully, the carrier or broker will know the answer.

Use the Minimum Value Calculator, which will be devel-oped by the IRS and HHS.

Receive certification by an actuary. Use a safe harbor checklist, which lists the four core ben-

efits and the minimum cost-sharing levels an employer can use to reach a 60% actuarial value. This checklist is usable only by those plans that cover all of the core bene-fits.

Affordable: A plan is affordable if the employee cost for em-ployee-only coverage is less than or equal to 9.5% of the employee’s household income for the tax year. (Note: Since employers do not often know household income, the calculation is less than or equal to 9.5% of each employee’s W-2 earnings.) This requirement can cause significant cal-culation concerns in some circumstances - for example, em-ployees who work inconsistent hours. Please note: Employ-ers do not have to pay for dependent coverage but must offer the chance for dependents to enroll.

Employer Financial Penalties: Large Employers must be aware of two penalties: 1) Failing to Offer Coverage: If employees and their dependents are not given the oppor-tunity to enroll in an employer-sponsored plan (that meets the requirements of minimum value and affordability) for any month and a full-time employee enrolls in subsidized cover-age through the Exchange, then a [substantial] monthly pen-alty is assessed to the employer. (2) Offered Plan not Ad-equate: If the offered plan does not meet the minimum val-ue and affordability requirements, a [substantial] monthly penalty applies.

Exchanges Exchanges are a mechanism through which insurers will offer small employers and individuals the ability to purchase health insurance. All Exchanges are expected to have plan options available October 1, 2013 with cover-age beginning January 1, 2014. Please note employers are not required to purchase insurance through the Exchanges. Going Forward This document is, of course, just an over-view of some of the main parts and principles of the ACA that impact employers. As you might guess, the ACA is a complex and still evolving piece of legislation. Human Re-source professionals should be considered part of your team as you navigate this new program and the impacts to your organization.

Reprinted by permission from Personnel Management Sys-tems, Inc. - Personnel(ly) Speaking June 2013 Newsletter

The Affordable Care Act – You can run, but you can’t hide

To learn more, attend our HR & ObamaCare Seminar see back page for details

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PAGE 11 www.wsfca.org

MEMBER BENEFITS Flooring Association Northwest (FAN) is the prem-ier regional trade association for professionals in the floor covering industry. Our members, totaling over 200 compa-nies include Retail Dealers, Commercial Dealers, Manufac-turers, Distributors, Installers, Inspectors & Consultants. All interior surfacing products are represented among our membership. FAN sponsors many events including; educational seminars to increase knowledge, dinner meetings with in-formative speakers, a trade show showcasing the latest products & technology and a golf tournament. All of these events provide a casual atmosphere where members can network and socialize with industry professionals. Discount-ed rates are offered to members. FAN is your voice in industry matters that affect your business. The board of directors works together with the membership to ensure that industry & business issues are addressed. Members have access to our website - www.wsfca.org (which is in the midst of being updated), newsletters and the Northwest Floor Covering Directory - the most well used directory among floor covering busi-nesses in the region. Listings are free to members. Addi-tional product location is available upon request from our office. A comprehensive safety manual, which has been approved by L&I and is required on all commercial jobs is available at no charge to members. All dealer members receive a complimentary mem-bership to World Floor Covering Association. Among their many benefits is $500 of FREE training money. This trade scholarship alone can pay for your membership!

Educational Seminars Official Northwest Floor Covering Directory Dinner Meetings Quarterly Newsletters Safety Manual Insurance Golf Tournament Trade Show Trade Scholarships Through World Floor Covering Association $500 to be used to train you & your staff. This alone can pay for your membership!

For membership information please contact us at (425) 885-0012 or [email protected]

Meet the “Certified” Sales Rep Name: Mike Ericson

Employer: DalTile since 2000

Certification: This Spring Mike earned his Certified Flooring Execu-tive (CFE) from World Floor Cover-ing Association. Mike was able to rack up a lot of the required continu-ing education through regular at-tendance at our Association trainings. He has attended a vast array of seminars, some were even related to products that he doesn’t sell. Mike’s philosophy is that he can be a better asset to all of his customers with a broader understanding of the industry as a whole ra-ther than taking a narrow focus.

Why Certification?: “My intent was to establish my-self as a professional with this industry designation. This isn’t just a job, this is my career. Certification keeps professionalism at the forefront of my mind, pro-vides credibility and an excellent tool for introduction.”

Family: wife Libby and 3 year old daughter Eleanor

Pets: 2 labs – Lola & Roslyn

How did you get started in the floor covering in-dustry? Mike’s brother-in-law provided the connection.

Your thoughts on the floor covering industry: “It is exciting to see innovation in technology. The new de-sign elements really command respect. It is great to see where the industry is heading.”

What is the one thing about the industry that you would change? “It would be nice to be able to offer consistent pricing to all levels of customers in order for them to focus on customer service rather than pricing.”

What do you like about being involved in our Asso-ciation? “I absolutely love the people! The knowledge gained from industry peers is invaluable!”

Hobbies: 1929 Model A and 1969 Buick (when Mike isn’t doing something with his “girls”)

Where did you grow up? West Seattle

Super power: Ability to talk to anyone and make peo-ple crack a smile

Advice for industry members: “Take advantage of the Association’s industry events. The more people that attend the better off the industry will be.”

“This isn’t just a job, this is my career.”

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Change Service Requested

PRSRT STD US POSTAGE

PAID SEATTLE, WA

PERMIT NO. 963

P. O. Box 2009, Kirkland, WA 98083-2009

Dinner Cruise Reservation for September 10th Members $65 Non-Members $75

Register by September 3rd at wsfca.org or with this form

Company Name:_________________________________________________________

Attendee Names:_________________________________________________________

Bankcard holder name as printed on card:_________________________________________________ Card #:_______________________________________exp. date: ________Security code: __________ Street address and zip code where credit card statement is mailed to: ____________________________ ___________________________________________________________________________________ Phone:________________________ Email for confirmation: ___________________________________

Mail reservation and check to Flooring Association Northwest, PO Box 2009, Kirkland, WA 98083-2009

Email to [email protected] or Fax reservations with credit card to (425) 869-9315

Call (425) 885-0012 for questions or phone reservations

HR for Small Business & ObamaCare Seminar

Coming to Seattle November 19th Coming to Portland November 20th

WE’RE COMING TO PORTLAND!

Register today using the form on page 3

Seminar - Customer Service Techniques That Get Results!